Showbiz
Fidelity Bank MD Interviews Don Jazzy on Music Business

By Dipo Olowookere
One of the top music entrepreneurs in Nigeria, Don Jazzy, was a guest of Fidelity SME Forum, a weekly radio programme by Fidelity Bank Plc to educate, inform, advise and inspire budding entrepreneurs in Nigeria with knowledge and expertise that will enable them build sustainable and successful businesses.
This month, Fidelity Bank Plc hosted a series highlighting the business side of entertainment and the opportunities that exist.
Headlining the series was Don Jazzy, Founder & CEO of the Supreme Mavin Dynasty (SMD).
On the episode, he shared insights on ‘Understanding the Business Side of the Nigerian Entertainment Industry,’ with the MD & CEO of Fidelity Bank Plc, Mr Nnamdi Okonkwo, who moderated the session.
How did your journey into entertainment business begin?
No matter how many times I get asked this question, I never get tired of answering it because there is always someone new in the audience who would like to know exactly how we got to where we are now.
Before I proceed, I would like to thank and appreciate Fidelity Bank for creating this platform for us to talk to the people. It is really an honour.
My name is Michael Collins Ajere Enebeli and I am from Delta state. I was born in my mother’s hometown of Umuahia in Abia state. We moved to Lagos at some point and I grew up in Awodiora estate in Ajegunle, Lagos. This was where all my other siblings also grew up.
My childhood was pretty much about a young boy helping his parents to raise money as well as raise the children. Going to church on weekends to help make music was an opportunity for me to learn how to play the instruments.
I did that up until I turned 18 years old and an uncle of mine decided to take me to the U.K. He wanted me to go there and teach some of the musicians they had in the church. The church is Cherubim and Seraphim, one which people frown at because we wear white garment. It is the church I was born in and I have never seen them doing any rituals or anything of the sort.
In the U.K., there were not many people who were confident enough in wearing the white garment to church. I guess that was the reason why my uncle thought I would be the one to come over and teach the church members over there.
Eventually, after I got there, I got the church running smoothly. Along the line, I dabbled into playing music with some good fellows I met. I started with a group called Solek Crew, but at some point, we went our separate ways before I moved into another group called JJC & 419 Squad.
I worked there for a while and learned the ropes of music production from the guys at JJC & 419 squad. While I was with them, I had become quite good at what I do now before I met D’Banj. We both decided to work on his album and by the time we were done with it, we thought about where we would sell it. Eventually, we decided to go back to Nigeria, where the people understood what we were doing. D’Banj’s album got released immediately after we got back to Nigerian and as God would have it, the rest is history.
What strategic plans did you put in place to make money from music?
When we started at first, it wasn’t really seen as a business to us. We were just guys that had the passion for the music. We knew that if we had good products to sell, we would get popular and then the money would start to come. We were not thinking about the labour or capital initially.
Later on, we started looking at it as a viable business before we decided to start structuring things. I actually think we started late in putting together a structure for the business. I got it right a little bit with Mo’Hits Records, but I perfected it with Mavin Records.
However, I would say that with the mistakes we made from Mo’Hits Records where we were just learning on the go, we got better at doing things in Mavin where we just put what we had learned to play.
Did you think about the business side when collaborating with others?
The first song collaboration that we did was Dorobucci before Looku Looku. I recently signed new artistes and three of them are relatively new in the game.
We thought of the best ways to get them as popular as possible, riding off the popularity of me, Tiwa Savage and D’Prince, and so we decided to do the collaboration. We do that from time to time.
Although, it is easier for you to go to the radio stations and introduce yourself and your song with features by Don Jazzy and Tiwa Savage.
The Dorobucci song, for instance, is up on YouTube with over 20 million views. With that, the artistes have already gotten that face time that they would have been looking for as newbies in the game. We replicated the same with the Adaobi song, which just had three young artistes and me in it.
Also, for the people that know me and want to see me will have no choice than to see my other people as well. It got them popular faster. We think of these factors before we make such moves. Now that I have signed new artistes, I may think of some other ways to incorporate them.
Were you really thinking of branding from the business side of view or did they just happen?
I created the word “Dorobucci,” but I was not thinking of branding at the time. I just wanted the talking points on “Dorobucci”. The more people kept asking about it, the more it got popular. I also considered the use of social media in this case. For instance, when you use the hashtag “#Dorobucci,” you see only us and no one else.
Meanwhile, if you use the hashtag “#Inspiration”, you may see Inspiration FM or Inspiration Ghana and so on. With that, you cannot really tell the growth of your product. What I wanted was a place I could check and see the success of the product on its own.
With your experience, what should one consider before going into the music business?
There are lots of things that people can do in this space. One of the challenges that we have in the industry is actually human resources. We are looking for people that can handle different things.
For example, Mavin is successful today not just because of Don Jazzy, but because I give professionals different arms of the business to handle. Whatever you feel is your selling point or an area you feel you can handle best, please go for it. For instance, I have songwriters, dancers, PR experts in my team.
What do you consider before accepting a show?
First, it depends on which artiste you are talking about. For me personally, the money has to be high, because I am not an artiste, so you will have to pay for convincing me to come and perform on your show.
For the real artistes, it depends on the location, the brand, the sponsors, and then the fees.
What do you consider before singing an artiste?
I have had different reasons for signing almost every artiste under the Mavin label. There is no one that has been the same. If I am looking for an artiste, it’s either I put out a word or they contact me. There are others that get to me through someone else that knows me closely.
In business nowadays, people always forget to work with the heart. It is not every time that you go for skills.
Aside the fact that my people have skills, I also look at the heart before I then look at the long term. It is better for me if we can work longer together instead of us to work for only a short period because you feel you have too much skill. If I see loyalty in the person, I know that he or she is someone I can bring up.
How do you plan to make your business outlive you?
I started planning this since three years ago. I have looked at the music industry and I understand it to the point where I realise that you cannot be perfect forever. I look at people like Mohammed Ali. They say he is the greatest. However, can you imagine what Mohammed Ali would have been if he was the one that founded and managed Mike Tyson? I have a bunch of people under me that are going to take over after my time.
Fidelity Bank
Showbiz
Popular Artist Terry Apala in Ikoyi Prison for Naira Abuse

By Modupe Gbadeyanka
A popular music act, Mr Terry Alexander Ejeh, otherwise known as Terry Apala, has been remanded in a correctional centre in Lagos for alleged mutilation of the Naira notes in January 2025.
He was arraigned on Friday, April 25, 2025, by the Economic and Financial Crimes (EFCC) on a single-count charge bordering on mutilating the Naira notes.
The musician was accused of committing an offence contrary to and punishable under Section 21(1) of the Central Bank of Nigeria Act, 2007.
“That you, Terry Alexander Ejeh, on January 5, 2025, at La Madison Place, Oniru, within the jurisdiction of this court, whilst dancing during a social event, tampered with Naira notes issued by the Central Bank of Nigeria (CBN) by marching on the same and you thereby committed an offence contrary to and punishable under Section 21(1) of the Central Bank of Nigeria Act, 2007,” the count read to Terry Apala today at a Federal High Court in Ikoyi, Lagos, read.
However, he pleaded not guilty to the offence when it was read to him, which prompted the prosecution counsel, S.I. Suleiman, to ask for a trial date, urging the court to remand him in a correctional centre.
The defence counsel, Mr Felix Nwabuda, informed the court of a bail application dated April 23, 2025, and prayed the court for a short date for the hearing of the application.
“Whilst praying the court for a short date for the hearing of the bail application, I will be craving the indulgence of the court to release the defendant to the defence.
“We undertake to produce him in court. He will not evade hearing. He came in from the United Kingdom on April 23, 2025; and on the invitation of the EFCC, he came on his own,” he stated
But the prosecution counsel opposed the application, saying, “The application is alien and unheard of.”
“I urge the court to afford us the opportunity to look at the application and respond properly so that the court can make a well -informed ruling,” he said.
In a short ruling, Justice Akintayo Aluko refused the application of the defence, ordering the remand of the defendant in the Ikoyi Correctional Centre pending the determination of the bail application. The matter was, thereafter, adjourned till May 5, 2025.
Showbiz
Spotify’s AI Playlist Now Available in Nigeria

By Modupe Gbadeyanka
Global streaming platform, Spotify, has announced the availability of its Artificial Intelligence (AI) playlist in Nigeria.
In a statement on Friday, it said the AI Playlist in beta is for its premium users in more than 40 markets, including Nigeria.
This feature can be found via the search tab of Spotify by simply typing AI Playlist and selecting one of the suggestions.
With AI Playlist, Spotify will curate a personalized playlist made just for users based on the tracks, artists, genres and more. This is easy to revise and refine as users only have to ask for what they want – like “more upbeat,” “more new releases,” or “happier songs.”
The most successful playlists are generated through “genre”, “mood” or “artist” prompts. But animals, activities, movie characters, colours – and even emojis – are all fair game too.
Some fun prompts the platform suggests users to try out include Afrobeat tracks for the dance floor, Trending K-Pop hits I need to know, Reggaeton for hanging out at the beach, Songs to hype me up for a football match, and Latin songs from my top genre, among others.
Since launching last year, premium users have created millions of playlists with the goal of finding music that fits any mood or moment in an instant.
Now, Spotify is making it even easier for users around the globe to create the perfect playlist and find their next favorite artist.
The company has promised that this feature would expand to markets across Europe, Asia, Africa and the Caribbean.
Showbiz
Lights, Camera, Talent! Nigerian Idol Season 10 Starts with a Bang

The wait is over – Nigerian Idol Season 10 is finally here, and the premiere delivered all the excitement and talent fans of the show hoped for.
Back on the judges’ panel are Omawumi and Ric Hassani. Last season, we saw them strike a balance between fun and honest feedback, and this year, they’re stepping it up.
Ric shared that he’s watching out for contestants with soul, skill, and voices that are just genuinely enjoyable to hear. Omawumi is looking for something more instinctive, a spark of originality, showmanship, and a voice that immediately makes people sit up.
Then there is Iyanya, the newest judge at the table. As a product of a reality music show himself, he knows the pressure these contestants are under. For him, it’s all about raw talent, star quality, and people who are ready to command the stage.
From the first auditions, you could tell the competition this season is going to be tough. There were strong voices, bold performances, and yes, a few funny and unexpected moments that reminded everyone why the audition stage is a fan favourite.
One standout moment was the return of Mikky, the very first contestant to ever receive a Platinum Ticket in the history of Nigerian Idol. He came back this season stronger and more confident and delivered a performance that had the judges impressed again. It earned him another Platinum Ticket, proving that when talent meets growth, it’s a winning combo.
So far, the scorecard reads: 17 yeses, 9 no’s, and 1 Platinum Ticket gone, with two still up for grabs.
Season 10 is shaping up to be one worth watching. If this first episode is anything to go by, we’re in for a season full of standout moments and new stars in the making.
Catch all-new episodes every Sunday at 7 p.m. on Africa Magic Showcase (DStv ch. 151, GOtv ch. 12) and Africa Magic Family (DStv ch. 154, GOtv ch. 2). For non-stop Idol content from auditions to backstage moments, tune in to the 24/7 Idol Extra channel on DStv channel. 198 and GOtv channel. 49.
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