By Adedapo Adesanya
In line with its commitment to creating innovative and future-ready homes, Grohe has drawn from demographic research to re-design one of its bestseller products – the GROHE Eurosmart. The forward-thinking bathroom design created with extra protection was designed to serve the needs of consumers at different stages of life.
The company in a statement announcing the product said, “Undoubtedly our society is changing – not only is the population constantly growing, but we are also getting increasingly older. Demographic change is challenging our entire society and forcing us to rethink – away from the previous anti-ageing mindset and toward a pro-ageing attitude to life.
“The so-called ‘silver society’, the population over 60, ages differently – they want to stay fit and actively shape their own lives in the place where they feel safe and happy: at home. GROHE has taken these insights into account when redesigning one of its bestseller products – the GROHE Eurosmart.”
Commenting on the innovation, Mr Jonas Brennwald, Leader LIXIL EMENA, said “When we think about our customers of tomorrow, they are most likely approaching their silver years. While they are officially near or of retirement age, the modern seniors are fit and want products that support them with daily obstacles, even in 10-20 years when their vision decreases or their motor skills are less diminishing.
“So, we need to ask ourselves: How can we create beautiful products that are future-ready? Our GROHE Eurosmart has evolved with every generation and is a great example of how to react to changing needs with meaningful products.”
Grohe ensures that the Eurosmart portfolio always grows in line with a changing society’s requirements and that it keeps adapting to modern needs. This is shown by the different lever variants which directly relate to people’s lives.
The timeless design of relaunched Grohe Eurosmart also subtly addresses the special needs of bathroom care for the elderly or people with limited motor skills.
In addition to comfort, safety also plays a special role in ageing. The Eurosmart SafeStop provides effective thermostatic protection by limiting the maximum hot water temperature to a pre-adjustable value. This ensures that the desired water temperature remains constant, and effectively shuts off the hot water if the cold water supply fails. Particularly important for facilities for children, senior citizens, or people with restrictions in sensory or motor skills.
“The combination of modern design, a high level of comfort, easy installation, and the versatile options to choose from makes the Eurosmart faucet a real hero for the future-ready bathroom,” the company explains.
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