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Chain Reactions Nigeria Emerges Best Reputation Management Consulting Firm in West Africa

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By Dipo Olowookere

One of Nigeria’s leading Public Relations and Integrated Communications consulting firms, Chain Reactions Nigeria, has emerged as the ‘Best Reputation Management Consulting Firm in West Africa.’

The keenly contested Gold Category, which had two leading Ghanaian agencies, Insel Communications Ltd and GMA Communications Inc, was conferred on Chain Reactions Nigeria at the 7th edition of the Nigeria Brand Awards 2017 organised by International Brand Award Nominees and held in Lagos on Thursday.

Chain Reactions Nigeria is the country’s exclusive affiliate and preferred West African partner of Edelman, the world’s largest global communications marketing firm with presence in 65 countries across the globe.

Thursday’s award acknowledged Chain Reactions’ unrivalled high level competence in cutting edge strategic communications and reputation management services provided for array of leading public and private sector clients across telecommunications, industrial technology, banking, oil and gas, FMCG and tourism amongst others.

Managing Director/Chief Strategist of Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, who received the award, said it was a testament of the firm’s commitment to excellence, professionalism and dedication to consistent delivery of audacious integrated communications solutions that set our clients apart in their industries.

“We are glad that Chain Reactions Nigeria has been recognised among those pushing the frontiers of cutting edge public relations and reputation management practice in West Africa.

“It brings us a level of satisfaction because we’ve consistently worked on improving our human capital, approach to briefs and service delivery.

“The results of our efforts are becoming more apparent. I am also delighted that Edelman’s confidence in appointing us as its preferred West Africa partner company was not misplaced,” the respected image maker said.

Mr Opayemi added that, “Our competitive edge is embedded in our core values, which are expressed in our can-do spirit; and our confidence and passion in handling our clients’ communication challenges.

“We are not an agency; we are a consulting firm. We are specialists, who always apply the finest traditions and trends of the practice in solving clients’ problems and helping them reach their business objectives.”

One of the most prominent campaigns Chain Reactions Nigeria has managed since the start of 2017 was the PR-led brand migration of Etisalat Nigeria to 9mobile.

The brand migration which has been widely acknowledged as unprecedented, resulted in the successful rebranding of former Etisalat Nigeria to 9mobile in less than three weeks after the telco’s foreign partners, Emirates Telecommunications Corporations and Mubadala Development Company, both of United Arab Emirates exited from Nigeria.

Another significant campaign was the international girl-child education advocacy campaign by ONE Campaign to draw attention to the plight of 130 million out-of-school girls around the world.

In managing the celebrity power campaign along with other PR firms in different parts of the world, Chain Reactions Nigeria leveraged the voice of Bono, Malala, Angelique Kidjo, David Oyelowo, Omotola Jalade Ekeinde, Desmond Elliot and Waje, to call on world leaders to tackle poverty by addressing gender inequality. Nigeria emerged the world’s second best country with most impactful campaign.

Chain Reactions Nigeria manages high profile the PR accounts of leading global and International brands such as 9 Mobile, HP, Motorola, GE, Dubai Tourism, Arla Foods, Ministry of Mines and Steel Development amongst others.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Banking

VAT on USSD, Mobile Transfer Fees Not Introduced by Nigeria Tax Act—NRS

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USSD War

By Modupe Gbadeyanka

The Nigeria Revenue Service (NRS) has denied reports that customers performing financial transactions would pay a Value Added Tax (VAT) of 7.5 per cent from January 19, 2026.

Information about this emanated from messages sent out to customers of a financial institution, informing them of the new development in compliance of Nigeria’s new tax laws, especially the Nigeria Tax Act 2025.

It was claimed that Nigerians, as part of efforts of the government to generate more funds from taxes, would begin to pay VAT for the use of banking services like USSD and others.

But reacting in a statement signed by its management on Thursday, January 15, 2026, the tax collecting agency emphasised that the VAT collection for such services was not new.

It stressed that customers have always paid taxes for electronic money transfers and others, as this is charged on the fee, not from the main amount of the transaction.

“The Nigeria Revenue Service wishes to address and correct misleading narratives circulating in sections of the media suggesting that Value Added Tax (VAT has been newly introduced on banking services, fees, commissions, or electronic money transfers. This claim is categorically incorrect.

“VAT has always applied to fees, commissions, and charges for services rendered by banks and other financial institutions under Nigeria’s long-established VAT regime. The Nigeria Tax Act did not introduce VAT on banking charges, nor (sic) did it impose new tax obligation on customers in this regard.

“The Nigeria Revenue Service urges members of the public and all stakeholders to disregard misinformation and to rely exclusively on official communications for accurate, authoritative, and up-to-date tax information,” the statement read.

Business Post reports that what this basically means is that if a customer sends N10,000 and the bank charges N50 for the service, a 7.5 per cent VAT on the N50, which is N3.75, would be paid by the sender, not N750, which is 7.5 per cent of N10,000.

VAT on banking fees

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Paystack Enters Banking Space With Ladder Microfinance Bank Acquisition

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Paystack

By Adedapo Adesanya

Nigerian-born payments company, Paystack, has announced its entry into the banking sector with the launch of Paystack Microfinance Bank (Paystack MFB) after the acquisition of Ladder Microfinance Bank.

The bank continues Paystack’s push into consumer products and adds a banking layer to its business-focused payment product, coming ten years after the company was founded with the goal of simplifying payments for businesses using modern technology.

In Nigeria alone, the company says its systems process trillions of Naira every month, supporting more than 300,000 businesses and millions of customers. According to Paystack, this growth highlighted a broader need beyond payments, prompting the decision to build a more comprehensive financial offering.

Paystack MFB will begin lending to businesses before expanding to consumers. It will also offer banking-as-a-service (BaaS) products to companies building financial products and treasury management products.

The company explained that while payments are a critical part of the financial journey, businesses and individuals increasingly require a full financial operating system. This includes the ability to store money securely, move funds easily, gain clarity from financial data, and access tools that support long-term growth. Developers, Paystack added, also need reliable, secure, and compliant infrastructure to build new financial solutions efficiently.

To address these needs, Paystack said it has established Paystack Microfinance Bank as a separate and independent entity from Paystack Payments Limited.

The new microfinance bank operates with its own license, governance structure, and product roadmap, although it will work closely with its sister company.

“By adding Paystack MFB to our family of brands, we’re finding the right balance through combining the rapid innovation of a tech-first platform with the stability of traditional banking,” said Ms Amandine Lobelle, Paystack’s chief operating officer.

Last year, it launched its controversial consumer payments app Zap, and now it is taking a step further with the company securing regulatory backing to become a deposit-taking institution. According to a statement, the bank will be guided by the same principles that shaped Paystack’s early success, including reliability, simplicity, transparency, and trust.

Paystack MFB has begun operations with a small group of early members and plans a gradual rollout to more businesses and individuals. The company also announced the opening of a waitlist for interested users and confirmed it is recruiting a dedicated team to help build its long-term banking infrastructure.

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N1.3bn Transfer Error: EFCC Recovers N802.4m from Customer for First Bank

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EFCC First Bank N802.4m transfer error

By Modupe Gbadeyanka

The Economic and Financial Crimes Commission (EFCC) has helped First Bank of Nigeria to recover the sum of N802.4 million from a suspect, Mr Kingsley Eghosa Ojo, who unlawfully took possession of over N1.3 billion belonging to the bank.

The funds were handed over the financial institution by the Benin Zonal Directorate of the anti-money laundering agency on Monday, January 12, 2026, a statement on Tuesday confirmed.

First Bank approached the EFCC for the recovery of the money through a petition, claiming that the suspect received the money into his account after system glitches.

The commission in its investigation; discovered that the suspect, upon the receipt of the money, transferred a good measure of it to the bank accounts of his mother, Mrs Itohan Ojo and that of his sister, Ms Edith Okoro Osaretin, and committed part of the money to completion of his building project and the funding of a new flamboyant lifestyle.

With the recovery of the money from the identified bank accounts, the EFCC handed it over in drafts to First Bank.

While handing over the lender, the acting Director for the Directorate, Mr Sa’ad Hanafi Sa’ad, stressed his organisation would continue to discharge its mandate effectively in the overall interests of society.

“The EFCC Establishment Act empowers us to trace and recover proceeds of crime and restitute the victim. In this case, First Bank was the victim and that is exactly what we have done.

“We will continue to discharge our duties to ensure that fraudsters do not benefit from fraud and that economic and financial crimes are nipped in the bud,” he said.

In his response, the Business Manager for First Bank in Benin City, Mr Olalere Sunday Ajayi, who received the drafts on behalf of the bank, commended the EFCC for the swiftness and the professionalism it brought to bear in the handling of the matter and expressed the bank’s gratitude to the commission.

He described the EFCC as one of Nigeria’s most effective and reliable institutions.

Meanwhile, Mr Kingsley and all other suspects in the matter have been charged to court for stealing by the EFCC.

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