Ad Dynamo by Aleph Group Begins Free Digital Academy in Nigeria

By Modupe Gbadeyanka

Young Nigerians who wish to update their skills with the latest developments in the digital marketing ecosystem can now do this without any charge as Ad Dynamo by Aleph Group has announced the launch of its free Digital Ad Expert programme in the country.

The Digital Ad Expert is a peer-to-peer learning programme that aims to educate, certify, and connect thousands of Africans with the digital skills needed to succeed in a rapidly digitising economy, allowing them to compete at a global level for jobs in this growing industry.

Applications for the programme opened on June 27 and will run until July 18, 2022, with the first cohort scheduled to kick off on July 25. Candidates can apply to complete a free three-month comprehensive digital ad degree here.

“Nigeria is Africa’s largest economy and is also digitising rapidly,” says Ad Dynamo CEO Sean Riley. “With Digital Ad Expert, we want to ensure that young people have the best possible chance of benefiting from the opportunities presented by that growth and expansion.”

It’s estimated that an additional 35 million Nigerians will come online by 2026, meaning that digital marketing will be a significant growth industry. It will also have an important role to play not only in reaching ordinary consumers but also in helping businesses across the country grow and thrive.

Aleph has set a goal of using Digital Ad Expert to educate 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition. People participating in the programme get an introduction to digital marketing, as well as modules covering strategy, analytics, and content creation.

Additionally, they learn the ins and outs of advertising on specific platforms including Twitter, LinkedIn, Snapchat, and TikTok. The programme also gives participants an overview of job opportunities and the labour market.

“We have no doubt that Nigerian youth have immense digital potential,” Riley concludes. “We’re proud to play a role in ensuring that they’re given the necessary help to unlock that potential.”