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Emerging Artists to Watch Out For in 2023

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emerging artists watch out for in 2023

Few things are quite as exciting as discovering new talent to listen to on repeat, add to your favourite playlists and lean on for emotional support over the course of the year.

For fans of African music on Spotify, 2023 promises another roll call of amazing artists ready to break through to fame and mainstream streaming success. 

If anything, African music has consistently unfurled waves of new, fresh talent every year who have propelled the global interest in Afrobeats, Amapiano and its many other sub-genres. 2022 was a breakout year for artists like Buju, Costa Titch and Asake, whose success propelled them into Wrapped top lists at the end of 2022. 

And while those talents took their voices to the main stage, a slew of rising stars was also laying the groundwork for their own breakout year. Some of these musicians are primed to release their best music in the coming months. Others have enjoyed early success on Spotify and show many indications of even greater success on the horizon. Others are relatively new elements, developing new takes on familiar sounds that harken towards major shifts in popular music.

Hailing from Nigeria, South Africa, Kenya, Tanzania and Uganda with a wide array of styles, cultures and perspectives, these artists are, according to Spotify data, the ones to watch out for in 2023.

KHAID

At 17, Khaid is a Gen Z starboy in every sense. His debut, With You, was an instant darling, evoking a syrupy teenage love story at its crescendo. As part of a generation of artists first discovered on social media, Khaid’s songs resonate with a core online audience, inspiring many viral challenges. His Afrobeats inspirations come to the fore on songs like Akpako, but Khaid also shows his emo-trap side on Ski, a fave among young Nigerians in 2022.  

TEMPOE

Known for his producer tag, MAD!, the young producer is behind some of Afrobeats’ biggest songs. A long-term friendship with CKay birthed the global smash Love, Nwantiti, now certified double platinum in the United States. 2022 showcased a new pace to Tempoe’s hit churning powers; he produced Joeboy’s viral hit, Alcohol and performed in Soweto, the global sensation by Spotify RADAR alumnus, Victony. With over a hundred million Spotify streams under his name, Tempoe is primed to deliver more hits this year. 

POCO LEE

First introduced to fans for his dance skills, Poco Lee has since applied his skill set to crafting some of the biggest street pop hits of 2022. Poco Lee has built a huge fanbase by backing some of the most interesting emerging talent – including Bella Shmurda and HotKid. Whether it’s his ear for a future hit or his ability to put the right creatives in the same space, Poco Lee has blessed hit records like Otilo and YARD. Wherever Afrobeats goes this year, you’ll find Poco Lee cooking close by. 

BAYANNI

Bayanni has hit 2023 running. The newest artist from Mavin, the house that produced Rema & Ayra Starr, introduced himself with an eponymous four-track EP in September 2022. Ta Ta Ta has risen on the shoulders of a viral social media challenge to become almost inescapable. And it has not stopped there, finding its way into the dressing rooms of Manchester City, where Algerian footballer, Riyad Mahrez, chose the song to celebrate a stellar performance.

BRUME

With just one release under his name, Brume is still a mysterious entity to some. His song, Workaholic isn’t. Released in 2021, the unassuming hustler’s anthem extols the virtues of perseverance and hard work as the young singer pursues his own holy grail. Brume first drew attention with occasional freestyles on social media before Workaholic, and as 2023 kicks off, ears are perked for what new music Brume has to offer. 

YKB

Formerly known as YusufKanbai, YKB is an eclectic artist on many Ones to Watch lists. He’s released a number of cult favourites over the years and built a steady community while winning The One, a competition by online publisher Clout Nigeria. YKB levelled up with 2021’s Before I Blow, spinning fan favourites like Practice Patience and Oshofree. He’s converted even more fans with 2022’s San Siro, a football-themed love story that has many convinced it’s YKB time. 

KAESTYLE

Kaestyle boasts a certain dexterity with words and narratives that, aligned with soothing melodies, has eased him into the libraries of many music fans. The singer‘s debut EP, Kae’s Study shows his ability to play in different lanes, offering drill on Moving Mad and some groovy Afropop on Blessings. His collaboration with Victony, True Love, is an early fan pick, and fans will be eager to stream more easy hits from Kaestyle. 

Here below is the list of other emerging artists on the continent. 

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Celebrating African Cinema: AMVCA’s Growing Influence in Global Entertainment

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AMVCA Celebrating African Cinema

The Africa Magic Viewers’ Choice Awards (AMVCA), often compared to the Oscars, has evolved beyond a simple awards ceremony into an influential platform boosting African cinema’s global visibility. As the 11th edition approaches, the AMVCA continues to highlight African filmmakers’ work, helping to position Africa’s cinematic output as a significant force in international entertainment.

Initially established to showcase Africa’s diverse storytelling traditions, the AMVCA has grown from a regional event into one of the most anticipated events on the global film calendar. This increased prominence reflects the growing recognition of Africa’s cinematic quality and originality. The AMVCA brings together a wide range of African filmmaking talents, enhancing the event’s global recognition. As African content expands on streaming platforms like Showmax, the awards provide filmmakers with access to broader international audiences.

While the comparison to the Oscars speaks to its prestige, the AMVCA’s true value lies in showcasing authentic African stories and talent. Celebrating both established and emerging creative voices, it creates a space where African filmmakers receive recognition for their contributions to global cinema. This is particularly important as African stories gain  traction on the international stage.

Recognition from the AMVCA extends beyond trophies, opening doors to new opportunities and global collaborations. Past winners have seen their careers blossom through international film festival invitations, co-productions, and global distribution deals. The award serves as a validation that elevates African filmmakers’ work to the international stage.

A key strength of the AMVCA is its recognition of the full spectrum of industry talent. The awards highlight not only actors and directors but also the technical experts- cinematographers, editors, sound engineers, costume designers, and music composers- emphasising African cinema’s diverse talent pool. The addition of the best music score category further acknowledges how original compositions enhance storytelling and emotional impact in African films.

As African films increasingly appear on global platforms and receive critical acclaim, the AMVCA has become an industry cornerstone. With its 11th edition approaching, the awards’ role in recognising and celebrating African cinema remains vital. By recognizing excellence across all filmmaking aspects, from visual storytelling to musical composition, the AMVCA provides a comprehensive platform for honouring the complete artistic vision behind each production.

The global entertainment industry is paying attention, and the AMVCA ensures that African cinema is not just part of the conversation but actively shapes it. This evolution from a regional awards show to a globally recognized institution demonstrates the growing influence of African cinema and the diverse talent emerging from the continent. Through categories like Best Music Score, the AMVCA continues to elevate all components that make African storytelling unique and compelling on the world stage.

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Popular Gospel Artist Big Bolaji Dies

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By Dipo Olowookere

A famous Nigerian gospel singer, Mr Bolaji Olarewaju, otherwise known as Big Bolaji or Big B, has died after a brief illness.

A statement from his family confirmed the death of the prolific musician on Saturday.

Big Bolaji, who is an ordained Pastor in the Redeemed Christian Church of God (RCCG), was a qualified surveyor while he was alive.

He was known for his energy while performing on stage.

“It is with profound sadness that we announce the passing of Bolaji Olarewaju, affectionately known as Big B, a cherished father, husband, brother, and an esteemed figure in both the church community, an ordained pastor in the RCCG and a giant in the music industry and our community.

“Bolaji left us on Easter Saturday, April 19, 2025, after a brief illness,” the statement obtained by Business Post read.

The death of Big Bolaji is coming a few weeks after four gospel artists died in a road crash in Ogun State.

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Spotify Users Experience Technical Glitch Globally

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Spotify music streaming service

By Adedapo Adesanya

Spotify users in Nigeria and around the world are currently experiencing challenges with the music streaming app.

Checks by Downdetector, which tracks platforms, showed more than 20,000 people reported Spotify was not properly functioning on Wednesday afternoon.

Users are still able to play music they had downloaded onto their device, and were also unable to view artists or use the search function on the app.

Business Post can also independently verify this issue as efforts to search for songs returned no outcome.

After trying to search for music, the app appears to time out and displays a message reading “something went wrong” with a refresh button.

This is not exclusive to Nigeria as thousands more reported issues in the US and parts of Europe, according to reports.

Spotify in a post on X, formerly known as Twitter said, “We are aware of the outage and working to resolve it as soon as possible. The reports of this being a security hack are false.”

Earlier it had said, “the issue with Search has been addressed” as it was rolling out the update to its users.

As of now, it is unclear how long it will be before the app begins working properly again.

Spotify has more than 675 million users worldwide.

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