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Emerging Artists to Watch Out For in 2023

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emerging artists watch out for in 2023

Few things are quite as exciting as discovering new talent to listen to on repeat, add to your favourite playlists and lean on for emotional support over the course of the year.

For fans of African music on Spotify, 2023 promises another roll call of amazing artists ready to break through to fame and mainstream streaming success. 

If anything, African music has consistently unfurled waves of new, fresh talent every year who have propelled the global interest in Afrobeats, Amapiano and its many other sub-genres. 2022 was a breakout year for artists like Buju, Costa Titch and Asake, whose success propelled them into Wrapped top lists at the end of 2022. 

And while those talents took their voices to the main stage, a slew of rising stars was also laying the groundwork for their own breakout year. Some of these musicians are primed to release their best music in the coming months. Others have enjoyed early success on Spotify and show many indications of even greater success on the horizon. Others are relatively new elements, developing new takes on familiar sounds that harken towards major shifts in popular music.

Hailing from Nigeria, South Africa, Kenya, Tanzania and Uganda with a wide array of styles, cultures and perspectives, these artists are, according to Spotify data, the ones to watch out for in 2023.

KHAID

At 17, Khaid is a Gen Z starboy in every sense. His debut, With You, was an instant darling, evoking a syrupy teenage love story at its crescendo. As part of a generation of artists first discovered on social media, Khaid’s songs resonate with a core online audience, inspiring many viral challenges. His Afrobeats inspirations come to the fore on songs like Akpako, but Khaid also shows his emo-trap side on Ski, a fave among young Nigerians in 2022.  

TEMPOE

Known for his producer tag, MAD!, the young producer is behind some of Afrobeats’ biggest songs. A long-term friendship with CKay birthed the global smash Love, Nwantiti, now certified double platinum in the United States. 2022 showcased a new pace to Tempoe’s hit churning powers; he produced Joeboy’s viral hit, Alcohol and performed in Soweto, the global sensation by Spotify RADAR alumnus, Victony. With over a hundred million Spotify streams under his name, Tempoe is primed to deliver more hits this year. 

POCO LEE

First introduced to fans for his dance skills, Poco Lee has since applied his skill set to crafting some of the biggest street pop hits of 2022. Poco Lee has built a huge fanbase by backing some of the most interesting emerging talent – including Bella Shmurda and HotKid. Whether it’s his ear for a future hit or his ability to put the right creatives in the same space, Poco Lee has blessed hit records like Otilo and YARD. Wherever Afrobeats goes this year, you’ll find Poco Lee cooking close by. 

BAYANNI

Bayanni has hit 2023 running. The newest artist from Mavin, the house that produced Rema & Ayra Starr, introduced himself with an eponymous four-track EP in September 2022. Ta Ta Ta has risen on the shoulders of a viral social media challenge to become almost inescapable. And it has not stopped there, finding its way into the dressing rooms of Manchester City, where Algerian footballer, Riyad Mahrez, chose the song to celebrate a stellar performance.

BRUME

With just one release under his name, Brume is still a mysterious entity to some. His song, Workaholic isn’t. Released in 2021, the unassuming hustler’s anthem extols the virtues of perseverance and hard work as the young singer pursues his own holy grail. Brume first drew attention with occasional freestyles on social media before Workaholic, and as 2023 kicks off, ears are perked for what new music Brume has to offer. 

YKB

Formerly known as YusufKanbai, YKB is an eclectic artist on many Ones to Watch lists. He’s released a number of cult favourites over the years and built a steady community while winning The One, a competition by online publisher Clout Nigeria. YKB levelled up with 2021’s Before I Blow, spinning fan favourites like Practice Patience and Oshofree. He’s converted even more fans with 2022’s San Siro, a football-themed love story that has many convinced it’s YKB time. 

KAESTYLE

Kaestyle boasts a certain dexterity with words and narratives that, aligned with soothing melodies, has eased him into the libraries of many music fans. The singer‘s debut EP, Kae’s Study shows his ability to play in different lanes, offering drill on Moving Mad and some groovy Afropop on Blessings. His collaboration with Victony, True Love, is an early fan pick, and fans will be eager to stream more easy hits from Kaestyle. 

Here below is the list of other emerging artists on the continent. 

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Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others

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Facebook Made by Africa Campaign

By Aduragbemi Omiyale

Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’

This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).

The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).

Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.

Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.

Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”

Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”

Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”

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MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire

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MasterChef Nigeria

The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet. 

In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.

With a place back in the MasterChef kitchen — and a chance to compete for the life-changing 73 million prize on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.

Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.

In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.

True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive 2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.

The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.

However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.

Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.

Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”

Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the 2 million prize.

In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with 2 million and renewed confidence in the MasterChef Nigeria kitchen.

Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.

Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.

The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.

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Netflix Spends $135bn on Films, TV Shows in 10 Years

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By Adedapo Adesanya

Data from Netflix reveals that more than $325 billion was contributed to the global economy over the past decade, creating more than 425,000 jobs in over 50 countries, including Nigeria.

A decade ago, Netflix expanded into almost every country in the world in a single day, and since then, it has been “a champion of local stories”, spotlighting them on a global stage.

Netflix signalled its Nigeria ambitions with the acquisition of Lionheart, a film produced in 2018 by industry veteran, Genevieve Nnaji, as its first original film in the country.

The streamer has since commissioned and co-produced multiple original series and films in the years since.

However, in late 2024, it was reported that Netflix was exiting the Nigerian market; it denied the reports, but has since cut back on original productions.

Viewing of non-English language titles represented less than a tenth of total viewing on Netflix ten years ago, while today it’s more than a third.

Netflix says the data underscores its continued commitment to supporting creative communities everywhere.

In Nigeria, some Netflix-affiliated films have amassed hit followings and series, such as Gingerrr, King of Boys, The Black Book, Anikulapo, Sugar Rush, Hijack ’93, among others.

Speaking on the development, Mr Ted Sarandos, co-CEO of Netflix, commented: “[…] what really matters are the people behind those numbers — the writers, directors, carpenters and electricians, the small business owners and community members and of course, the fans who make everything possible.”

This data is revealed as Netflix launches The Netflix Effect, designed to bring together stories from around the world that explore the economic and cultural impact Netflix has had on the entertainment industry.

“Over the last decade, Netflix shows and movies have consistently shaped what people read, buy, listen to, eat, wear and play. We’ve pushed old songs back up the musical charts, helped niche sports go mainstream, and boosted sales of everything from chess sets to Halloween costumes, to home storage.” Mr Sarandos added.

“Now we have a responsibility to keep that flywheel going. That’s why, while other entertainment companies pull back, we’re leaning in — spending tens of billions of dollars on content every year, investing in production facilities from Spain to New Jersey, and growing the entertainment industry through training programmes that have reached over 90,000 people across more than 75 countries.”

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