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Spotify Adds New Features to Promo Cards



By Modupe Gbadeyanka

The promo cards microsite launched in October 2020 by Spotify for Artists has been expanded, a notice from the organisation has confirmed.

The promo card microsite allows creators to easily generate eye-catching shareable social media assets to share with their fans on social media, including graphics to promote an artist, their songs, their album, or when they’re added to some of Spotify’s most popular playlists.

With hundreds of thousands of cards having been downloaded and shared thus far, Spotify knows this is a popular tool for artists to connect further with their fans.

Spotify has now expanded the tool with some of the top requested features for artists when they reach milestones like when reaching the Top 50 of the Top Global Weekly Songs chart when they achieve a certain number of Spotify followers (1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M), as well as when they’re added to 30 new playlists including African Heat, Mood Booster and more global, flagship playlists.

A blog post from the firm stated that to make it easier for artist and label teams to coordinate around the creation of promo cards, a deep-linking has been added to the site.

“When you navigate the site, the URL will update, so you can send it to a collaborator to create their own card more easily without having to go through the search process.

“By adding the Spotify URL for the content you want to promote, deep links can help you skip a step. As a reminder — promo cards already provide deep-linking when you share the card.

“A custom URL is provided after you’ve created the card, that will redirect to the content you’re promoting on Spotify,” a part of the post explained.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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