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Spotify’s RADAR: Showcasing Diverse Sounds Redefining Africa’s Music Scene

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Manana 1

Spotify’s RADAR program is dedicated to bringing rising talent to the forefront globally, showcasing what is next in sound, and lifting artists by helping them expand their global reach on their path to superstardom.

The past few years have been a clear testament to the growth of African music globally, and this year, Spotify’s RADAR Africa program is shining a spotlight on the continent’s rising stars. Joining the ranks of previous RADAR Alumni such as Ayra Starr, Victony, BNXN, and Bloody Civilian from Nigeria, Shallipopi is the latest addition to the RADAR Africa list. Hailing from Eswatini,  Manana who is South African-based follows in the footsteps of luminaries like Tyla and DBN Gogo, representing his nation’s thriving music scene.

Ugandan artist Joshua Baraka’s inclusion underscores the program’s commitment to showcasing the diverse talents that make the African continent proud through their art, following in the footsteps of fellow East African RADAR Alumni Xenia Manasseh from Kenya, with both representing the region.

Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa says “This cohort represents some of the continent’s most promising artists. As African artists continue to rise globally, Spotify is excited to continue playing its part in the rise and discovery of local artists, showcasing their diverse talents to the world.”

Shallipopi, popularly called “Presido De La Pluto” by his fans, gained popularity through viral freestyles, offering a fresh perspective on street culture and influencing street lingo through his music. Hailing from the culturally rich Benin City in Edo State, Nigeria, Shallipopi proudly showcases his roots on tracks like “Obapluto,” one of his top five most-listened-to songs on Spotify, following “Ex Convict”. His track “Cast” holds the top spot as his most-streamed song, while his album “Shakespopi,” which has amassed over 13 million streams since its release, further highlights how he adeptly fuses tradition with modernity, and seamlessly blends his cultural heritage with contemporary elements.

Shallipopi’s reach continues to grow, with over 1.9 million additions to playlists in the last 12 months and a global audience led by Nigeria, the United States, the United Kingdom, Ghana, and South Africa over the last 28 days. The street-loved artist is embraced by Gen Z’s with 52% of his listeners aged 18-27 and millennials with 19% at 28-34. He also commands a larger male following at 66% compared to female following at 31% over the last 28 days.

Ugandan artist Joshua Baraka burst onto the scene with his soulful 2020 debut “Tomorrow,” captivating listeners across Africa and globally, and amassing a fervent following. Nigeria stands as the top country streaming his music the most on Spotify over the last 28 days, a testament to the viral success of his hit “NANA”, also his most-streamed song. Nana remix featuring African superstars Joeboy, King Promise and Bien further solidifies his popularity, ranking among Baraka’s top three most-listened tracks, trailing closely behind his other smash hit “Dalilah.”

While Nigeria leads the charge, Baraka’s cross-cultural resonance is evident as Kenya, the United States, the United Kingdom, and his native country Uganda follow among his top five streaming countries, underscoring the singer’s ability to craft melodies that resonate with diverse audiences worldwide. His core Spotify audience over the last 28 days spans Gen Z and millennials, with 53% aged 18-27 and 25% aged 28-34, while his male listenership at 59% outpaces females at 38%, further highlighting his capacity to captivate audiences across genders. With over 195k playlist adds on Spotify in the last 12 months, his ever-growing fanbase is a true showcase to the power of cross-cultural relevance and the boundless possibilities of artistic collaboration.

Hailing from eSwatini, Manana is a multi-talented singer, producer, and Grammy-winning songwriter renowned for his lush melodies and jazzy R&B production. His soulful performances and masterful songwriting prowess, include credits with Burna Boy, Jon Vinyl, Sauti Sol, and the legendary Usher, which helped catapult him to prominence.

Manana’s global appeal is evident as South Africa, the United States, Nigeria, Kenya, and the United Kingdom emerged as the top five countries streaming his music over the last 28 days. He has garnered over 144k playlist adds in the past 12 months and with an audience comprising 50% male listeners and 43% female listeners.  His music resonates strongly with the younger demographic aged 18-27 making up 58% of his total streams and 23% aged 28-34, over the last 28 days. Additionally, one of his most streamed tracks on Spotify “Distance – Acoustic” features his exceptional songwriting talent.

We had a sit down with Shallipopi, Manana and Joshua Baraka to delve deeper into their music and creative journey.

SHALLIPOPI

How would you describe your musical style and what are some of the influences that have shaped your sound?

My music is experimental music or what I call Afro-talk. It’s just my type of sound.

How does it feel to be one of this year’s Spotify RADAR artists?

It feels great. It’s an opportunity for more people to meet me at the front. This is just the beginning.

Artists often face unique challenges. What has surprised you most about the music industry so far?  What are some of the biggest lessons you’ve learned on your musical journey?

Nothing surprises me about the music game – I’m enjoying it. The big lesson is not to give up. Just do what you’re doing and listen to the people close to you.

Looking ahead, what are you most excited about in your musical journey?

 I’m excited about everything because this is my dream. Doing music back to back, I’ve been doing music since I was a child so everything about it is exciting.

MANANA

How would you describe your musical style and what are some of the influences that have shaped your sound?

I would say I make alternative RnB, with a singer-songwriter twist. My influences are a combination of training from my upbringing, harmonies from choir school, chord progressions from jazz studies and then the rest is from hearing RnB and neo-soul music from my brother’s CD collection

How does it feel to be one of this year’s Spotify RADAR artists?

Feels good. It’s a privilege, I’m very grateful. It is reassuring and encouraging to see that the work we’re putting in is appreciated.

Artists often face unique challenges. What has surprised you most about the music industry so far?  What are some of the biggest lessons you’ve learned on your musical journey?

I don’t think I’ve had any surprises. But I think the struggle I had to deal with was comparison. I think social media has given us access to parts of the world that previously weren’t easily accessible, but has also exposed us to this feeling of inadequacy that maybe isn’t warranted. I think focusing on what I’m doing and not trying to make music that would be viral or “challenge-friendly” has been my biggest lesson.

Looking ahead, what are you most excited about in your musical journey?

Growth. Every year I start with that being my goal. I’m not sure what that looks like exactly but I know consistent growth has no limit. So that’s the hope for the future.

JOSHUA BARAKA

How would you describe your musical style and what are some of the influences that have shaped your sound?

I’d describe my musical style as an interpretation of what I feel at the time I’m making that particular piece of music. Basically, my music is who I am so I’d describe my music as another version of me. I’ve been influenced by a lot of gospel musicians because I grew up in a staunch Christian family. As I grew up and got access to more genres of music, I became obsessed with Bob Marley, Chronixx, jazz music in general and every RnB artist I could find.

I’ve also been influenced by Ugandan artists like Radio from the duo Radio and Weasel, Maurice Kirya and Elly Wamala.

How does it feel to be one of this year’s Spotify RADAR artists?

It feels really good to be chosen to be a part of this year’s RADAR artists. I feel like a part of something bigger than myself. It’s a step in the right direction and vision which is to shine light on Uganda and East Africa in general.

Artists often face unique challenges. What has surprised you most about the music industry so far?  What are some of the biggest lessons you’ve learned on your musical journey?

What surprised me the most about the music industry is how different it is from whatever you see on TV and the internet. It’s not as smooth and easy as it’s made to appear. My biggest lesson so far is that you need to show up regardless of how you feel and do what you need to do. That is the price for growth.

Looking ahead, what are you most excited about in your musical journey?

I’m excited for the day Uganda is recognized on the music scene globally because we have a lot of talents, tujja tujja. For myself, I’m excited to share all the new music I have been working on and some serious work coming up. I’m excited about where all this journey is headed

Check out Shallipoppi’s ASAP and Cast, Manana’s Hold Me Tight and Sunday Morning,  as well as Joshua Baraka’s Dalilah and Nana Remix on RADAR Africa.  Assets to go along with your story are attached.  Let me know if you have any questions or are interested in covering!

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Stripped: What Happens When Men Can’t Keep It All Together

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Stripped on Africa Magic Showcase

In a world where men are expected to have it all figured out, be strong, provide, and never fall apart, Stripped shows the reality that many don’t talk about.

A new drama series premiered on Africa Magic Showcase on Sunday. The limited series brings together a strong lineup of Nollywood stars, including Daniel Etim Effiong, Efa Iwara, Kunle Remi, Ian Wordi, and Mofe Duncan, in a story that dives deep into the pressures men face behind closed doors.

Stripped follows five friends whose lives are slowly unravelling. From career setbacks to relationship struggles and financial pressure, each man is pushed to the edge in different ways. In a desperate attempt to regain control, they take an unexpected path, stepping into the world of stripping at an upscale club.

Daniel Etim Effiong plays Kel, a former marketing executive now juggling survival and responsibility, while Mofe Duncan (Bolaji) battles to keep his business afloat. Efa Iwara stars as a music video director forced to confront a complicated personal life, Ian Wordi plays a conflicted architect, and a youth pastor caught between duty and desire, while Kunle Remi brings to life a determined hustler trying to rewrite his family’s story.

Their lives intersect when they are recruited by Yvonne, a sharp and calculated lounge owner, who introduces them to a world that challenges everything they thought they knew about themselves.

This series explores identity, pride, friendship, and the silent expectations placed on men. It also shines a light on the emotional weight many carry without saying a word, both vulnerability and moments of humour along the way.

With a strong supporting cast of equally complex female characters, the story unfolds across six episodes, building tension as secrets deepen and relationships are tested.

Watch Stripped on Africa Magic Showcase, available on GOtv Channel 8, with new episodes every Sunday at 8 PM.

To upgrade, subscribe, or reconnect, download the MyGOtv App or dial *288#. For catch-up and on-the-go viewing, download the GOtv Stream App and enjoy your favourite shows anytime, anywhere.

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Don’t Just Watch, Decide: Final Days to Vote for AMVCA 12

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Vote for AMVCA 12

As the countdown to the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) draws closer, fans across Africa still have a chance to do more than just watch, they can decide.

Voting is officially in its final days, and this is the moment for audiences to show up for their favourite actors, filmmakers, and stories that have made an impact over the past year.

The AMVCA has always stood out as an award platform that gives viewers a choice, allowing fans directly influence who takes home some of the biggest honours on the night. From standout performances to fan-favourite productions, every vote contributes to shaping the final outcome.

Voting is quick, simple, and free. You can cast your vote via the official AMVCA website or through the myDStv and myGOtv apps. Simply log in or create an account, select your favourites across the categories, and submit. You can also vote multiple times across these platforms to increase your support.

Voting for AMVCA 12 closes on April 26, 2026, at 9:00 PM WAT, and once that window closes, that’s it, no extra time and no second chances.

A lot of people wait until the last minute and either forget or run into issues trying to vote at the same time as everyone else. It’s always better to get it done early.

The awards night will come, the winners will be announced, and conversations will happen again, but between now and then is the only time you actually get to influence the outcome.

So if there’s someone you’re rooting for, or a project you genuinely believe deserves it, this is the time to show up.

Don’t just watch how it plays out. Be part of the reason it plays out that way.

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Taking Aspiring Filmmakers From the Classroom to Prime-Time

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Classroom to Prime-Time

For many aspiring filmmakers, the ultimate culmination of their cinematic dreams is to be able to live through the art form they love. 

Filmmakers don’t just want to make a film. They want to build a career doing it. To achieve that, they need training that equips them with industry-relevant skills of the highest standard. 

For the MultiChoice Talent Factory (MTF), this understanding is integral to all of its programmes. Academy graduates are equipped with the precise skills required by their industry, empowering them to become prime-time TV professionals.

Since MTF is a MultiChoice initiative, its three academies – in Lusaka, Nairobi and Lagos – provide training in the specific, high-demand technical skills needed by the industry-leading content producer.

MultiChoice, a Canal+ company, is the largest producer of authentic, original content on the African continent. “Africa’s most-loved storyteller” produced 5 340 hours of world-class local content in 2025. 

MTF students are trained to these exacting MultiChoice standards. This leaves them well placed to excel in the industry once they graduate. 

And excel, they do. MTF graduates speak with pride of the success they have found since leaving the highly respected hub of African film and television training.

Technical skills

Actor, producer, writer and storyteller Myde Glover went on from MTF West Africa Academy to host film festivals and win Africa Magic Viewers’ Choice Awards (AMVCAs). 

He credits much of his success to the storytelling skills he learned at MTF, as well as the technical standards the MTF Academy sets. 

“The storytelling skills I gained at MTF helped me become a better actor, producer and director. It helps me put the story first,” he says. “However, I was also taught the technical and delivery requirements for submitting projects to platforms like DStv, GOtv, and Showmax. I approach every project with those standards in mind, understanding that quality matters in every aspect.”

Glover says the three most important things for aspiring filmmakers to remember are teamwork, being open to constructive criticism, and staying focused on their goal. 

“Strong collaboration improves the quality of any production, feedback helps you grow creatively, and focus ensures you see projects through without losing sight of why you started,” he says. 

Lifetime network

Graduating from MTF provides filmmakers with a network that can last a lifetime. Alumni often hire each other as they evolve through their working lives, creating a self-sustaining ecosystem of skilled professionals.

Bahati Kajigi Benjamin from DRC found that MTF gave him the network he needed to tell stories close to his heart. 

“My experience with MTF was incredible,” says Benjamin. “I formed a family with my fellow students, and we bonded deeply. We collaborated on numerous films and wrote one that is particularly meaningful to me, illustrating the struggles of my people.” 

That film was titled The Canvas, a Zee World project.

Benjamin currently works as a camera operator and editor at Sauti Media Hub in Uganda, producing Kampala Creme, one of the top East African reality shows. He says he secured the position through a recommendation from a fellow MTF alumnus.

Benjamin says his time at MTF was invaluable in honing his skills in cinematography and colour grading.

“I gained extensive knowledge about camera techniques, lighting, and colour harmony in film, which I am currently applying in my role at Kampala Creme. 

Benjamin appreciates the importance of paying opportunities forward. He recently shared his cinematography expertise on a three-month online platform called Film Chat, aimed at empowering up-and-coming African creatives.

His advice to young creatives is to never overlook the importance of marketing themselves, and to remember that filmmaking is a business. 

“Funders want to understand more than just the script or story,” he says. “You should spend time discussing the financial aspects and the impact the film will create. This is what appeals to investors. Ultimately, it’s an investment for a return.”

Career transformation

MTF West Africa graduate Allen Onyige pursued his passion for human behaviour and storytelling at MTF after leaving university and working in live broadcasting. He describes his time at MTF West Africa as “transformative”.

“MTF refined my creative vision, strengthened my technical skills, and played a pivotal role in shaping my journey as a filmmaker,” he says. “The experience changed my life and set me on the path toward meaningful visual storytelling.”

He says understanding the business side of broadcasting was just as important as the creative skills he gained. 

After he left MTF, his production company was commissioned by Africa Magic to produce several series and feature films, including Ikenna’s Trial, Sikiru, Elenini, Kadara, and Dear Future Me. 

In 2024, Onyige won the Best Indigenous Language Series award at the AMVCAs for Irora Iya. He also served as director of photography on Grind, now on Amazon Prime. His documentary Sunset in Makoko was nominated for Best Documentary at the AMVCAs. He also worked as a cinematographer on the Emmy Award–winning documentary Mothers of Chibok.

Onyige says young people looking to build a career in film and TV should first look to learn the craft and business of filmmaking, but to master one specific skill. Secondly, he recommends being a team player who sets high standards. 

“Be a man or a woman of excellence,” he says. “Integrity will get you jobs that talent alone may not be able to give you.”

  • To learn more about the MultiChoice Talent Factory and how to launch a career in African film and television, visit https://multichoicetalentfactory.com 

  • Applications for the 2027 intake are still open, and the closing date is 27 May 2026.

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