Showbiz
Reps to Support Nollywood for Better Society
By Adedapo Adesanya
The House of Representatives has pledged to support the nation’s movie industry, popularly known as Nollywood, noting that the sector has a critical role to play in achieving a better society as it tells how the nation is by the outside world through the content of their trade.
Speaker of the lower chamber of the National Assembly, Mr Femi Gbajabiamila, was quoted as saying in a statement by his Media Adviser, Mr Lanre Lasisi.
It was revealed that the Speaker made the call during the opening of a Leadership Master Training for Nollywood Celebrities and Stakeholders under the platform of the Actors’ Guild of Nigeria (AGN) in Abuja yesterday.
He said, “Beyond the questions of economics and profit, there is the issue of the critical role of Nollywood in influencing culture, defining national character, and promoting national identity.
“You also have a responsibility to tell the best stories of our beloved country. I do not propose to turn you into cheerleaders for a Nigeria that does not exist.
“But the stories of men and women thriving through adversity and innovating for prosperity needs to be told, and it falls to you to tell those stories.
“I hold in my heart a fundamental belief that our highest aspirations for Nigeria can only be achieved by the combined effort of patriots working together to make real the vision of a prosperous and peaceful country.”
To emphasise the importance of Nollywood to the nation’s socio-economic development, the Speaker noted that the entertainment industry in Nigeria has grown to become a critical part of the economy.
He, however, stressed that by addressing the challenges confronting the industry, much more can be achieved, saying, “With adequate investment, a supportive regulatory environment, better training and capacity development, Nollywood will grow beyond our present dreams and surpass our highest ambitions.
“It falls to all of us, in government, in the private sector and across society to identify the ways we can help the industry reach the heights we all know is possible.”
Mr Gbajabiamila said the training was apt, particularly at this moment in the national history when the challenges we face require leadership, creativity and innovation in bounds.
“One of the other reasons this event is especially timely is that it provides an opportunity to answer the question of how to rebuild the industry after what has been a difficult year.
“Additionally, we can lay the groundwork for future collaboration and acquire the leadership resources that will stand the industry in good stead for the future,” he added.
The Speaker also assured the actors of his continued support for the upliftment of their trade towards ensuring that the industry continues to contribute to the socio-economic advancement of Nigeria.
On his part, House Minority Leader, Mr Ndudi Godwin Elumelu, expressed delight at the event, noting that “The much needed strategic multi-sectoral efforts to guarantee the desired rebound and repositioning of the movie industry in Nigeria, though long overdue, has begun.”
According to him, the country’s movie industry, more than any other social platform, remains critical in the moulding of the character of members of the society, especially the youths, women and children, as well as the outside world seeing the nation from the plots, setting and narratives of the movies.
The fight against content theft intensified on Thursday as MultiChoice Nigeria led stakeholders in a Walk Against Piracy from Ikeja City Mall, Lagos, drawing a powerful mix of Nollywood actors, filmmakers, directors, writers, media personalities, regulators, students, and members of the public.
The walk was part of a broader national advocacy campaign aimed at protecting Nigeria’s creative economy from the escalating damage of piracy. Participants marched through the Ikeja axis, distributing flyers, engaging passers-by, and educating the public on the dangers of piracy and its impact on livelihoods.
Veteran actor, Saidi Balogun, one of the leading voices at the walk, described piracy as “a silent killer draining the lifeblood of the creative industry.”
“People see the glamour but forget the sweat, months of work, and the hundreds of jobs behind a single film,” he said. “When you pirate a movie, you are killing someone’s dream, someone’s job, and the future of an entire industry. It must stop.”
Screenwriter and producer, Obi Emelonye, warned that piracy poses an existential threat to the next generation of creatives.
“Piracy is a menace eating deeply into the industry. If we do nothing, young creatives coming behind us will inherit an economy with no structure, no revenue, and no incentive to create,” he stated. “We cannot allow that future.”
The regulatory perspective came from Charles Amudipe, Deputy Director of Operations at the Nigerian Copyright Commission (NCC), who emphasised both the legal and personal risks tied to piracy.
“Piracy is a criminal offence under Nigerian law, punishable by fines and imprisonment,” he said. “Beyond the legal consequences, consumers who download illegal content expose their devices to malware, identity theft, and financial fraud. It is not worth the risk.”
During the outreach, members of the public raised questions about affordability and alternatives to pirated content. The team responded by highlighting accessible, cost-friendly, and legal platforms available to consumers, underscoring that entertainment can be enjoyed responsibly without breaking the law.
Caroline Oghuma, Executive Head, Corporate Affairs at MultiChoice Nigeria, explained that the walk was a continuation of MultiChoice’s long-standing commitments to consumer education. Last month, the company led a school sensitisation programme at Kuramo Senior College in Victoria Island, teaching students how piracy harms creators and how they can unknowingly participate in it.
“We want to catch them young, take this message into communities, and meet Nigerians where they are,” Oghuma said. “Today’s walk is a reminder that protecting intellectual property is everyone’s responsibility. What we are fighting for is the survival of Nigeria’s creative future.”
Other notable participants included members of the Intellectual Property Law Advocacy Network (IPLAN), lawyers, media executives, content creators, and fans of Nigerian entertainment.
MultiChoice Nigeria reaffirmed its commitment to working with regulators, industry bodies, and stakeholders to champion policies, education, and enforcement mechanisms that safeguard creative work and ensure creators receive fair reward for their labour.
By Modupe Gbadeyanka
The Association of Nigeria Theatre Arts Practitioners (ANTP) has debunked viral news reports that that the chairman of its board of trustees, Mr Olalere Osunpaimo, well known as Lere Paimo, was dead.
In a public notice from the national Public Relations Officer (PRO) of the organisation, Mr Adejonwo Oluwafemi Femson, it was disclosed that the veteran action is “alive and well.”
Members of the public were advised to disregard the death rumour.
“We would like to inform the public that reports circulating on Facebook about the passing of Chief Olalere OsunPaimo (MFR) are FALSE.
“We have confirmed with Baba Eda Onile Ola’s wife that he is alive and in good health.
“Please disregard these false reports and be aware that they are being spread by unscrupulous individuals.
“Chief Olalere OsunPaimo (MFR), Chairman Board of Trustee Association of Nigeria Theatre Arts Practitioners (ANTP), is alive and well.
“We urge everyone to verify information before sharing to avoid spreading misinformation,” the notice disclosed.
By Modupe Gbadeyanka
The duo of Nivea and inDrive has been announced as the title sponsors of TikTok’s 2025 Sub-Saharan Africa Awards, while Coca-Cola, Dis-Chem and PEP Stores are the category sponsors.
As title sponsors, inDrive and NIVEA (Beiersdorf) will play key roles in amplifying creator recognition, supporting event experiences, and on-the ground activations.
NIVEA (Beiersdorf) will sponsor the Creator of the Year award, while inDrive will present the Storyteller of the Year award, both reflecting a shared passion for innovation, inclusivity and celebrating African voices making a global impact.
In addition, Coca-Cola is sponsoring Food Creator of the Year award, Dis-Chem is for the Social Impact Creator of the Year award, and PEP Stores is for the Entertainment Creator of the Year award.
This year’s event is slated for Saturday, December 6. It would be used to celebrate the continent’s most inspiring and innovative creators who are using the platform to educate, entertain, and empower their communities.
“We are delighted to partner with TikTok, as we share a long-standing relationship across the globe, including in the Sub-Saharan region. TikTok is a unique platform that enables us to engage with young audiences in a language and format that truly resonates with them.
“We extend our gratitude to the company for organizing The 2025 TikTok Awards Sub-Saharan Africa and congratulate all guests and participants on this remarkable event,” the Marketing Lead of inDrive Africa, Mikita Ponarin, stated.
“TikTok is proud to partner with great local and regional brands that support Africa’s creative economy. What excites us about these partnerships is the shared vision.
“These brands are making a conscious choice to invest in African creativity at a pivotal moment. They see what we see: that when we uplift creators, we strengthen entire communities and economies across the continent,” the Head of Content Operations for Sub-Saharan Africa,” Boniswa Sidwaba, said.
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