Advocating for Nigerian Media Monitoring and Measurement Association (NiMMA)
By Queen Nwabueze
One revolution that happened in the public relations ‘sector’ is the reality that there are now Independent PR measurement and evaluation consultancies who can prove Public Relations ROO (Return on Objective) for good.
Over the years, measuring the true value of Public Relations has been the biggest challenge for a marketing communicator. Yes, indeed. Before the arrival of Independent PR measurement services, it used to be so nightmarish to calculate PR value with a 360 degrees approach.
Put literally, PR measurement and evaluation is investigating to see whether you met your set objectives and overall goal just as you promised in your strategic communications plan.
Today, there is wider recognition that public relations programmes can be measured and that there is strength in doing so. What this means is simple. It means that every communications professional whether in the kindergarten or expert level should be an advocate for measurement without necessarily seeking to control or lead the process.
The Chief Insight Officer of leading and fastest growing Independent PR measurement and evaluation agency, Philip Odiakose was able to pluck a leaf from the law profession to put it simpler: “It is not right for you to be the accused, the judge and jury of your work.”
But wait a sec! Whose responsibility is it to measure whether a particular PR campaign sold or not? To get more insights on whose responsibility it is to audit ALL communications performance, kindly read, Who should measure PR?
Since measurement and evaluation programmes are part of a typical strategic communications plan, let’s just state the pain point right away – there is no association of media monitoring and measurement for practitioners in Nigeria like it is in other climes.
This is not just teary, it is also very unethical as the regular PR and advertising agencies have continued to accept media monitoring/traction briefs – the job of independent media monitoring and measurement experts.
In fact, if you offer a public relations measurement service in Nigeria or nurse the ambition to run a communications analytics business or even demand that PR demonstrates its value from time to time, then you should be bothered that the PR analytics industry does not have an association of its own.
We all know the tremendous pressure about how people now demand that PR demonstrates its value. If this is a surefire, why is the industry still depending on sister associations like PRCAN and APCON to prove its own value?
P+ Measurement Services, a leading PR measurement and evaluation consultancy took a shot at this in 2016 (https://dailypost.ng/2016/10/21/championing-crusade-nigerian-media-monitoring-measurement-association-philip-odiakose/). The measurement expert shouted itself hoarse, asking stakeholders to enable the process. This is 5 years down the line and no association yet for the noble industry. Should we conclude that all the efforts were in futility? No.
Setting up a Nigerian media monitoring and measurement body will not only help to make the industry invincible but also help practitioners to champion their own cause and truly operate independently as they ought to.
Airtel Employees Donate Routers to Lagos Secondary School
By Aduragbemi Omiyale
Some routers loaded with 100GB of data and a two-month roll-over access fee have been donated to a government-owned secondary school in Lagos, Kuramo College, by employees of Airtel Nigeria.
The items were given to the school by Airtel employees under the company’s corporate social responsibility (CSR) initiative, Employee Volunteer Scheme Initiative.
The routers, specifically donated by the Airtel Information and Technology team, are expected to aid digital learning in the school and boost the knowledge of the students.
“Airtel aims to empower young minds by equipping them with the connectivity to imagine and unlock a world of knowledge and opportunities.
“For Airtel, it is no longer about being a smartphone network but giving people a reason to imagine so that people can explore the possibilities powered by technology and connectivity.
“The world is evolving; young Nigerians now have access to unlimited possibilities and can now create their job titles and descriptions, which is why we now have YouTubers, social media Influencers and the likes,” the Director of Information and Technology at Airtel Nigeria, Mr Seun Solanke, said.
He encouraged the students to maximize the provision of connectivity to back up their future imaginations with the right information and resources to ensure a bright future.
The activities under the Airtel Nigeria Employee Volunteer Scheme, said Airtel management, aligns with the company’s commitment to bridging the digital divide in the country and enabling students to leverage the power of the internet, as the distribution of routers with data plans will ensure that students have uninterrupted access to educational resources, research materials, and online learning platforms, regardless of their socio-economic background.
Zoho Grows User Base to 90 million, Posts 65% Upmarket Growth
By Aduragbemi Omiyale
More and more people are embracing the products of Zoho Corporation, a leading global technology company, as the company now boasts more than 90 million users across more than 600,000 global businesses of all sizes.
Also, the organisation has recorded a three-year CAGR of 65 per cent in mid-market and enterprise segments, representing one-third of the entire business.
This is because of the steady upmarket growth Zoho is recording across the Middle East and Africa region, with its seventh office in Nairobi, Kenya, officially launched.
It was observed that Zoho is witnessing an uptick due to its investments in go-to-market services, new products, platform extensibility, privacy and security to improve the customer experience and enable success.
The Country Manager for Zoho Nigeria, Mr Kehinde Ogundare, said, “With our strong DNA as a technology platform company, we have been able to steadily improve our maturity and readiness for large organisations by investing in adjacent areas.”
“Our humble roots in SMB have helped us systematically build powerful software with strong everyday usability.
“Across our products, extensibility, usability, packaging, and go-to-market approach, Zoho aims to be the simplest enterprise software vendor in the market,” he added.
Speaking further, he said, “Today’s announcement serves as a testament to that goal, helping our customers adopt more of our software, add new capabilities, extend our platform to suit their granular workflows and get ready for the future.
“Whether customers buy our software for one department or the entire organisation, one workflow or a collection of customer journeys, the experience with Zoho will be far simpler than with any other large vendor.”
Zoho said it aims to expand EBS across skills, industry depth, and regional presence to help enterprise businesses manage their technology stack better in today’s economic climate. EBS provides expertise to large organisations across solutions engineering, account management, and customer success.
The platform accepts payment in over 15 currencies worldwide, facilitating global procurement efforts for enterprise organisations with regional operations through unified multi-currency invoicing.
Airtel Unveils ‘A Reason to Imagine’ Brand Campaign
By Modupe Gbadeyanka
A new Africa-wide brand campaign focused on building a deeper emotional connection with young people, including Nigeria’s globally acclaimed productive generation, has been launched by Airtel Africa Plc.
The leading provider of telecommunications and mobile money services disclosed that the campaign includes a new strapline for Airtel, A Reason to Imagine.
It is driven by the insight that in Africa, imagination is the only qualification that matters and showcases Airtel Africa’s role in harnessing this potential by delivering relevant solutions to consumers that enhance digital and financial inclusion.
The A Reason to Imagine campaign highlights the status of Airtel as an enabler of young people’s dreams and ambitions, whatever these might be. To this end, the campaign seeks to celebrate the energy, creativity, and innovation of Nigerian youth.
“Africa’s young people are now, more than ever, owning their passions boldly, chasing their dreams with all their heart, and living on their terms. At Airtel, we see this growth as a beautiful thing.
“Our new brand purpose represents our commitment to the future. It is about youth, about excitement, about fun, and most of all, about imagination,” the chief executive of Airtel Nigeria, Mr Carl Cruz, noted.
On his part, the Group Chief Commercial Officer of Airtel Africa, Mr Anthony Shiner, said, “It’s a well-understood fact that youth are central to achieving Africa’s potential.
“More than 60 per cent of Africa’s population is under 25, and empowering this new generation is transformative for the continent’s future.
“Through this campaign, we are reaffirming Airtel Africa’s commitment to advancing the progress of Africa’s young people by providing the connectivity to turn every situation into an opportunity.”
The Reason to Imagine brand campaign is Airtel Africa’s most ambitious yet. It comprises a series of television commercials and a combination of market-specific print, online, outdoor, and mobile creative executions.
The current title sponsorship of The Voice Africa is an example of how Airtel Africa is giving the youth a reason to imagine by partnering with The Voice to bring the show to the continent.
The Voice Africa showcases exceptional African musical talent in a show featuring a high-profile panel of coaches and TV hosts.
One of the 100 selected talents will eventually be crowned ‘The Voice Africa’ in a live show on free-to-air TV stations across the continent and Airtel TV. This is one of the initiatives that Airtel Africa has invested in to promote youthful talents and expertise in the education, sports, and innovation sectors.
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