By Dipo Olowookere
Contestants of the ongoing Nigerian Idol have been tasked to have the Rite energy and mindset as they perform to get the support of the viewers to clinch the coveted prize.
This charge was given by Ms Boluwatife Adedugbe, the Brand Manager of Rite Foods Limited, makers of the popular Bigi Drinks, headline sponsor of the music talent hunt competition.
She gave the advice when the company received some Nigerian Idol contestants on Friday, June 4, 2021, and she intimated the future music stars on the organisation’s corporate culture, taking them through the corporate journey and footprints in the Nigerian economy, and most importantly, the entertainment sector.
“All of you are winners for making it to this point. I would like you all to imbibe the ‘Rite’ energy in your next performances,” Ms Adedugbe said.
Business Post gathered seven contestants of the Nigerian Idol season 6 visited the corporate headquarters of Rite Foods at Opebi Ikeja, Lagos and they were Akunna Okey, Beyonce Ajomiwe, Comfort Alalade, Emmanuel Elijah, Faith Onyeje, Francis Atela, and Kingdom Kroseide.
One of them, Beyonce Ajomiwe, who is now out of the competition, revealed during the visit that her favourite Bigi variant is ginger lemon because it is good for her voice.
According to her, Bigi ginger lemon has helped her maintain her voice and tone in the contest, while Faith Onyeje revealed his love for Bigi Apple as it helps his metabolism after a good workout.
As for Akunna Okey, she reaffirmed her support for both ginger lemon and tamarind flavours, while the now-evicted Emmanuel Elijah said he loves his Bigi Apple.
Comfort Alalade declared her love for Bigi Cola; Kingdom Kroseide pitched his tenth with Bigi water and sausages, while Francis Atela declared his love for Bigi Tamarind flavour.
The visit was characterized by fun and thrilling moments as the headline sponsor of the competition. Games and singing competitions spiced up the occasion as the contestants were split into two groups, where they contested BIGI TVC song ‘BigiMy Number One’ which was creatively performed by both groups.
The sum of N1.4 million was splashed on the contestants for their creative and entertaining performances during the visit. They also carted away other Rite Foods branded items and gifts during the visit.
At the visit, the popular entertainment editor, Mr Rotimi Ige, who won the first-ever Bigi Media Idol, congratulated the contestants for making it thus far and urged them to keep working on their art and be assured that they are on the right platform, especially with Bigi, being the headline sponsor of the competition.
The contestants lauded the company for supporting young talents in the country and called on other stakeholders to emulate Rite Foods Limited in the quest for turning young acts into megastars.
The Nigerian Idol airs live every Sunday on DSTV Channel 198 and GOTV Channel 29 at 7 pm.
Business Post Contributor