Travel/Tourism
Lagos Tops MasterCard 2018 Global Destination Cities Index in SSA
By Modupe Gbadeyanka
In a world of rising nationalism, international travel takes on greater importance—breaking down barriers, broadening our horizons and driving economic impact felt throughout the world’s cities. For the past decade, Mastercard’s Global Destination Cities Index has offered important analysis of travel to and within cities. This year’s global top cities Bangkok, London and Paris, leading the pack, once again underscore the importance of robust infrastructure and both business and leisure attractions. While this year’s top Sub Saharan cities Lagos, Dakar, Kampala, Nairobi and Accra underscore the importance of a strong local culture.
The Mastercard Index, which expanded this year to look at global 162 cities, is not simply a ranking of the top travel destinations. Based on visitor volume and spend for the 2017 calendar year, the in-depth analysis also provides a growth forecast for 2018 and—for the first time—a view into average length of stay and amount spent per day.
With the global economy buzzing, the annual growth of international overnight visitors to the Top 10 destination cities was up across the broad in 2017 except for Seoul, which saw a dip. The forecast for 2018 indicates across-the-board growth, with Istanbul expecting the largest uptick in visitors. In Sub Saharan Africa, the annual growth of international overnight visitors to Dakar, Nairobi and Accra remained static at 0.8 million in Dakar and 0.4 million in both Nairobi and Accra.
With roughly 20 million international overnight visitors, Bangkok remains in the top spot this year and is unlikely to be bested due to a strong projected growth of 9.6 percent for 2018. Paired with both the affordability and visitor’s willingness to spend, Bangkok is seen as more affordable than Paris or Singapore but pricier than London, which holds the number two spot. Lagos is the top spot in Sub-Saharan Africa this year, with roughly 1.5 million international overnight visitors. Interestingly, visitors tend to stay in Lagos for seven nights and spend only $57 per day, on average, considerably less than its Sub Saharan Africa counterparts. Visitors to Lagos, are most often from the USA, United Kingdom and China.
| The Global Top 5 Destination Cities | |||
| 2017 International Overnight Visitors | Average Length of Stay | Average Spend Per Day | |
| Bangkok | 20.05 million | 4.7 nights | $173 |
| London | 19.83 million | 5.8 nights | $153 |
| Paris | 17.44 million | 2.5 nights | $301 |
| Dubai | 15.79 million | 3.5 nights | $537 |
| Singapore | 13.91 million | 4.3 nights | $286 |
| The Sub Saharan Africa Top 5 Destination Cities | |||
| 2017 International Overnight Visitors | Average Length of Stay | Average Spend Per Day | |
| Lagos | 1.5 million | 7 nights | $57 |
| Dakar | 0.8 million | 2.3 nights | $165 |
| Kampala | 0.5 million | 7 nights | $168 |
| Nairobi | 0.4 million | 13 nights | $50 |
| Accra | 0.4 million | 10.5 nights | $132 |
However, not all cities are created equal when it comes to the amount visitors spend in the local economy. Dubai continues to be the top ranking destination city based on overnight visitor spend, with visitors spending a whopping $537 per day on average. It is joined in the Top 10 with newcomers Makkah, Saudi Arabia; Palma de Mallorca, Spain and Phuket, Thailand. Interestingly, Nairobi, thought of as a tourist hotspot of Africa, comes in with the lowest spend per day in the region at only $50 on average.
| Top Cities by Dollars Spent | ||
| 2017 International Overnight Visitor Spend (USD) | Average Spend by Day | |
| Dubai | $29.70 billion | $537 |
| Makkah | $18.45 billion | $135 |
| London | $17.45 billion | $153 |
| Singapore | $17.02 billion | $286 |
| Bangkok | $16.36 billion | $173 |
| Top Sub Saharan African Cities by Dollars Spent | ||
| 2017 International Overnight Visitor Spend (USD) | Average Spend by Day | |
| Lagos | $589 million | $57 |
| Kampala | $561 million | $168 |
| Accra | $507 million | $132 |
| Dakar | $303 million | $165 |
| Nairobi | $283 million | $50 |
International travel is crucial to many urban economies, enriching the lives of both residents and tourists. The bar is rising for cities to innovate to provide both a memorable and authentic experience,” said Miguel Gamiño Jr., executive vice president, global cities for Mastercard. “We’re partnering closely with cities around the world to ensure they have insights and technologies to improve how they attract and cater to tourists while preserving what makes them so special in the first place.”
Whether people visit cities for business or leisure, Mastercard works with a broad range of partners, including tourism bodies, urban planners, banks and merchants to:
- Identify and address urban challenges through scalable solutions in digital inclusion and economic development; Mastercard recently launched City Possible, a global platform for cities, research institutions and private sector organizations to address common challenges through collaboration
- Simplify access to key urban services such as public transportation. In over 100 cities (and growing), visitors and locals can use the contactless Mastercard they already carry to access trains and buses
- Help people traverse the globe with peace of mind: Seamless planning, conveniences and connectivity at their destination and worry-free acceptance at millions of locations around the globe
- Create unique experiences across food, entertainment and shopping in 42 Priceless Cities around the globe, including Bangkok, London, Paris and many others throughout the Index
Travel/Tourism
Emirates Showers Dubai Passengers With Exclusive Offers
By Modupe Gbadeyanka
Emirates passengers travelling to or through Dubai will enjoy some exclusive offers, including complimentary stays at the iconic JW Marriott Marquis and hundreds of discounts through the popular My Emirates Pass, the airline operator has said.
In a statement, the company stated that from June 22 to July 12, 2026, travellers who purchase an Emirates return ticket in First Class or Business Class are invited to enjoy a two-night stay, while customers booked in Premium Economy Class or Economy Class can enjoy a complimentary one-night stay.
It was disclosed that this special offer is valid for all return tickets to or stopping over in Dubai for more than 24 hours, for customers travelling between June 25 and September 30, 2026.
In addition, passengers can enjoy over 600 offers available in the popular My Emirates Pass, which provides access to spas, restaurants, big-name retailers and much more by simply showing either a physical or digital boarding pass along with a valid ID at participating venues to enjoy the benefits.
These exclusive offers are being offered by Emirates through its Dubai Summer Surprises, which enters its 28th year in 2026.
Further, from July 2 to August 30, residents and visitors can expect an extraordinary live Beat the Heat DXB concert series, cultural events and an array of wellness and fitness activities, as well as big savings and exclusive, limited-time experiences in the city’s malls and lifestyle destinations.
“Whether visitors are seeking relaxation, adventure, entertainment, or a combination of all three, Dubai is the ideal start to any summer vacation.
“We’re inviting passengers to enjoy even more of the city with a complimentary hotel stay to take advantage of the exceptional range of shopping, entertainment, dining and family-friendly experiences that define the Dubai summer experience, when stopping over as part of your journey or visiting Dubai as your final destination,” the Deputy President and Chief Commercial Officer of Emirates, Mr Adnan Kazim, said.
Travel/Tourism
Akida Hills to Transform Jabi Lake Waterfront to Tourism Destination
By Modupe Gbadeyanka
The popular Jabi Lake waterfront in Abuja is set to become a major leisure and tourism hub in the country, thanks to Akida Hills, which is making efforts to enable visitors to enjoy the transformation from December 2026.
The Nigerian mixed-use real estate and destination development company has been allocated a 3.36-hectare development site within the approximately 14-hectare waterfront district, where it will deliver a phased mix of recreational, entertainment, and public leisure experiences.
According to the deal, the first phase of the development will introduce the destination’s first operational attractions, including dining and leisure experiences, water-based activities, structured weekly programming, a seasonal lights festival, and the dancing musical fountain as its signature attraction.
Additional experiences and amenities will be introduced in subsequent phases as the destination evolves.
Designed as a central landmark within the waterfront experience, the dancing musical fountain will combine choreographed water displays, synchronised lighting, and music to create a distinctive evening attraction and focal point for visitor engagement.
Upon completion, the development is expected to serve as a major hub for tourism, recreation, entertainment, and community engagement, further strengthening Abuja’s position as a leading leisure and lifestyle destination.
Construction and implementation activities will progress in phases, with additional announcements on attractions, programming, and commercial partnerships expected ahead of the December 2026 launch.
“Jabi Lake represents one of the most significant opportunities to create a world-class waterfront destination in Africa.
“Through this development, we aim to deliver experiences that attract residents, visitors, and tourists year-round while contributing to economic growth, job creation, and Nigeria’s tourism appeal.
“Our vision is to establish Jabi as a defining waterfront destination for the continent – one that demonstrates the transformative power of destination-led development and reimagines how people experience a city,” the founder of Akida Hills, Mr Kayode Bamisile, said.
Travel/Tourism
FAAN Mulls New October Deadline for Airport Taxi Upgrade Policy
By Adedapo Adesanya
The Federal Airports Authority of Nigeria (FAAN) is considering extending the deadline for its airport taxi upgrade policy to October, following concerns raised by the Nigeria Union of Private Cab Operators.
The development was disclosed on Monday in Lagos by Mr Henry Agbebire, Director of Public Affairs and Consumer Protection at FAAN, saying that the possible extension followed complaints and concerns from airport cab operators, even as the authority maintained that the policy was designed to improve service standards across Nigerian airports.
“The policy aligns with international best practices and seeks to elevate service quality,” Mr Agbebire said.
He added that passengers deserved “clean, safe, comfortable and professionally maintained vehicles” within airport transport systems.
The FAAN spokesman dismissed claims that the authority had failed to engage operators on the policy, insisting that consultations had been ongoing.
He said FAAN maintained regular discussions with licensed transport providers operating within airport premises, stressing that engagement was conducted directly with corporate entities rather than unions or associations.
“Engagements on operational matters are conducted directly with affected corporate entities,” he said.
Mr Agbebire explained that discussions on the upgrade requirement began in July 2024, giving operators time to comply.
He noted that the original compliance deadline had already been extended twice—from January 2026 to June 2026—citing economic realities and the need to give operators adequate preparation time.
According to him, the policy was not intended to punish operators or restrict their participation in airport transport services.
“Operators have been afforded ample opportunity to prepare for compliance,” he stated.
However, he warned that further extensions beyond the proposed October deadline may not be granted.
Mr Agbebire acknowledged the role of airport cab operators in passenger movement, urging them to support the initiative aimed at improving service delivery.
He added that FAAN remains committed to passenger-focused reforms across Nigeria’s aviation sector.
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