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Spotify Adds New Features to Promo Cards

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Spotify Acquires Parcast

By Modupe Gbadeyanka

The promo cards microsite launched in October 2020 by Spotify for Artists has been expanded, a notice from the organisation has confirmed.

The promo card microsite allows creators to easily generate eye-catching shareable social media assets to share with their fans on social media, including graphics to promote an artist, their songs, their album, or when they’re added to some of Spotify’s most popular playlists.

With hundreds of thousands of cards having been downloaded and shared thus far, Spotify knows this is a popular tool for artists to connect further with their fans.

Spotify has now expanded the tool with some of the top requested features for artists when they reach milestones like when reaching the Top 50 of the Top Global Weekly Songs chart when they achieve a certain number of Spotify followers (1k, 5k, 10k, 25k, 50k, 100k, 500k, 1M, 2M, 5M, 10M, 20M, 25M, 50M, and 100M), as well as when they’re added to 30 new playlists including African Heat, Mood Booster and more global, flagship playlists.

A blog post from the firm stated that to make it easier for artist and label teams to coordinate around the creation of promo cards, a deep-linking has been added to the site.

“When you navigate the site, the URL will update, so you can send it to a collaborator to create their own card more easily without having to go through the search process.

“By adding the Spotify URL for the content you want to promote, deep links can help you skip a step. As a reminder — promo cards already provide deep-linking when you share the card.

“A custom URL is provided after you’ve created the card, that will redirect to the content you’re promoting on Spotify,” a part of the post explained.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Dear Fashion Designer Ready-To-Wear Masterclass Holds May 28

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Ready-To-Wear Masterclass

By Modupe Gbadeyanka

On Thursday, May 28, 2026, the highly anticipated Ready-To-Wear Masterclass, organised by Dear Fashion Designer, will take place.

This event, according to the organisers, will be live and in-person, with topics to be covered including Fashion Product Life Cycle, Manufacturing for Ready-To-Wear, Fashion Law, Marketing Strategy, Digital Literacy, and 3D Fashion Technology.

These six masterclass features will have experts dissecting the topics, with each session curated to give designers practical, real-world insights, no fluff, just the tools needed to build, scale, and sustain a fashion business in today’s fast-evolving market.

Beyond the learning, attendees will also gain access to valuable networking opportunities, connecting with industry experts and like-minded designers shaping the future of African fashion.

The first edition of the initiative was powerful and successful, with participants speaking glowingly of it.

The debut virtual session had over 200 fashion designers across Africa in attendance, sparking strong testimonials around clarity, growth, and direction.

Coming off the momentum of the Dear Fashion Designer Vision Board Retreat held in January 2026, the brand continues its mission to help designers move from ideas to execution, bridging the gap between creativity and structure in the African fashion industry.

Registration for the programme is available via the link in Sonayon Cadmus’ Instagram bio, and intending participants can get more information via  [email protected].

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Bovi Ugboma and Nomzamo Mbatha: Why These Two Stars are the Perfect Pair to Host AMVCA 12

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Bovi Ugboma and Nomzamo Mbatha

Nigeria’s Bovi Ugboma and South Africa’s Nomzamo Mbatha have been officially unveiled as co-hosts for the 12th edition of the Africa Magic Viewers’ Choice Award, set to take place on May 9, 2026, at the Eko Hotel and Suites in Lagos. This announcement serves as a bold pairing, and it makes sense. Here’s why.

They Represent the Breadth of African Entertainment

The AMVCA has always positioned itself as a continental celebration, not just a Nigerian one. Putting a West African comedian and a South African actress on the same stage reinforces that. Bovi’s comedy is rooted in everyday African life, which has built him audiences well beyond borders. Nomzamo, on the other hand, rose to prominence through the South African drama Isibaya, crossed over to Hollywood with Coming 2 America, and currently stars as Queen Nandi in Shaka iLembe, where she also serves as executive producer. Between the two of them, they cover a lot of ground.

Bovi Knows How to Work a Room

Stand-up comedy is probably the best training ground for live hosting. You have to read the room, recover from dead moments, and keep energy up for hours. Bovi has been doing that at the highest level for years. He’s described the opportunity as significant, noting the platform’s influence across the continent, and says he intends to bring energy and laughs to the ceremony while celebrating African storytelling.

Nomzamo Brings Credibility Beyond Entertainment

Off-screen, Nomzamo is a UNHCR Goodwill Ambassador, a climate advocate, and founder of the Nomzamo Lighthouse Foundation. That kind of profile adds weight to her presence on a stage that’s increasingly watched across the continent and beyond. She’s not just a famous face, she’s someone with a serious body of work and a reputation that extends outside of acting.

The Balance Between Them is Practical

Awards shows need two things from their hosts: someone to keep the energy light and moving, and someone who can anchor the more formal moments. Bovi brings sharp wit and comedic timing, while Nomzamo adds elegance and global star power.

It Fits Where African Entertainment Is Right Now

African storytelling is getting serious global attention, from streaming platforms to cinema screens, the continent’s creative industry is at a defining moment. Having two hosts who reflect different parts of that story is a reasonable way to reflect that reality on stage. The AMVCA, presented by MultiChoice, a subsidiary of Canal+, honours outstanding achievements in television, film, and digital storytelling across Nollywood and the wider African creative landscape and the hosting choice reflects exactly that ambition.

The 12th edition also introduces two new award categories: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa), signalling a broader pan-African direction for the awards. The hosting choice fits that direction.

Bovi keeps the energy moving, Nomzamo brings the presence and credibility. Together, they cover everything an awards show of this scale needs.

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AMVCA 2026: Broadening Spotlight with New North, Central Africa Categories

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AMVCA Celebrating African Cinema

For over a decade, the Africa Magic Viewers’ Choice Awards has stood as the continent’s biggest film and television awards platform. Now, it is expanding its scope in a way that brings even more of Africa into the spotlight.

This year, two new categories have been introduced: Best Indigenous Language (North Africa) and Best Indigenous Language (Central Africa). They now sit alongside existing categories for West, East and Southern Africa, creating a full five-region structure for the first time.

This change speaks to where the AMVCA is headed, not just as an entertainment event, but as a truly pan-African platform. The languages in these new categories, including Arabic dialects, Berber, Lingala and Sango, are widely spoken across their regions. They are the languages people use in their everyday lives to tell stories, express emotions and share culture. Giving them recognition on a stage like the AMVCA matters.

Across countries like Morocco, Algeria, Tunisia, Chad, Cameroon, the Central African Republic and Congo, the film and television industries have been growing steadily, even if they do not always get continental attention. For filmmakers in these regions, being included in the AMVCA is more than just a chance to win an award. It brings visibility, credibility and a sense that their work is being seen.

There is also a cultural angle to this move. Films made in indigenous languages help keep those languages alive. By recognising these works, the AMVCA is reinforcing the idea that telling authentic stories in native languages is important and valuable.

Beyond recognition, this expansion also creates room for connection. Filmmakers from North and Central Africa now have a stronger presence on the same platform as their peers from West, East, and Southern Africa. This opens the door for collaboration, shared ideas, and creative exchange across the continent.

African cinema has always been rich in diversity, but it has not always had a single platform bringing it all together. While these two new categories will not fix everything overnight, they are a meaningful step forward.

This development comes as the 12th edition shapes up to be highly competitive. There are 32 award categories in total, including 18 decided by judges and 11 open to audience votes. There will also be special recognition awards, including Lifetime Achievement and the Trailblazer Award.

Veteran actress Joke Silva will serve as Head Judge, taking over from Femi Odugbemi.

Nominees were announced on March 29, 2026, hosted by actor Chimezie Imo. As expected, Nigerian films dominate the list. Gingerrr and The Herd lead with nine nominations each, followed by To Kill A Monkey with eight and My Father’s Shadow with seven.

Actors like Sola Sobowale, Uzor Arukwe, and Lateef Adedimeji earned nominations in multiple categories, while Genoveva Umeh received her first Best Lead Actress nomination.

At first glance, adding two categories to a list of 32 may not seem like much. But in the bigger picture, it shows a shift. The AMVCA is slowly becoming what it has always set out to be a platform that reflects the full diversity of African storytelling.

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