Aduragbemi Omiyale
By Aduragbemi Omiyale
To strengthen its customers’ loyalty and engagement, a leading mobile communication services provider in Tunisia, Ooredoo, is deploying the MobiLytix Marketing Studio platform of Comviva.
Both parties agreed to the use of MobiLytix to leverage real-time customer interaction data in conjunction with a rich unified customer profile to enable real-time, contextual digital experience across all customer touchpoints.
Through this means, customers would be segmented across various categories and provided with an interactive best-fit offer leading to better value propositions and increased revenue.
In addition, Comviva would provide its data science services with pre-built AI/ML models for faster time-to-market and accelerated adoption of AI technologies.
Comviva MobiLytix is a next-generation marketing platform that leverages advanced Artificial Intelligence (AI) and Machine Learning algorithms to drive incremental revenue for enterprises.
By engaging customers with the right message, at the right time, across any channel, organizations can improve customer experience, increase customer lifetime value, and drive revenue growth.
It also offers an integrated channel management solution embedded with workforce automation, which encompasses various functions like retailer incentivization and self-help.
The solution enhances retailer incentivization by tuning the value of each reward to the value/effort of the upgrade brought in from each customer.
“We are making substantial investments in modernizing our marketing technology stack in supporting the tremendous growth and engagement in digital channels. This partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey,” the CEO of Ooredoo Tunisia, Mansoor Al Khater, said.
Also, the CMO of Ooredoo Tunisia, Sunil Mishra, stated that, “It is critical to provide a seamless experience whether a customer is completing a transaction in person, online or app. With this collaboration, we will deliver a best-in-class digital experience across all customer touchpoints.
“Our partnership with Comviva will further help us deliver real-time personalized marketing programs to enhance customers’ loyalty and engagement.”
On his part, the CO of Comviva, Manoranjan (Mao) Mohapatra, said, “Customer experience is at the core of digital progress. Organizations must close the gap between the customer, the channels they engage and the experience they expect.
“Our MobiLytix solution is built to facilitate a single and unified view of each customer in real-time by integrating data across siloed systems and across different digital and physical customer touch points. We’re thrilled about this collaboration as Ooredoo plans to leverage our MobiLytix platform in Tunisia to deliver significantly enhanced overall customer experience.”
