Technology
Kaspersky Upgrades Fights Against Ransomware
By Modupe Gbadeyanka
Kaspersky Lab has launched updated versions of its Kaspersky Internet Security in a bid to ensure better protection against ransomware.
The upgraded version is able to protect Mac computers while using public Wi-Fi networks and also offers an extra layer of protection with a secret code for Android users to prevent specific apps like instant messaging services, social media and email from being seen by others if they are accessing a user’s phone.
In addition, the consumer line-up is extended by a free solution aimed at protecting Windows home users from cyber threats. The release of Kaspersky Free is coincided with the company’s celebration of its 20th anniversary.
The number of Internet users is growing every day. According to Internet World Stats, by March 2017, the number of people connected to the Internet amounted to 3,7 billion across the world.
However, the Kaspersky Cybersecurity Index shows that only slightly more than half of Internet users protect all of their connected devices.
Kaspersky Lab says it believes that all Internet users around the world have the right to be protected against digital threats. That is why the company has developed a free security solution with an optimal set of security technologies for Windows devices in addition to its flagship consumer products, being able to provide world-winning protection for Windows and Mac computers, smartphones, and tablets running under Android, Windows Phone, and iOS.
As such, now users can choose a suitable Kaspersky Lab solution depending on the devices they use, activities that they do in the digital space and cyber awareness skills that they have.
The latest versions of Kaspersky Internet Security and Kaspersky Total Security are designed to protect the modern household, helping people care for their connected devices and every aspect of their digital lives.
In particular, people tend to have major concerns about their data falling into the hands of others, with some of the data stored on personal devices being so sensitive that Kaspersky Lab research shows that globally, 44% of users wouldn’t want anyone else to see it.
To ensure users’ data stays firmly in their own hands, the new App Lock feature for Android offers an extra layer of protection with a secret code for users to prevent specific apps like instant messaging services, social media, email, or other confidential information from being seen by others when they are accessing a user’s phone.
Users can also benefit from the Kaspersky Secure Connection service, integrated with Kaspersky Internet Security and Kaspersky Total Security, which encrypts all user traffic when using insecure Wi-Fi or sensitive websites.
Because their data is so precious to them, over half (56%) of Internet users globally are concerned about the prospect of having their data held at ransom, concerns that are expected to rise following the recent WannaCry and ExPetr epidemics.
To help give people peace of mind, Kaspersky Internet Security and Kaspersky Total Security include the company’s anti-ransomware feature, which has been updated to fight even the most complicated ransomware.
The average household today spends a huge part of its awake hours online, and the more people surf the web, the greater their risk of falling victim to a malicious programme or website.
In its annual research, Kaspersky Lab has found that 63% of Internet users globally are worried about phishing emails and websites.
To address this concern, Kaspersky Internet Security and Kaspersky Total Security include anti-phishing technology to prevent users from falling victim to fake or spam emails, fake websites and fraud.
In addition, the updated URL Advisor tells a user whether a link in the search engine leads to a trusted, suspicious, dangerous or phishing website, or a website that may cause their computer harm, via a special indicator close to each link.
The new product in the company’s line-up – Kaspersky Free – is based on the company’s advanced technologies, which have repeatedly proved their efficiency in numerous independent tests. The reliable and user friendly solution provides basic features to secure users from the most common cyberthreats.
Riaan Badenhorst, General Manager at Kaspersky Lab Africa, commented: “This year, Kaspersky Lab is celebrating an extremely successful 20 years in the IT security market. During all of this time, our mission has been to provide as many people as possible with reliable protection against cybercrime. And we are happy that users from now on will be able to benefit from an extended line-up of consumer products. The new free security solution for Windows is the crown jewel on a comprehensive set of Kaspersky Lab free and freemium solutions for a range of different platforms. The engine in Kaspersky Free is the same as the engine in all of our personal products, and the solution provides users with basic high-quality protection against the most common threats, which is especially important for those who are not able to pay for a full-function solution”.
Kaspersky Free detects and automatically blocks suspicious and malicious files and programmes, as well as alerts users on potentially malicious websites and phishing (fake) pages, thus preventing criminal attempts to steal a user’s money or their identity. Kaspersky Free databases are updated automatically in real-time, so that users can be sure they are protected from the most current threats, without slowing down their computers.
The rules have changed. How companies actually know their customers — really know them — looks almost nothing like it did ten years ago. Old-school research methods are drowning. Too slow, too narrow, too dependent on humans manually stitching together datasets that have already gone cold. Markets shift in days now, not quarters. And the cost of a slow read on consumer behavior keeps climbing. This isn’t just a tooling upgrade. The underlying logic of how businesses decide what to build, what to charge, and who to reach has been gutted and rebuilt from scratch. Staying reactive isn’t a strategy anymore. It’s a liability.
1. Real-Time Data Processing and Pattern Recognition
Consumer intelligence used to run on stale numbers. Analysts dug into data weeks — sometimes months — after whatever actually happened. Modern AI kills that lag. Entirely. These systems chew through enormous volumes of behavioral data on the fly, surfacing patterns that human teams couldn’t find in the same timeframe with ten times the headcount. Machine learning algorithms can process millions of customer interactions, transactions, and behavioral signals simultaneously — pulling clean signal out of what would otherwise be undifferentiated noise. A retailer can track sentiment across social media, reviews, and support tickets right now, catching a brewing problem or an emerging trend in hours rather than weeks. Inventory shifts, pricing moves, message pivots — all of it happens before a trend fully crystallizes. That’s a different game entirely.
2. Predictive Analytics and Consumer Behavior Forecasting
Here’s what actually changed: AI stops consumer intelligence from being a backward-looking exercise. Instead of cataloguing what customers already did, companies can now forecast what they’re likely to do next — and with striking accuracy. Advanced ML models thread together historical patterns and live behavioral signals to predict churn, flag high-value prospects, and project demand across entire product lines. A telecom company can spot which customers are quietly drifting toward a competitor before they ever make the switch — and intervene first. That’s not a marginal improvement. It’s a fundamentally different posture. Resources flow toward the segments that actually matter, rather than spreading thin across the whole base and hoping something sticks.
3. Personalization at Scale
Consumers expect personalized experiences. Full stop. Meeting that expectation at scale — for millions of people at once — is simply beyond what human analysts and traditional segmentation can deliver. Machine learning models read individual purchase histories, browsing patterns, preferences, and demographic signals to build dynamic profiles that drive product recommendations, custom messaging, and tailored interfaces. When building and refining these individualized profiles, marketers who need to enrich their first-party data with verified behavioral signals rely on audience data providers to ensure their models are trained on accurate, high-quality consumer information. An e-commerce platform can serve each visitor a genuinely different experience — different layouts, different offers, different content — all built around that visitor’s unique fingerprint. Conversion lifts. Lifetime value climbs. People respond when recommendations actually fit their lives, not just the average of everyone else’s.
4. Sentiment Analysis and Brand Perception Monitoring
Knowing how consumers feel about a brand means wading through unstructured mess. Reviews, comment threads, support tickets, social posts, video captions — none of it parses cleanly by hand at any useful speed. Natural language processing handles it. NLP systems automatically scan text-based content across digital channels, classifying sentiment as positive, negative, or neutral while bucketing feedback by topic, product feature, or customer segment. An automaker can track online conversations about a specific reliability concern and catch it before it snowballs into a full-blown reputation crisis. No waiting for quarterly surveys. No lag. Brand perception monitoring becomes continuous — and decisions about product fixes, messaging shifts, or service interventions get grounded in real signal rather than gut instinct.
5. Competitive Intelligence and Market Positioning Analysis
Competitive intelligence used to mean manual tracking, sprawling spreadsheets, and perpetually incomplete pictures. AI automates the entire collection-and-analysis loop. ML models watch competitor pricing moves, product launches, promotions, and messaging shifts across digital channels — then stack that data against a company’s own position. Gaps surface. Threats register earlier. A financial services firm can monitor exactly which themes competitors are pushing on social media and which ones are actually generating engagement — then sharpen their own positioning accordingly. Real-time visibility into competitive dynamics means strategic calls about where to invest, which markets to enter, and how to stand apart in crowded categories aren’t made blind anymore.
Conclusion
What AI has done to consumer intelligence isn’t incremental. It’s structural. Real-time processing of massive datasets. Forecasting future behavior instead of autopsying the past. Personalization that reaches millions, not hundreds. Continuous sentiment monitoring. Automated competitive tracking. None of these were realistic options a decade ago. They are now. Companies that wire these capabilities into their core operations make faster, sharper decisions — ones that show up directly in revenue, satisfaction scores, and market share. Those that don’t will keep falling further behind. And the gap between organizations that wield these tools well and those still grinding through traditional approaches? It’s not closing. It’s widening every quarter.
By Adedapo Adesanya
Redtech, a financial technology company backed by Mr Tony Elumelu’s Heirs Holdings, has intensified its pan-African expansion strategy as it extends its payment infrastructure beyond Nigeria and leverages recent global recognition to strengthen its footprint across the continent.
The fintech firm was named in the payments category of the World’s Top Fintech Companies 2026 ranking by CNBC and Statista. It is among the only 11 African companies recognised in this year’s edition.
Developed by CNBC and Statista, the annual ranking identifies 500 leading fintech companies from a pool of more than 3,500 businesses worldwide. Serving as a data-driven benchmark, the ranking highlights companies shaping the future of financial services through technology, innovation and scalable digital solutions.
The company said it is accelerating its push into new African markets with the rollout of digital banking and payment solutions.
As part of this expansion, the UBA RedPay mobile application is now operational in Benin, Burkina Faso, Côte d’Ivoire, Mali and Senegal, marking the company’s first significant digital banking presence outside Nigeria.
It has also introduced virtual account services in Ghana through a partnership with UBA, broadening its payment collection capabilities in West Africa.
The company said the move aligns with its long-term ambition to build a unified payment infrastructure that enables businesses to collect, process, reconcile, disburse and manage funds seamlessly across African markets.
Commenting on the company’s growth strategy, the chief executive of Redtech, Mr Emmanuel Ojo, said Africa’s increasingly interconnected digital economy requires payment infrastructure that can support cross-border commerce.
“Recognition from CNBC and Statista reflects the growing relevance of African Fintech companies on the global stage and validates our ambition to build Redtech into Africa’s payment infrastructure company.
“We are building the technology that enables businesses of every size to collect, pay and manage money seamlessly across channels and markets. As African commerce becomes increasingly digitally connected across multiple market borders, businesses need payment infrastructure that is reliable, secure, interoperable and designed for the realities of operating across the continent.
“Our goal is to help power that growth by making payments simpler and more connected for African businesses, while building solutions that reflect global standards.”
Redtech continues to scale its operations, with available numbers showing that the fintech has processed approximately N45.84 trillion ($33.21 billion) in transaction value through its flagship RedPay platform and deployed more than 55,000 point-of-sale terminals serving merchants across sectors including banking, fintech, retail, hospitality, energy and utilities.
Looking ahead, the company said it plans to expand its collections and financial infrastructure capabilities across all 54 African countries, enabling businesses and financial institutions to manage transactions across multiple markets through a single technology platform.
Technology
CREDICORP Expands Consumer Credit for Locally-assembled Digital Devices With C.L.I.C.K.D.
By Modupe Gbadeyanka
To expand affordable consumer credit for locally assembled laptops and devices for digital workers, the Nigerian Consumer Credit Corporation (CREDICORP) has launched the C.L.I.C.K.D (Credit for Laptops, Internet, Connectivity and Knowledge Digital Devices) scheme.
This initiative is in partnership with the federal government through the Three Million Technical Talent (3MTT) Programme.
It was designed to democratise access to consumer credit, expand economic opportunity and empower millions of Nigerians to improve their quality of life through responsible borrowing.
At the unveiling of the scheme on Tuesday in Abuja at the Afreximbank African Trade Centre (AATC), the chief executive of CREDICORP, Mr Uzoma Nwagba, said the initiative focuses on fellows’ training through the Learn2Earn platform, many of whom are acquiring in-demand digital skills without access to the devices needed to complete their training and transition into employment or entrepreneurship.
Delivered in collaboration with Fidelity Bank as credit administration partner and NASENI and Imose Technologies as device manufacturers, it will provide 1,000 locally assembled laptops to eligible fellows across Nigeria, with 77 beneficiaries in Abuja receiving their devices at the launch ceremony as the first phase of a nationwide rollout.
Assembling the devices in Nigeria shows how consumer credit can expand digital inclusion, strengthen local manufacturing and deepen the country’s technology ecosystem.
“C.L.I.C.K.D. transforms digital devices from a barrier into an opportunity. By embedding affordable consumer credit into a national talent programme like 3MTT, starting with locally assembled laptops, we are giving qualifying Nigerians a responsible pathway to the tools they need to learn, work and earn, while advancing the federal government’s vision for industrial development and job creation on both sides,” Mr Nwagba averred.
Also commenting, the Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, said, “Nigeria’s digital economy can only thrive when our people have both the skills and the tools to succeed.
“Through C.L.I.C.K.D., we are helping qualifying Nigerians participate more fully in the opportunities created by the 3MTT initiative while strengthening local manufacturing through the use of locally assembled devices.”
C.L.I.C.K.D. is CREDICORP’s flagship device financing initiative, open to working Nigerians nationwide, with the 3MTT programme as launch partner for this first phase. Interested Nigerians can register at www.credicorp.ng/clickd.
