Jobs/Appointments
Mastercard’s Rajamannar Emerges World Federation of Advertisers President
By Dipo Olowookere
Mastercard’s Chief Marketing and Communications Officer, Mr Raja Rajamannar, has been elected as President of the World Federation of Advertisers (WFA).
Mr Rajamannar will serve a two-year term as WFA President, with the option to extend for a further two years.
He replaces Mr David Wheldon, CMO at RBS, who has been president since 2015. Mr Wheldon will continue to serve on WFA’s Executive Committee as Regional Vice-President for Western Europe.
The new WFA chief has worked for Mastercard since 2013, and in particular has led the company’s marketing transformation, including the integration of the Marketing and Communication functions, evolution of its priceless experiential platform, and creation of cutting edge marketing-led business models into the core of the company.
Recently he pioneered Mastercard’s move to become a symbol brand and the launch of its breakthrough sonic brand platform. He also serves as President of Mastercard’s Healthcare Division in addition to his role as Chief Marketing and Communications Officer.
With more than 30 years of experience as a global executive across multiple industries, previous roles include Executive Vice President and Chief Transformation Officer, WellPoint (now Anthem, Inc.); Chief Executive, International and Chief Innovation & Marketing Officer, Humana; Global Chief Marketing Officer, Cards and Payments, Citigroup; and CEO of Diners Club North America.
Mr Rajamannar started his career with Asian Paints in India. He was also the winner of the 2018 WFA Global Marketer of the Year award.
“The opportunity in front of marketers today to make a difference for their brand, their business and even the world is tremendous. I am honoured to pick up and carry the torch as President of WFA, an organization committed to elevating and advancing the activities of our profession, and a role I am convinced will become even more important in the years to come,” said Mr Rajamannar.
“We’re thrilled to be working with Raja as our new President. He’s one of the very best in the business and his work at Mastercard demonstrates how marketers can deliver unrivalled business and social impact when they’re at the top of their game,” said Stephan Loerke, CEO of WFA. “I’d also like to thank David for his invaluable service as President. He is nothing short of a giant in the global marketing industry and he has helped lift the organisation to another level in terms of its relevance to CMOs, its strategic focus and its global expansion. We’re delighted he’s agreed to stay on our Executive Committee and help steer the organisation through future challenges.”
The Deputy President role has been attributed to Philip Myers, Senior Vice-President, Global Policy and Government Affairs at PepsiCo, who takes over from Matthias Berninger, former Vice-President, Public Affairs at Mars.
Philip leads PepsiCo’s government and stakeholder relations. Previously, he oversaw public policy and communications across the company’s Europe Sub-Saharan Africa business and before that led the European Retail Round Table, which brought together Europe’s leading retailers on public policy issues.
His appointment reflects the dual nature of WFA’s mission working with both marketers to ensure marketing effectiveness and policy professionals to protect brands’ license to operate.
The new President, Deputy President and Regional Vice-President roles are part of a wider change in WFA’s leadership team which also includes a number of new executive committee members: Jean-Luc Chétrit, CEO, French Advertisers Association (UDA) & WFA Treasurer; Edward Bell, General Manager Brand, Insight and Marketing Communications, Cathay Pacific Airways; Adam Mohamed Wee Abdullah, Group Chief Marketing Officer, CIMB; Valérie Hernando-Presse, Chief Marketing Officer, Danone; Gerhard Louw, Head of International Media Management, Deutsche Telekom; Allyson Park, Global Vice-President, Corporate Affairs, Mars; Francesco Tramontin, Director, Global Public Affairs, Mondelez; Lynette Pang, Assistant Chief Executive, Marketing Group, Singapore Tourism Board; Atul Agrawal, Senior Vice-President, Corporate Brand and Marketing, Tata; and Jan Morten Drange, CEO, Association of Norwegian Advertisers (ANFO).
“It’s always gratifying that so many senior marketers are willing to serve on WFA’s committees and forums. We couldn’t do half the work we do without these vital contributions and the wisdom of so many senior marketers and policy professionals is critical in identifying upcoming issues and potential solutions to the many challenges faced by brands today,” said Stephan Loerke.
Jobs/Appointments
How Do Large Companies Manage Employee Contact Information Efficiently?
When a Fortune 500 company onboards 500 new employees in a single quarter, managing their contact information becomes a logistical challenge that can make or break internal communication. Traditional methods of distributing business cards and maintaining contact databases often fall short, leading to outdated information, wasted resources, and frustrated employees trying to connect with colleagues across departments.
The digital transformation of contact management has revolutionized how large organizations handle this critical aspect of business operations. From cloud-based directories to mobile-first solutions, companies are discovering new ways to ensure their teams stay connected efficiently.
The Scale Challenge: Why Traditional Methods Fail
Large corporations face unique challenges when managing employee contact information. A company with 10,000 employees might experience a 15-20% annual turnover rate, meaning they’re updating information for 1,500-2,000 positions yearly. Add in role changes, department transfers, and office relocations, and the volume of updates becomes staggering.
Traditional paper business cards present several problems at scale:
- Average cost of $200-400 per employee annually for printing and reprinting
- 3-4 week lead times for new cards when information changes
- Environmental waste from outdated cards
- No way to track distribution or usage
- Impossible to update recipient’s saved contacts retroactively
Email signature management also becomes complex when multiplied across thousands of employees, with inconsistent formatting and outdated information creating a fragmented brand experience.
Modern Solutions: Digital-First Approaches
Leading organizations have shifted to digital contact management systems that offer real-time updates and centralized control. These platforms typically include:
Cloud-Based Employee Directories
Enterprise directory solutions integrate with existing HR systems to maintain accurate, searchable databases of employee information. These platforms often sync with Active Directory or LDAP systems, ensuring changes propagate automatically across the organization.
Digital Business Card Platforms
Modern digital business card solutions for teams allow companies to deploy hundreds of cards in minutes through bulk import features. Unlike traditional cards, digital versions update instantly across all shared contacts, eliminating the cascade of outdated information that plagues physical cards.
Mobile Contact Management Apps
Companies are increasingly adopting mobile-first solutions that allow employees to share and update contact information directly from their smartphones. The best platforms work without requiring recipients to download apps, reducing friction in the sharing process.
Security and Compliance Considerations
Enterprise contact management isn’t just about convenience—it’s about protecting sensitive employee data. Large companies must consider:
- Data sovereignty requirements for multinational operations
- GDPR compliance for European employee data
- SOC 2 certification for vendor platforms
- Role-based access controls to limit information exposure
- Audit trails for tracking access and changes
Security-conscious organizations look for platforms with enterprise-grade certifications and clear data handling policies. The ability to control what information different employee groups can access becomes crucial for maintaining privacy while enabling collaboration.
Integration with Existing Systems
The most successful contact management implementations integrate seamlessly with existing enterprise tools. Key integration points include:
HR Information Systems (HRIS)
Automatic synchronization with platforms like Workday, SAP SuccessFactors, or BambooHR ensures contact information stays current without manual intervention. When an employee’s role changes in the HRIS, their contact details update everywhere automatically.
Customer Relationship Management (CRM)
Sales teams benefit from integration between contact management and CRM systems. When customer-facing employees update their information, it flows directly to Salesforce, HubSpot, or Microsoft Dynamics, maintaining consistency across customer touchpoints.
Communication Platforms
Integration with Microsoft Teams, Slack, and email clients ensures employees can access colleague information within their daily workflow. Some platforms even enable direct contact sharing within these communication tools.
Measuring Success and ROI
Forward-thinking companies track specific metrics to evaluate their contact management effectiveness:
- Time to productivity for new hires accessing colleague information
- Reduction in IT tickets related to contact updates
- Cost savings from eliminated printing and distribution
- Employee satisfaction scores regarding internal communication
- Compliance incidents related to outdated contact information
Companies using comprehensive digital contact solutions report average time savings of 5-10 hours per employee annually just from reduced contact management friction. For a 5,000-person organization, that translates to 25,000-50,000 hours of recovered productivity.
Best Practices for Implementation
Successfully transitioning to modern contact management requires thoughtful planning and execution. Organizations should consider these proven strategies:
Phased Rollout Approach
Rather than attempting company-wide implementation immediately, successful organizations often start with pilot programs in specific departments. Sales teams, with their high external contact needs, often serve as ideal early adopters who can demonstrate value to other departments.
Change Management and Training
Employee adoption improves dramatically with proper training and communication. Companies should emphasize the personal benefits—like never having outdated colleague contacts—alongside organizational advantages.
Clear Governance Policies
Establishing policies around information updates, access levels, and usage guidelines prevents confusion and ensures consistent implementation across departments.
The shift to digital contact management represents more than a technology upgrade—it’s a fundamental improvement in how large organizations enable employee connections. As remote and hybrid work models become permanent fixtures of the corporate landscape, efficient contact management will only grow in importance. Companies that invest in modern solutions today position themselves for more agile, connected operations tomorrow.
Jobs/Appointments
CIPM Remains Sole Recognised Regulator of HR Practice in Nigeria
By Adedapo Adesanya
The federal government has reaffirmed the Chartered Institute of Personnel Management of Nigeria (CIPM) as the only legally recognised regulatory body for Human Resource (HR) practice in the country.
This follows the release of a new directive aimed at professionalising HR functions across the Federal Public Service.
The directive, contained in a circular issued by the Office of the Head of the Civil Service of the Federation (OHCSF), mandates officers occupying HR positions in Ministries, Departments and Agencies (MDAs) to obtain approved professional certifications.
The circular, referenced HCSF/3065/Vol.1/230 and dated May 14, 2026, was signed by the Head of the Civil Service of the Federation, Mrs Didi Esther Walson-Jack.
According to the circular, the policy is part of ongoing reforms targeted at strengthening professionalism, ethical standards, competence and service delivery within the Federal Civil Service.
The government specifically recognised certifications issued by the Chartered Institute of Personnel Management of Nigeria (CIPM), alongside a few globally recognised HR professional bodies, further reinforcing the Institute’s statutory role in regulating and advancing HR practice in Nigeria.
Under the new policy, officers deployed to HR functions within the Federal Public Service are required to possess approved HR certifications within a 12-month grace period.
It was also granted to affected officers to regularise their certification status, after which only certified professionals will be eligible for deployment into designated HR roles.
Reacting to the development, the President and Chairman of the Governing Council of CIPM, Mr Ahmed Ladan Gobir, described the circular as a landmark step towards institutionalising professionalism in Nigeria’s public sector.
He said the directive aligns the nation’s civil service with global best practices in Human Resource Management while reinforcing the importance of professional competence and ethical compliance in workforce management.
Mr Gobir stressed that CIPM remains the only institute legally empowered to regulate HR practice in Nigeria, noting that the Institute’s enabling law grants it authority to set standards, certify practitioners and enforce discipline within the profession.
“While the circular recognises certain international certifications, it is important to reiterate that within Nigeria, CIPM remains the only Institute with the legal mandate to regulate the practice of Human Resource Management,” he stated.
Jobs/Appointments
Kayode Oyekanmi Replaces Sola Kosoko as LTV General Manager
By Modupe Gbadeyanka
Lagos Television (LTV 8), Alausa, Ikeja, has a new General Manager, and he is Mr Kayode Oyekanmi, replacing Mrs Sola Kosoko, who was ousted by the Lagos State government.
Mr Oyekanmi was presented with his letter of appointment on Wednesday, May 13, 2026, by the Lagos State Head of Service, Mr Bode Agoro, in a brief ceremony.
The new General Manager of the state-owned broadcast station was tasked with using his vast experience in the media space to take LTV 8 to greater heights.
Mr Agoro expressed confidence in Mr Oyekanmi’s capacity to reposition Lagos Television and wished him a successful and impactful tenure of office.
Prior to his appointment, Mr Oyekanmi served as the Director of Strategy Centre at the Lagos State Ministry of Information and Strategy, a position he has held since 2022.
A seasoned brand communications practitioner, Mr Oyekanmi has over three decades of professional experience spanning both the private and public sectors, with expertise in Advertising, Public Relations, and global export services.
He commenced his public service career as a Public Affairs Practitioner on March 1, 2000, with the Lagos State Ministry of Information and Strategy.
The new LTV boss, a Lagos State indigene from Isale Eko, Lagos Island, has received several awards in recognition of his dedication, hard work, and commitment to the journalism profession.
He holds a Master’s degree in Public Administration (MPA) from the University of Lagos and a Bachelor’s degree in English Language and Education from Lagos State University.
He is an active Member of the Nigeria Union of Journalists (NUJ) and the Nigerian Institute of Public Relations (NIPR).
In addition, he is a voracious reader and a passionate lawn tennis player, and currently serves as the Charter President of the Lagos State Ministry of Information Toastmasters Club.
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