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mediaReach OMD Ends Facebook Blueprint e-Learning Programme

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By Dipo Olowookere

In the second quarter of 2016, OMD joined forces with Facebook to launch a bespoke e-learning initiative in EMEA as part of the regional development programme.

The firm is the first agency globally to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook’s growing product portfolio to drive greater results for their clients.

This is part of OMD’s strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.

The programme titled “OMD Facebook Challenge” was a custom learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced).

It was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.

As a result of this effort, over 60 staff of mediaReach OMD across West and Central Africa were trained and completed Facebook Blueprint eLearning Programme.

At the end of the exercise, 2 staff members have been selected based on stringent criteria for Facebook’s Agency Ambassador programme – a 3 day intense learning & immersion into all things at Facebook, happening in Dublin, Facebook’s EMEA headquarter in September 2016.

As part of Facebook’s increasing focus on Nigeria with the visit of Facebook’s senior officials earlier in the year, this Agency Ambassador Programme was first rolled out in Africa in Q1 2016 and was eventually extended to other markets in the world.

mediaReach OMD was then chosen and went for the programme in South Africa. It was objectively designed to train and certify the chosen Agency Ambassador, who will then…

  • Lead the Facebook education plan and roll-out in the agency
  • Act as a Facebook expert to communicate Facebook updates throughout the agency
  • Aggregate and communicate product feedback to Facebook team to improve offerings for agency across the Facebook platform

The Agency Ambassador programme aims to equip valued agency partners with the skills and information needed to make the most of the Facebook platform.  The certified Agency Ambassador within the agency now has direct line to Facebook amongst various other advantages.

CEO of mediaReach OMD, Mr Tolu Ogunkoya, disclosed that, “Our global learning and developing culture cascades into our local markets; we train our talent on an on-going basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game.  It’s vital to keep learning and developing in the ever changing Digital Landscape in order to ensure that our staff are up to speed on Facebook’s products and services,”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Banking

ProvidusUnity Bank, gener8tor Launch Nigeria Lightning Rounds for Startups

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By Aduragbemi Omiyale

An initiative known as Nigeria Lightning Rounds, designed to expand funding opportunities for Nigerian startups and small businesses by connecting founders with local and international investors, has been launched by ProvidusUnity Bank, in partnership with US-based global venture firm and accelerator, gener8tor.

Scheduled to be held on July 15, 2026, Nigeria Lightning Rounds will feature carefully selected startups engaging with targeted investors who have expressed interest in supporting Nigerian innovation.

Participating founders will have the opportunity to pitch their businesses through focused 15-minute virtual sessions facilitated by gener8tor and ProvidusUnity Bank’s networks.

The program will focus on high-growth sectors including fintech, healthtech, manufacturing, sustainability, and AI, but welcomes SMEs from all industries, with intending participants urged to apply via https://www.gener8tor.com/lightning-rounds/nigeria.

“We recognise that access to capital remains one of the biggest challenges facing entrepreneurs in Nigeria. Through our partnership with gener8tor, we are creating a platform that connects promising Nigerian founders with investors who can provide the support required to scale their businesses,” the Head of Business Development at ProvidusUnity Bank, Mr Ernest Elue, stated.

“The partnership reinforces ProvidusUnity Bank’s commitment to strengthening Nigeria’s entrepreneurial ecosystem by supporting innovation, enabling access to opportunities, and creating pathways for businesses with high-growth potential,” he added.

Also commenting, the Director of Lightning Rounds at gener8tor, Ms Elizabeth Larios, said, “gener8tor is thrilled to partner with ProvidusUnity Bank to extend the Lightning Rounds model into Nigeria.

“This collaboration reflects our commitment to building equitable ecosystems and driving capital to the most promising and underrepresented entrepreneurs.”

Lightning Rounds are a signature initiative of gener8tor’s investment platform, which has facilitated thousands of investor-startup meetings globally. The format is optimised to eliminate friction, reduce bias in early-stage fundraising, and help founders secure capital from investors aligned with their mission and stage. gener8tor’s previous Lightning Rounds for Nigerian Founders in 2025 featured 18 participating Investors and led to 50 investment meetings facilitated.

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NDIC Begins Verification of Depositors of 46 Failed Microfinance Banks

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By Modupe Gbadeyanka

The verification of the depositors of the 46 microfinance banks, whose operating licenses were revoked by the Central Bank of Nigeria (CBN) over a week ago, has commenced.

The exercise, aimed at refunding those whose funds were trapped in the small lenders, is being conducted by the Nigeria Deposit Insurance Corporation (NDIC).

In a statement on Thursday, the agency said its staff members have been positioned at the offices of the affected banks across the country to attend to depositors.

It was disclosed that depositors of the defunct banks, who had their Bank Verification Numbers (BVNs) linked to their accounts in the failed banks, will be paid through their alternative accounts in existing banks.

However, depositors whose BVNs were not linked to their accounts in the failed banks have been encouraged to visit the affected banks’ offices with proof of account ownership, a passport photograph, verifiable means of identification (Driver’s Licence, Permanent Voter’s Card, International Passport or National ID Card) and BVN.

NDIC also stated that depositors can alternatively file their claims online through its website: www.ndic.gov.ng, to complete the Pre-Verification Claims Form by clicking on the Search Bar, and typing Pre-Verification Claims Form; opening the Form and filling in their details. They can also do so by clicking the link: https://ndic.gov.ng/ndic-pre-verification-claims-form/ or by visiting any of the NDIC offices closest to them to file their claims.

For further enquiries, the corporation can be reached on any of the following lines: 09037273810, 09038197064, 08104220807, 09064657140.

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Strict CBN Framework Dampens New BVN Registrations Despite Marginal Rise

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By Adedapo Adesanya

Nigeria’s Bank Verification Number (BVN) enrolment has slowed significantly in 2026 following the introduction of a stricter regulatory framework by the Central Bank of Nigeria (CBN), with the latest data from the Nigeria Inter-Bank Settlement System (NIBSS) showing that registrations are on course to fall well below last year’s record.

The BVN database stood at 69.55 million as of July 5, 2026, up from 69.32 million in June, indicating that only 228,947 new registrations were recorded over the period. Since the end of 2025, when the database stood at 67.8 million, total enrolments have increased by 1.75 million.

At the current pace, however, BVN registrations are unlikely to match the 4.3 million new enrolments recorded in 2025, suggesting a sharp deceleration in growth this year.

The slowdown comes after the CBN introduced a revised BVN regulatory framework in March, with the new rules taking effect on May 1, 2026. The framework tightened controls around enrolment, identity verification and fraud monitoring as part of efforts to strengthen the integrity of the banking system.

Among the key changes was the introduction of a minimum enrolment age of 18 years, effectively preventing minors from registering for a BVN.

The new framework also limits customers to a one-time change of the phone number linked to their BVN and requires financial institutions to place BVNs linked to suspected fraudulent transactions on a temporary watch-list for up to 24 hours while investigations are carried out.

The stricter rules contrast with last year’s surge in registrations, which was largely driven by the introduction of the Non-Resident Bank Verification Number (NRBVN) initiative that enabled Nigerians in the diaspora to complete BVN enrolment remotely, removing physical barriers and expanding access to the financial system.

Launched on February 14, 2014, the BVN scheme was introduced by the CBN in collaboration with the Bankers’ Committee, NIBSS and German technology firm Dermalog to assign every bank customer a unique biometric identity that can be verified across Nigeria’s banking industry.

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