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Rising Stars of West Africa: Spotify Spotlights Must-Hear Talents for 2024

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Qing Madi Must-Hear Talents

Africa is a treasure trove of creative talents and building on from the massive success that African music experienced in 2023, this year promises the unveiling of exciting new voices that should grab the attention of musical lovers across the continent and even beyond.

From soulful singers to trailblazing artists, these emerging talents are going to be the ones to watch this year as they put in work to captivate audiences and redefine the pulse of Africa’s music scene.

Spotify, the world’s leading streaming platform, has taken notice, unveiling a captivating list of rising stars from Sub-Saharan Africa (SSA) poised to make their mark on the local and global music scenes in 2024.

These fresh voices embrace familiar sounds, while adding their innovative twists, creating a melting pot of potential that could shift the musical landscape. Think Afrobeats infused with jazz improvisation or hip-hop spiked with electronic flourishes, resulting in sonically captivating sound blends bound to captivate listeners all over. They are woven from across the diverse threads of Nigeria and Ghana, bringing a rich tapestry of styles, cultures, and perspectives to the forefront.

NIGERIA

Qing Madi

Meet Chimamanda Pearl Chukwuma, better known by her stage name Qing Madi, a 17-year-old Nigerian prodigy taking the music world by storm. Her journey began at 16 with the viral sensation See Finish, a single that ignited the internet and showcased her raw talent. The Nigerian Afropop singer and a Spotify EQUAL Africa artist won the hearts of many with her track Ole and its remix featuring a Bnxn. Her self-titled EP slowly climbed up the charts with tracks like Vision and American Love quickly becoming favourites, proving her versatility and depth as an artist. We anticipate a blooming 2024 for Qing Madi.

Guchi

Let’s dive into the world of Guchi, whose real name is Ugochi Lydia Onuoha, a vibrant and talented Nigerian Afropop singer making waves in the music scene. Her music has made her incredibly popular in Nigeria, and she’s seen as one of the top emerging female artists in the country. The Nigerian singer and songwriter went viral with tracks like All Over You last year and doubled down with Feeling Good featuring Bayanni. Her sound is simple yet truly characteristic of Afrobeats singers like Yemi Alade and Tiwa Savage. She is definitely an artist to watch.

SGaWD

Popularly known as Seddy, SGaWD is a Nigerian rapper currently making waves in the industry. The multi-hyphenate singer has played in the realms of Alte, R&B and HipHop the last few years but her experimentation with Jersey Club, Mara/ Street Music and Rap last year with tracks like Boytoy

and Dump All Your Worries on The Dance Floor put SGawD on a pedestal this year as one to watch when it comes to fusion and cross-continent export.

YKB

From Fresh Finds alum to chart-topping sensation, YKB (Yusuf Oluwo Gbolaga) is making his mark on Nigerian music. Tracks like san siro and his captivating duet This Must Be Love with King Promise showcase his vibrant Afropop sound and growing talent. YKB isn’t afraid to get creative, from cult followings to captivating covers, he’s wiggling his way into the hearts of fans – and the Nigerian music scene itself. This is just the beginning for YKB, so keep your ears open for more infectious energy and hit songs.

GHANA

O’Kenneth

O’Kenneth’s a supernova blazing across the Ghanaian music scene. This hip-hop and drill artist, known for his deep tenor vocals and lyrics, is a leading voice in the Asakaa movement. While his track LONELY ROAD, with Xlimkid, ripped through the final quarter of 2023, his versatile features throughout the year proved his undeniable talent. So 2024 get ready, O’Kenneth’s poised for a stratospheric rise.

AratheJay

Ghanaian music is experiencing a soulful surge with the arrival of Kelvin Black alias AratheJay. This rising star blends traditional African sounds with contemporary beats, weaving intricate stories through his vocals. Tracks like Sankofa – Remix and PRACTICE  showcase his introspective songwriting and resonate deeply with listeners. Not only does AratheJay effortlessly navigate between rap and hiplife, but he injects the Ghanaian music scene with exciting freshness. Could 2024 be the year his unique sound would catapult him to stardom?

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MTF’s Best Graduating Student Winner Achimugu Begins New York Film Academy NYFA Journey

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Winner Achimugu

Winner Achimugu,  the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.

Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.

These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.

The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.

Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.

This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.

As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.

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Quickteller Celebrates African Creativity in Lagos With InsomniaQ

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InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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