Banking
mediaReach OMD Ends Facebook Blueprint e-Learning Programme

By Dipo Olowookere
In the second quarter of 2016, OMD joined forces with Facebook to launch a bespoke e-learning initiative in EMEA as part of the regional development programme.
The firm is the first agency globally to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook’s growing product portfolio to drive greater results for their clients.
This is part of OMD’s strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.
The programme titled “OMD Facebook Challenge” was a custom learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced).
It was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.
As a result of this effort, over 60 staff of mediaReach OMD across West and Central Africa were trained and completed Facebook Blueprint eLearning Programme.
At the end of the exercise, 2 staff members have been selected based on stringent criteria for Facebook’s Agency Ambassador programme – a 3 day intense learning & immersion into all things at Facebook, happening in Dublin, Facebook’s EMEA headquarter in September 2016.
As part of Facebook’s increasing focus on Nigeria with the visit of Facebook’s senior officials earlier in the year, this Agency Ambassador Programme was first rolled out in Africa in Q1 2016 and was eventually extended to other markets in the world.
mediaReach OMD was then chosen and went for the programme in South Africa. It was objectively designed to train and certify the chosen Agency Ambassador, who will then…
- Lead the Facebook education plan and roll-out in the agency
- Act as a Facebook expert to communicate Facebook updates throughout the agency
- Aggregate and communicate product feedback to Facebook team to improve offerings for agency across the Facebook platform
The Agency Ambassador programme aims to equip valued agency partners with the skills and information needed to make the most of the Facebook platform. The certified Agency Ambassador within the agency now has direct line to Facebook amongst various other advantages.
CEO of mediaReach OMD, Mr Tolu Ogunkoya, disclosed that, “Our global learning and developing culture cascades into our local markets; we train our talent on an on-going basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game. It’s vital to keep learning and developing in the ever changing Digital Landscape in order to ensure that our staff are up to speed on Facebook’s products and services,”
Banking
ASBON Honours Union Bank for Advancing Growth of Nigerian SMEs
By Modupe Gbadeyanka
In recognition of its strategic leadership in advancing the growth and resilience of small and medium-sized enterprises (SMEs), Union Bank of Nigeria Plc has been honoured by the Association of Small Business Owners of Nigeria (ASBON).
The lender was rewarded by the group for its suite of solutions designed to enable business expansion and long-term value creation.
At the Nigeria National SME Business Awards, held recently in Lagos, Union Bank was given the Best SME Growth Banking Initiatives Award for 2025.
The ceremony was organised by ASBON in partnership with the Lagos State government through the Ministry of Commerce, Cooperatives, Trade and Investment.
The event convened stakeholders from the public and private sectors to recognise individuals and organisations driving meaningful impact across Nigeria’s SME ecosystem.
Receiving the award on behalf of the bank, its Head of SME Segment, Mr Ayokunnumi Abraham, described the recognition as a strong endorsement of the organisation’s commitment to supporting small and medium-sized businesses.
“We are honoured to receive this recognition, which reflects Union Bank’s continued commitment to helping SMEs grow by making banking simpler, faster, and more accessible.
“Through enhancements to our specialised platforms such as Union360, we have meaningfully reduced the time it takes for businesses to come on board and begin transacting.
“These improvements have shortened onboarding, increased digital adoption among our SME customers, and supported the acquisition of new business clients. Our focus remains on delivering practical solutions that help Nigerian businesses thrive,” he stated.
Banking
Jobberman Recognises Polaris Bank’s Contributions to Talent Development, Others
By Modupe Gbadeyanka
The stellar contributions of Polaris Bank Limited to youth employment, talent development, and workforce empowerment across Nigeria have not gone unnoticed, as the company was recently recognised at an event in Lagos.
At the 2026 Jobberman Partners’ Convening, the financial institution was bestowed with the Private Sector Champion Award.
The award recognises private sector organisations that have demonstrated exceptional commitment and leadership in advancing youth employability through impactful recruitment initiatives, graduate trainee programmes, executive hiring support, candidate assessment programmes, and strategic partnerships that create sustainable career opportunities for young Nigerians.
Themed From Impact to Action: Collectively Designing the Future of Youth Employment in Nigeria, the convening focused on fostering collaboration between the private sector and other stakeholders to expand access to meaningful employment opportunities and equip young Nigerians with the skills and opportunities required to succeed in an evolving economy.
On the recognition, Jobberman commended Polaris Bank for consistently going beyond transactional partnerships to deliver measurable impact within Nigeria’s employment ecosystem. The renowned recruitment firm described Polaris Bank as a credible and purpose-driven institution committed to advancing youth employability and supporting the future of work in Nigeria.
The Head of Talent Management at Polaris Bank, Ms Cynthia Sanyaolu, reaffirmed the lender’s commitment to empowering young Nigerians and strengthening the nation’s workforce through strategic people-focused initiatives designed to create long-term economic and social impact.
“This recognition reflects Polaris Bank’s unwavering belief in the potential of the Nigerian youths and our commitment to building platforms that enable them to thrive professionally and economically.
“At Polaris Bank, we see talent development and youth empowerment as critical drivers of national growth and sustainable development,” she stated.
Over the years, Polaris Bank has continued to invest in initiatives that promote learning, career growth, workforce inclusion, and economic empowerment.
Through strategic Graduate Trainee recruitment programmes via its flagship Polaris Graduate Intensive Training (PGIT) and Polaris Tech Ignite Training (TechIGNITE), among other talent development initiatives, and collaborative partnerships, the bank remains committed to supporting the next generation of Nigerian professionals while contributing to national development.
Banking
Ecobank to Approach Offshore Investors for $350m Bond Refinancing
By Aduragbemi Omiyale
Plans are underway by Ecobank Transnational Incorporated (ETI) to approach the international debt market for a capital raise.
The parent company of the Ecobank Group intends to use proceeds from the proposed exercise to refinance “the concurrent any-and-all tender offer of the ETI $350 million 8.750 per cent tier 2 notes due June 2031.”
However, the issuance of the notes is subject to prevailing market conditions and the conclusion of the necessary transaction documentation, a statement signed by the organisation’s chief financial officer, Mr Ayo Adepoju, stressed.
After issuance, the debt instrument may be listed on the London Stock Exchange, with the expectation that the bonds will be traded on its regulated market.
Ecobank noted that it would allocate an amount equivalent to the full net proceeds of the issue of the notes to finance or refinance, in part or in full, new and/or existing eligible assets as described in its Green Bond Framework (Ecobank-Sustainability), as amended and supplemented from time to time.
Ecobank, which has banking operations in 34 countries in Africa, is listed on the Nigerian Exchange (NGX) Limited, the Ghana Stock Exchange and the Bourse Régionale des Valeurs Mobilières (Stock Exchanges).
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