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LaLiga’s Celta Vigo Get $2.7m to Promote Tourism in Maldives

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Celta Vigo Maldives

A partnership to promote tourism and youth development has been signed between a tier-one LaLiga football club, RC Celta Vigo, and the Maldives.

The significant and innovative commercial deal will help promote the Indian Ocean country as a tourist destination to LaLiga’s global audience, while strengthening the development of football on the islands.

The sponsorship deal worth around €2.5 million to RC Celta over the next three years was formally signed in Vigo recently at an event attended by club president Carlos Mouriño, Maldives Minister for Tourism Ali Waheed, and former RC Celta, Real Madrid and Spain player Michel Salgado.

RC Celta’s current players including Spain international Iago Aspas and team captain Hugo Mallo will wear the phrase ‘Maldives – the sunny side of life’ on the left sleeve of their jerseys while playing all LaLiga and Copa del Rey games – starting with their trip to Barcelona. The phrase will also be displayed prominently on both the team’s bus and around the club’s Abanca Balaidos Stadium.

“We are a small country, but we dream big, and we hope that in future our youth can benefit from this big step,” Maldives Tourism minister Ali Waheed said at Abanca Balaidos Stadium on Monday. “This is a historic day for my country – we love football in the Maldives and this agreement will promote tourism and also strengthen football in our country. RC Celta is a club we believe in due to its philosophy and youth policy.”

RC Celta are to receive $900,000 per year ($2.7 million in total) during the three-year partnership, which will promote the Maldives to viewers of LaLiga games in Europe, India and China, via TV audience and Facebook.

The first such agreement between a country and a LaLiga club will see emerging players from the Maldives train at RC Celta’s academy at A Madroa, while coaches and officials will receive support aimed at developing football in the archipelago. There will also be friendly games scheduled between RC Celta and the Maldives’ national teams.

“For us at RC Celta it is an honour and enormous satisfaction that we have been chosen to promote the beauty of these islands,” RC Celta president Mouriño said. “One part of this is to promote tourism in the Maldives, and another is the development of football in the country. We hope to collaborate very closely with them. We know we are considered as one of the best ‘cantera’ youth systems, and not just in Spain. These kids will be able to develop in a very proven system, which has borne fruit.”

A Maldives delegation also including Minister of State for Youth, Sports and Community Empowerment Ashad Ali and Football Association of Maldives president Bassam Adeel Jaleel attended RC Celta’s narrow 0-1 LaLiga Santander defeat to in-form Getafe at Abanca Balaidos Stadium on Sunday. The following day’s signing ceremony of the innovative partnership was attended by international media and broadcast live on national TV in the island country.

The commercial deal is also important for RC Celta, and a sign of the innovative steps being made off the pitch by many LaLiga clubs. RC Celta’s revenues for the 2017/18 season were €76.6 million – of which €6.1 million came from sponsorship and advertising. Among the club’s existing 13 commercial partners are kit supplier Adidas, Galicia’s biggest brewery Estrella Galicia, and financial institution Abanca.

“Our relationships have evolved from basic sponsorships or advertising agreements into multi-faceted partnerships,” says RC Celta’s Commercial Director Carlos Salvador. “This has led to double-digit revenue growth in recent years. For example, with Abanca, besides the naming of the stadium and presence on the kit and elsewhere, our club members can renew their season tickets via ATM machines in just two minutes. There are constant synergies with Estrella Galicia, as RC Celta Group also has hospitality businesses. With the Maldives, besides promoting the tourist destination, above all in China, India and the UAE, we will be working together closely for the development of youth and elite football in the country. Our reputation for youth development helped a lot in all this.”

RC Celta will also benefit from the Maldives deal by having a greater commercial presence in Asia, Salvador says. “Our partners are very important for the growth and expansion of RC Celta on a global level,” he says. “In the case of the Maldives deal, it will help in India and China, both strategic territories for the club. The presence and support of La Liga Santander in these countries is also vital for us, for example that India fans can follow LaLiga via Facebook is a big advantage.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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FIFA Picks Saudi Arabia to Host 2034 World Cup

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By Adedapo Adesanya

Saudi Arabia has been confirmed as the host nation for the 2034 FIFA World Cup.

Also confirmed were the hosts for the 2030 World Cup, which was awarded to six countries and will take place across three continents to celebrate 100 years of the tournament.

Saudi Arabia was the sole bidder for the 2034 competition. Its host status was confirmed on Wednesday after an online meeting of the 211 members of the International Federation of Association Football (FIFA).

The members confirmed the unchallenged bids by acclamation – simply clapping during the virtual meeting led by FIFA president, Mr Gianni Infantino.

As well as the World Cup, Saudi Arabia is hosting football’s 2027 Asian Cup, the 2029 Asian Winter Games and the 2034 Asian Games. It also has long-term ambitions to host more major events, including the Women’s World Cup.

The 2030 tournament will be led by co-hosts Spain and Portugal in Europe, and Morocco in North Africa. Uruguay, Paraguay and Argentina will each hold an opening match to mark 100 years since the first World Cup took place in Uruguay in 1930, a tournament that the South American nation won.

The next World Cup in 2026 will be co-hosted by three proximal nations in North America— the US, Canada, and Mexico.

Saudi Arabia first published its bid for the World Cup back in August 2024 after FIFA controversially fast-tracked the process for hosting the tournaments in 2030 and 2034.

The bid for the 2034 tournament has led to criticism from activist groups, who argue that Saudi laws will not protect workers overseas.

Some of the issues echoed that of the 2022 tournament held in Qatar.

The tournament will require the construction of eight new stadiums, for a total of 15 hosting venues, plus the addition of 175,000 hotel rooms, which will rely heavily on migrant labour.

Critics of FIFA also insist a Saudi-based World Cup risks a repeat of the rights abuses seen during a decade of similar preparations for the 2022 World Cup in Qatar.

FIFA previously praised the Saudi bid in an in-house evaluation, noting that the 48-team, 104-game tournament offers “significant opportunities for positive human rights impact”.

However, it added that Saudi Arabia must invest “significant effort and time” to comply with international standards.

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Brila FM Suspends Operations in Port Harcourt, Abuja Over N200m Fraud

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By Aduragbemi Omiyale

Leading sports radio station in Nigeria, Brila FM, owned by a veteran sports journalist, Mr Larry Izamoje, has suspended its operations in Abuja and Port Harcourt in Rivers State.

The broadcast stations in these two prominent cities of the country are currently not on air as a result of the directive of Mr Izamoje.

He took the action after uncovering fraudulent activities by employees of the company.

It was alleged that Brila FM’s Head of the Port Harcourt branch, Mr Sam Victor Mpong Akakan, has not been remitting funds to the company’s account.

In a statement made available to Business Post, it was stated that Mr Akakan has been arrested by the police in connection with the issue alongside the organisation’s former Chief Accountant, Mr Ekerete Sunday.

Mr Akakan was accused of opening a company, Bricast Communications, only two months after Brila FM Port Harcourt began operations with him as the Head of Station.

It was claimed that he took the first three letters of Brila and the word ‘CAST’ from ‘BroadCASTing’ to register his business name, which he allegedly used to issue invoices meant for Brila FM.

It was said that in connivance with others, Mr Akakan issued several Bricast Communications invoices with Bricast account details to several Brila FM clients instead of the company’s invoice bearing Brila Broadcasting Services Ltd for the diversion of payments for adverts and sponsored programmes aired on Brila FM stations in Abuja and Port Harcourt particularly.

He is also being investigated for forging certificates of broadcasts of Brila FM, tendering the same to clients using his Bricast invoices and getting payments into his Bricast account from such activities.

Mr Akakan was said to have presented himself on several occasions to unsuspecting clients including churches as Brila FM’s marketer and once convinced to do business on Brila FM gave them Bricast invoices for payments to his company (Bricast) repeatedly.

It was claimed that a fraud case involving over N200 million led to the temporary suspension of the Abuja and Port Harcourt branches.

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Analysis Reveals Wilfried Zaha as Africa’s Most Handsome Athlete for 2024

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Wilfried Zaha

By Dipo Olowookere

An analysis has shown that an Ivorian footballer, Wilfried Zaha, is the most handsome African sportsperson in 2024.

Zaha, who opted to play for Cote d’Ivoire after the Three Lions of England snubbed by him, currently plies his trade in Turkey for Galatasaray.

He moved to Turkey from England, where he played for Crystal Palace, and was one of the stars of the football outfit.

In research conducted by Bettors, Zaha topped the list as the most attractive African male athlete of 2024, closely followed by Odion Ighalo, a former Nigerian striker, and Akani Simbine, a South African sprinter.

The Most Handsome African Athletes of 2024 rankings used the golden ratio as a benchmark for facial attractiveness.

This study carefully analysed high-quality images of athletes from various sports, offering a fresh perspective on their aesthetic appeal.

The methodology involved selecting three high-quality images per athlete, sourced from official sports archives, media outlets, and verified athlete profiles, ensuring accuracy and clarity, according to the results of the research made available to Business Post.

Fourth on the list is Alex Iwobi of Nigeria, who plays for Fulham FC in England, and a Tanzanian footballer with Greece’s PAOK, Ally Samatta, is the fifth Most Handsome Athlete in Africa.

Ghana and Arsenal’s midfielder, Thomas Partey, is sixth, Senegalese Kalidou Koulibaly is seventh, Pierre-Emerick Aubameyang of Garbon is eight, Ivorian Cheick Sallah-Cisse is ninth and Senegalese Reug Reug is number 10 on the list.

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