By Modupe Gbadeyanka

A new 5,000m² vehicle assembly facility located near the Port of Tema in Accra has been opened by Volkswagen as part of its commitment to the development of the automotive industry in Ghana.

Volkswagen was the first automotive company to be registered under the Ghana Automotive Development Programme (GADP), and this new investment strengthened the brand’s presence in the country and the region.

Recall that in August 2020, Volkswagen awarded an assembly contract to Universal Motors Limited (UML) as its licenced importer in the West African country.

But with this latest development, Volkswagen will take over the new vehicle assembly responsibility from UML, which assembled models such as Tiguan, Teramont, Passat, Polo, Amarok and T-Cross on behalf of Volkswagen using Semi-Knocked Down (SKD) assembly kits imported from South Africa.

“Ghana is an important market for our Sub-Saharan Africa expansion plans, especially in West Africa, where we have identified opportunities of developing a collaborative automotive industry hub amongst the countries in the region.

“The hub concept will ensure that each country with an automotive development policy or economic interest in the automotive industry has an important role to play in the supply value chain. We believe AfCFTA will be the catalyst which will unlock trade barriers and promote regional collaboration amongst the countries,” the Chairperson and Managing Director of Volkswagen Group South Africa, Ms Martina Biene, said.

“Volkswagen is fully committed to Ghana and in supporting its industrial transformation agenda despite the current economic challenges facing the country. We are here for the long haul.

“Our company believes in long-term investments which are nurtured through mutual relationships with like-minded partners.

“Ghana’s commitment to the development of its automotive industry is evident in the GADP, which is still the blueprint automotive policy in the region in terms of creating an enabling environment for the establishment of an automotive industry in Sub-Saharan Africa,” Ms Biene added.

Ghana is the fourth Volkswagen assembly location in Sub-Saharan Africa. The other locations are in South Africa, where Volkswagen has been manufacturing vehicles for over 72 years, as well as Kenya and Rwanda.

Volkswagen has a presence in 17 countries in Sub-Saharan Africa, where it sells passenger and commercial vehicles through licensed importers.

“As the last frontier for the global development of the automotive industry, Sub-Saharan Africa has become very important for the sustainability of Volkswagen. We are therefore accelerating our growth strategy on the continent by playing a pioneering and leading role in the development of the automotive industry,” commented Ms Biene.

By Aduragbemi Omiyale

Nigeria, one of the major markets of the leading mobility app in Africa, Bolt, is set to benefit from the fresh €500 million earmarked for expanding the company’s services on the continent.

The ride-hailing firm said it intends to inject the funds into its African operations in the next two years after the demand for its services is increasing despite the harsh economic challenges.

According to a statement, Bolt hopes to create opportunities for over 300,000 new drivers and couriers to join the platform in 2023.

“While many companies are scaling back investments given the macroeconomic environment, we recognize the transformational effect platforms like Bolt can have in Africa.

“We operate in markets where there are unique challenges, and by continuing to expand our services, we will offer people new opportunities to earn a good living by being a driver, as well as providing millions of customers with a safe, reliable, and affordable way of moving around their city,” the Regional Manager for West and North Africa at Bolt, Ireoluwa Obatoki, said.

The founder of Bolt, Mr Markus Villig, is in Africa with Bolt’s global leadership team where they are visiting local Bolt teams in South Africa and Kenya and meeting with senior government stakeholders.

The company was launched in South Africa in 2016 but now operates ride-hailing and delivery services in Kenya, Ghana, Nigeria, Uganda, Tanzania and Tunisia, with over 47 million customers and 900,000 drivers on the platform.

Its corporate travel arm, Bolt Business, has also been introduced in Nigeria, South Africa, Ghana, Tanzania and Kenya, offering local businesses safe and affordable ways for their employees to travel.

“Over the past seven years, we have built a strong team of 500 people in Africa, and we remain committed to investing in local communities for the long term.

“At a time when many countries are facing economic challenges, we will continue to grow our presence in Africa through this new investment which offers massive potential to create new jobs and income opportunities for drivers and couriers,” Mr Villig stated.

Within seven years of its inception, Bolt has surpassed one billion rides in Africa and expects the number of drivers on the platform to hit over one million in the next six months.

In 2021, Bolt introduced a new service that allowed female riders to choose a female driver for their journey. This new category not only increased safety for both drivers and riders in South Africa but also provided women with a way to explore new earnings opportunities.

Following the success of the ‘women-only’ category in South Africa, it was also launched in Nairobi and Mombasa, Kenya.

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