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mediaReach OMD Ends Facebook Blueprint e-Learning Programme

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By Dipo Olowookere

In the second quarter of 2016, OMD joined forces with Facebook to launch a bespoke e-learning initiative in EMEA as part of the regional development programme.

The firm is the first agency globally to launch an initiative at such scale, placing an importance on inspiring teams as to how to fully leverage Facebook’s growing product portfolio to drive greater results for their clients.

This is part of OMD’s strategy across the region which is focused on moving the company from a reliance on purely ‘transactional media’ to delivering ‘marketing performance’ for their clients.

The programme titled “OMD Facebook Challenge” was a custom learning path within Facebook Blueprint programme spread over two months, offering three levels of product immersion (Basic, Intermediate and Advanced).

It was designed to further accelerate OMD’s delivery of innovative solutions via the Facebook and Instagram platforms and drive further beta tests both locally and regionally.

As a result of this effort, over 60 staff of mediaReach OMD across West and Central Africa were trained and completed Facebook Blueprint eLearning Programme.

At the end of the exercise, 2 staff members have been selected based on stringent criteria for Facebook’s Agency Ambassador programme – a 3 day intense learning & immersion into all things at Facebook, happening in Dublin, Facebook’s EMEA headquarter in September 2016.

As part of Facebook’s increasing focus on Nigeria with the visit of Facebook’s senior officials earlier in the year, this Agency Ambassador Programme was first rolled out in Africa in Q1 2016 and was eventually extended to other markets in the world.

mediaReach OMD was then chosen and went for the programme in South Africa. It was objectively designed to train and certify the chosen Agency Ambassador, who will then…

  • Lead the Facebook education plan and roll-out in the agency
  • Act as a Facebook expert to communicate Facebook updates throughout the agency
  • Aggregate and communicate product feedback to Facebook team to improve offerings for agency across the Facebook platform

The Agency Ambassador programme aims to equip valued agency partners with the skills and information needed to make the most of the Facebook platform.  The certified Agency Ambassador within the agency now has direct line to Facebook amongst various other advantages.

CEO of mediaReach OMD, Mr Tolu Ogunkoya, disclosed that, “Our global learning and developing culture cascades into our local markets; we train our talent on an on-going basis, through local initiatives and regional webinars on weekly basis as a source of inspiration to be abreast of latest developments and Raise our Game.  It’s vital to keep learning and developing in the ever changing Digital Landscape in order to ensure that our staff are up to speed on Facebook’s products and services,”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Summit Bank Commences Non-Interest Banking Operations in Nigeria

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By Faridat Yusuf

Nigeria’s new non-interest bank, Summit Bank Limited, has started full operations, promising to give Nigerians honest, clear, and fair banking services.

The Central Bank of Nigeria (CBN) listed Summit Bank as a regional non-interest bank with its head office in Abuja. It joins other non-interest banks in Nigeria like Jaiz Bank, Taj Bank, and Lotus Bank.

The Managing Director, Mr Sirajo Salisu, during a press briefing in Abuja, said that the bank was seeking to serve Nigerians very well.

“We are live, well-regulated, fully operational, and ready to serve Nigerians with clarity, integrity, and purpose.”

He also talked about people thinking the bank was linked to a big bank, saying, “We have followed the conversations with interest and gratitude, and the curiosity we have carefully observed tells us that people care about us and about ethical finance, now is the time for clarification, as Summit Bank’s establishment and operation have gone beyond speculation,” he stated.

On his part, the bank’s Executive Director, Mr Mukhtar Adam, said, “While some of our directors have built accomplished careers at frontline financial institutions such as Zenith Bank, Summit Bank is an independent financial entity governed by a professional board and fully compliant with Central Bank of Nigeria regulations.”

He added, “Our offerings promise no hidden costs or complicated banking for both banked and unbanked Nigerians, with clear, compliant banking services backed by robust technology, sophisticated banking infrastructure, and tested human resources.”

The bank was started in July 2024 and got its CBN licence in February 2025.

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BoI Reaffirms Commitment to Economic Transformation in Tech, Creative Sectors

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By Adedapo Adesanya

The Bank of Industry (BoI) has reaffirmed the federal government’s commitment to boosting Nigeria’s tech and creative sectors through strategic investments.

This comes as Nigeria, through its Investment in Digital and Creative Enterprises (iDICE) programme, made its first investment in a venture capital fund in Ventures Platform $64 million raise.

The iDICE program, managed by the bank and co-financed by the African Development Bank (AfDB), the Islamic Development Bank (ISDB) and Agence Française de Développement (AFD), was established to channel public and private capital into Nigeria’s digital and creative sectors.

The Managing Director of the bank, Mr Olasupo Olusi, said the investment is part of Nigeria’s drive to transform its economy through innovation in high-growth tech and creative enterprises.

“By investing in Ventures Platform’s Fund II, which serves as iDICE’s Technology Equity Fund for Nigerian startups, we are deepening the Federal Government’s objective of upscaling the Nigerian technology and creative sectors by catalyzing strategic investments in high-growth, technology-enabled enterprises and the innovation ecosystem,“ adding, Thereby contributing meaningfully to the nation’s broader economic transformation agenda, with a goal to create jobs at scale, but also empower high-growth entrepreneurs across the country.”

At its core, the iDICE programme seeks to equip Nigerians aged 15-35 with the skills to thrive in emerging digital and creative industries, to heighten their employability, spark innovation, and support entrepreneurs.

Under the iDICE programme, three broad components were established: Skills and Enterprise Development, Expanding Access to Finance, and Enabling Environment. The first pillar focuses on training youths in in-demand creative and technology skills, building a community of talent, and linking these young people either to employment or to the opportunity to launch their own ventures.

The second component which covers the investment in Ventures Platform, is Expanding Access to Finance, which addresses the persistent financing gap in Nigeria’s technology and creative sectors. The programme intends to provide equity or quasi-equity funding to startups, while also offering capacity-building support and grants to prepare enterprises for success.

Meanwhile, the Enabling Environment arm of the initiative focuses on regulatory, policy, and institutional reforms, putting in place the laws, programmes and business-environment enhancements necessary to make it easier for technology and creative firms to operate and flourish.

By combining training, funding access, and policy support within a five-year programme timeframe, the federal government aims to generate sustainable jobs, promote innovation, and create a more vibrant creative and technology sector.

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Access Bank and Mastercard: Enabling Seamless Africa-Global Payments

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In today’s interconnected world, seamless cross-border payments are vital for economic growth, business expansion, and personal empowerment. For decades, millions of Africans faced steep barriers in sending or receiving money internationally: high fees, opaque exchange rates, and long delays that made transactions uncertain and costly. Whether theyare students paying tuition abroad or traders settling import bills and families depending on remittances, these challenges have touched every layer of society.

Africa’s fragmented payments landscape, marked by multiple currencies, varying regulations, and limited banking infrastructure, has long slowed financial inclusion. In this system, a trader in Lagos might wait weeks for funds from Nairobi, while a Ghanaian student in the United States could lose a significant portion of tuition to intermediary charges. For many, especially in rural or informal sectors, formal banking channels were out of reach, forcing reliance on informal and risky alternatives.

Recognising the need for change, Access Bank, one of Africa’s largest and most innovative financial institutions, has partnered MasterCard, a global payments leader, to reimagine how money moves across borders. The collaboration aims to make cross-border payments faster, cheaper, and more transparent, empowering individuals and businesses to participate more fully in the global economy.

“By combining our strengths, we can unlock new opportunities, bridge the financial divide, and create a more inclusive and prosperous future for all Africans,” says Robert Giles, Senior Advisory, Retail Banking at Access Bank.

The partnership leverages Access Bank’s extensive African footprint and its Access Africa platform alongside MasterCard’s global network, treasury infrastructure, and advanced technology, particularly through the Mastercard Move system. Together, they have built an ecosystem that finally delivers on the promise of speed, convenience, and reliability.

The solution is designed to be inclusive and versatile, allowing users to send and receive money via multiple channels: bank accounts, cards, mobile wallets, and even cash. Whether a student in Ghana paying tuition in Europe, a trader in Lagos importing goods from China, or a family in Kenya receiving remittances, cross-border transactions are now simpler and safer.

For MasterCard, the goal extends beyond expanding services; it is about deepening financial inclusion. “This partnership transforms payment experiences, extending MasterCard’s digital ecosystem to ensure millions from underserved communities can participate in the evolving digital economy,” says Mark Elliott, Mastercard’s Division President for Africa.

The alliance builds on mutual strengths, Access Bank’s deep local knowledge and MasterCard’s global reach, to create a seamless payments corridor connecting Africa to the world.

A critical element of this innovation is the technical integration led by Fable Fintech, a MasterCard Express Partner under the Move Programme. Integrating Access Bank’s operations across multiple African markets was a massive undertaking, given diverse currencies and regulatory frameworks. The result is a unified cross-border payment experience, reducing complexity and delays.

“We were fortunate to be the fulcrum of the seamless multi-country integration of one of Africa’s largest banks using MasterCard’s cross-border assets,” a Fable Fintech representative noted. The platform now supports real-time or near-real-time transactions, offering resilience, scalability, and strong fraud protection.

Apart from technology, this partnership signals a paradigm shift, from dependency to empowerment, from financial fragmentation to unity. By democratising access to affordable and transparent payments, Access Bank and MasterCard are enabling millions of Africans to engage in international trade, education, and family support. The impact is tangible: faster transactions, lower costs, and increased financial inclusion.

Already, the ripple effects are visible. Informal traders in Kigali now use formal financial channels instead of risky agents. SMEs in Nairobi can settle invoices with international clients more predictably. Families in Accra receive remittances with less worry about lost payments, while students overseas manage tuition with ease. Each transaction strengthens Africa’s participation in global commerce.

The partnership also prioritises financial literacy and empowerment. Recognising that technology alone isnot enough, Access Bank and MasterCard are educating users on digital payments, security, and the benefits of financial inclusion, particularly in underserved communities where awareness gaps remain.

The collaboration aligns with broader socio-economic goals such as job creation, poverty reduction, and gender inclusion. By expanding access to finance, it empowers women entrepreneurs, youth, and small businesses to thrive. A woman running a rural enterprise can now receive payments from clients abroad and reinvest in her community; a young professional can more easily fund studies or start a venture. The result is a more inclusive and resilient African economy.

This initiative also complements Access Bank’s wider sustainability agenda, seen in projects like the Access Clean Water Initiative, which integrates financial inclusion with social impact. The Bank’s approach underscores that responsible banking and profitability can go hand in hand.

Access Bank and MasterCard are looking at scaling their innovation, embrace emerging technologies, and deepen collaborations with governments and development partners to expand access even further. As Africa’s economies evolve, agile and secure payment systems will be essential to sustaining growth.

The partnership stands as example of what is possible when business, technology, and purpose converge. By harnessing shared vision and innovation, Access Bank and MasterCard are redefining Africa’s role in the global payments ecosystem, breaking down financial barriers and enabling millions to connect, trade, and thrive across borders.

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