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Fidelity Bank MD Interviews Don Jazzy on Music Business

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By Dipo Olowookere

One of the top music entrepreneurs in Nigeria, Don Jazzy, was a guest of Fidelity SME Forum, a weekly radio programme by Fidelity Bank Plc to educate, inform, advise and inspire budding entrepreneurs in Nigeria with knowledge and expertise that will enable them build sustainable and successful businesses.

This month, Fidelity Bank Plc hosted a series highlighting the business side of entertainment and the opportunities that exist.

Headlining the series was Don Jazzy, Founder & CEO of the Supreme Mavin Dynasty (SMD).

On the episode, he shared insights on ‘Understanding the Business Side of the Nigerian Entertainment Industry,’ with the MD & CEO of Fidelity Bank Plc, Mr Nnamdi Okonkwo, who moderated the session.

How did your journey into entertainment business begin?

No matter how many times I get asked this question, I never get tired of answering it because there is always someone new in the audience who would like to know exactly how we got to where we are now.

Before I proceed, I would like to thank and appreciate Fidelity Bank for creating this platform for us to talk to the people. It is really an honour.

My name is Michael Collins Ajere Enebeli and I am from Delta state. I was born in my mother’s hometown of Umuahia in Abia state. We moved to Lagos at some point and I grew up in Awodiora estate in Ajegunle, Lagos. This was where all my other siblings also grew up.

My childhood was pretty much about a young boy helping his parents to raise money as well as raise the children. Going to church on weekends to help make music was an opportunity for me to learn how to play the instruments.

I did that up until I turned 18 years old and an uncle of mine decided to take me to the U.K. He wanted me to go there and teach some of the musicians they had in the church. The church is Cherubim and Seraphim, one which people frown at because we wear white garment. It is the church I was born in and I have never seen them doing any rituals or anything of the sort.

In the U.K., there were not many people who were confident enough in wearing the white garment to church. I guess that was the reason why my uncle thought I would be the one to come over and teach the church members over there.

Eventually, after I got there, I got the church running smoothly. Along the line, I dabbled into playing music with some good fellows I met. I started with a group called Solek Crew, but at some point, we went our separate ways before I moved into another group called JJC & 419 Squad.

I worked there for a while and learned the ropes of music production from the guys at JJC & 419 squad. While I was with them, I had become quite good at what I do now before I met D’Banj. We both decided to work on his album and by the time we were done with it, we thought about where we would sell it. Eventually, we decided to go back to Nigeria, where the people understood what we were doing. D’Banj’s album got released immediately after we got back to Nigerian and as God would have it, the rest is history.

What strategic plans did you put in place to make money from music?

When we started at first, it wasn’t really seen as a business to us. We were just guys that had the passion for the music. We knew that if we had good products to sell, we would get popular and then the money would start to come. We were not thinking about the labour or capital initially.

Later on, we started looking at it as a viable business before we decided to start structuring things. I actually think we started late in putting together a structure for the business. I got it right a little bit with Mo’Hits Records, but I perfected it with Mavin Records.

However, I would say that with the mistakes we made from Mo’Hits Records where we were just learning on the go, we got better at doing things in Mavin where we just put what we had learned to play.

Did you think about the business side when collaborating with others?

The first song collaboration that we did was Dorobucci before Looku Looku. I recently signed new artistes and three of them are relatively new in the game.

We thought of the best ways to get them as popular as possible, riding off the popularity of me, Tiwa Savage and D’Prince, and so we decided to do the collaboration. We do that from time to time.

Although, it is easier for you to go to the radio stations and introduce yourself and your song with features by Don Jazzy and Tiwa Savage.

The Dorobucci song, for instance, is up on YouTube with over 20 million views. With that, the artistes have already gotten that face time that they would have been looking for as newbies in the game. We replicated the same with the Adaobi song, which just had three young artistes and me in it.

Also, for the people that know me and want to see me will have no choice than to see my other people as well. It got them popular faster. We think of these factors before we make such moves. Now that I have signed new artistes, I may think of some other ways to incorporate them.

Were you really thinking of branding from the business side of view or did they just happen?

I created the word “Dorobucci,” but I was not thinking of branding at the time. I just wanted the talking points on “Dorobucci”. The more people kept asking about it, the more it got popular. I also considered the use of social media in this case. For instance, when you use the hashtag “#Dorobucci,” you see only us and no one else.

Meanwhile, if you use the hashtag “#Inspiration”, you may see Inspiration FM or Inspiration Ghana and so on. With that, you cannot really tell the growth of your product. What I wanted was a place I could check and see the success of the product on its own.

With your experience, what should one consider before going into the music business?

There are lots of things that people can do in this space. One of the challenges that we have in the industry is actually human resources. We are looking for people that can handle different things.

For example, Mavin is successful today not just because of Don Jazzy, but because I give professionals different arms of the business to handle. Whatever you feel is your selling point or an area you feel you can handle best, please go for it. For instance, I have songwriters, dancers, PR experts in my team.

What do you consider before accepting a show?

First, it depends on which artiste you are talking about. For me personally, the money has to be high, because I am not an artiste, so you will have to pay for convincing me to come and perform on your show.

For the real artistes, it depends on the location, the brand, the sponsors, and then the fees.

What do you consider before singing an artiste?

I have had different reasons for signing almost every artiste under the Mavin label. There is no one that has been the same. If I am looking for an artiste, it’s either I put out a word or they contact me. There are others that get to me through someone else that knows me closely.

In business nowadays, people always forget to work with the heart. It is not every time that you go for skills.

Aside the fact that my people have skills, I also look at the heart before I then look at the long term. It is better for me if we can work longer together instead of us to work for only a short period because you feel you have too much skill. If I see loyalty in the person, I know that he or she is someone I can bring up.

How do you plan to make your business outlive you?

I started planning this since three years ago. I have looked at the music industry and I understand it to the point where I realise that you cannot be perfect forever. I look at people like Mohammed Ali. They say he is the greatest. However, can you imagine what Mohammed Ali would have been if he was the one that founded and managed Mike Tyson? I have a bunch of people under me that are going to take over after my time.

Fidelity Bank

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Warner Bros Discovery and Paramount Skydance Clear Shareholder Vote

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The Warner Bros. shareholder vote

Over 1.7 billion votes in favor against roughly 16.3 million opposed. Warner Bros Discovery shareholders approved the $110 billion Paramount Skydance merger on April 23, and the margin was not close. Anyone running 1xbet site ROI numbers across entertainment sector positions watched WBD shares trade in a tight band near the $31 cash offer through April, the kind of price action that confirms what the wagering markets had already settled on. Paramount beat Netflix in a months-long bidding war for Warner Bros that started in late 2025, and David Ellison now sits weeks away from running the largest media conglomerate assembled since the breakup of the old studio system.

What the $110 Billion Deal Looks Like on Paper

Paramount acquires 100% of WBD in an all-cash deal backed by committed investment from the Ellison family and RedBird Capital Partners. The SEC filing from February 27 laid out the financial architecture, and the numbers below capture the key terms.

Deal Detail Figure
Price per WBD share $31 cash
WBD equity value $81 billion
Enterprise value $110 billion
EBITDA multiple 7.5x (synergized 2026)
New Paramount shares issued $47 billion at $16.02
Minimum annual theatrical releases 30 films

Warner Bros film studio, HBO, CNN, TBS, TNT, CBS, Nickelodeon, and both companies’ television and film libraries all end up under one roof. Paramount committed to 30 theatrical releases a year in the filing, and the streaming side is where the growth bet sits. That much content in one place gives the merged entity a licensing position nobody else in the industry can match, and it also gives every sportsbook chasing broadcast-integration deals exactly one phone number to call when they want their odds overlays sitting alongside live sports.

How the Bidding War Played Out

Netflix went after WBD first. Paramount Skydance came in over the top, and by February 26 WBD’s board called it a superior proposal, with the definitive agreement signed the next morning. They set the shareholder vote for April 23 at 10 AM. It went 1.743 billion shares in favor, 16.3 million against, and 2.37 million abstaining.

Wagering markets had the outcome priced in long before the ballots were counted. Polymarket contracts on deal completion traded heavily through March and April at implied probabilities above 75%, and the gap between WBD’s trading price and the $31 offer shrank to under a dollar heading into the meeting. Anyone holding the deal-completion side of those contracts walked into the vote with a position the markets had already validated. The question on the table was the timing of the cash, not the outcome of the vote.

Regulatory Review and What Stands Between the Vote and Completion

Antitrust regulators on both sides of the Atlantic get the file next, along with a North American competition bureau that opened its review the same day shareholders voted. Hollywood is not thrilled either. Several high-profile entertainment figures have gone public with concerns about what a combined entity this size does to creative independence and working conditions on set.

For the sports betting industry, the regulatory holdup creates an unusual planning window. Sportsbooks running broadcast-integrated products, the kind that overlay live odds on game telecasts and tie promotions to specific media properties, typically negotiate those deals broadcaster by broadcaster. A combined Paramount-WBD would shrink the negotiating universe to one entity sitting on AFC football coverage at CBS, the cable sports wing through TNT, and the streaming distribution running underneath both. That changes leverage on both sides of the table.

Specific properties make the leverage explicit. NFL AFC games and college football sit at CBS. MLB postseason and the cable sports tier live at TNT. March Madness has been split between the two networks since 2011 under a deal that runs through 2032, which means a closed merger puts the entire tournament on one combined network platform for the first time. Sportsbooks negotiating in-stream odds overlays, contextual ads, and content partnerships across those properties currently run two separate tracks for the two broadcasters. After integration, those tracks collapse into a single conversation.

Ellison’s pitch to regulators has to be that consumers benefit and competition survives in streaming, theatrical distribution, and sports broadcasting. If the deal closes, premium scripted content, live sports rights, and cable news distribution all land under one company.

What Oddsmakers and Prediction Markets Are Watching

Completion timelines for deals this size typically stretch six to twelve months past the shareholder vote. Wagering lines on the merger closing before the end of 2026 reflect a split opinion, with Polymarket traders pricing it at roughly 55%. Regulatory conditions could push the timeline into early 2027. Books pricing media-sector futures contracts beyond the close itself, including first quarterly earnings and the sports-rights renewal cycles that follow, have already started taking positions, which is the cleanest tell that the integration is being priced as something more than a paperwork formality. Contracts pricing tighter regulatory conditions, including potential divestitures or behavioral remedies, have started attracting their own volume. That is a step further out the curve than where prediction markets typically sit on M&A timelines this early in the process.

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AMVCA 12 Unveils Week-Long Celebration of African Film, Culture, and Creative Expression

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AMVCA 12 Nominee List

The Africa Magic Viewers’ Choice Awards (AMVCA) returns for its 12th edition with an expanded, week-long lineup of events under the theme “Honouring Craft, Celebrating Culture.” This year’s edition is set to spotlight the richness of African storytelling, recognise industry excellence, and celebrate the continent’s vibrant creative spirit.

Scheduled to take place from May 6 to May 9, 2026, AMVCA 12 will bring together filmmakers, actors, creatives, and culture enthusiasts from across Africa for an immersive celebration of film, television, and cultural expression.

The week kicks off on May 6 with Young Filmmakers’ Day, a platform dedicated to nurturing emerging talent and fostering the next generation of African storytellers. The event will feature masterclasses, panel sessions, and networking opportunities designed to equip young creatives with the tools and insights needed to thrive in the industry.

On May 7, the spotlight shifts to Icons Night, an evening dedicated to celebrating industry veterans and trailblazers whose contributions have shaped the African film and television landscape. This night underscores the “Honouring Craft” pillar of this year’s theme by recognising the legacy and excellence of pioneers in the creative space.

The celebration continues on May 8 with the much-anticipated Cultural Night, a vibrant showcase of Africa’s diverse heritage through fashion, music, food, and performance. As a true reflection of “Celebrating Culture,” the event highlights the beauty, identity, and traditions that define the continent.

The week-long festivities will culminate on May 9 with the prestigious Awards Night, where outstanding achievements in film and television will be recognised across multiple categories. The ceremony promises an unforgettable evening of glamour, entertainment, and recognition of excellence within the African entertainment industry.

The AMVCA 12 Awards Night will air live across all Africa Magic channels from 7:00 PM (WAT), bringing the excitement of the celebration to audiences across the continent.

With this expanded format, AMVCA 12 continues to evolve beyond an awards show into a dynamic platform that honours craftsmanship, celebrates culture, and amplifies African voices on a global stage.

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ipNX Powers SPAN’s Queen Esther Musical

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ipNX Queen Esther Musical

By Modupe Gbadeyanka

One of Nigeria’s leading telecommunications and connectivity providers, ipNX, successfully powered the Queen Esther Musical, presented by the Society for the Performing Arts in Nigeria (SPAN).

The event, held on April 10, 2026, at the Guiding Light Assembly, Parkview, Ikoyi, Lagos, reinforced ipNX’s role as a key enabler of innovation across industries through reliable, high-speed connectivity, as it served as a powerful demonstration of how telecommunications infrastructure can elevate creative expression and redefine audience engagement.

The Queen Esther Musical delivered a captivating blend of music, drama, and visual storytelling to a packed audience.

Behind the scenes, ipNX’s advanced fibre-optic infrastructure played a critical role in ensuring seamless execution, supporting the production’s extensive technical requirements, from synchronised audiovisual systems to real-time digital enhancements that enriched the overall experience for the audience within the auditorium and on digital platforms.

As sophisticated technology integrates into live performances, the demand for stable, high-capacity bandwidth to deliver this experience to online audiences has become essential. ipNX provided technical support, delivering uninterrupted connectivity that enabled production teams to coordinate effectively and execute a technically complex show without disruption.

“Our involvement in the Queen Esther Musical reflects our commitment to powering experiences that matter. This production broadcast required precision, speed, and reliability, all of which our network is designed to deliver.

“Beyond telecoms, we see ourselves as partners in progress across sectors, and this collaboration with SPAN highlights how our solutions can seamlessly support the creative industry just as effectively as we do small enterprises and critical services,” the Head of Sales for ipNX Retail, Akintunde Taiwo, stated.

Also commenting, the founder of SPAN, Ms Sarah Boulous, said, “We were proud to collaborate with ipNX on the Queen Esther Musical. The scale and ambition of this production required a technology partner we could rely on completely as we wanted the audience to enjoy seamless streaming on the Zaia app.

“ipNX delivered exceptional bandwidth and stability, allowing us to integrate digital elements seamlessly and create a truly memorable experience. Their support played a significant role in bringing our creative vision to life.”

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