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Entries for 2021 Gulder Ultimate Search Close September 8

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Gulder Ultimate Search

By Modupe Gbadeyanka

**As Organisers Keep Mute on Host

After seven years off air, the popular Gulder Ultimate Search (GUS) sponsored by Nigerian Breweries Plc is making a return to the screen in 2021.

The reality show started in 2004 and ran for 11 seasons before going on hiatus in 2014. Since then, lovers of the programme have longed for its return until this week when the organisers announced its shock return.

“We are really excited to be bringing back the Gulder Ultimate Search for the viewing pleasure of Nigerians who have over the years continued to call for the return of the show.

“The planning team has put in place everything necessary to give the fans exactly what they enjoy about the show, and I am confident that everyone will be pleasantly surprised and delighted with what we have in store,” the Corporate Affairs Director of Nigerian Breweries, Ms Sade Morgan said.

Business Post gathered that the theme for the 2021 edition of the show, which used to be one of the most-watched reality TV series in Nigeria, is The Age of Craftsmanship.

Speaking on how to enter for the programme, Ms Morgan said registration kicked off on September 1 and will close on Wednesday, September 8, 2021.

She stated that the first screening session starts September 13 in Abuja and Enugu, while the second screening session kicks off on September 16 in Lagos, while the show proper will air from October 16 to December 19 on DStv and other local stations across the country.

However, the organisers are yet to announce the host of the new season but previous editions of the show were anchored by Nollywood actors Chidi Mokeme and Bob Manuel-Udokwu.

From the first edition, which premiered in 2004, contestants were camped in different parts of the country to struggle against themselves and the wild, i.e. nature, and their search for a hidden treasure that brings to the last person standing instant fame and fortune.

The prize rose from N3 million from the first edition to N10 million and a brand new SUV in the last edition.

In its 11-season run, the show discovered several talents who became stars in Nigeria’s entertainment industry. Some of the past winners – Kunle Remi (winner of the 2010 edition), Dennis Okike (Season 8) and Chris Okagbue (Season 10) went on to build a successful career in Nollywood.

Remi, who was 22 years old when he won in 2010, starred in the Africa Magic series Tinsel, Forbidden, and several other critically acclaimed Nollywood movies like Sin City and Gold Statue. Dominic Mudabai, the winner of the fourth edition, has also appeared in numerous TV Commercials for several multinational brands.

Who Can Apply

Organisers said the new season of GUS is open to receiving applications from Nigerians between 21-35 years from September 1, 2021, via its online registration platform www.gulderultimatesearch.ng

How do you do it?

To submit an application, all you have to do is head to the GUS website, where applicants must enter their personal details, upload a photograph and answer a few questions.

What happens after application?

Shortlisted applicants will undergo a regional selection process in Abuja and Enugu on September 13 and 14, while the selection will take place in Lagos on September 16 and 17, 2021.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Kunle Remi Clarifies Viral Remarks on AMVCA, Oscars Comparison

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Kunle Remi

Nollywood actor Kunle Remi has clarified that his recent social media comment comparing the Africa Magic Viewers’ Choice Awards to the Academy Awards (Oscars) was made in jest, following widespread reactions online.

The conversation began after the actor shared a video from the 2026 Academy Awards (Oscars), where Michael B. Jordan was seen having his award engraved shortly after his win. In his initial reaction, Remi suggested that winners at the AMVCA do not receive their plaques immediately, a claim that quickly gained traction across multiple media platforms.

However, in a follow-up video posted shortly after, the actor dismissed the comparison as a joke, noting that he is aware of how the AMVCA award process works.

“I was just messing around, and it was all a joke,” he said, adding that people had taken the remark more seriously than intended.

He reaffirmed his respect for the platform, describing the AMVCA as the only African awards show comparable to the Oscars.

“AMVCA is the only African show you can even compare to the Oscars,” he added.

The actor also confirmed his involvement with the awards, noting that he will be present at this year’s edition and is actively working on it.

“I’ll be at this year’s AMVCA, in fact, I’m working with them on this one.”

The exchange has since drawn attention to how awards are handled at the AMVCA. Winners receive their plaques on stage immediately after being announced and are subsequently directed to a designated media room, where engraving stations are set up to personalise each award in real time.

The engraving process is completed on the night of the event, with winners finalising their plaques while also engaging with the press through interviews, photography, and official media documentation.

Industry sources familiar with the production confirm that this system has been consistently implemented across previous editions, with visual documentation from past ceremonies showing the engraving process and post-win media interactions.

The clarification comes amid ongoing conversations about production standards across global award platforms, as African film and television continue to gain wider international visibility.

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MultiChoice Talent Factory Extends Application Deadline for 2026 Intake

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MTF

By Modupe Gbadeyanka

The application deadline for the 2026 intake of the MultiChoice Talent Factory (MTF) has been extended to Monday, April 27.

The deadline for the pan-African film and television training institution was earlier fixed for February 27, but it has now been extended by two months, giving aspiring African filmmakers, directors, producers, scriptwriters and storytellers across the continent additional time to apply for its fully funded, industry-accredited training programme.

The programme is open to young creatives aged 18 to 35 with a passion for the screen industry. Applicants may hold qualifications in film, television, media, drama, or related creative disciplines or possess one to two years of industry experience. A formal film degree is not required.

Participants will be exposed to a structured 12-month programme across key areas, including scriptwriting, production management, directing, cinematography, editing, sound, and various post-production specialities, gaining experience in bringing stories to life. The programme is fully funded, covering tuition, production costs, and monthly stipends, allowing participants to focus entirely on developing their craft.

MTF operates academies across four African cities: Johannesburg (South Africa), Nairobi (Kenya), Lagos (Nigeria), and Lusaka (Zambia), ensuring a diverse pool of talent is trained to contribute to the growth of Africa’s film and television industry.

The initiative was established in 2018 by MultiChoice Group, a CANAL+ company, to discover and nurture the next generation of storytellers by providing access to mentorship, technical training, and real-world production experience in film and television.

Almost 300 filmmakers have been trained by MTF, with participants producing over 42 movies during the programme. These projects are broadcast on DStv and GOtv channels, including Maisha Magic, Zambezi Magic, and Africa Magic. MTF graduates have earned nominations and awards at major platforms such as the Africa Magic Viewers’ Choice Awards (AMVCA), Uganda Film Festival, and Women in Film Awards. Alumni also collaborate in global creative spaces, including the European Film Market and Durban FilmMart.

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UK, Nigeria Partner to Boost Creative Economy

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British Council

By Aduragbemi Omiyale

Nigeria and the United Kingdom have forged new pathways aimed at tapping into the growing global creative economy.

The UK, through the British Council, will help Nigeria build stronger systems, infrastructure and professional capability to unlock opportunities in the sector.

The collaboration will support the development of creative systems and partnerships by focusing on artistic collaboration, creative infrastructure, institutional capacity, skills development and exchange.

This is an offshoot of the two-day state visit to the UK by President Bola Tinubu on Wednesday and Thursday. The President returned to Nigeria on Friday.

The deal with the UK concerning the creative industry aims to deliver practical, long-term value through stronger partnerships and technical cooperation.

The sector is recognised as a key engine for job creation and foreign exchange earnings, with explicit targets to increase the value of creative industries and strengthen infrastructure, digital integration, and international market access.

In the UK, the creative industries are recognised as one of the country’s highest-growth sectors, supported through government funding, investment incentives, and industrial strategy to boost innovation, skills development, export growth, and international partnerships.

Already, the Nigerian government has articulated a comprehensive vision to grow its creative economy through initiatives such as the Nigeria Destination 2030 creative economy framework, skills development priorities, strategic policy reforms, and fostering public–private partnerships aimed at scaling creative business outputs and increasing global competitiveness.

Through one of the partnerships between both nations, the UK/Nigeria Bilateral Season, there would be a focus on strengthening creative systems and production infrastructure, including the adoption of emerging technology; supporting skills development and leadership across arts, culture and education sectors; improving access to UK and international markets through structured mobility pathways and industry engagement, and enabling UK and Nigerian creative institutions to form lasting partnerships that continue beyond the Season.

Activities will take place across both countries in 2028, following two years of partner engagement involving visiting delegations and programme incubation, unlocking resources in both countries to catalyse greater cultural collaboration.

The other arm of the collaboration is the launch of the British Council SCALE UK-NG Creatives Entrepreneurs Award Programme (2027/28)

The British Council and the Department for Business and Trade will partner on the new SCALE (Supporting Creative Acceleration, Leadership & Exports) Programme.

SCALE will enhance international connections and export readiness, supporting both the Nigerian and UK creative economy growth and trade.

The Award and associated fast-track training programme will draw on a decade of learning gained from the delivery of the British Council Young Creative Entrepreneurs Programme and from DBT’s sector expertise and network of investors.

“Culture has an amazing power to bring people together. When we work together, we open our eyes to new creative possibilities and build opportunities to grow our creative sectors.

“With the UK being home to the largest Nigerian diaspora in Europe, we’re perfectly placed to make the most of these opportunities.

“So many of our brightest stars have shared heritage across Nigeria and Britain, and I look forward to these cultural bonds only growing stronger through the joint Season of Culture in 2028, the UK’s Arts Minister, Ian Murray, said.

Also commenting, the Country Director for British Council Nigeria, Donna McGowan, said, “The UK/ NG Season will involve a range of innovative initiatives to be designed by diverse UK and Nigeria creative organisations, with activity taking place in both countries.

“SCALE is a transformative initiative that aims to empower the next generation of Nigerian creatives.

“By fostering innovation and providing vital resources, we are not only investing in individual talents but also strengthening the cultural and economic ties between the UK and Nigeria.”

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