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Google Search Trends Show Interests of Nigerians in Artificial Intelligence Grow

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Artificial Intelligence

By Modupe Gbadeyanka

New search trends released by Google have revealed that Nigerians are more interested than ever in Artificial Intelligence (AI) as their interests grew by 100 per cent in 2022 from 2021.

According to Google search Trends, search interest in “artificial intelligence” reached a record high in 2022 in Nigeria and across the world, with top trending questions in Nigeria including “what is AI art”, “what is deep learning in artificial intelligence”, “how to become an AI engineer” and “when was artificial intelligence invented” – all of which have been searched 5,000 per cent more in 2022 than 2021.

Other searches included “what is artificial intelligence all about” (+370%), “is artificial intelligence a course” (+260%) and “what is artificial intelligence” (+130%).

Google, which views AI as a solution for addressing significant societal challenges like climate change, recently shared their approach to pursuing AI responsibly, which includes the need to prioritise building and testing for safety, and prioritising its purpose for the public good.

“It’s great to see people in Nigeria showing more of an interest in the transformational technology that is AI. AI is already a key part of many of our lives – in fact, if you use Google tools regularly, you’re probably using AI without even realising: it’s what helps Maps give you the fastest or most fuel-efficient route or Search to find what you’re looking for.

“We’re continuing to pursue AI boldly and responsibly – creating tools that improve the lives of as many people as possible,” the President of Google Europe, the Middle East and Africa, Matt Brittin, said.

The trends, released today, also show that people in Nigeria are increasingly interested in protecting their cybersecurity and online privacy.

In 2022, searches for “computer security” were the top form of security searched worldwide and in Nigeria, while “cybercrime” was searched at record levels globally. Nigerians frequently searched for cyber security – with “what is ethical hacking” increasing by over 5,000%, while searches for “what is cybersecurity” and “what is a virus in a computer” increased by 200% and 80%, respectively.

Google is using AI to address security challenges – including on Gmail, which automatically blocks more than 99.9% of malware, phishing and spam and protects more than 1.5 billion inboxes using AI.

With more people using the internet than ever before to manage every aspect of their daily lives, people in Nigeria are also interested in increasing their privacy online. Searches for “private browsing” surged in 2022, increasing by 70% – while Nigerians searched for “one-time passwords” more than any other country worldwide. Searches for “password manager”- a Google tool that makes it easy to use a strong, unique password for all of your online accounts – also reached a 10-year high in Nigeria.

People in Nigeria also turned to Google to help them better understand the economy, learn new skills and build their careers.

2022 was an uncertain year economically, reflected in the search trends.

Searches for inflation hit an all-time high worldwide and a 10-year high in Nigeria. Searches for “causes of cost-push inflation”, “creeping inflation” and “what is a recession” increased by over 5,000%. People also took to Google to understand the causes of rising prices and how to reduce them – with searches for “how to save heat”, “how to save water” and “how to save money” increasing by 370%, 80% and 22%, respectively.

People in Nigeria aren’t just turning to Google to understand these issues – they’re also looking for resources to navigate these challenges and build their careers. Searches for “how to learn coding” doubled, while searches for “how to learn video editing” (+450%), “how to learn web development” (+350%) and “how to learn photoshop” (+130%) also increased.

People also turned to Google to prepare for job interviews and find new opportunities: with search interest for the topic “job” increasing by 50%. Google itself continues to offer training and advice to those who need it most, having provided digital skills training to 22 million people across Europe, the Middle East and Africa since 2015 through their ‘Grow with Google’ programme.

People in Nigeria care about building a more sustainable future – and are using Google to understand how to do that.

The trends released today also show that people in Nigeria value environmentalism and sustainability. Across the world, searches for “climate change”, “climate crisis” and “sustainability” reached record highs – while in Nigeria, searches for “eco anxiety”, “greenwashing”, and “veganism” are at an all-time high.

Nigerians are also increasingly searching for “green energy”, “sustainable art” and “low emission vehicle” – all rising over 5,000% – as well as “renewable fuels” (+330%), “green growth” (+330%) and “solar fuel” (+240%).

Across the world, searches for environmental disasters were searched more than ever – including “drought”, “flood” and “landslides”, while in Nigeria “heat wave” has reached an all-time search high.

Google is no stranger to increased interest in sustainability – and, as well as working to achieve net zero emissions across all of its operations and value chain by 2030, is committed to enabling everyone to make more sustainable choices.

Over the last few years, Google has made changes to its core products, which reach billions of people each day, to help users make more sustainable choices.

Last year, Google released eco-friendly routing in Europe, which uses artificial intelligence to help show Google Maps users the most fuel and eco-efficient route, as well as the fastest.

The tool is already estimated to have saved more than half a million metric tons of carbon emissions – equivalent to taking 100,000 fuel-based cars off the road. Google also made changes to its Hotel, Flight and Shopping tools to help users see which options are most sustainable.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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PIAFo Leads Urgent Push for National Dig-Once Policy

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PIAFo 2026

Key players across Nigeria’s digital economy, telecommunications, and infrastructure ecosystem are set for the National Dig-Once Policy Forum to champion a new course towards increasing Nigeria’s digital backbone network to 125,000km of fibre-optic infrastructure.

The event, which marks the 8th edition of Policy Implementation Assisted Forum (PIAFo), is a high-level industry dialogue aimed at accelerating the formulation and adoption of a National Dig-Once Policy as a critical enabler of safe, coordinated and cost-effective fibre infrastructure deployment in the country.

The forum, themed Accelerating Nigeria’s Digital Backbone: Dig Once Policy, Project BRIDGE and Strategies for Effective Fibre Deployment, is slated for Thursday, April 16, 2026, at Radisson Blu Hotel, Ikeja GRA, Lagos.

According to the organisers, Business Metrics Limited (BML), the introduction of the $2 billion Project BRIDGE initiative by the Federal Government to expand fibre infrastructure by an additional 90,000km from 35,000km to 125,000km by 2030 requires some new measures to ensure the successful implementation of the ambitious target and avoid mistakes of the past.

Industry stakeholders have identified that the success of a national connectivity backbone rollout depends largely on institutionalising a Dig Once Policy framework, which encourages the installation of fibre ducts and conduits whenever roads, railways, and other major public infrastructure are being constructed or rehabilitated.

According to industry data shared by the Nigerian Communications Commission, lack of such a framework is taking a toll on the telecoms sector and broadband drive as operators recorded over 50,000 fibre cut incidents across the country in 2024, with more than 60 per cent occurring during road construction and rehabilitation activities. These disruptions have resulted in billions of naira in repair costs, network outages, and service degradation.

Telecom operators in Lagos State alone said they spent over N5 billion in 2024 to repair and replace damaged fibre infrastructure in the state, while lamenting that the development continues to slow down network upgrade and expansion drive.

Beyond infrastructure damage, telecom operators also face challenges such as high Right of Way (RoW) charges, uncoordinated civil works, and repeated excavation of roads for fibre deployment.

PIAFo 8.0 aims to address these challenges by fostering collaboration among stakeholders responsible for planning, financing, constructing, and maintaining Nigeria’s digital infrastructure.

Specifically, the forum seeks to align federal, state, and local infrastructure planning around a unified Dig-Once framework; strengthen collaboration between telecom operators, infrastructure companies, and public works authorities; translate policy intentions into actionable guidelines and implementation timelines; and build stakeholder support for Project BRIDGE and complementary national fibre initiatives.

Speaking about the event, Team Lead at Business Metrics Limited, Omobayo Azeez, said Nigeria is being denied access to the robust connectivity it should derive from up to eight high-capacity undersea cable networks landed on its shores because of difficulties around terrestrial fibre infrastructure expansion.

“The Project BRIDGE initiative should excite everyone because of its ambitious targets. But for those who understand the operating terrain and why it took the industry over 20 years to achieve around 35,000km of fibre network that the country currently operates for broadband connectivity, the project calls for a major shift in execution approach with the adoption of a National Dig-Once Policy as the starting point.

“PIAFo, now in its 8th edition, is again serving as the viable platform for representatives from government ministries and agencies, senior telecom executives, infrastructure companies, data centre operators, equipment manufacturers, state governments, and industry associations to chart the way forward.”

The forum will feature keynote addresses, expert panel discussions, and strategic networking sessions designed to drive pragmatic outcomes that will accelerate Nigeria’s journey toward a resilient and inclusive digital economy.

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Nigeria, Finland Strengthen Ties on Digital Economy

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Digital Economy Policy

By Adedapo Adesanya

The Nigerian government and the Republic of Finland have formalised a strategic partnership on digitalisation and innovation, signing a Memorandum of Understanding (MoU) aimed at expanding economic activities and strengthening cooperation in the digital sector.

The agreement was signed in Abuja by the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, and Mr Jarno Syrjälä, Under‑Secretary of State (International Trade) at Finland’s Ministry for Foreign Affairs.

According to a statement from the Special Assistant on Media and Communications to the communications minister, Mr Isime Esene, the MoU will establish a framework for collaboration across key areas, including digital government, emerging technologies, digital public infrastructure, cybersecurity, innovation ecosystems, and capacity building.

Mr Tijani described the signing as “an important step in strengthening the partnership between both countries as we work to build a more inclusive, innovation-driven digital economy.”

“This agreement is a significant next step following our engagements in Helsinki in February, where we met with key stakeholders, including Finnvera and Finnfund, and held productive discussions on advancing collaboration around digital infrastructure, the Data Exchange Platform, and opportunities for Finnish participation in Project Bridge.”

The Minister emphasised that the partnership would “unlock meaningful opportunities for both countries, enabling us to leverage digital transformation as a catalyst for sustainable growth and shared prosperity.”

Echoing this optimism, Mr Syrjälä said: “Finland is very pleased to deepen its partnership with Nigeria in building resilient, secure, and human‑centric digital societies. Digitalisation is at its best when it empowers people, strengthens trust, and creates new opportunities for innovation.”

“Nigeria is a key partner for Finland in Africa, and this MoU provides a strong basis for concrete cooperation between our governments, institutions, and private sectors. Together, we can advance digital solutions that are interoperable, future‑fit, and beneficial to both our nations,” he added.

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Meta Launches AI Support Assistant on Facebook, Instagram

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Meta AI Support Assistant

By Aduragbemi Omiyale

New Artificial Intelligence (AI) tools designed to provide support for users of its applications have been launched by Meta.

The AI Support Assistant will work on the Facebook and Instagram apps, the company said in a statement.

The tools will help users to receive reliable and action-oriented assistance when needed.

In December, the Meta AI support assistant, a tool designed to provide reliable, 24/7 support for nearly any support issue at any time, was previewed.

Now, Meta is rolling it out globally on the Facebook and Instagram apps for iOS and Android, and within Help Centre on Facebook and Instagram on desktop, with even more capabilities and ways to help.

The new Meta AI support assistant is designed to help resolve account problems from start to finish. It offers answers for any question, like notification settings or new features, and can also take action for users on a growing set of requests directly within Facebook and, in the future, on Instagram.

The feature can report scams, impersonation accounts, or problematic content, make it easier to see why content was taken down, provide appeal options, track what happens next, manage privacy settings, reset passwords, and update profile settings.

The Meta AI support assistant can respond to requests typically in under five seconds, dramatically reducing wait times compared to traditional help centre searches or seeking answers on external websites.

“The Meta AI support assistant is a major step in our work to deliver stronger support on our apps. In fact, among people who have provided feedback, the majority report a positive experience with the Meta AI support assistant. It’s rolling out now in all languages supported by Facebook and Instagram for support topics.

“We’re continuing to invest in AI- powered tools to make support more accessible, reliable, and effective — and we’ll keep evolving the Meta AI support assistant as more people use it and as the technology advances, so it continues to improve over time,” the organisation disclosed.

Meta has also deployed AI to improve content enforcement to help users reduce the chance that scammers trick people into giving away their login details, ultimately finding and mitigating 5,000 scam attempts per day that no existing review team had caught before.

Meta said over the next few years, it would be deploying these more advanced AI systems across its apps once they consistently perform better than its current methods of content enforcement, transforming its approach.

“As we do this, we’ll reduce our reliance on third-party vendors for content enforcement and focus on strengthening our internal systems and workforce.

“While we’ll still have people who review content, these systems will be able to take on work that’s better-suited to technology, like repetitive reviews of graphic content or areas where adversarial actors are constantly changing their tactics, such as with illicit drug sales or scams,” it stated.

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