By Dipo Olowookere
One of Nigeria’s leading Public Relations and Integrated Communications consulting firms, Chain Reactions Nigeria, has emerged as the ‘Best Reputation Management Consulting Firm in West Africa.’
The keenly contested Gold Category, which had two leading Ghanaian agencies, Insel Communications Ltd and GMA Communications Inc, was conferred on Chain Reactions Nigeria at the 7th edition of the Nigeria Brand Awards 2017 organised by International Brand Award Nominees and held in Lagos on Thursday.
Chain Reactions Nigeria is the country’s exclusive affiliate and preferred West African partner of Edelman, the world’s largest global communications marketing firm with presence in 65 countries across the globe.
Thursday’s award acknowledged Chain Reactions’ unrivalled high level competence in cutting edge strategic communications and reputation management services provided for array of leading public and private sector clients across telecommunications, industrial technology, banking, oil and gas, FMCG and tourism amongst others.
Managing Director/Chief Strategist of Chain Reactions Nigeria, Mr Israel Jaiye Opayemi, who received the award, said it was a testament of the firm’s commitment to excellence, professionalism and dedication to consistent delivery of audacious integrated communications solutions that set our clients apart in their industries.
“We are glad that Chain Reactions Nigeria has been recognised among those pushing the frontiers of cutting edge public relations and reputation management practice in West Africa.
“It brings us a level of satisfaction because we’ve consistently worked on improving our human capital, approach to briefs and service delivery.
“The results of our efforts are becoming more apparent. I am also delighted that Edelman’s confidence in appointing us as its preferred West Africa partner company was not misplaced,” the respected image maker said.
Mr Opayemi added that, “Our competitive edge is embedded in our core values, which are expressed in our can-do spirit; and our confidence and passion in handling our clients’ communication challenges.
“We are not an agency; we are a consulting firm. We are specialists, who always apply the finest traditions and trends of the practice in solving clients’ problems and helping them reach their business objectives.”
One of the most prominent campaigns Chain Reactions Nigeria has managed since the start of 2017 was the PR-led brand migration of Etisalat Nigeria to 9mobile.
The brand migration which has been widely acknowledged as unprecedented, resulted in the successful rebranding of former Etisalat Nigeria to 9mobile in less than three weeks after the telco’s foreign partners, Emirates Telecommunications Corporations and Mubadala Development Company, both of United Arab Emirates exited from Nigeria.
Another significant campaign was the international girl-child education advocacy campaign by ONE Campaign to draw attention to the plight of 130 million out-of-school girls around the world.
In managing the celebrity power campaign along with other PR firms in different parts of the world, Chain Reactions Nigeria leveraged the voice of Bono, Malala, Angelique Kidjo, David Oyelowo, Omotola Jalade Ekeinde, Desmond Elliot and Waje, to call on world leaders to tackle poverty by addressing gender inequality. Nigeria emerged the world’s second best country with most impactful campaign.
Chain Reactions Nigeria manages high profile the PR accounts of leading global and International brands such as 9 Mobile, HP, Motorola, GE, Dubai Tourism, Arla Foods, Ministry of Mines and Steel Development amongst others.
