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Spotify Clocks One Year in Nigeria

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Spotify Acquires Parcast

By Modupe Gbadeyanka

Operations of the foremost audio streaming platform, Spotify, in Nigeria have clocked one year.

About 12 months ago, the company launched its services in Nigeria and over 40 new markets across the continent, allowing music lovers to enjoy both local and foreign tunes.

Since coming to the country, the average number of artists streamed per user has grown by 60 per cent, with about 1.3 million user-generated playlists.

During the period, Nigerian artists dominated the local music scene, with artists such as WizKid, Burna Boy, DaVido, Buju (now known as BNXN) and Olamide topping the list of five most-streamed local artists.

Some local artists have found a megaphone for their work, and the top exported local artists are Ckay, followed by WizKid, then Burna Boy. Tems is the fourth top exported local artist and Mr Eazi rounds off the top five.

Coming in as the most-streamed song in Nigeria is Fireboy DML’s Peru, followed by Monalisa by Lojay and Sarz, then Feeling by Buju and LADIPOE in third. Omah Lay’s Understand was the fourth most streamed track, with High by Adekunle Gold closing off the top five local songs.

Of the 10 exported songs, nine are collaborations with local and international hitmakers – proof that Nigerian music is attracting worldwide popularity. Love Nwantiti by CKay is the top exported song, followed by Essence, a collaboration between WizKid and Tems.

Next is a remix of Love Nwantiti and Essence by CKay and WizKid with international artists such as Justin Bieber, DJ Yo, and Axel. Most of the plays of the exported songs have come from countries such as the Czech Republic, India, Canada, Ghana, Morocco, Tanzania, and the UK.

Since its launch, there have been 20,935 songs added to the Spotify platform by creators. This places Nigeria as the country with the second most streams after Pakistan, with Kenya third in the ranking.

On user-generated playlists, the Spotify playlist that Nigerians showed the most love is Hot Hits Naija, which really portrays the fact that Nigerians love homegrown music.

Lagos, the entertainment capital of Nigeria is still living up to its title as the top city where Nigerians streamed from. Other cities are Kano, FCT, Niger, and Rivers.

Goya Menor claimed the top spot on the list of emerging artists, while the most popular local genre is Afropop from Nigeria.

Worldwide, Nigerian music is growing in popularity, too. Data on local genres being exported across the globe reveals that 30 per cent of the Nigerian Alte genre is being streamed in the US, with a growth of more than 200 per cent over the past year. Additionally, over 40 per cent of Afropop from Nigeria is streamed in the US, UK and France.

The full breakdown of the top lists is below.

Most streamed Nigerian artists                                                                                                  

  1. WizKid

  2. Burna Boy

  3. DaVido

  4. Buju

  5. Olamide

  6. Fireboy DML

  7. Joeboy

  8. Tems

  9. Rema

  10. Omah Lay

Most streamed Nigerian songs                               

  1. Peru – Fireboy DML

  2. Monalisa – Lojay, Sarz

  3. Feeling – Buju, LADIPOE

  4. Understand – Omah Lay

  5. High – Adekunle Gold

  6. Bounce – Ruger

  7. Bloody Samaritan – Ayra Starr

  8. Outside – Buju

  9. Sip – Joeboy

  10. Holy Father – Mayorkun, Victony

Top exported Nigerian artists

  1. Ckay

  2. WizKid

  3. Burna Boy

  4. Tems

  5. Mr. Eazy

  6. DaVido

  7. Rema

  8. Joeboy

  9. Fireboy DML

  10. Omah Lay

Top exported Nigerian songs

  1. Love Nwantiti – CKay

  2. Essence – WizKid, Tems

  3. Love Nwantiti – CKay, DJ Yo!, AX’EL

  4. Essence – Justin Bieber, Tems, WizKid

  5. Love Nwantiti – CKay, Joeboy, Kuami Eugene

  6. Love Nwantiti  – Ckay, ElGrandeToto

  7. Location – Burna Boy, Dave

  8. Nobody – DJ Neptune, Joeboy, Mr. Eazi

  9. Loved By You – Burna Boy, Justin Bieber

  10. Falling For You – Blaq Jerzee, Harmonize, Mr. Eazi

Emerging/breakout artists

  1. Goya Menor

  2. Mizzle

  3. Lojay

  4. Psycho YP

  5. SGaWD

  6. Jaywillz

  7. Ria Sean

  8. Victony

  9. Dai Verse

  10. Soundz

Top locally curated Spotify playlists

  1. Hot Hits Naija

  2. African Heat

  3. Gbedu

  4. Traffic Jams Naija

  5. Today’s Top Hits

  6. Afropop

  7. Party Dey!

  8. Bubblin

  9. New Music Friday Naija

  10. Afro Party Anthem

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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MTF’s Best Graduating Student Winner Achimugu Begins New York Film Academy NYFA Journey

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Winner Achimugu

Winner Achimugu,  the MultiChoice Talent Factory (MTF) Best Graduating Student 2024, has embarked on a six-week scholarship at the prestigious New York Film Academy (NYFA). This achievement not only celebrates her exceptional talent and dedication but also reinforces MTF’s commitment to nurturing world-class African filmmakers ready to make their mark on the global stage.

Since its inception, MTF has been more than just a training ground; it’s a launchpad for African storytellers. Alumni from the academy have consistently demonstrated excellence, with films and projects winning awards, receiving grants, and gaining international recognition. Notable projects include 2070, which clinched Best Short Film at the African SDGs Film Festival, and Isekonu, a Zee World short film, officially selected for the Lagos Fringe Festival 2025 and nominated for Best Student Film at the Bayelsa International Film Festival.

These achievements reflect MTF’s ethos of equipping young filmmakers with both the technical skills and creative vision necessary to succeed, both locally and internationally.

The 2024 Best Graduating Student, Winner Achimugu, distinguished herself among her peers with a combination of talent, dedication, and storytelling finesse. Her selection for the NYFA scholarship is a testament to her hard work and to the quality of mentorship and training at MTF.

Through this program, she will engage in intensive workshops, hands-on training, and industry exposure that promise to elevate her craft. The scholarship is not just an award, it is a bridge connecting African storytelling to global cinematic opportunities, embodying MTF’s brand promise of fostering talent that transcends borders.

This scholarship opens new avenues for growth, offering exposure to international techniques, networks, and collaborative experiences that could define the trajectory of her career. For MTF, it’s a validation of its mission: cultivating a generation of filmmakers whose creativity, vision, and impact will resonate far beyond Africa.

As this journey unfolds, it reinforces the message that African cinema is on the rise, powered by storytellers who are ready to take their place on the world stage. With MTF alumni leading the way, the future of African filmmaking looks brighter than ever.

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Quickteller Celebrates African Creativity in Lagos With InsomniaQ

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InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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