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Rite Foods Tasks Nigerian Idol Contestants to Have ‘Rite’ Energy, Mindset

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Nigerian Idol Contestants

By Dipo Olowookere

Contestants of the ongoing Nigerian Idol have been tasked to have the Rite energy and mindset as they perform to get the support of the viewers to clinch the coveted prize.

This charge was given by Ms Boluwatife Adedugbe, the Brand Manager of Rite Foods Limited, makers of the popular Bigi Drinks, headline sponsor of the music talent hunt competition.

She gave the advice when the company received some Nigerian Idol contestants on Friday, June 4, 2021, and she intimated the future music stars on the organisation’s corporate culture, taking them through the corporate journey and footprints in the Nigerian economy, and most importantly, the entertainment sector.

“All of you are winners for making it to this point. I would like you all to imbibe the ‘Rite’ energy in your next performances,” Ms Adedugbe said.

Business Post gathered seven contestants of the Nigerian Idol season 6 visited the corporate headquarters of Rite Foods at Opebi Ikeja, Lagos and they were Akunna Okey, Beyonce Ajomiwe, Comfort Alalade, Emmanuel Elijah, Faith Onyeje, Francis Atela, and Kingdom Kroseide.

One of them, Beyonce Ajomiwe, who is now out of the competition, revealed during the visit that her favourite Bigi variant is ginger lemon because it is good for her voice.

According to her, Bigi ginger lemon has helped her maintain her voice and tone in the contest, while Faith Onyeje revealed his love for Bigi Apple as it helps his metabolism after a good workout.

As for Akunna Okey, she reaffirmed her support for both ginger lemon and tamarind flavours, while the now-evicted Emmanuel Elijah said he loves his Bigi Apple.

Comfort Alalade declared her love for Bigi Cola; Kingdom Kroseide pitched his tenth with Bigi water and sausages, while Francis Atela declared his love for Bigi Tamarind flavour.

The visit was characterized by fun and thrilling moments as the headline sponsor of the competition. Games and singing competitions spiced up the occasion as the contestants were split into two groups, where they contested BIGI TVC song ‘BigiMy Number One’ which was creatively performed by both groups.

The sum of N1.4 million was splashed on the contestants for their creative and entertaining performances during the visit. They also carted away other Rite Foods branded items and gifts during the visit.

At the visit, the popular entertainment editor, Mr Rotimi Ige, who won the first-ever Bigi Media Idol, congratulated the contestants for making it thus far and urged them to keep working on their art and be assured that they are on the right platform, especially with Bigi, being the headline sponsor of the competition.

The contestants lauded the company for supporting young talents in the country and called on other stakeholders to emulate Rite Foods Limited in the quest for turning young acts into megastars.

The Nigerian Idol airs live every Sunday on DSTV Channel 198 and GOTV Channel 29 at 7 pm.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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MTF’s Best Graduating Student Winner Achimugu Begins New York Film Academy NYFA Journey

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Winner Achimugu

Winner Achimugu,  the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.

Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.

These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.

The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.

Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.

This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.

As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.

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Quickteller Celebrates African Creativity in Lagos With InsomniaQ

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InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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