Connect with us

World

Russia-Africa NGOs and Media Cooperation: Still Several Steps Away From Reality

Published

on

Bogdanov

By Kester Kenn Klomegah

Since the Soviet collapse in 1991, the question of media representation both ways, in Russia and in Africa, has attracted unprecedented concern and discussions. Over the years, nearly 30 years after the Soviet era, Russia has not encouraged African media, especially those from south of Sahara, to operate in the Russian Federation.

Interestingly, the Russian Foreign Ministry’s Information and Press Department has accredited media from Latin America, the United States, Europe and Asian countries, and only two African media came from the Maghreb region (Morocco and Egypt) in North Africa.

An official information presented during the first Russia-Africa Summit held in October 2019 explicitly shows the degree of priority given to African media. Some 300 news bureaus from 60 countries are currently operating in Russia, including 800 foreign correspondents and 400 technical personnel, while there are African news bureaus from Egypt and Morocco, according to Artem Kozhin, who represented the Russian Foreign Ministry’s Information and Press Department, at the panel discussion on media.

According to his interpretation, this extremely low representation of African media hardly meets the level of current dynamically developing relations between Russia and Africa. “We invite all interested parties to open news bureaus and expand media cooperation with Russia,” Kozhin said at the gathering, inviting Africa media to Moscow.

In practical terms, the Russian officialdom has not encouraged and supported the idea of African media that could, in a way, present the positive developments and its related emerging economic opportunities in the Russian Federation to the general reading public, political elite and business community in Africa.

However, the highly successful spade-work was the first Russia-Africa Summit. That appreciably marks the turning point in Russia’s new strategy of returning to Africa and promote various significant initiatives to facilitate development on the continent. But observing and analysing carefully post-summit developments, media cooperation has still been relegated to the backyard.

Significantly, the Russian Ministry of Foreign Affairs has to layout some new mechanisms and adopt a more favourable approach that could readily attract African media to operate in the Russian Federation. Russia and Africa need to examine every sphere based on shared partnership interests and redefine practical approach to realizing whatever plans on media cooperation. Media and NGOs, as instruments for improving adequately public knowledge, especially on the developments and emerging opportunities, have not been persuaded to match the desired future objectives and policy goals.

The stark reality is that Russia needs Africa media and Africa needs Russian media, in order for them to enlighten ties in the economic spheres, to promote a better understanding among African elites and the middle class through media reports.

Russian and African Ministries of Foreign Affairs have, so soon, forgotten about the questions raised at the panel discussion on media in Russia-Africa gathering in Sochi. What issues are currently encountered in the formation of the modern media landscape? What role does the media play in Russian-African relations? What are the prospects for collaboration in the information sphere? What needs to be done to develop a Russian media agenda in Africa? What is the role and place of Russia in the information space of Africa today? What role can African media play in promoting further Russia’s image in Africa?

Last year, the Russian Ministry of Justice requested that all foreign media organizations must declare their sources of finance for their operations in the Russian Federation. The State Duma backs restrictions of foreign capital in media and information resources. In addition, both Federation Council and the State Duma enacted legislations that banned foreign NGOs from operating in Russia. These legislations and administrative directives have drawn criticisms from rights groups and many academic experts that such moves would restrict media freedoms. Consequently, it has created little interest among most African media operators to expand their representation to Moscow, there are absolutely no African NGOs operating in the Russian Federation.

Further, the plausible impact of the continuous absence of African media in Russia means Africans will get their stuff from alternative sources. It also means creating the grounds for what Russians frequently referred to as “anti-Russian propaganda in Africa by western and European media” and, of course, Russians will consistently continue making complaints about widening information gap between Russia and Africa.

The Foreign Ministry published the text of Deputy Foreign Minister Mikhail Bogdanov’s speech on official website where he highlighted the problems facing the development of Russia-African ties at a session on Urals-Africa economic forum in Yekaterinburg. “One must admit that the practical span of Russian companies’ business operations in Africa falls far below our export capabilities, on one hand, and the huge natural resources of the continent, on the other,” Bogdanov said.

According to him, one of the major obstacles has been insufficient knowledge of the economic potential, on the part of Russian entrepreneurs, needs and opportunities of the African region. “Poor knowledge of the African markets’ structure and the characteristics of African customers by the Russian business community remains an undeniable fact. The Africans in their turn are insufficiently informed on the capabilities of potential Russian partners,” Bogdanov stressed in his speech at the forum.

During the Russia-Africa Summit, Professor Alexey Vasiliev, the first appointed Special Representative of Russian President for Relations with Africa (2006-2011) and currently the Head of the Center for African and Arab Studies at the Peoples’ Friendship University of Russia (2013-2020), told the audience there in Sochi: “Africa is largely unaware of Russia, since African media mainly consumes information the Western media sources and then replicates them. And all the fake news, the Rusophobia and anti-Russian propaganda, spread by the western media, are repeated in the African media.”

“Measures are needed to enable us to better understand each other,” suggested Professor Vasiliev, who regularly advises the Presidential Administration, the Government of the Russian Federation, both chambers of the Federal Assembly, and the Russian Foreign Ministry.

Professor Vladimir Shubin, the Deputy Director of the Institute for African Studies, explained in an interview with me that political relations between Russia and Africa as well as the economic cooperation would attract more and more academic discussions, and such scholarly contributions, in essence, would help deepen understanding of the problems that impede building solid relationship or partnership with Russia.

In order to maintain this relationship, both Russia and Africa have to pay high attention to and take significant steps in promoting their achievements and highlighting the most development needs in a comprehensive way for mutual benefits using appropriately the media, according to the professor.

“African leaders do their best in developing bilateral relations,” he added. “Truly and passionately, they come to Russia more often than ten years ago, but a lot still has to be done; both Russian and African media, in this case, have a huge role to play.”

Perhaps, one of the reasons why some African leaders have “written off” Russia has been the lack of information about Russia, or rather plenty of distorted information they have received from the Western media coverage of Russia, Professor Shubin concluded.

Similarly, Bunn Nagara, a Senior Fellow of the Institute of Strategic and International Studies, member of the Valdai Discussion Club, observed that “Russian businesses face a number of challenges. First, there is little information available internationally about the opportunities and possibilities for partnerships between Russian and foreign businesses.”

“Russia is a large country spanning both Europe and Asia. So, it can do much to bring Asian and European business linkages together and build on them. Better public relations and improved information dissemination are very important. To do this, it needs to do more in spreading more and better information about its achievements, the progress so far, its future plans, and the opportunities available,” Bunn Nagara said.

Early October 2019, the Valdai Discussion Club released an e-book titled “Russia’s Return to Africa: Strategy and Prospects” jointly or collectively authored by Vadim Balytnikov, Oleg Barabanov, Andrei Yemelyanov, Dmitry Poletaev, Igor Sid and Natalia Zaiser.

The Valdai Discussion Club was established in 2004, with a goal is to promote dialogue between Russian and international intellectual elite, and to make an independent, unbiased scientific analysis of political, economic and social events in Russia and the rest of the world.

The authors explicitly suggested the need to take steps in countering Western anti-Russia clichés that are spreading in Africa and shaping a narrative whereby only dictators and outcasts partner with the Russians. Therefore, efforts to improve Russia’s image must target not only the continent’s elite, but also a broader public opinion. It would be advisable to create and develop appropriate media tools to this effect.

Media and NGOs, working with the civil society, have to support official efforts in pushing for building a positive image and in strengthening diplomacy. Displaying an attentive and caring attitude towards the African diaspora in Russia, the key objective is to overcome racist stereotypes that persist in marginal segments of Russian society. Helping highly qualified educated migrants to integrate through employment. This will, in addition, showcase and shape public opinion about Africa in the Russian Federation.

According to the authors, building a more and consistent positive public opinion within Russia and Africa should be considered extremely important at this stage of relations between Russia and Africa. Should Russia assist other countries for political purposes only? Will the recipient countries be willing to lend Russia their political support, and can they be trusted? Should Russia build its partnerships exclusively based on the principle of economic expediency?

The authors wrote: “Russia will have to answer these questions as it moves towards implementing its African strategy. Its experience in working with public opinion and governments across Eurasia to shape public perceptions will come in handy in Africa.”

The irreversible fact is that there is the need to have an informed African society, and this has to be done largely, systematically and necessarily through the media. Africa has the largest number of young people, who look at the world with open eyes and are ready for cooperation with partner countries. This is a good opportunity to inform the young generation, bring them together through knowledge from Russia, Eurasia, and Africa.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

World

Essent Slashes Contact Centre Technology Costs by 50%

Published

on

Essent Energy provider

By Modupe Gbadeyanka

The Netherlands’ largest energy provider, Essent, has cut the technology costs of its contact centre infrastructure by half.

The organisation, which serves 2.5 million customers, recorded zero critical incidents post-migration and improved agent workplace satisfaction by 36 per cent.

The migration was delivered in partnership with AI-first customer experience transformation specialists, Sabio Group, and was completed in under 12 weeks for an operation spanning over 1,000 agents across two locations.

Agents were forced to juggle multiple disconnected screens simultaneously — a workflow that was as inefficient as it was stressful.

“Our agents were constantly working with different screens — multiple chat instances open at once, multiple agent desktop instances. It was messy, and in some cases, quite stressful,” SAFe Product Manager for Customer Interaction, Omnichannel and Digital Transformation at Essent, Michiel Kouijzer, stated.

“A lot of colleagues were saying I was mad for even suggesting this approach. It kind of feels like a victory on a personal level that it did work out. You just have to be a little ambitious — and have the right expert partner who can make it work,” Kouijzer added.

With stable cloud infrastructure now firmly in place, Essent is turning its attention to the capabilities that were impossible in its legacy environment: AI-powered call summarisation, agentic customer self-service, and next-generation workforce optimisation.

Rather than a reckless ‘big bang’ cutover that could have affected service to millions of households, Sabio engineered a phased migration strategy — beginning with Essent’s SME segment to validate technical readiness before scaling to the full enterprise operation.

“This project showcases Sabio’s unique position in the contact centre technology landscape. We’re not just moving Essent to the cloud — we’re establishing a foundation for continuous improvement in their customer experience delivery,” the Country Manager for Sabio Group Benelux, Wouter Bakker, commented.

Continue Reading

World

Africa: A New Market for Russian Business

Published

on

New Market for Russian Business

By Kestér Kenn Klomegâh

On April 11, the presentation of the book “Africa: a new market for Russian business” took place, which aroused lively diverse interests among business representatives, entrepreneurs and employees of federal structures of Russia. The event was dedicated to discussing the prospects of Russian companies entering the African market and became a platform for the exchange of views and experiences.

Participating guests, packed in the small hall, included:

– representatives of business circles,

– entrepreneurs interested in new directions of development,

– employees of federal agencies curating foreign economic activity.

The presentation was held in a constructive and friendly atmosphere. The author of the book, Serge Fokas Odunlami, detailed the key ideas and conclusions presented in the publication. Particular attention was paid to the practical aspects of operating in the African market, as well as the analysis of opportunities and risks for Russian companies.

During the lively discussion, participants asked questions, shared their experiences and made suggestions for developing cooperation with African countries. This format allowed not only to get acquainted with the content of the book, but also to discuss topical issues of expanding business relations.

Meaning of the book: The publication, “Africa: a new market for Russian business” offers readers not only analytical, but also practical recommendations on investment and market trends, and how to enter the African market. The book will be a useful tool for those considering Africa as a promising destination for investment and business development.

The presentation of the book became a significant event for the Russian business community interested in expanding cooperation with Africa. Serge Fokas Odunlami introduced the participants to the new edition, which is a comprehensive business guide that gives an impetus for dialogue and implementation of joint entrepreneurial projects and corporate initiatives across Africa.

Continue Reading

World

Ryan Collyer Reveals Reasons Behind Africa’s Significant Energy Deficit

Published

on

Ryan Collyer Rosatom CEO

By Kestér Kenn Klomegâh

Perhaps Russia’s state nuclear corporation, Rosatom, is at the frontline, shaping Africa’s energy security. And African countries are also accelerating coordinated efforts to build nuclear power plants primarily to supply their energy, which will drive industrialisation and boost power capacity for domestic utilisation.

Energy experts say adopting nuclear can further support a diverse energy mix, reduce reliance on fossil fuels, and help across the continent. Over the past two decades, Russia has been collaborating with African countries, adopting energy initiatives to provide power to approximately half the continent’s population, and making it an important component of Africa’s future energy strategy and solutions. At this point, however, it is necessary to underline the irreversible fact that Russia’s ultimate goal is to ensure long-term African energy security.

In this interview, Rosatom’s Chief Executive Director for Central and Southern Africa, Ryan Collyer, reiterates the strategic importance of Russia-Africa’s energy cooperation through strengthening bilateral agreements on collaboration on the peaceful use of nuclear energy. Collyer explains that the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. According to him, partnerships must be built on mutual benefit and on the principle of transparency. Here follows the interview excerpts:

What are the expectations, specifically in the nuclear energy sphere, for Africa during the forthcoming Russia–Africa Summit scheduled for 2026?

The expectation is a clear shift from dialogue to delivery. Over the past few years, we have built a strong foundation through agreements, feasibility discussions and partnerships. The 2026 Russia–Africa Summit is an opportunity to demonstrate tangible progress.

In practical terms, I would expect greater focus on implementation readiness. That includes regulatory development, human capital, financing models and localisation strategies. We also expect to see more structured cooperation in areas like small modular reactors, which are particularly relevant for many African grids, as well as stronger emphasis on education and training partnerships. Ultimately, the success of the Summit will be measured by how many initiatives move from concept to execution.

Why, despite many bilateral agreements, is Africa still experiencing a significant energy deficit?

Africa’s energy deficit is not a result of a lack of ambition or agreements. It is primarily a question of scale, financing and infrastructure readiness. Energy projects, especially large-scale ones, require long-term investment, stable policy frameworks and strong institutional capacity. Many countries are working under fiscal constraints, and at the same time, demand is growing rapidly due to population growth and urbanisation. So, even when progress is made, it can be outpaced by rising demand.

It is also important to understand that many agreements are not meant to deliver immediate infrastructure. They are part of a longer preparation cycle, including feasibility studies, regulatory development and workforce training. Nuclear projects in particular are long-term by nature, and while this can be perceived as slow progress, it is actually a reflection of the level of diligence required.

How do you assess the contribution of nuclear energy to climate change mitigation and technological development in Africa?

Nuclear energy plays a dual role in Africa’s development, both as a clean energy source and as a driver of technological advancement. From a climate perspective, nuclear provides reliable, low-carbon electricity at scale. Africa needs a significant expansion of its energy capacity to support economic growth, and this growth must be both stable and sustainable.

Nuclear allows countries to increase power generation without increasing emissions, while ensuring a consistent baseload supply. At the same time, its impact goes beyond electricity. Nuclear technologies support medicine, agriculture, water management and industrial processes. Across Africa, they are already used in areas such as cancer treatment, food preservation and environmental monitoring, making nuclear a broader platform for sustainable development.

In this context, Rosatom offers integrated solutions across the full nuclear value chain. This includes large-scale and small modular reactors, as well as advanced non-power applications such as nuclear medicine and irradiation technologies. Our focus is on delivering practical, tailored solutions that support long-term development and local capacity building.

Is Africa unprepared to deal with nuclear waste, as some critics suggest?

I would say that preparedness varies across countries, but it would be inaccurate to suggest that the issue is being ignored. Responsible nuclear programmes require a comprehensive approach to waste management from the very beginning. This includes legal frameworks, regulatory oversight, storage solutions and long-term planning. These elements are part of international best practice and are supported by organisations such as the IAEA. What is true is that this topic is often undercommunicated in the public space. It should be discussed more openly, because transparency builds trust.

Countries that are serious about nuclear energy understand that waste management is not optional. It is a core component of the programme, and it is addressed in parallel with all other aspects of development. Rosatom offers comprehensive solutions for spent fuel and radioactive waste management. These include technologies for safe storage, transportation, reprocessing and recycling of nuclear materials. In fact, advanced reprocessing solutions allow for the reuse of valuable components of spent fuel, significantly reducing the volume of waste and improving the overall sustainability of the nuclear cycle.

Nuclear power remains controversial. Why do you believe it is important for Africa, and what role does it play in the energy mix?

Africa needs a balanced and pragmatic energy strategy. The conversation should not be about choosing one technology over another, but about building an energy mix that is reliable, affordable and sustainable. Renewables will play a critical role and are already expanding rapidly. However, they are variable by nature. For industrialisation, countries also need stable, continuous power that is baseload. This is where nuclear can make a meaningful contribution. A diversified energy mix that includes renewables, nuclear, hydropower and other sources allows countries to reduce risk, improve energy security and support long-term economic growth.

Nuclear is not the only solution, but it is an important part of a resilient system, especially for countries with growing industrial ambitions. In this context, Rosatom is able to support countries with integrated energy solutions that combine reliability, sustainability and long-term partnership models, tailored to national development priorities.

How can we shift public perception, given the legacy of Chornobyl and Fukushima?

We cannot rewrite history, and we should not try to. Events like Chornobyl and Fukushima shaped public perception for a reason. The starting point is respect for those concerns, not dismissal. At the same time, what is often missing in the conversation is what happened after those events. Chornobyl, in particular, fundamentally reshaped the entire philosophy of nuclear safety. It led to a complete rethinking of reactor design, emergency response, and regulatory oversight. Independent regulators were strengthened, safety responsibilities were clearly separated from operators, and safety culture became not just a principle but a legal requirement supported by continuous drills and probabilistic risk assessments.

Technologically, the industry also changed dramatically. Modern reactors are designed to withstand even worst-case scenarios, with multi-layered “defence-in-depth” systems, core melt traps, and passive safety mechanisms that rely on natural physical processes rather than human intervention. These are not incremental improvements. They are the direct result of lessons learned at a very high cost. But facts alone do not change perception. People do not build trust through reports. They build it through experience and transparency. That is why our approach in Africa is deliberately open.

We create opportunities for students, young professionals and journalists to visit nuclear facilities, research centres and training programmes. When people can see how systems operate, how safety is managed, and how seriously it is taken, the conversation becomes more grounded and less abstract. There is also an important human dimension that is often overlooked.

The history of Chornobyl is not only a story of tragedy. It is also a story of professionalism, responsibility and the people who managed the crisis and generated the knowledge that made today’s safety standards possible. Acknowledging that the full picture helps move the discussion away from fear alone toward understanding. At the same time, we need to broaden the narrative. Nuclear is not only about power generation. It is about cancer treatment, food security, water management and high-skilled employment. When communities begin to connect nuclear technology with real benefits in their own lives, it stops being an abstract risk and starts becoming a practical solution. Ultimately, perception does not change through persuasion. It changes through consistency. Through transparency, long-term engagement, and real-world impact.

What are your final thoughts on Russia’s preparedness to support Africa’s nuclear ambitions?

Russia has demonstrated that it is committed to long-term partnerships in Africa, particularly in the nuclear sector. We are already seeing concrete examples of cooperation in areas such as project development, education and skills transfer. The key strength of the Russian approach is its ability to offer an integrated solution, from technology and financing to training and localisation. Partnerships must be built on mutual benefit and transparency. Africa’s priorities are clear: energy security, economic development and local capacity building. Any partner that is ready to contribute to these goals consistently and practically will have a meaningful role to play. If we look country by country, the picture becomes even more interesting.

Take Ethiopia. This is a country thinking long-term about energy security and industrialisation. It has strong hydropower, but also understands the need to diversify. Ethiopia is prepared to take a big step towards nuclear energy. In Rwanda, the approach is different. It is focused on innovation and speed. There is a strong interest in small and flexible nuclear technologies, alongside active use of nuclear science in healthcare and agriculture. What stands out is the clarity of vision and pace of implementation.

Then, there is Namibia. As a major uranium producer, the question is how to move up the value chain. Partnerships can help connect resources to technology, skills and future energy applications. So, Russia’s role is not one-size-fits-all.

The real strength lies in adapting to each country’s strategy. If that continues, nuclear cooperation becomes not just about energy, but about shaping long-term technological development. Rosatom is one of the few global players capable of delivering the entire nuclear value chain. This includes reactor technologies, fuel supply, waste management solutions, including reprocessing, as well as long-term operational support and human capital development. This comprehensive capability is what allows us to move projects from concept to reality in a structured and sustainable way.

Continue Reading

Trending