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Jumia, Amadeus Launch Africa’s First Flight Marketplace

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cool air travel

By Adeniyi Ogunfowoke

Leading travel technology company, Amadeus, has partnered with Jumia for a new flights marketplace on Jumia that will be a step further towards making travel in Africa simple and affordable.

The platform aims to enable travel agents, airlines, and travel websites to bring all flight content online, to offer customers the best available prices for their flights.

Current statistics indicate that 90 percent of the flight market is still offline while only 10 percent exists online. This comes in the wake of increased flight bookings on Jumia’s flights portal, with an explosive growth of 400 percent between July 2017 and July 2018.

“Jumia is continuously investing significantly in developing innovative products for travellers and flight content providers that will enable them to revolutionize their operations and increase revenue,” says Sérgio Figueiredo, Jumia’s Head of Flights. “We understand the market and address its needs. A competitive platform will harmonize all content providers to offer low rates and fees in a bid to meet an increasing traveller demand for unbeatable services at the lowest price,” he adds.

The marketplace will also provide analytical information that flight ticket providers can use to identify new opportunities, routes and help them tailor make packages for their flight target customers.

For Omolara Adagunodo, the Managing Director of Jumia’s Hotel and Flight services in Nigeria, she said: “We have always offered the best available rates to our customers. We have already done these with hotels. Now, we want to do same with flights by becoming the first port of call for travellers looking to book affordable flights. We are, therefore, excited to be working with our partners to bring the flight market online.”

“We are delighted to be working with Jumia to deliver the online choice and marketplace experience that travellers love. Air travel is booming globally, with growth among passengers in Africa projected to outstrip that of every other region by 2035,” commented Francesca Benati, Executive Vice President for Online Travel in Western Europe, the Middle East and Africa, Travel Channels, Amadeus.

Mrs Benati added, “To meet this growing demand, Jumia has selected Amadeus ePower delivered via Web Services, which offers a mobile and tablet-friendly online booking experience. It is designed to help consumers find the best deals faster, thanks to our market-leading shopping and booking technology. I am excited about this winning partnership which will benefit travellers throughout Africa.”

Jumia benchmarks its competitive prices against the largest competitors daily. Between August and the first half of September, 341 routes have been benchmarked with a clear win over its online competitors. Moreover, 48 percent of those benchmarks, Jumia has the Best Available Rate (BAR) for the cheapest and direct flight recommendations.

Jumia considers a route benchmark as BAR, only when its price is cheaper than other competitors with more than 60 percent on the benchmarks hits.

Jumia Flights Marketplace is already the preferred sales channel for many Flight content providers and the preferred buying channel for many travellers on key routes. Currently, Africa’s aviation industry supports 6.8 million jobs and $72.5 billion in economic activity.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Travel/Tourism

Tinubu Okays 30% Debt Relief to Airlines, Orders Fuel Price Talks

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Tinubu 2026 budget

By Adedapo Adesanya

President Bola Tinubu has approved a 30 per cent relief ​on debts owed by local ‌airlines to aviation agencies and ordered talks involving fuel marketers, airlines, and ​regulators to reach a ​fair jet fuel price.

He had earlier agreed in principle ​to write off part of domestic ‌airlines’ debts to aviation agencies following successful talks with the Airline Operators of Nigeria (AON).

The group demanded a total waiver of debts owed to aviation agencies to cushion the effect of a 300 per cent increase in aviation fuel prices during a crucial high-level meeting with the Minister of Aviation and Aerospace Development, Mr Festus Keyamo and other critical stakeholders in Abuja.

Recall that the airlines had called off their impending strike due to commence on Monday over the rising cost of operations, particularly for fuel, triggered by the current Middle East crisis.

In an update on Thursday, Mr Keyamo said President Tinubu had approved the 30 per cent write‑off ​and tasked stakeholders, including fuel marketers, government representatives, airlines, and ​regulators, to reach a ​fair jet fuel price by Sunday.

Also, the federal government agreed to set up a committee to ​review taxes, levies and fees charged ​on domestic air tickets, to recommend cuts to ease ‌pressure ⁠on airlines and passengers.

Engagements among representatives from government, ​airlines, fuel marketers, and regulators will continue to agree on what the minister described as “fair and reasonable” pricing for jet fuel, ​with any ​outcome ⁠to be made public.

The cost of fuel has generally risen in the last two months due to the escalating war with Iran by the US and Israel, which has triggered one of the most severe energy shocks in decades. Oil prices are currently above $100 per barrel as markets react to escalating tensions and the risk of prolonged disruption.

At the centre of the crisis is the Strait of Hormuz, a chokepoint through which roughly one-fifth of global oil supply flows. With shipping constrained, the effects are cascading across the global economy, raising fuel costs, fueling inflation, and increasing the risk of economic slowdown across many economies. This is forcing airlines to raise fares, curb ⁠growth ​plans and rethink forecasts.

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Travel/Tourism

Nigeria Achieves 91.4% Safety Rating in ICAO Assessment

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By Adedapo Adesanya

Nigeria has received a 91.4 per cent aviation safety rating following the latest assessment by the International Civil Aviation Organisation (ICAO) Coordinated Validation Mission (ICVM), marking one of its strongest performances in recent years.

This was disclosed by the Minister of Aviation and Aerospace Development, Mr Festus Keyamo, who announced the development on Wednesday at his office in Abuja, describing it as one of the highest safety ratings Nigeria has achieved under ICAO evaluations since 1960.

He explained that the outcome follows a comprehensive audit in which all aviation agencies and airlines operating in the country were assessed and certified safe based on the findings of the ICAO visiting team.

Speaking further, Mr Keyamo attributed the success to President Tinubu’s deliberate policy and support for the aviation industry.

The ICVM team concluded its on-site safety oversight audit in Nigeria on Wednesday after beginning its review last week.

The exercise was carried out as a follow-up to the ICAO Universal Safety Oversight Audit Programme (USOAP), conducted between August and September 2023.

Mr Keyamo had on Wednesday disclosed key federal government interventions aimed at reducing the financial pressure on airlines following rising concerns over the cost of Jet A1 fuel and the threat of service disruptions in the aviation sector.

Mr Keyamo stated that President Bola Tinubu had approved a generous discount on certain outstanding fees owed to the government by airline operators after they threatened to shut down over a 300 per cent surge in jet fuel price

He explained that the decision is part of efforts to provide immediate relief to the sector and prevent a breakdown in air transport services.

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Travel/Tourism

FG to Write Off Part of Airlines’ Debts Amid Jet Fuel Price Surge

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Jet Fuel Price Surge

By Adedapo Adesanya

President Bola Tinubu has agreed in principle ​to write off part of domestic ‌airlines’ debts to aviation agencies following successful talks with the Airline Operators of Nigeria (AON).

The group demanded a total waiver of debts owed to aviation agencies to cushion the effect of a 300 per cent increase in aviation fuel prices during a crucial high-level meeting with the Minister of Aviation and Aerospace Development, Mr Festus Keyamo and other critical stakeholders in Abuja on Wednesday.

Recall that the airlines had called off their impending strike due to commence on Monday over the rising cost of operations, particularly for fuel, triggered by the current Middle East crisis.

Mr Keyamo said President Tinubu asked for ⁠a formal request to be submitted ​immediately, with the percentage of the write‑off ​to be determined by him.

Also, the federal government will set up a committee to ​review taxes, levies and fees charged ​on domestic air tickets, to recommend cuts to ease ‌pressure ⁠on airlines and passengers.

Speaking at the meeting, the chairman of Air Peace, Mr Allen Onyema, who spoke on behalf of airline operators, said airlines were “bleeding” financially due to the disproportionate hike in fuel costs, which he said had risen by about 300 per cent compared to global crude oil price movements.

According to him, “We are asking for a total waiver of all debts owed to aviation agencies. The airlines are under severe strain and cannot continue to borrow just to pay for fuel while neglecting critical obligations like maintenance.”

He explained that the threat to suspend operations was not a bargaining tactic but a reflection of the dire financial realities facing operators.

According to him, airlines had reached a breaking point where continued operations would compromise safety and sustainability.

Mr Onyema also called for urgent reforms in access to financing, noting that high interest rates—often above 30 per cent in Nigeria—were crippling airline operations, compared to single-digit rates obtainable globally.

On his part, Minister Keyamo confirmed that the federal government had stepped in swiftly to prevent disruption to air travel, following the operators’ warning.

He said that he had briefed President Bola Tinubu ahead of the meeting and secured presidential backing for immediate intervention.

Mr Keyamo said the president had directed that the formal requests from the airlines be submitted urgently, particularly regarding debt relief.

Meanwhile, the permanent secretary, Ministry of Petroleum Resources (Oil), Mrs Patience Oyekunle, said engagements with fuel marketers would continue, with a follow-up meeting scheduled to address pricing concerns and seek clarity on the steep increase.

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