By Dipo Olowookere
For several weeks, many were glued to their television screens watching Nigerian Idol season 6, with budding music acts showcasing their talents.
On April 24, 2021, 68 contestants headed to theatre week of the music contest but only 17 contestants progressed to the next round. The 17 contestants were assessed based on the strength of their voices and their overall stage performance which saw 11 contestants elevated to the live performances.
Eventually, it became a journey of creativity, excitement, and gripping music contest that lasted for 10 weeks with 11 contestants arousing the emotions of millions of music lovers and fans with entertaining rhythms and glamour of live-music performances.
On Sunday, July 11, 2021, after weeks and months of auditions, evictions and drama, a 24-year-old Bayelsa State-born Kingdom Kroseide emerged as the winner of the contest.
He defeated Benue State-born Francis Atela to clinch the coveted prize of N30 million, a brand-new SUV, a 6-track EP recording deal, 3 music videos included, a Bigi branded refrigerator plus a one-year free supply of Bigi drinks, an all-expense-paid trip to Seychelles, a weekend getaway to Dubai for two and a one-year cable subscription.
For his effort, the runner up, Atela Francis, also got a boost in his career with a prize of a music single to be produced by a leading Nigerian producer plus a top-notch music video, courtesy of the organizers.
At the grand finale last Sunday, Kingdom’s rendition of Gentleman by Fela Anikulapo-Kuti, coupled with his duet with Cobhams Asuquo on the hit track One Hit, ignited a euphoric feeling that erupted ecstatic moments from the judges who gave a standing ovation during the performance.
The singer had refreshingly delighted fans, voters and the judges with his music talent all through the 10 weeks of performances to clinch the coveted grand prize.
From his first day on the show, he had shown that he has all the qualities to win the Nigerian Idol show and it was not a surprise that he forced tears out of one of the judges, Seyi Shay.
The Nigerian Idol 2021, sponsored by Bigi Drinks, a subsidiary of Rite Foods Limited, did not disappoint as viewers believed that it produced one of the best talents in Nigeria as the winner.
Bigi has been applauded for sponsoring the show at this time some organisations would have stayed back because of the economic situation in the country. However, the company ensured that it put funds down to make Nigerians happy in this period.
Weeks ago, recall that when the top 7 contestants visited the Lagos headquarters of Rite Foods Limited.
During the visit, Kingdom revealed that his favourite Bigi variants were Bigi Water and Bigi sausage roll. It is now safe to assume that Bigi premium drinking water over the weeks has kept the star replenished and hydrated while he was dishing out refreshing music performances all through the competition.
Bigi is a carbonated soft drink with 12 variants. The Bigi soft drinks have, for over 10 weeks, refreshed and revitalized all contestants who contested for season 6 of the Nigerian Idol.
The Brand Manager of Rite Foods Limited, Ms Boluwatife Adedugbe, affirmed again the company’s commitment to talent development and entertainment in Nigeria.
According to her, Rite Foods Limited has found a way to give back to consumers with not only refreshing beverages but also operate on very high standards in Nigeria by tying the company’s values to youth and people-centred initiatives.
She further stated that the company’s sponsorship of the music competition “is to ensure that talents are nurtured in order to inspire and empower stars that would take the music and entertainment industry to enviable heights.”
“We also look forward to the winner tonight, Kingdom, doing more on the international scene to place Nigeria on the global map,” she added.
The Nigerian Idol season 6, according to the organisers, recorded over 80 million votes in totality. At the final of the event, stars like Patoranking, Ice-Prince Zamani, Ayra Star and Cobhams Asuquo graced the stage to add to the thrill of the excitement.
Despite the show coming to an end, the celebration and excitement continue on Showmax for fans and music lovers who want to bask in the ambience of the show.
Spotify Unveils Ad Studio in Nigeria, Jamaica, Others
By Modupe Gbadeyanka
A self-serve ad platform of Spotify known as Ad Studio has been launched in Nigeria, Jamaica, Nigeria, Ghana, Kenya, Tanzania and Uganda.
The Ad Studio is a tool on the Spotify platform that allows artists, brands and businesses to easily run audio and video ads. Advertisers can create a campaign within minutes, and the platform provides flexibility and control to set up and manage campaigns in real time.
A statement from the organisation disclosed that the innovative advertising medium was designed to entertainers build a custom audio ad for free right in Ad Studio, in as little as 24 hours.
“Reaching audiences with Spotify Ad Studio is efficient and easy,” said Christopher Li, Director of Digital Planning & Products APAC at Live Nation and Spotify Ad Studio user. “You can decide to target listeners by genre preferences, interests, and context, etc. It only takes us a few minutes to create a campaign, and the free voiceover service saves a lot of effort, too.”
Before now, Spotify had launched Ad Studio in other markets, including America and Europe, and looks forward to the impact this will have in emerging markets like Sub-Saharan Africa, where audio streaming is on the rise.
In order to advertise with this tool, advertisers need to spend a minimum of N100,000. Ad Studio provides advertisers with free audio creation tools including background music mixing, voiceover talent, audience targeting and real-time reporting.
As the world leader in audio streaming, Spotify brings music and podcasts to nearly 365 million users in 184 markets, across hundreds of devices. This is where young people are — and where young people go, marketers follow. 71% of Spotify Free listeners are under 35 and the median age of podcast listeners is 27.
In Nigeria alone, over 100 million citizens are active internet users. Of this number, 57.9 per cent use music apps — up from 54 per cent last year.
The median age in this market is 18, meaning that the majority of smartphone users are Gen-Z. Similar to Ghana and Kenya, the Gen-Z market is increasing, and many young people are streaming audio.
The launch of Ad Studio is another way Spotify is leading the way in audio innovation globally, and providing advertisers with the opportunity to grow their audiences in these emerging markets.
Take Baba Suwe’s Death as Act of God—Sanwo-Olu
By Aduragbemi Omiyale
Governor Babajide Sanwo-Olu of Lagos State has described the death of popular Nigerian comic actor, Mr Babatunde Omidina, otherwise known as Baba Suwe, as painful.
In a statement issued on Tuesday by his Chief Press Secretary (CPS), Mr Gboyega Akosile, the Governor also said the demise of the movie star was a great loss to his family, Nollywood and the country as a whole, especially his fans and lovers.
He urged the deceased family, friends, associates and the movie practitioners to take Baba Suwe’s death in good faith and as an act of God.
In his heartfelt condolences to the Omidina family and the Nigerian entertainment industry on the passage of the renowned actor, the Governor said, “The late Babatunde Omidina, popularly known as Baba Suwe was a bundle of talent, who used his God-given gift to advance the course of mankind.”
“As an actor, he put smiles on the faces of many people through his comic roles in different movies and television drama series,” he added.
“No doubt the death of a loved one is usually painful because it is irreparable but we must always take solace in God, especially if the deceased had lived a fulfilled life, just like the late Babatunde Omidina, who was a celebrated actor during his lifetime.
“Baba Suwe’s death had left a vacuum that would take some time to be filled in the entertainment industry. I pray that God will grant the late Babatunde Omidina eternal rest and grant the family, colleagues and associates the fortitude to bear the irreparable loss,” Mr Sanwo-Olu further said.
Baba Suwe died on Monday at age 63. He nursed diabetes before his demise.
Veteran Comic Yoruba Actor Baba Suwe Dies
By Dipo Olowookere
A veteran comic actor in the Yoruba movie industry, Babatunde Omidina, otherwise known as Baba Suwe, is dead.
A close associate of the popular role-interpreter, Modupe Johnson, another veteran in the industry fondly known as Fali Werepe, confirmed the death of her colleague on Monday.
She posted on her social media platform that Baba Suwe, who married one of her close friends, Monsurat Omidina, popularly known as Omoladun Kenkelewu, breathed his last.
In 2009, Baba Suwe lost his actress wife, Omoladun, to the cold hands of death and two years later, he was apprehended by officials of the National Drug Law Enforcement Agency (NDLEA) at the Murtala Mohammed Airport, Lagos on the suspicion that he ingested cocaine wraps.
He later got a judgement in court against the agency, which was ordered to pay him N25 million as compensation.
A few years ago, the comic actor was down with sickness and funds were raised for his treatment abroad. Since then, he has not been too prominent on the television screen.
Before his demise, Baba Suwe acted and produced several movies.
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