By Modupe Gbadeyanka
Ad Dynamo has been appointed as the sales partner of Meta, the parent company of social media platforms; Facebook, WhatsApp, and Instagram, in Nigeria, after meeting the highest level of business needs of advertisers and agencies.
The advertising platform was chosen under the Meta Authorised Sales Partner (MASP) Programme, an extension of Meta’s global sales team.
They support advertisers and agencies to achieve their business goals by providing local assistance, strategic direction and expertise across the family of Meta products.
Aleph, the holding company of Ad Dynamo, has been part of the MASP program since 2018 and supports not only the growth of Meta but also the local advertising ecosystem, which is helping agencies, advertisers and SMBs to succeed in digital marketing.
The firm has a record of excellence in digital marketing and is active with local, dedicated teams in numerous regions around the world, including Africa, Central East Europe and the Asia-Pacific region.
Through Ad Dynamo’s comprehensive understanding of Meta’s solutions, the company serves as a direct point of contact across all products, apps and services, enabling advertisers to make the most of what Meta has to offer.
Moreover, with a local presence in Lagos, Ad Dynamo offers support in official and national languages and provides consulting services on both the strategic and optimization aspects of campaigns and enables billing in the country’s domestic currency, Naira.
As a Meta Authorised Sales Partner, Ad Dynamo equips agencies and advertisers with in-market training opportunities and offers free access to programs, including courses and certification through Meta Blueprint, to help teams learn new and essential skills to maximize the value of their digital advertising investments.
“Nigeria is an important country for Meta, and it is a priority for us to invest in the market and to be closer to the people and businesses here,” said Enitan Denloye, Regional Director for Africa at Meta. “As such, we are happy to bring in Ad Dynamo as Meta’s Authorised Sales Partner in Nigeria and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth.” “Through Ad Dynamo’s presence in the market, Nigerians now have access to local currency billing”.
Adedapo Adesanya