Brands/Products
Are you Noticing this Emerging B2B e-Commerce Trend?
By Victor George
Twitter is now back in business in Nigeria. Having taken a hiatus from a conversation on the bird app after the suspension by the federal government, I returned sometime last week.
As usual, Twitter Nigeria is a no dull moment space. The African Cup of Nations is on and memes were flying regarding the big-name casualties of the tournament. African football powerhouse, Ghana was dumped out of the tournament at the group stage after losing to debutants, Comoros Islands. “What is a Comoros?” “Trouble be like Comoros” were some of the trending hashtags on Twitter.
In the midst of the fun and banter, something caught my attention: a retweet popped up on my timeline of a tweet by @ajalayemi. It was something different from the flow of things in space. The author of the tweet is based in Ibadan. His tweet was about branding by Alerzo Limited, a business-to-business e-commerce platform delivering goods with vans and buses. He was fascinated by what he saw and decided to do some little search about the company.
From his findings, Alerzo’s business model was designed to make business seamless for informal retailers. Unlike the Kongas and Jumias that connect sellers to customers, Alerzo is connecting informal retailers to direct supply from manufacturers. An informal retailer is that woman with a small shop on your street who sells almost everything. Yoruba call them “gbogbo lowo”, meaning “I sell all you need”. These sellers are forced to close their shops when going to the market to restock. Some of them lose customers in the process. The stress of frequent market trips also takes a toll on them both mentally and physically. So what Alerzo service implies is that instead of market trips, they simply pick up their phones to restock, or order via Alerzo app and get their stocks delivered at their shops.
The idea sounded novel to me. I’ve not heard or seen such in Nigeria. At that point, I decided to do some digging about the company. Alerzo started off in Ibadan almost two years ago as the brainchild of the son of an informal retailer. In one of his interviews, the Chief Executive Officer of Alerzo Limited, Adewale Opaleye said he witnessed first-hand the ordeals of his mother who went through a lot to keep her retail business going while managing the family. He saw the gap that could be bridged by e-commerce technology and decided to make it a reality in Nigeria.
Alerzo is not the only company offering this type of service, there are others like Omnibiz, TradeDepot. Their services are already being enjoyed in other parts of the South West, North West and North Central. Apparently, I’ve been missing a growing trend, just like many of my readers right now. Thousands of retailers are already enjoying the ease and convenience of e-commerce. Improved lifestyle, increase in profit and savings are the immediate benefits that come with the service.
On a broader scale, these platforms with their services will spike huge business activities in the digital space in the next few years. This is due to the fact that informal retail is a multimillion-dollar business in Nigeria. Imagine the economic benefits Nigeria will derive from bringing just 50% of those retailers into the digital economy space.
The increasing rate of mobile phone adoption in Nigeria makes this a possibility. In 2021, the number of mobile internet users in Nigeria amounted to over 101.7 million, with over 32% using smartphones. The rate of smartphone usage is increasing and many of these sellers can afford the cheaper versions. As a matter of fact, many informal retailers have tech-savvy children who indirectly hijack their phones for games and internet surfing. With the help of these young ones, they can easily make their orders and get them delivered.
For all tech enthusiasts, this is an interesting trend to watch. There are reports of millions of dollars investment by external investors in the B2B e-commerce platforms. This shows the faith and belief that the model can work in the country. From all indications, there are interesting times ahead for informal retailers in Nigeria thanks to a new wave of innovators opening up the market to new possibilities.
Victor George, a tech enthusiast, writes from Lagos
Brands/Products
Lafarge Africa Rewards Customers, Transporters With Luxury SUVs, Others
By Modupe Gbadeyanka
Customers, transporters, and key stakeholders of Lafarge Africa Plc gathered in Lagos on Saturday, February 21, 2026, for the company’s 2025 Customer & Transporter Awards.
The event was put together to recognise the invaluable contributions of customers and transporters who ensure the company’s products reach every part of the country. The 2025 edition celebrated partners whose dedication, integrity, and resilience have strengthened the company’s market leadership despite evolving economic realities.
The chief executive of Lafarge Africa, Mr Lolu Alade-Akinyemi, thanked the trade partners for their loyalty and commitment to the business.
He noted that Lafarge Africa’s growth story would be incomplete without its partners’ market insights, trust, and consistent support. He emphasised that the company would continue to push boundaries in quality, innovation, and high performance, inspired by the strength of its partnerships.
“We are here to honour partnership. We want to thank our customers for partnering with us in 2025. In 2025, we expanded our retail presence and focused on customer experience.
“We strengthened our ready-mix business, launched new products, including Ecoplanet Elephant and Ecocrete, our low-carbon cement and concrete solutions, and walked the talk on innovation, using technology as a competitive advantage. We could not have done this without our customers and partners,” he said.
Also speaking, the Commercial Director of Lafarge Africa, Mr Gbenga Onimowo, described customers and transporters as “trade champions” whose excellence and unwavering belief in the company’s products have sustained the company’s strong position in the market.
“You are a vital part of our business, ensuring our products are visible and accessible across the country. Your contribution merits daily appreciation. Tonight’s expression of thanks is special because it gives us the opportunity to celebrate our wins together, in person.
“While we celebrate tonight’s winners, we acknowledge that every partner here has contributed meaningfully to our success. We believe this recognition will inspire even greater achievements in the year ahead,” he added.
On his part, the Logistics Director for Lafarge Africa, Mr Osaze Aghatise, acknowledged the transporters as the critical bridge between the company and its customers, ensuring efficient distribution and nationwide availability of its innovative building solutions. According to him, the awards serve as both recognition and motivation, encouraging partners to continue raising the bar.
Elder Ubong Bassey Obot of Ubotex Nigeria Limited emerged the National Volume Champion. Igwe Cosmas Ezeumeh Chizoba of C.C. Umeh and Sons Limited and Chief Etim Effiong Okon of Batoframoje Enterprises secured the titles of first and second runners-up, respectively. As the champion, Ubong Obot received a 2026 Toyota Land Cruiser. C.C. Umeh and Sons Limited and Batoframoje Enterprises were awarded a 2026 Toyota Prado and a 2026 Toyota Fortuner, respectively.
Additionally, B.I.G MultiQuest Nigeria Limited was recognised as the National Winner- Best Transporter category and was awarded a 2026 Toyota Hilux. Two customers who emerged as National Growth Champions received 15-kVA generating sets, while 4 regional champions were rewarded with a Toyota RAV 4 each. Other winners received prizes including a Changan CS55, GAC S3, Hyundai Creta cars, 13KVA solar inverters, 80-inch Hisense TVs, and deep freezers, among others.
Brands/Products
Police Bust Factories Destroying Beverage Bottles, Crates in Anambra
By Aduragbemi Omiyale
Some factories used for the destruction of returnable packaging materials, including glass bottles and plastic crates belonging to various beverage manufacturing companies, have been busted by officials of the Nigeria Police Force (NPF) in Anambra State.
The security operatives stormed these sites on Thursday in collaboration with the Beer Sectoral Group (BSG) of the Manufacturers Association of Nigeria (NPF).
The Executive Secretary of BSG, Ms Abiola Laseinde, described the act as criminal and a serious economic sabotage, noting that these assets remain the property of beverage companies that have invested heavily in these sustainable packaging materials to protect the environment.
She warned those involved in the act to desist, as offenders will be held liable and made to face the wrath of the law, as the organisation will continue to work with the police to crack down on illegal disposal, theft, and unauthorised recycling of its returnable packaging materials, notably returnable glass bottles and plastic crates.
Ms Laseinde noted that the owners of these factories were involved in destroying returnable packaging materials for reuse, thereby causing the businesses to lose millions of naira in investments.
She added that the group had engaged relevant security and regulatory authorities through formal petitions and intelligence-sharing, seeking lawful intervention to curb the illegal practices, recover company assets, and dismantle unauthorised recycling operations.
According to her, the group identified multiple locations in the South-East where they crush our bottles and crates for resale as raw materials, stressing that investigations had revealed that significant quantities were being diverted from legitimate channels into informal recycling networks.
The BSG scribe also disclosed that, in several instances, bottles were deliberately broken and crates were intentionally shredded for sale as raw materials, undermining the beverage companies’ circular packaging model.
“The recent raid is the outcome of sustained engagements and intelligence-led investigations, and represents a decisive step by authorities to protect legitimate business operations, uphold environmental standards, and deter further illegal activity,” she said.
Ms Laseinde pointed out that, beyond the asset loss, the activities of these individuals pose significant risks to businesses, including supply chain disruptions, increased operational costs, environmental risks arising from unsafe recycling practices and threats to public safety.
“These Returnable Packaging Materials (RPMs) are company-owned assets designed for multiple reuse cycles and form a critical part of their sustainability, cost-efficiency, and product quality systems. It’s a criminal activity to destroy them,” she stated, urging the public to remain vigilant and report any suspicious activity of this nature to the police or call the consumer care lines of the beverage companies.
Brands/Products
Unilever Partners Google Cloud to Sustain Long-term Competitive Edge
By Aduragbemi Omiyale
One of the leading global brands, Unilever, has sealed a five-year deal with Google Cloud for the deployment of technology, especially Artificial Intelligence (AI) to drive growth and desirability for its brand portfolios like Dove, Vaseline and Hellmann’s.
Business Post reports that the collaboration will focus on three core pillars of agentic commerce and marketing intelligence, an integrated data and cloud foundation, and advanced AI.
According to a statement, both parties will collaborate to build next-generation marketing capabilities across brand discovery, conversion and measurement to ensure that Unilever remains at the forefront of shifts in technology and consumer habits.
In addition, Unilever will transition key enterprise applications and data platforms to Google Cloud, creating a connected environment for scalable AI deployment across the value chain.
Also, this partnership will fast-track Unilever’s adoption of pioneering technologies, combining Unilever’s deep expertise with Google’s AI capabilities to sustain Unilever’s long-term competitive edge within the CPG market.
The Chief Supply Chain and Operations Officer at Unilever, Willem Uijen, said, “Technology has moved to the core of value creation at Unilever. As brands are increasingly discovered and chosen in environments shaped by AI, we must lead this shift.
“This collaboration with Google Cloud sets a new level in how technology can power commerce and growth in the fast-moving consumer goods industry, ensuring Unilever is agile, fit for the future, and equipped to unlock value at every level of the company.”
Also commenting, the EMEA president for Google Cloud, Tara Brady, said, “In partnering with Unilever as it boldly reimagines its business processes, we are not just modernizing legacy systems; we are deploying our advanced models, such as Gemini, to create a system of intelligence that reasons, learns, and acts. This will set a new standard for agility and consumer engagement in the CPG sector.”
It was gathered that Unilever would use Google Cloud’s technologies, such as its enterprise AI platform, Vertex AI, to build new capabilities in brand discovery, measurement and AI-augmented marketing. This will create a new model for how consumer packaged goods (CPG) brands are discovered and shopped, as consumer journeys shift toward more conversational and agentic experiences.
By migrating its integrated data and cloud platform to Google Cloud, Unilever will build an enterprise-wide, AI-first digital backbone to generate demand faster, turn data into actionable insights, and respond to market shifts with greater agility. This foundation will also support the development of agentic workflows—intelligent systems capable of executing complex tasks across Unilever’s business processes.
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