Connect with us

Showbiz

Joeboy, 29 Others for YouTube Music Foundry Class of 2022

Published

on

YouTube Music Foundry Class of 2022

By Modupe Gbadeyanka

Nigerian music sensation, Joeboy, has been chosen alongside 29 independent artists across the globe for the YouTube Music Foundry Class of 2022.

The Foundry program was created in 2015 to assist the artists to build sustainable careers on their own terms and so far, 250 independent entertainers have passed through the system, including Arlo Parks, beabadoobee, Dave, Dua Lipa, Clairo, ENNY, Eladio Carrion, girl in red, Gunna, Japanese Breakfast, Kenny Beats, Natanael Cano, Omar Apollo, Rema, Rina Sawayama, ROSALÍA, Saba, Snail Mail, Tems, Tenille Arts and many more talented musicians.

It was gathered that this year’s program is the largest class to date, with 30 independent artists drawn from 15 countries, including Ghana, the United States, Canada, the United Kingdom, Mexico, Japan, and Australia, among others.

Foundry artists are recognised for their storytelling, and innovative approach to music and are viewed as the next generation entertainers.

The 2022 Foundry Class reinforces YouTube’s commitment to supporting Sub-Saharan artists as next-generation global music stars; playing a part in developing individual talent in the region.

The Foundry programme ensures that artists can be independent and still have a successful career in music with the support of platforms like YouTube and this year will power two programs, the Foundry Class of 2022 and the independent release support.

Commenting on his inclusion, Joeboy said, “Being an independent artist simply requires me to be at the centre of all of my dealings as a creative. Aside from creating the music, I have to carry out due diligence to make sure I am making the right decisions every now and then.”

On his part, Ghana’s Black Sherif said, “Success as an independent artist is connecting with one more person on any level through my music. Once that is constantly achieved, in my opinion, everything else will follow. Being a Foundry artist for me means a strong global platform with support to visually take my expression to the next level and reach more people in the process.”

“It’s no small task to be an artist in 2022, working to find stability, fulfilment, and fans who get it. Foundry celebrates the courage of independent artists and the communities that surround them. Our global team is lucky to be their champion and reduce barriers on their journey, every step of the way,” the YouTube Artist Partnerships Lead, Naomi Zeichner said.

Also, SSA YouTube Music Lead, Addy Awofisayo, disclosed that, “We believe that lowering the barrier to entry that unlocks opportunities for music artists to create and connect with a global audience is crucial. But beyond that, Foundry will assist the music artists participants in navigating a new increasingly digital industry as they connect with fans and generate revenue.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Showbiz

Prestige, Impact: Why AMVCA is the People’s Award Show

Published

on

AMVCA Celebrating African Cinema

By Tutu Akanni

As the 11th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) approaches, public attention, once again, has been drawn to MultiChoice’s consistent excellence and ability to deliver structure and spectacle, especially in contrast to the growing dissatisfaction with other industry award platforms.

Just days after the 2025 edition of the Headies left fans and industry stakeholders disappointed, with confusion marking much of the night’s proceedings, a new conversation has taken over the Nigerian entertainment space.

While the Headies stumbled through yet another year of technical lapses and disjointed programming, attention has swiftly shifted to a platform known for its meticulous execution: Africa Magic Viewers’ Choice Awards (AMVCA), set to hold its 11th edition on 10th May.

What is surprising is not just the public frustration with the Headies but the growing number of voices openly calling on MultiChoice Nigeria, the organisers of AMVCA, to take over the management of other awards, including the Headies.

In an industry where spectacle often overshadows organisation, the AMVCA has built a reputation for doing things differently. And as many observed over the weekend, the gap in professionalism and prestige is no longer subtle; it’s glaring.

Over the last decade, the AMVCA has grown into one of the continent’s most influential cultural events. Since its debut in 2013, it has not only celebrated African storytelling with consistency and class but has also contributed significantly to the Nigerian economy. In that time, MultiChoice Nigeria has invested over ₦9 billion directly in the production of the AMVCA, including awards, training, and talent development initiatives.

More than 27,000 jobs have been created as a result of the event and its extended ecosystem, spanning event production, content creation, media, logistics, fashion, and hospitality. The awards have recognised over 300 exceptional

talents across various categories, offering a platform that truly reflects the diversity and dynamism of the continent’s film and television space.

Even more impressive is the over N623 billion channelled into the Nigerian film and television economy through MultiChoice’s broader investment in content and infrastructure, an economic impact that places AMVCA at the centre of Africa’s creative renaissance.

The contrast between AMVCA and the recent Headies could not be more pronounced. While the former struggled to hold the audience’s attention and, in some cases, even manage the basic technical requirements of a live show, the AMVCA has built a legacy of excellence, year after year. From world-class stage design to tight production schedules, transparent nomination processes to glamorous red carpet experiences, every aspect of the AMVCA is marked by intention and execution.

It’s no wonder that public sentiment is leaning heavily in favour of MultiChoice, with the public praising the structure and credibility AMVCA has consistently delivered.

These are not random musings; they reflect a real hunger for higher standards in how we celebrate and elevate African talent.

As the AMVCA returns, it is clear that it has become more than an award show. It is a cultural institution, a symbol of what is possible when investment, planning and passion come together to celebrate creativity. While other platforms grapple with inconsistency, the AMVCA continues to raise the bar, demonstrating that excellence is not accidental but built over time with vision and commitment.

This year’s AMVCA introduces a significant innovation: the ‘Best Music Score’ category.

While this might seem like a small change on paper, it’s a major shift in practice. This move addresses longstanding criticism of music’s critical role in film storytelling. By recognising composers and sound designers, the AMVCA acknowledges the intricate layers that music adds to cinematic narratives, enhancing emotional depth and audience engagement.

The introduction of this category is more than a nod to musical contributors; it signifies the AMVCA’s commitment to evolving with the industry’s standard and recognising all facets of film production. It’s a testament to the awards’ dedication to inclusivity and comprehensive recognition of talent.

Even this year’s nominee list reflects the same spirit of rebirth. While iconic names continue to appear, there’s a visible shift toward rising talents and first-time nominees. In categories like Best Lead Actress and Best Supporting Actor, younger stars like Gbubemi Ejeye and Darasimi Nnadi are taking centre stage. It’s a generational handover unfolding in real time, an intentional celebration of both legacy and new blood.

Behind the scenes, the awards maintain their credibility with a top-tier jury led by FemiOdugbemi, a respected filmmaker and culture advocate, who serves as Head Judge. His decades-long dedication to African cinema adds weight and wisdom to the selection process. The jury includes a mix of professionals across directing, cinematography, writing, and production, ensuring that recognition goes to those who truly deserve it, with fairness and rigour.

But beyond the glitz, what makes AMVCA such a powerful platform is the sense of purpose that drives it. It understands that African storytelling is not just about entertainment; it’s about identity, legacy, and pride. And it treats its audience with respect, understanding that credibility is built not just through applause but through consistency.

In stark contrast, the recent shortcomings of other award platforms highlight the importance of structure and vision in executing events that honour artistic achievements, like the recent fallout from the most recent award ceremony.

Viewers have called out the chaotic sequencing, last-minute venue changes, and awkward stage moments that plagued the event.

In a time when many industries are re-evaluating what excellence looks like, the AMVCA stands as proof that African institutions can lead at a global standard. And it continues to grow, not by accident but by design.

In the final analysis, the question may no longer be how to fix broken platforms but how to replicate what the AMVCA has done right. And if recent conversations are anything to go by, more and more people believe that the answer lies in letting those who understand structure, scale, and purpose lead the way.

 Akanni, a culture enthusiast, writes from Lagos

Continue Reading

Showbiz

EFCC Arraigns Mercy Chinwo’s Ex-Manager Ezekiel Onyedikachukwu

Published

on

Mercy Chinwo ex-manager Ezekiel Onyedikachukwu

By Modupe Gbadeyanka

Mr Ezekiel Onyedikachukwu, who is the former manager of a popular gospel singer, Mercy Chinwo, has been arraigned by the Economic and Financial Crimes Commission (EFCC).

He was brought before Justice Chukwujekwu Aneke of the Federal High Court sitting in Lagos on a seven-count charge bordering on an alleged $255,446 money laundering scheme.

Mr Onyedikachukwu, who runs a record label known as EeZee Conceptz, was accused of committing an offense, which contravenes Sections 5 and 29(1)(c) of the Foreign Exchange (Monitoring and Miscellaneous Provisions) Act, Cap F34, Laws of the Federation of Nigeria, 2004, and is punishable under Section 29(2) of the same law.

The EFCC, which brought the suspect and his company, Eezee Global Concepts Limited, before Justice Aneke through its counsel, Ms Bilikisu Buhari-Bala, said in June 2023, the music executive, “without being an authorized foreign exchange dealer appointed by the Central Bank of Nigeria (CBN), negotiated a foreign exchange transaction worth $52,895 with one Mr. Oladotun Olaobaju Mureke.”

It was further argued that in March 2021, the defendant conducted an unauthorized $70,000 forex transaction with Avalan Chetrase 1307 Company and in October 2022, executed a transaction of $18,775 with one Gift Ugochi Christopher.

Also, the anti-money laundering agency alleged that the suspects received $65,703 without declaration, and in 2023 and 2024, received $52,350 and $137,383, respectively, without filing the mandatory financial disclosures with the Special Control Unit Against Money Laundering (SCUML).

However, Mr Onyedikachukwu pleaded not guilty to the charges, prompting Ms Buhari-Bala to request his remand in a correctional facility pending trial, which his counsel, Chikaosolu Ojukwu (SAN) opposed, informing the court of a bail application dated February 28, 2025.

In his ruling, Justice Aneke temporarily released the defendant to his lawyer as demanded, fixing May 9, 2025, for ruling on the bail application.

Continue Reading

Showbiz

Fourth Ecobank Nigeria Adire Lagos Exhibition Kicks Off June 5

Published

on

Adire Lagos Exhibition

By Modupe Gbadeyanka

For the fourth consecutive year, Ecobank Nigeria will hold the now-prestigious Adire Lagos Exhibition from Thursday, June 5 to Sunday, June 8, 2025.

The event attracts fashion and cultural enthusiasts as well as creatives, and shoppers from across the country to the Ecobank Pan African Centre (EPAC), Lagos.

A statement from the bank disclosed that this year, over 120 vendors are expected to showcase their latest products at the four-day programme.

Ecobank said attendees can look forward to an immersive cultural experience, including authentic hand-dyed Adire textiles, indigenous cuisine, live performances, interactive masterclasses, and valuable networking opportunities for artisans and entrepreneurs in the creative sector.

“The remarkable success of previous editions has inspired us to go even further this year. Adire Lagos has become a platform that promotes tourism, celebrates local artistry, and strengthens the creative economy.

“We’re expecting high-profile exhibitors, international vendors, influencers, and members of the diplomatic and expatriate communities. This is truly an open invitation to everyone to experience Nigerian culture at its finest.

“It’s more than an exhibition—it’s a celebration of our identity, innovation, and craftsmanship.

“We welcome everyone to join us for four vibrant days of culture, commerce, and connection,” the Head of SME Banking at Ecobank Nigeria, Ms Omoboye Odu, said.

The Adire Lagos Exhibition celebrates Nigeria’s vibrant heritage through the timeless artistry of Adire fabric. This year’s edition will feature over 120 vendors, drawing in fashion lovers, cultural enthusiasts, creatives, and shoppers for a dynamic fusion of tradition, style, and enterprise.

The initiative is part of Ecobank Nigeria’s broader commitment to supporting Nigeria’s creative and cultural industries.

Earlier this year, the lender hosted the acclaimed +234Art Fair, spotlighting emerging visual artists across the country.

It also introduced Oja-Ògè, a fashion pop-up market showcasing contemporary Nigerian design beyond Adire, further reinforcing Lagos’ status as a fashion and creative hub.

Ecobank continues to position itself as Nigeria’s leading SME bank, with a special focus on empowering creative entrepreneurs. Through innovative banking solutions and strategic platforms like Adire Lagos, the bank offers creatives greater visibility, access, and growth opportunities.

Continue Reading

Trending

https://businesspost.ng/DUIp2Az43VRhqKxaI0p7hxIKiEDGcGdois8KSOLd.html