By Adedapo Adesanya
GDM Group, a Nigerian frontline marketing and media technology company renowned for bespoke service offerings ranging from marketing tech solutions, big data management, and 360 integrated marketing services, in collaboration with Eko Innovation Centre, a startup accelerator focused on solving the most pressing development and institutional challenges with technology and innovation, has announced the next instalment of its innovation programme, MarkHack 3.0
MarkHack 3.0 is tagged BEYOND LIMITS – Unleashing Creativity with Emerging Tech and will bring together the brightest minds in deep tech, artificial intelligence, blockchain, and e-commerce industries to develop innovative solutions to real-time marketing and media challenges.
Speaking on the programme, Mr Victor Afolabi, CEO and Founder of GDM Group and Eko Innovation Centre and Curator of MarkHack stated that Deep Technology is the next big thing in marketing and media due to the constant evolvement of the industries.
“The marketing and media landscape is in a perpetual state of evolution, marked by the continuous emergence of novel technologies and strategies; As such, businesses and organizations face the imperative of staying at the forefront, comprehending the intricacies of effectively reaching and engaging their target audience with deep tech,” he said.
The MarkHack curator further emphasized that recognizing this need for adaptability and innovation was the bane for debuting MarkHack, to bring together innovators, entrepreneurs, policymakers, marketing professionals, disruptors, and corporate bodies to create solutions to real-life marketing challenges in an intense period of three months, using creativity, technology, mentoring, resulting in prototypes, fresh new concepts, and innovative usages of tech for marketing and media.
Markhack 3.0. will run for three months and feature a launch event, pitch sessions, workshops, masterclasses, and mentorship sessions to help participants develop their skills and provide them with the resources they need to turn their ideas into market-ready products.
Finalists will have a chance to join an accelerator program with up to $10,000 equity investment and a chance to be mentored by industry experts for the duration.
Modupe Gbadeyanka