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UBA Emerges Decade’s Financial Brand at Marketing Edge Awards

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UBA Emerges Decade’s Financial Brand at Marketing Edge Awards

By Dipo Olowookere

Another laurel has been added to the cap of pan-African banking and financial services group, United Bank for Africa (UBA) Plc as it emerged the Financial Brand of the Decade at the Marketing Edge Awards which was held over the weekend.

The awards session was dedicated to outstanding brands (both corporate and product) and to personalities in the integrated marketing communication industry aimed at promoting the brand idea, in line with the company’s vision.

The award also celebrated the career exploits and achievements of brands, agencies and nominees of which UBA emerged the big winner.

UBA Plc was named as Financial Brand of the Decade in recognition of its innovative and pacesetting role.

This has been a product of painstaking review and assessment of the iconic contributions of the brand to the growth, development and continuing evolution of the Nigerian banking industry.

It also recognises UBA’s commitment to the enthronement of global best practices in the Nigerian banking sector.

Mr Toruka Osandunkwu, UBA’s Head, Brand Management, who received the award over the weekend in Lagos, expressed his delight and commended the organizers for the recognition given to UBA.

He explained that UBA’s dedication to innovation and hardwork towards satisfying customers’ needs, earned the bank the award of Financial Brand of the Decade. He emphasized the bank’s endless commitment to excellent service in line with its renewed focus to put the customer first.

“We have worked very hard to make this brand what it is today, and we are indeed grateful for the recognition of our various efforts, which have resulted in UBA coming up with innovations that are changing the face of banking on the African continent,” he enthused.

Mr John Ajayi, the CEO of Marketing Edge Publications Limited, organizers of the awards, said UBA’s impactful strides in the face of daunting challenges, especially its pathfinder role and market leadership for the past 70 years has earned the bank the award of Financial Brand of the decade.

UBA is a leading pan-African financial services group, with presence in 19 African countries, as well as the United Kingdom, the United States of America and France.

It was incorporated in Nigeria as a limited liability company after taking over the assets of the British and French Bank Limited who had been operating in Nigeria since 1949.

The United Bank for Africa merged with Standard Trust Bank in 2005 and from a single country operation founded in 1949 in Nigeria – Africa’s largest economy – UBA has become one of the leading providers of banking and other financial services on the African continent.

The lender provides services to over 14 million customers globally, through one of the most diverse service channels in sub-Saharan Africa, with over 1,000 branches and customer touch points and robust online and mobile banking platforms.

UBA was the first Nigerian bank to make an Initial Public Offering, following its listing on the NSE in1970. It was also the first Nigerian bank to issue Global Depository Receipts.

The shares of UBA are publicly traded on the Nigerian Stock Exchange (NSE) and the bank has a well-diversified shareholder base, which includes foreign and local institutional investors, as well as individual shareholders

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

Banking

Visa Sponsors Ecobank Cardholder’s Trip to Qatar for World Cup

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Ecobank cardholder

By Modupe Gbadeyanka

A customer of Ecobank Nigeria, Mr Ejike Michael Eziuche, will have the opportunity to travel to Qatar for the ongoing FIFA World Cup taking place in the country for free.

This was made possible by just being a customer of the financial institution in Nigeria and being issued a Visa card by the bank.

The Ecobank cardholder was among the winners of the payments firm’s Spend & Win Campaign, designed to reward customers and football lovers who were active users of their Visa cards.

The only condition to be part of the promo was spending a minimum of N50,000 in at least five transactions to qualify. The winners will have the opportunity of a first-class experience in the tournament, all expenses covered as Visa is the Official Payments Sponsor of the tournament.

“Mr Eziuche’s emergence as a winner is a reflection of the hassle-free payment experience our customers enjoy with their Ecobank Visa cards.

“At Ecobank, we are always innovating our services to suit our customers’ lifestyles, especially when it comes to how they can effortlessly access our products. I am truly delighted for him and wish him a memorable time in Qatar,” the Head of Consumer Banking at Ecobank Nigeria, Mrs Korede Demola-Adeniyi, commented.

“We understand our role as a leading payments provider, pioneering seamless payments experiences across Africa; this is why we partner with critical stakeholders like Visa to ensure that our customers can have cards that allow them to enjoy financial services from anywhere in the world.

“Our promise to our customers has always been the same; to provide them with access to affordable and reliable financial services.

“We will continue to do so through our digital platforms, including Ecobank Mobile App and USSD *326#, Ecobank Online, Ecobank OmniPlus, Ecobank Omnilite, EcobankPay, Ecobank RapidTransfer, ATMs, POSs and an extensive distribution network of over 250 branches and over 50,000 agency banking locations,” she added.

Ecobank Nigeria is a subsidiary of the Ecobank Group, the leading pan-African banking group with operations in 33 African countries and an international presence in four locations (London, Paris, Beijing, and Dubai).

The lender is a major player in the distribution of financial services in Nigeria, leveraging digital platforms, including Ecobank Mobile App and USSD *326#, Ecobank Online, Ecobank OmniPlus, Ecobank Omnilite, EcobankPay, Ecobank RapidTransfer, ATMs, POSs and an extensive distribution network of over 250 branches and over 60,000 agency banking locations.

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Banking

Sterling Bank Sponsors Training of 1,000 Youths at NJFP

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Sterling Bank

By Modupe Gbadeyanka

Sterling Bank Plc has sponsored the training of 1,000 fellows at the Nigeria Jubilee Fellows Programme (NJFP), a youth empowerment initiative between the Nigerian government and the United Nations Development Programme (UNDP).

The programme, launched in 2021, was borne out of rising unemployment and the COVID-19 pandemic, which adversely impacted the ability of young Nigerians to find work.

The initiative seeks to connect talented graduates with local job opportunities that apply their expertise while equipping them with world-class practical knowledge and relevant skills, and it does not matter if an applicant does not have job experience.

It targets a broad range of sectors, including the start-up economy, innovation, and creative industries, the digital and technology sector, the green economy sector, financial services, key public and international development institutions, research and development, agriculture, real estate, construction, transportation, and health services. In other words, there is a place for every organisation in this programme.

The Managing Director of Sterling Bank, Mr Abubakar Suleiman, explained that his company supported the programme because of its interest in the education sector as one of five sectors it is presently concentrating investments in under its HEARTs of Sterling programme. The other sectors are Health, Agriculture, Renewable Energy and Transportation.

It will be recalled that as part of its commitment to the reduction of unemployment among youths in the country, Sterling Bank Plc recently renewed its partnership with iCreate Africa to provide a payment system that allows qualified workers to purchase tools and pay in instalments.

Consequently, the bank has also introduced different packages so that skill-seekers can access soft loans to buy tools, and it is encouraging skill-seekers not to let the opportunity slip off their hands.

Also, as part of this strategy, the commercial bank had also expanded its Café One community to Abuja in partnership with iCreate.

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Banking

Zenith Bank Assures Budding Entrepreneurs Necessary Support to Succeed

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Budding entrepreneurs

By Aduragbemi Omiyale

Budding entrepreneurs in Nigeria have been assured by Zenith Bank Plc of all the necessary support they need to succeed and become corporate organisations capable of employing many people.

The Group Managing Director/CEO of Zenith Bank, Mr Ebenezer Onyeagwu, who gave this assurance last Wednesday, disclosed that this was why the bank organised the second Zenith Tech Fair themed Future Forward 2.0.

At the keenly contested hackathon session, the sum of N53 million was won by the participants, with Ecotutu, a cleantech company making cooling affordable and accessible for businesses, especially in the agricultural sector, emerging as the overall winner and taking home the grand prize of N20 million.

This is in addition to a mentorship programme with Seedstars, a company dedicated to implementing high-quality capacity-building programmes for entrepreneurs in emerging markets.

The first runner-up, Foris Labs, an app-based platform that allows students to conduct science experiments individually and in groups interactively via their mobile phones, won N15 million and a mentorship programme.

The second runner-up, Finva, a start-up which helps creditors offer credits at low risk, won N10 million as well as a mentorship programme.

Other finalists who took home N1 million each were Sanwo, Itinu -Ev, Eduvacity, Green Bii, Zion Robotics, Sono Care, Base, and I grow Africa.

Addressing guests at the Eko Convention Centre, Mr Onyeagwu announced that “all finalists would be enlisted into our incubation lab for grooming and mentorship.

“Our expectation is that we are going to scale and grow them just like the zenith brand. So, looking at what we have gone through, I can tell you that so much iron has been loaded on fire. The only thing left is to activate the digital talents, tech skills and entrepreneurship that would culminate in a new digital economy for Nigeria.”

Described as a huge success by participants, the two-day Tech Fair featured presentations on the leading technological innovations that cut across different aspects of life, such as Artificial Intelligence, Computing, Machine Learning, Blockchain, Robotics, Big Data, FinTech, Augmented Reality, Data Analytics, 5G and Communication Technologies, with the keynote address, The Future of Banking: Digital Transformation Journey, delivered by Brett King, the renowned futurist, bestselling author, award-winning speaker, founder of Moven and Author of Bank 4.0.

The event also featured a goodwill message by the founder and Chairman of Zenith Bank, Mr Jim Ovia.

Other eminent IT practitioners from top global brands who also made presentations included Tarik Alatovic, Senior Partner, McKinsey; Juliet Ehimuan, West Africa Director, Google; Ola Williams, Country Manager, Microsoft Inc.; Andrew Uaboi, Vice President/Head, Visa West Africa; Mrs Rakiya Mohammed, Director of Information Technology, CBN; Chris Lu, Managing Director, Huawei Technologies Nigeria, and Dame Ms Adaora Umeoji, Deputy Managing Director of Zenith Bank Plc, amongst others.

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