By Philip Odiakose As someone who has spent over 15 years working directly with public relations measurement and intelligence and more than a decade helping brands...
Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR...
By Modupe Gbadeyanka The AMEC Measurement Month (#AMECMM) is to be hosted by Nigeria’s leading media intelligence agency, P+ Measurement Services on Friday, November 29 by...
Despite Nigeria’s prevailing economic difficulties, including heightened inflation and increasing operational costs, the fintech, telecommunications, and ride-hailing industries have maintained a robust media presence and public...
By Philip Odiakose In the most recent times, media monitoring has become an indispensable tool for brands aiming to stay on top of their public image,...
By Modupe Gbadeyanka P+ Measurement Services has been chosen to independently monitor, measure, and audit the media performance of the forthcoming Location Marketing Awards (LOMA) slated...
By Philip Odiakose In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of public administration. The modern...
In spite of the challenging economic conditions and their adverse effects on businesses nationwide, Nigeria’s commercial banking, insurance, and telecommunications sectors have consistently maintained robust media...
By Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they...
By Philip Odiakose In today’s media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition...
