By Aduragbemi Omiyale
Nigerians can now enjoy daily free data to access millions of local and international songs on the Spotify platform courtesy of Airtel Nigeria.
This followed the partnership between the leading telecommunications services provider and the global audio streaming service.
Under the partnership, Airtel customers who purchase weekly and monthly data bundles will get bonus data to enjoy Spotify with its over 70 million songs, including local favourites and premium content without worrying about additional data costs.
According to Airtel, the collaboration between both parties will empower Nigerians to connect with their favourite artists and the music that inspire and motivate them whether they are in traffic, working out, partying, sharing moments with loved ones or just relaxing.
The deal will also offer Airtel customers complementary data that can be used exclusively on the Spotify platform whenever they purchase data bundles.
Spotify launched in the country early last year, opening up its platform with 381 million monthly active users and 172 million premium subscribers worldwide. The Nigerian audience will enjoy the content loved by millions of teeming consumers.
“Airtel is positioned as the network of the first choice for music, youth culture and innovation and we are delighted to partner with Spotify to deliver sheer happiness at the fingertips of our esteemed customers across the country.
“We believe this partnership will not only empower and reward our customers but will also enable them to enjoy themselves thoroughly as they connect to the artists and songs they cherish,” Airtel Nigeria’s Chief Commercial Officer, Mr Godfrey Efeurhobo, stated.
Also commenting, the Director Freemium Partnerships at Spotify, Fergal Walker, disclosed that, “We’re excited to announce our first partnership in Africa. Airtel, one of Nigeria’s leading mobile networks, was a natural choice and shared our vision to enable Nigerians to access great audio and music wherever they are for free.”
