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Google Search Trends Show Interests of Nigerians in Artificial Intelligence Grow

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Artificial Intelligence

By Modupe Gbadeyanka

New search trends released by Google have revealed that Nigerians are more interested than ever in Artificial Intelligence (AI) as their interests grew by 100 per cent in 2022 from 2021.

According to Google search Trends, search interest in “artificial intelligence” reached a record high in 2022 in Nigeria and across the world, with top trending questions in Nigeria including “what is AI art”, “what is deep learning in artificial intelligence”, “how to become an AI engineer” and “when was artificial intelligence invented” – all of which have been searched 5,000 per cent more in 2022 than 2021.

Other searches included “what is artificial intelligence all about” (+370%), “is artificial intelligence a course” (+260%) and “what is artificial intelligence” (+130%).

Google, which views AI as a solution for addressing significant societal challenges like climate change, recently shared their approach to pursuing AI responsibly, which includes the need to prioritise building and testing for safety, and prioritising its purpose for the public good.

“It’s great to see people in Nigeria showing more of an interest in the transformational technology that is AI. AI is already a key part of many of our lives – in fact, if you use Google tools regularly, you’re probably using AI without even realising: it’s what helps Maps give you the fastest or most fuel-efficient route or Search to find what you’re looking for.

“We’re continuing to pursue AI boldly and responsibly – creating tools that improve the lives of as many people as possible,” the President of Google Europe, the Middle East and Africa, Matt Brittin, said.

The trends, released today, also show that people in Nigeria are increasingly interested in protecting their cybersecurity and online privacy.

In 2022, searches for “computer security” were the top form of security searched worldwide and in Nigeria, while “cybercrime” was searched at record levels globally. Nigerians frequently searched for cyber security – with “what is ethical hacking” increasing by over 5,000%, while searches for “what is cybersecurity” and “what is a virus in a computer” increased by 200% and 80%, respectively.

Google is using AI to address security challenges – including on Gmail, which automatically blocks more than 99.9% of malware, phishing and spam and protects more than 1.5 billion inboxes using AI.

With more people using the internet than ever before to manage every aspect of their daily lives, people in Nigeria are also interested in increasing their privacy online. Searches for “private browsing” surged in 2022, increasing by 70% – while Nigerians searched for “one-time passwords” more than any other country worldwide. Searches for “password manager”- a Google tool that makes it easy to use a strong, unique password for all of your online accounts – also reached a 10-year high in Nigeria.

People in Nigeria also turned to Google to help them better understand the economy, learn new skills and build their careers.

2022 was an uncertain year economically, reflected in the search trends.

Searches for inflation hit an all-time high worldwide and a 10-year high in Nigeria. Searches for “causes of cost-push inflation”, “creeping inflation” and “what is a recession” increased by over 5,000%. People also took to Google to understand the causes of rising prices and how to reduce them – with searches for “how to save heat”, “how to save water” and “how to save money” increasing by 370%, 80% and 22%, respectively.

People in Nigeria aren’t just turning to Google to understand these issues – they’re also looking for resources to navigate these challenges and build their careers. Searches for “how to learn coding” doubled, while searches for “how to learn video editing” (+450%), “how to learn web development” (+350%) and “how to learn photoshop” (+130%) also increased.

People also turned to Google to prepare for job interviews and find new opportunities: with search interest for the topic “job” increasing by 50%. Google itself continues to offer training and advice to those who need it most, having provided digital skills training to 22 million people across Europe, the Middle East and Africa since 2015 through their ‘Grow with Google’ programme.

People in Nigeria care about building a more sustainable future – and are using Google to understand how to do that.

The trends released today also show that people in Nigeria value environmentalism and sustainability. Across the world, searches for “climate change”, “climate crisis” and “sustainability” reached record highs – while in Nigeria, searches for “eco anxiety”, “greenwashing”, and “veganism” are at an all-time high.

Nigerians are also increasingly searching for “green energy”, “sustainable art” and “low emission vehicle” – all rising over 5,000% – as well as “renewable fuels” (+330%), “green growth” (+330%) and “solar fuel” (+240%).

Across the world, searches for environmental disasters were searched more than ever – including “drought”, “flood” and “landslides”, while in Nigeria “heat wave” has reached an all-time search high.

Google is no stranger to increased interest in sustainability – and, as well as working to achieve net zero emissions across all of its operations and value chain by 2030, is committed to enabling everyone to make more sustainable choices.

Over the last few years, Google has made changes to its core products, which reach billions of people each day, to help users make more sustainable choices.

Last year, Google released eco-friendly routing in Europe, which uses artificial intelligence to help show Google Maps users the most fuel and eco-efficient route, as well as the fastest.

The tool is already estimated to have saved more than half a million metric tons of carbon emissions – equivalent to taking 100,000 fuel-based cars off the road. Google also made changes to its Hotel, Flight and Shopping tools to help users see which options are most sustainable.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Telecom Operators to Issue 14-Day Notice Before SIM Disconnection

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SIM Cards Nigeria

By Adedapo Adesanya

Telecommunications operators in Nigeria will now be required to give subscribers a minimum of 14 days’ notice before deactivating their SIM cards over inactivity or post-paid churn, following a fresh proposal by the Nigerian Communications Commission (NCC).

The proposal is contained in a consultation paper, signed by the Executive Vice Chairman and Chief Executive Officer of the NCC, Mr Aminu Maida, and titled Stakeholders Consultation Process for the Telecoms Identity Risks Management Platform, dated February 26, 2026, and published on the Commission’s website.

Under the proposed amendments to the Quality-of-Service (QoS) Business Rules, the Commission said operators must notify affected subscribers ahead of any planned churn.

“Prior to churning of a post-paid line, the Operator shall send a notification to the affected subscriber through an alternative line or an email on the pending churning of his line,” the document stated.

It added that “this notification shall be sent at least 14 days before the final date for the churn of the number.”

A similar provision was proposed for prepaid subscribers. According to the Commission, operators must equally notify prepaid customers via an alternative line or email at least 14 days before the final churn date.

Currently, under Section 2.3.1 of the QoS Business Rules, a subscriber’s line may be deactivated if it has not been used for six months for a revenue-generating event. If the inactivity persists for another six months, the subscriber risks losing the number entirely, except in cases of proven network-related faults.

The new proposal is part of a broader regulatory review tied to the rollout of the Telecoms Identity Risk Management System (TIRMS), a cross-sector platform designed to curb fraud linked to recycled, swapped and barred mobile numbers.

The NCC explained in the background section of the paper that TIRMS is a secure, regulatory-backed platform that helps prevent fraud stemming from churned, swapped, barred Mobile Station International Subscriber Directory Numbers in Nigeria.

It said this platform will provide a uniform approach for all sectors in relation to the integrity and utilisation of registered MSISDNs on the Nigerian Communications network.

In addition to the 14-day notice requirement, the Commission also proposed that operators must submit details of all churned numbers to TIRMS within seven days of completing the churn process, strengthening oversight and accountability in the system.

The consultation process, which the Commission said is in line with Section 58 of the Nigerian Communications Act 2003, will remain open for 21 days from the date of publication. Stakeholders are expected to submit their comments on or before March 20, 2026.

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Silverbird Honours Interswitch’s Elegbe for Nigeria’s Digital Payments Revolution

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Mitchell Elegbe Interswitch

By Modupe Gbadeyanka

The founder of Interswitch, Mr Mitchell Elegbe, has been honoured for pioneering Nigeria’s digital payments revolution.

At a ceremony in Lagos on Sunday, March 1, 2026, he was bestowed with the 2025 Silverbird Special Achievement Award for shaping Africa’s financial ecosystem.

The Silverbird Special Achievement Award recognises individuals whose innovation, vision, and sustained impact have left an indelible mark on society.

Mr Elegbe described the award as both humbling and symbolic of a broader journey, saying, “This honour represents far more than a personal milestone. It reflects the courage of a team that believed, long before it was fashionable, that Nigeria and Africa could build world-class financial infrastructure.”

“When we started Interswitch, we were driven by a simple but powerful idea that technology could democratise access, unlock opportunity, and enable commerce at scale.

“This recognition by Silverbird strengthens our resolve to continue building systems that empower businesses, support governments, and expand inclusion across the continent,” he said when he received the accolade at the Silverbird Man of the Year Awards ceremony attended by several other dignitaries, whose leadership and contributions continue to shape national development and industry transformation.

In 2002, Mr Elegbe established Interswitch after he was inspired by a bold conviction that technology could fundamentally redefine how value moves within and across economies.

Under his leadership, the company has evolved into one of Africa’s foremost integrated payments and digital commerce companies, powering financial transactions for governments, banks, businesses, and millions of consumers.

Today, much of Nigeria’s electronic payments ecosystem traces its foundational architecture to the systems and rails established under his leadership.

“Mitchell’s journey is inseparable from Nigeria’s digital payments evolution. His foresight and resilience helped establish foundational infrastructure at a time when the ecosystem was still nascent.

“This recognition affirms not only his personal legacy, but the broader impact of Interswitch in enabling commerce and strengthening financial systems across Africa,” the Executive Vice President and Group Marketing and Communications for Interswitch, Ms Cherry Eromosele, commented.

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SERAP Seeks FCCPC Probe into Big Tech’s Impact on Nigeria’s Digital Economy

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SERAP

By Adedapo Adesanya

The Socio-Economic Rights and Accountability Project (SERAP) has called on the Federal Competition and Consumer Protection Commission (FCCPC) to urgently investigate major global technology companies over alleged abuses affecting Nigeria’s digital economy, media freedom, privacy rights and democratic integrity.

In a complaint addressed to the chief executive of FCCPC, Mr Tunji Bello, the group accused Google, Meta (Facebook), Apple, Microsoft (Bing), X, TikTok, Amazon and YouTube of deploying opaque algorithms and leveraging market dominance in ways that allegedly undermine Nigerian media organisations, businesses, and citizens’ rights.

The complaint, signed by SERAP Deputy Director, Mr Kolawole Oluwadare, urged the commission to take measures necessary to urgently prevent further unfair market practices, algorithmic influence, consumer harm and abuses of media freedom, freedom of expression, privacy, and access to information.”

SERAP also asked the FCCPC to convene a public hearing to investigate allegations of algorithmic discrimination, data exploitation, revenue diversion, and anti-competitive conduct involving the tech giants.

According to the organisation, dominant digital platforms now act as private gatekeepers of Nigeria’s information and business ecosystem, wielding enormous influence over public discourse and market competition without sufficient transparency or regulatory oversight.

“Millions of Nigerians rely on these platforms for news, information and business opportunities,” SERAP stated, warning that opaque algorithms and offshore revenue extraction models pose both economic and human rights concerns.

The group argued that the alleged practices threaten media plurality, consumer protection, privacy rights, and the integrity of Nigeria’s forthcoming elections.

SERAP pointed to actions taken by the South African Competition Commission, which investigated Google over alleged bias against local media content, adding that the South African probe reportedly resulted in measures including algorithmic transparency requirements, compliance monitoring and financial remedies.

SERAP urged the FCCPC to take similar steps to safeguard Nigerian media and businesses.

The organisation maintained that if established, the allegations could amount to violations of Sections 17 and 18 of the Federal Competition and Consumer Protection Act (FCCPA), which prohibit abuse of market dominance and anti-competitive conduct.

SERAP stressed that the FCCPC has statutory authority to investigate and sanction conduct that substantially prevents, restricts or distorts competition in Nigeria.

It also warned that failure by the Commission to act promptly could prompt the organisation to pursue legal action to compel regulatory intervention.

Citing concerns reportedly raised by the Nigerian Press Organisation (NPO), SERAP said big tech companies have fundamentally altered Nigeria’s information environment, creating what it described as a structural imbalance of power that threatens the sustainability of professional journalism.

Among the allegations listed are: Algorithms controlled outside Nigeria determining content visibility, monetisation of Nigerian news content without proportionate reinvestment, offshore extraction of advertising revenues, limited discoverability of Nigerian websites and platforms, and lack of transparency in ranking and recommendation systems.

SERAP argued that declining revenues in the Nigerian media industry have led to shrinking newsrooms, closure of bureaus, and the emergence of news deserts, weakening journalism’s constitutional role in democratic accountability.

The organisation further warned that algorithmic opacity and data-driven micro-targeting could influence voter exposure to information ahead of Nigeria’s forthcoming elections, raising concerns about electoral fairness and transparency.

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