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Excitement as YouTube Shorts Becomes Available in Nigeria

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YouTube Shorts

By Aduragbemi Omiyale

The video streaming space has been beaming with excitement since the YouTube Shorts made its entry into Nigeria on Monday, July 12, 2021.

The new platform enables users to enjoy YouTube’s new short-form video experience by creating short, catchy videos using nothing but their mobile phones.

Before now, the feature was not available to users in Nigeria. The beta version of YouTube Shorts was first introduced in September 2020 and the platform has been active in 26 countries and will now be available across more than 100 countries around the world where YouTube is available. However, the Shorts beta will be available to everybody in Nigeria by Wednesday, July 14.

While short-form videos were already viewable on the platform, users in Nigeria will be able to access for the first time Shorts’ creation tools which include a multi-segment camera to string multiple video clips together, the ability to record with music, control speed settings, and more.

Users will also have the ability to sample audio not only from other Shorts but also from videos all across YouTube — which includes billions of videos worldwide — unlocking a new playground of creativity like never before.

This means that users can give their own creative spin on the content they love to watch on YouTube and help find a new audience — whether it’s reacting to their favourite jokes, trying their hand at a creator’s latest recipe, or re-enacting comedic skits. Creators will be in control and will be able to opt out if they don’t want their long-form video remixed.

In addition, and timed with the product’s international expansion, YouTube said it is bringing a new set of features to all existing and new markets such as the ability to add text to specific points in the video, automatically add captions to the Short, record up to 60 seconds with the Shorts camera, add clips from user’s phone’s gallery to add to the recordings made with the Shorts camera and add basic filters to colour correct the Shorts, with more effects to come in the future.

The Global Product Manager for YouTube Shorts, Mr Todd Sherman, noted that, “We want to make it easy and fun to create Shorts,” adding that, “As we continue to build Shorts alongside our creators and artists, we’ll be adding more features for users to try.”

When it comes to music, artists and creators will have a large library of songs to use in their Shorts from over 250 labels and publishers around the world, including Universal Music Group’s labels and publishing companies, Sony Music Entertainment and Sony Music Publishing, Warner Music Group and Warner Chappell Music, Believe, Merlin, Because Music, Beggars and Kobalt.

As of today, the YouTube Shorts player has surpassed 6.5 billion daily views globally.

Shorts will be integrated into the YouTube experience users already know and love. For example, if a user hears a snippet of a song on Shorts, they can easily find the full song, watch the music video, or learn more about the artist — all on YouTube.

YouTube has helped an entire generation of creators turn their creativity into businesses and become the next generation of media companies. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.

With Shorts being a new way to watch and create on YouTube, the company has been looking at various ways to monetize Shorts and reward creators for their content, including the recently announced YouTube Shorts Fund, a $100 million fund distributed over the course of 2021-2022.

“We know that it will take us time to get this right, and we’re just getting started. We can’t wait for you to try Shorts and help us build a first-class short-form video experience right on YouTube” Sherman said.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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Bisola Aiyeola to Host Season 5 of NdaniTV’s Real Talk

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NdaniTV's Real Talk Bisola Aiyeola

By Aduragbemi Omiyale

The fifth season of NdaniTV’s Real Talk, a foremost talk show in Nigeria, will be hosted by popular Nigerian actress and singer, Bisola Aiyeola.

The show makes a return on Thursday, January 20, 2022, according to a statement from the show organisers, with more interesting issues that will keep viewers glued to their screens.

According to the teaser video released by the production company, viewers of the addictive programme are in for an exciting season.

Real Talk first launched on the NdaniTV YouTube channel in 2016 and has had a number of popular hosts including Nicole Asinugo and Cornelia O’Dwyer. The talk show brings celebrities together to speak on societal issues and a lot more.

NdaniTV is Africa’s premier platform for original web series and is home to some of the most popular series including Gidi Up, Rumour Has It, Skinny Girl in Transit, Officer Titus and more.

With over 441,000 subscribers on YouTube and over 109 million minutes in watch time, the channel is one of the fastest-growing platforms for original content out of Nigeria and made for Africans.

NdaniTV content remains free to view on YouTube and is powered by GTCO Plc.

The trailer for this season can be viewed below;

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Showbiz

Simi, D’Banj Join Obi Asika as Nigerian Idol Season 7 Judges

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Nigerian Idol Season 7 Judges

By Aduragbemi Omiyale

The duo of D’Bank and Simi will be on the Nigerian Idol Season 7 premiering on Sunday, February 6, 2022, as judges, the organisers have confirmed.

This means Seyi Shay and DJ Sose, who were on the music talent hunt reality show in season 6, will not be returning, though Obi Asika, a music executive, was retained as well as the anchor, IK Osakioduwa.

A statement issued on Wednesday disclosed that the winner of the programme will go home with N100 million, higher than the grand prize for last year.

The last edition was won by Kingdom and in this edition, the winner will get a recording deal, brand new SUV, cash prizes, and other alluring prizes from the headline sponsor, Bigi, a soft drinks subsidiary of Rite Foods Limited.

After virtual and live auditions which recorded over 10,000 entries for the music reality show across Nigeria, Season 7 premieres on the screen with refreshingly thrilling and rousing musical moments for lovers and fans of the show.

It will air next month on DStv Channel 197 and GOtv Channel 29 at 6 pm, with the main live episodes to air weekly starting Sunday, March 20, 2022, at 7 pm on Africa Magic Showcase, Urban and Family.

Speaking on the sponsorship, the Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, Ms Boluwatife Adedugbe, assured that the firm will continue to support talent promotion and growth of the entertainment industry by discovering and rewarding music talents in Nigeria.

“The Bigi brand is here for the second time to ensure that this season produces a crop of fresh talents who will be well-grounded to conquer both the local and global music scene. This is in line with Rite Foods’ commitment to promoting young talents and boosting the entertainment sector.

“We can’t wait to go with all contestants and viewers on this refreshing music journey,” she stated.

Ms Adedugbe further reiterated the company’s unwavering effort to make the partnership with the Nigerian Idol platform a worthy one by helping to amplify the show and provide the much-needed engagement necessary to thrill, excite and refresh viewers throughout the season.

She also stressed that the music platform will give the Bigi brand the space required to connect with its consumers who are great lovers of music.

“Music is a language which the Bigi brand explores to connect with the hearts and minds of consumers; as such, the Nigerian Idol platform is an excellent platform for Bigi, a proudly Nigerian brand to connect aggressively with its consumers. With all thirteen variants, there is a Bigi for every moment of the show – as a fan, viewer, or contestant,” she added.

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UniAbuja Student Wins N1.5m in Boomplay Campus Music Star Season 1

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Boomplay Campus Music Star

By Modupe Gbadeyanka

A 200 level student of the University of Abuja (UniAbuja), Ms Emmanuella Adejoh, has emerged as the winner of the Boomplay Campus Music Star season one.

The Guidance and Counselling budding singer won the grand prize of the competition, N1.5 million, due to her outstanding performance, according to the judges.

She defeated the other contestants, especially those that made it into the top three, to clinch the coveted prize.

The first-runner up was Iroenyenwa Nzubechukwu, a student of the Federal Polytechnic Nekede Owerri, studying Mass Communications; and the second runner-up, Godswill Sarah Iruoma, a student of Yaba College of Technology, Lagos, studying Hospitality Management.

It was gathered that the music hunt contest had the trio of Teni, OAP Do2dtun, and a renowned music producer Philkeyz as the judges.

They were involved in accessing the several entries received for the completion and pruned them to 10, who made it to the finale.

The rookie artistes underwent a series of activities, including a master class training session, a team bonding exercise, press conference and community display of their talents.

The Boomplay Campus Music Star competition was created to discover loads of talents in the country and provide them with a platform to showcase their skills.

The official partners of the programme were SHAREit Lite and Vskit, while the media partner was Trace TV.

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