Showbiz
Fidelity Bank MD Interviews Don Jazzy on Music Business

By Dipo Olowookere
One of the top music entrepreneurs in Nigeria, Don Jazzy, was a guest of Fidelity SME Forum, a weekly radio programme by Fidelity Bank Plc to educate, inform, advise and inspire budding entrepreneurs in Nigeria with knowledge and expertise that will enable them build sustainable and successful businesses.
This month, Fidelity Bank Plc hosted a series highlighting the business side of entertainment and the opportunities that exist.
Headlining the series was Don Jazzy, Founder & CEO of the Supreme Mavin Dynasty (SMD).
On the episode, he shared insights on ‘Understanding the Business Side of the Nigerian Entertainment Industry,’ with the MD & CEO of Fidelity Bank Plc, Mr Nnamdi Okonkwo, who moderated the session.
How did your journey into entertainment business begin?
No matter how many times I get asked this question, I never get tired of answering it because there is always someone new in the audience who would like to know exactly how we got to where we are now.
Before I proceed, I would like to thank and appreciate Fidelity Bank for creating this platform for us to talk to the people. It is really an honour.
My name is Michael Collins Ajere Enebeli and I am from Delta state. I was born in my mother’s hometown of Umuahia in Abia state. We moved to Lagos at some point and I grew up in Awodiora estate in Ajegunle, Lagos. This was where all my other siblings also grew up.
My childhood was pretty much about a young boy helping his parents to raise money as well as raise the children. Going to church on weekends to help make music was an opportunity for me to learn how to play the instruments.
I did that up until I turned 18 years old and an uncle of mine decided to take me to the U.K. He wanted me to go there and teach some of the musicians they had in the church. The church is Cherubim and Seraphim, one which people frown at because we wear white garment. It is the church I was born in and I have never seen them doing any rituals or anything of the sort.
In the U.K., there were not many people who were confident enough in wearing the white garment to church. I guess that was the reason why my uncle thought I would be the one to come over and teach the church members over there.
Eventually, after I got there, I got the church running smoothly. Along the line, I dabbled into playing music with some good fellows I met. I started with a group called Solek Crew, but at some point, we went our separate ways before I moved into another group called JJC & 419 Squad.
I worked there for a while and learned the ropes of music production from the guys at JJC & 419 squad. While I was with them, I had become quite good at what I do now before I met D’Banj. We both decided to work on his album and by the time we were done with it, we thought about where we would sell it. Eventually, we decided to go back to Nigeria, where the people understood what we were doing. D’Banj’s album got released immediately after we got back to Nigerian and as God would have it, the rest is history.
What strategic plans did you put in place to make money from music?
When we started at first, it wasn’t really seen as a business to us. We were just guys that had the passion for the music. We knew that if we had good products to sell, we would get popular and then the money would start to come. We were not thinking about the labour or capital initially.
Later on, we started looking at it as a viable business before we decided to start structuring things. I actually think we started late in putting together a structure for the business. I got it right a little bit with Mo’Hits Records, but I perfected it with Mavin Records.
However, I would say that with the mistakes we made from Mo’Hits Records where we were just learning on the go, we got better at doing things in Mavin where we just put what we had learned to play.
Did you think about the business side when collaborating with others?
The first song collaboration that we did was Dorobucci before Looku Looku. I recently signed new artistes and three of them are relatively new in the game.
We thought of the best ways to get them as popular as possible, riding off the popularity of me, Tiwa Savage and D’Prince, and so we decided to do the collaboration. We do that from time to time.
Although, it is easier for you to go to the radio stations and introduce yourself and your song with features by Don Jazzy and Tiwa Savage.
The Dorobucci song, for instance, is up on YouTube with over 20 million views. With that, the artistes have already gotten that face time that they would have been looking for as newbies in the game. We replicated the same with the Adaobi song, which just had three young artistes and me in it.
Also, for the people that know me and want to see me will have no choice than to see my other people as well. It got them popular faster. We think of these factors before we make such moves. Now that I have signed new artistes, I may think of some other ways to incorporate them.
Were you really thinking of branding from the business side of view or did they just happen?
I created the word “Dorobucci,” but I was not thinking of branding at the time. I just wanted the talking points on “Dorobucci”. The more people kept asking about it, the more it got popular. I also considered the use of social media in this case. For instance, when you use the hashtag “#Dorobucci,” you see only us and no one else.
Meanwhile, if you use the hashtag “#Inspiration”, you may see Inspiration FM or Inspiration Ghana and so on. With that, you cannot really tell the growth of your product. What I wanted was a place I could check and see the success of the product on its own.
With your experience, what should one consider before going into the music business?
There are lots of things that people can do in this space. One of the challenges that we have in the industry is actually human resources. We are looking for people that can handle different things.
For example, Mavin is successful today not just because of Don Jazzy, but because I give professionals different arms of the business to handle. Whatever you feel is your selling point or an area you feel you can handle best, please go for it. For instance, I have songwriters, dancers, PR experts in my team.
What do you consider before accepting a show?
First, it depends on which artiste you are talking about. For me personally, the money has to be high, because I am not an artiste, so you will have to pay for convincing me to come and perform on your show.
For the real artistes, it depends on the location, the brand, the sponsors, and then the fees.
What do you consider before singing an artiste?
I have had different reasons for signing almost every artiste under the Mavin label. There is no one that has been the same. If I am looking for an artiste, it’s either I put out a word or they contact me. There are others that get to me through someone else that knows me closely.
In business nowadays, people always forget to work with the heart. It is not every time that you go for skills.
Aside the fact that my people have skills, I also look at the heart before I then look at the long term. It is better for me if we can work longer together instead of us to work for only a short period because you feel you have too much skill. If I see loyalty in the person, I know that he or she is someone I can bring up.
How do you plan to make your business outlive you?
I started planning this since three years ago. I have looked at the music industry and I understand it to the point where I realise that you cannot be perfect forever. I look at people like Mohammed Ali. They say he is the greatest. However, can you imagine what Mohammed Ali would have been if he was the one that founded and managed Mike Tyson? I have a bunch of people under me that are going to take over after my time.
Fidelity Bank
Showbiz
Museums Are Strategic Drivers of Tourism, Education, National Identity—YSMA Director
By Modupe Gbadeyanka
The director of the Yemisi Shyllon Museum of Art (YSMA) of Pan-Atlantic University, Lagos, Mr Jess Castellote, has described museums as not only cultural institutions, but strategic drivers of tourism, education, and national identity.
He said this when the facility welcomed a delegation of the board of trustees and governing council of the Eko Tourism Foundation (ETF) on May 11, 2026.
The visiting team was led by the former Minister of Information and Culture, Mr Lai Mohammed. The visit reinforced the growing alignment and importance of art, heritage, and the creative economy to Lagos State’s ambitions of becoming a global cultural tourism hub.
Mr Castellote described the visit as a strong affirmation of the museum’s growing relevance within Nigeria’s tourism and cultural landscape.
“YSMA was founded with the vision of preserving Nigerian art and making it accessible to the public through learning and engagement. To see this vision align so naturally with Lagos State’s broader cultural tourism aspirations is both relevant and encouraging,” he enthused.
The Vice-Chancellor of Pan-Atlantic University, Prof. Enase Okonedo, in her remarks, stressed the importance of partnerships that connect education, culture, and public impact.
“At Pan-Atlantic University, we strongly believe that universities must contribute meaningfully to society beyond the classroom,” she remarked.
“The Yemisi Shyllon Museum of Art embodies that commitment by serving as a centre for education, cultural preservation, and community engagement. We commend ETF for the excellent work they are doing.
“Collaborations and visits of this nature strengthen the role of both the university and the museum within the wider vision of Lagos as a globally competitive cultural capital,” the university don stated.
In his speech, Mr Mohammed underscored the role of culture as the foundation of sustainable tourism and described YSMA as one of the kinds of institutions capable of reshaping how the world sees Lagos and Nigeria.
“Tourism thrives on identity, memory, and authentic experiences, and institutions like the Yemisi Shyllon Museum of Art are central to that vision,” he said.
“Lagos cannot aspire to global cultural relevance without investing in and promoting places that preserve our stories, celebrate our creativity, and project the richness of our heritage to the world. What has been built here at YSMA represents exactly the kind of cultural destination that belongs on the itinerary of every visitor to Lagos,” he added.
The former Minister donated copies of his recent book, Headlines and Soundbites: Media Moments that Defined an Administration, to the Pan-Atlantic University Library.
Established in 2019 as Nigeria’s first purpose-built and privately funded university museum, YSMA is evolving into one of West Africa’s most important cultural institutions, combining a globally significant art collection with educational and community-enriching programming.
Showbiz
Facebook 2026 ‘Made by Africa’ Campaign Features Kehinde Bankole, Others
By Aduragbemi Omiyale
Social media giant, Facebook, is celebrating the 2026 Africa Day on May 25 in a bid way through the launch of the sixth edition of its pan-African campaign, ‘Made by Africa, loved by the world: Where stories spark community.’
This year’s focus is on African cinema, and it features five talents from the sector, who are Kehinde Bankole (Nigeria), Linda Mtoba (South Africa), Nomzamo Mbatha (South Africa), Osas Ighodaro (Nigeria), and Tobi Bakre (Nigeria).
The campaign features a five-part vodcast series profiling these five internationally acclaimed actors and filmmakers, hosted by leading African podcasters, I Said What I Said (Nigeria), and Because We Said So (South Africa).
Each episode explores the talent’s creative journey, global impact, and how they use Facebook to build communities and connect with fans worldwide.
Vodcast snippets will be available on the Meta Africa Facebook page, with full episodes on the I Said What I Said and Because We Said So podcasts and talent profiles.
Speaking about the campaign, Kezia Anim-Addo, Communications Director, Africa, Middle East & Turkey at Meta, said: “For six years, Made by Africa has spotlighted talent from across the continent making a mark globally. This year, film takes centre stage. From Nollywood to South African cinema, African stories are reaching audiences worldwide, and Facebook is at the heart of how people come together around cultural moments like these. This campaign backs the filmmakers driving that momentum.”
Also, the hosts of I Said What I Said, FK Abudu & Jola Ayeye, said, “We’re excited about this partnership and the chance to collaborate with Facebook in celebrating Africa Day with other brilliant African creatives. Being able to spotlight creators with global impact feels incredibly special to us, and we look forward to more partnerships and opportunities to champion African creativity.”
Also, the anchors of Because We Said So, Zama Marubelela & Landzy Gama, said, “As young African content creators, we’re passionate about celebrating African excellence, identity, and culture through honest and relatable conversations. Having Nomzamo Mbatha and Linda Mtoba on Because We Said So made this collaboration with Meta even more special, as they both continue to represent Africa on a global stage while sharing authentic African stories with the world. We’re excited to amplify these voices and be part of a campaign that celebrates African talent, creativity, and storytelling on a global scale.”
Showbiz
MasterChef Nigeria surprise: From Nightmare to Dream Come True, Fads is Back and On Fire
The MasterChef Nigeria kitchen is no stranger to unexpected twists — and this week delivered one of its biggest surprises yet.
In a dramatic turn of events, previously eliminated home cooks Fads, Pearl and Margaret were given an extraordinary second chance: a shot at redemption and an opportunity to fight their way back into the competition.
With a place back in the MasterChef kitchen — and a chance to compete for the life-changing ₦73 million prize — on the line, the trio faced a high-pressure Redemption Challenge centred around one deceptively simple ingredient: eggs.
Tasked with mastering three culinary fundamentals in just 10 minutes, the contestants had to deliver the perfect poached egg, boiled egg and omelette — a challenge designed to test precision, timing and technical skill under immense pressure.
In a dramatic cook-off, it was Fads who rose to the occasion, impressing the judges with her execution and earning her place back in the MasterChef kitchen. For Pearl and Margaret, however, the challenge marked the end of their MasterChef journey, as they bid farewell to the competition for good.
True to the spirit of MasterChef Nigeria, the competition was far from over. The Top 8 immediately faced another challenge — a celebration of the Staples of Success — where culinary skill met high stakes. With an impressive ₦2 million up for grabs, the home cooks had yet another opportunity to prove themselves in the MasterChef kitchen.
The arrival of the white apron cook was met with excitement in the MasterChef Nigeria kitchen, as the home cooks embraced the moment with enthusiasm and ambition.
However, while some rose to the occasion, others struggled to meet the judges’ exacting standards.
Derry’s dish was dealt a major setback when her chicken was found to be undercooked. David’s red chilli starter and roasted chicken main failed to deliver the impact the judges had hoped for and overwhelmed by emotion, Favy faced a challenge of her own when her panna cotta refused to set, forcing her to rethink her dish under pressure.
Demilade impressed the judges with a standout combination of Potato Crisps and a creative Plantain Split, showcasing both confidence and flair in the kitchen. Fads, meanwhile, delivered a remarkable comeback with her comforting yet elevated take on Yam Chips and Potato Soup — a dish that earned high praise from the judges. Clearly impressed, Chef Eros described Fads’ creation as “restaurant ready.”
Demilade and Fads rose above the competition to secure coveted spots in the Top 2, earning themselves a shot at the ₦2 million prize.
In the end, it was Fads who claimed Dish of the Day, completing an impressive comeback story as she walked away with ₦2 million and renewed confidence in the MasterChef Nigeria kitchen.
Next week, tensions rise as the Top 8 take on a high-pressure Fashion Challenge, with the MasterChef kitchen also welcoming special guest judge Ezinne Chinkata.
Produced by Primedia Group, MasterChef Nigeria is supported by a strong coalition of leading Nigerian brands, including headline sponsor Power Oil, alongside Indomie, Dano Milk, Malta Guinness, Sonia Tomato, Kiara Rice, Golden Penny Flour, Golden Penny Sugar, Golden Penny Garri, Golden Penny Semolina, Golden Penny Chocolate Spread, and Golden Penny Wheat.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism10 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
