Flutterwave, MTN Nigeria, Bolt Outpace Competitors in Media Engagement
Business Post Contributor Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries…
P+ Measurement
The Secret Reason Your Media Monitoring Misses Key Stories: Low SEO Blogs
By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming…
P+ Measurement Emerges LOMA Official PR Measurement Partner
Modupe Gbadeyanka By Modupe Gbadeyanka P+ Measurement Services has been chosen to independently monitor, measure, and audit the media performance…
The Role of Media Monitoring in Shaping Government Communication Strategies
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that…
Q2 Media Performance Review: Banking, Insurance, and Telecom CEOs in Focus
In spite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria’s commercial banking, insurance,…
Maximizing Out-of-Home Advertising ROI: The Role of OOH Monitoring and Audit
By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity…
Navigating the Complexities of Media Monitoring: Strategies for Effective Brand Media Intelligence Gathering
By Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for…
TMKG Consulting, P+ Measurement Merge to Become MMAG
Aduragbemi Omiyale By Aduragbemi Omiyale Two Nigerian firms, TMKG Consulting and P+ Measurement Services have merged to become a new…
P+ Measurement Services Fixes June 23 for 23rd #EvaluatePR
By Modupe Gbadeyanka Friday, June 23, 2023, has been fixed for the 23rd edition of #EvaluatePR, an event…
Stanbic IBTC Bank, MTN, Leadway Assurance Score High in Positive Reputation
Dipo Olowookere By Dipo Olowookere A leading media intelligence consultancy in Nigeria, P+ Measurement Services, has revealed that the trio…