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Star Lager Beer Partners 5 European Clubs

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By Modupe Gbadeyanka

On Wednesday, August 31, 2016, history was made as Star Lager Beer announced an unprecedented partnership with five football clubs in Europe.

The clubs are Arsenal, Juventus, Real Madrid, PSG and Manchester City, having a combined history in football of 544 years.

Star became the ‘Official Beer Partner’ of the five clubs, which have a combined history of 87 domestic league titles, 13 Champions League titles and numerous European titles.

Marketing Director, Nigerian Breweries Plc, Franco Maria-Maggi described the partnerships as a commitment from Star, Nigeria’s foremost beer brand to bring new football experience to consumers and loyal fans of these clubs.

“They bring freshness and new levels of excitement to the established football order. We are happy to partner with these football clubs as we collectively want the same things; to excite football fans and give them memorable, unforgettable moments. It is what Star has always done and this is yet another way to demonstrate our commitment to creating exciting moments for our consumers”. Mr Maggi said.

The partnership bestows Star Lager beer rights to promote the brand’s association with Real Madrid; Arsenal; Juventus; Manchester City and Paris Saint-Germain to millions of fans across Nigeria and beyond, supporting its vision to embrace an unrivalled passion of football.

The partnership, first of its kind in Nigeria by a beer brewery intends to see Star Lager actively engage consumers and fans with series of cross-promotional events and communication materials designed to enhance visibility of the European giants in Nigeria.

The ground-breaking partnerships with these clubs poses an exciting bright future for football development and viewing experience in Nigeria as confirmed by the Portfolio Manager, National Premium, Nigerian Breweries, Mr Tokunbo Adodo.

He affirmed Star’s accession as “Official Beer Partner” to these five clubs, has bought into important football assets across the biggest leagues in Europe – England, Spain, Italy and France.

“The partnership is all about adding more excitement to the lives of our consumers and football lovers across the country. That’s what we have done through our various sponsorships and platforms and this is yet another step in that direction. We have some really exciting plans in the works and we will be revealing them shortly. Fans of good, exciting football are in for a lot of exciting moments in the years to come.”

The established partnership will have Star organise digital amplification of the European clubs in Nigeria, including digital promotions to drive viewership as well as providing outdoor amplification of the clubs and billboards.

Advertising budgets will benefit the domestic media, as radio, television and newspaper houses will participate in Star’s amplification of matches and extended activities with their club partners.

The partnership will give access to an archive of images and content from the respective clubs with an opportunity for Star to brand its bottles with logos of these clubs. Going forward, a bottle of Star would symbolize more than just another larger, it would mean a communion between a fan and the pride, history and colours of their favourite club side; Real Madrid, Arsenal, PSG, Manchester City and Juventus FC.

A common ground Star has with the European giants is the culture of remarkable history. Since the first STAR lager beer bottle rolled out of the Lagos brewery in 1949, Star has consistently supported football initiatives and platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.

The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game. A week ago, Star announced a landmark partnership with the local league, NPFL in a similar arrangement as the “official beer partner” of the domestic league.

English giants Arsenal Football Club has won 13 League titles in its 130-year history and is loved by many Nigerians who appreciate its easy-on-the-eye style of game possession.

Arsenal’s popularity soared in Nigeria when former captain and Olympic gold medallist, Nwankwo Kanu played with the Invincible alongside the great Thierry Henry, Patrick Viera and Robert Pires in the 2003/2004 season. Thereafter, the club’s affinity with Nigerians has continued to grow even stronger with the emergence of Alex Iwobi on the squad.

Juventus, with 32 Serie A titles, is the most successful Italian club ever. They have a rich history of achievements and a big support base that extends beyond their hometown of Turin.

A record eleventh UEFA Champions League title in 2016 ensured that Real Madrid continued its leadership as European football’s most successful club. It has rich history of signing the world’s most expensive footballers that go further to win individual prizes at the Ballon d’Or. Players like Zinedine Zidane, Raul, Luis Figo, David Beckham and Cristiano Ronaldo have added to the club’s legacy.

Manchester City has become a top name in English football over the last decade. Young Nigeria forward for the team, Kelechi Iheanacho remains a delight to watch as he finds his feet alongside Sergio Aguero, David Silva and Yaya Toure under the tutelage of the very successful coach, Pep Guardiola.

While PSG is the relatively youngest of the five but a top name in French football, winning the last four Ligue 1 titles as they push to become a major challenger in Europe. Despite the recent departure of Zlatan Ibrahimovic, the presence of Thiago Silva and David Luis in defence continues to keep the capital side grounded.

Star’s partnership with Europe’s five greatest clubs may further encourage the clubs to include Nigeria in their summer pre-season tours. It is definitely an unprecedented way to launch out into the big waters by building a positive synergy between domestic and global football.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Access Bank to Acquire 100% Equity in South Africa’s Bidvest

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By Adedapo Adesanya 

Access Bank Plc, the banking subsidiary of Access Holdings Plc, has entered into a binding agreement with South African-based Bidvest Group Limited for the acquisition of 100 per cent equity stake in Bidvest Bank Limited.

The deal for the 24-year-old South African lender is due to be completed in the second half of 2025, upon regulatory approval.

This shows Access Bank’s further expansion plans in line with goals set by its late founder, Mr Herbert Wigwe.

The  agreement to acquire 100 percent stake in Bidvest Bank reflects Access Bank’s commitment to strengthening its footprint in South Africa and consolidating on its position as the continent’s gateway to global markets as it seeks to optimise the benefits of recent acquisitions and accelerate its transition towards a greater focus on efficiencies.

Bidvest Bank, founded in 2000 is a niche and profitable South African financial institution providing a diverse range of services, including corporate and business banking solutions and diverse retail banking products.

As of its year ended June 2024, Bidvest Bank reported total assets equivalent of $665million and audited profit before tax of $20million.

Upon conclusion of this acquisition, Bidvest Bank will be merged with the bank’s existing South African subsidiary to create an enlarged platform to anchor the regional growth strategy for the SADC region.

This is coming just as the bank opened a new branch in Malta as part of efforts to focus on international trade finance after obtaining a banking licence from the European Central Bank (ECB) and the Malta Financial Services Authority (MFSA).

Access Bank said the licence marks a transformative milestone in bolstering Europe-Africa trade flows.

The Maltese branch was established by Access Bank UK Limited, the subsidiary of Access Bank Plc, which is also the subsidiary of Access Holdings Plc, which is listed on the Nigerian Exchange (NGX) Limited.

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Access Bank Opens Branch in Malta to Strengthen Europe-Africa Trade Ties

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By Modupe Gbadeyanka

To strengthen Europe-Africa trade ties, Access Bank has opened a new branch in Malta. It will focus on international trade finance, employing approximately 30 people in its initial phase, with plans for controlled expansion over time.

It was learned that this Maltese branch was established by Access Bank UK Limited, the subsidiary of Access Bank Plc, which is also the subsidiary of Access Holdings Plc, which is listed on the Nigerian Exchange (NGX) Limited.

Access Bank Malta Limited commenced operations after obtaining a banking licence from the European Central Bank (ECB) and the Malta Financial Services Authority (MFSA).

Access Bank said the licence marks a transformative milestone in bolstering Europe-Africa trade flows.

Malta, a renowned international financial centre, and a gateway between the two continents, is strategically positioned to play a pivotal role in advancing commerce and fostering economic partnerships.

This strategic expansion into Malta enables The Access Bank UK Limited to leverage growing trade opportunities between Europe and Africa.

It underscores the organisation’s commitment to driving global trade, financial integration, and supporting businesses across these regions.

“By establishing operations in Malta, we will gain a foothold in a market that bridges European and North African economies, moving us one step closer to our goal of becoming Africa’s Gateway to the World.

“It further enhances our bank’s capacity to support clients with innovative solutions tailored to cross-border trade and investment opportunities,” the chief executive of Access Bank, Mr Roosevelt Ogbonna, stated.

“Europe has emerged as Africa’s leading trading partner, driven by initiatives such as the Economic Partnership Agreements between the EU and African regions and the African Continental Free Trade Area (AfCFTA).

“With Europe-Africa economic relations entering a new phase, The Access Bank Malta Limited is ideally positioned to deepen trade and meet the financing and banking needs of our clients in these expanding markets,” the chief executive of Access Bank UK, Mr Jamie Simmonds, commented.

Also speaking, the chief executive of Access Bank Malta, Renald Theuma, said, “Malta is uniquely positioned as a bridge between Europe and Africa, making it an ideal location for our subsidiary. This move allows The Access Bank Malta Limited to engage more closely with customers in Europe and deliver tailored financial solutions that drive growth and connectivity across both continents.”

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Goldman Sachs, IFC Partner Zenith Bank, Stanbic IBTC, Others to Empower Women Entrepreneurs

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By Adedapo Adesanya

The International Finance Corporation (IFC) and Goldman Sachs have announced a new partnership with African banks, including Nigeria’s Zenith Bank and Stanbic IBTC Nigeria to support the Goldman Sachs 10,000 Women initiative, a joint programme launched in 2008 to provide access to capital and training for women entrepreneurs globally.

The two Nigerian banks are part of nine financial institutions from across Africa which have agreed to join the 10,000 Women initiative committing to leverage the business education and skills tools the programme provides to create more opportunities for women entrepreneurs across the continent by providing access to business education.

Others banks include Stanbic Bank Kenya, Ecobank Kenya, Ecobank Cote d’Ivoire, Equity Bank Group, Banco Millenium Atlantico – Angola, Baobab Group, and Orange Bank.

Speaking on this, Ms Charlotte Keenan, Managing Director at Goldman Sachs said – “10,000 Women has had a powerful impact to date, but we know that there are more women to reach and more potential to be realized.

“We are delighted to partner with IFC to supercharge the growth of women-owned businesses across Africa, and mainstream lending to female business leaders. We remain committed to supporting entrepreneurs with the access to education and capital that they need to scale.”

Since 2008, the 10,000 Women initiative has provided access to capital and business training to more than 200,000 women in 150 countries.

“This expanded initiative marks a significant step forward in creating equitable economic opportunities for women in Africa, enabling them to build stronger, more resilient businesses and to realize their entrepreneurial goals,” said Ms Nathalie Kouassi Akon, IFC’s Global Director for Gender and Economic Inclusion.

Goldman Sachs’ 10,000 Women initiative complements the Women Entrepreneurs Opportunity Facility (WEOF), launched in 2014 by Goldman Sachs and IFC as the first-of-its-kind global facility dedicated to expanding access to capital for women entrepreneurs in emerging markets.

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