Fearless Energy Drink Validates Market Leadership Position

By Dipo Olowookere

Over the weekend, the market leadership position of Fearless energy drink was validated at the 2021 Brandcom Awards held at D’ Podium International Event Centre, Lagos.

The event precisely took place on Friday, November 19, 2021, and it was to honour notable brands that have distinguished themselves in the period under review.

Fearless energy drink, manufactured by Rite Foods Limited, was adjudged as the Most Outstanding Energy Drink Brand of the Year.

According to the organisers, the brand clinched this coveted award because of its inventiveness and numerous contributions to the industry, as well as talent promotion, ideapreneurship, and societal development.

Eulogising the brand for its feat, the publisher of Brand Communicator, Mr Joshua Ajayi, said the Fearless energy drink brand truly deserves the award because of its leading position in its segment through sponsorship of laudable initiatives that have impacted the citizenry.

He added that the award was bestowed on the brand after a painstaking evaluation of the energy drink category and was pinpointed as the number one in terms of uniqueness, innovation, satisfaction, and the positive energy it offers.

In her remarks, the Brand Manager of Rite Foods, Ms Boluwatife Adedugbe, avowed that the award attests to the high quality of the Fearless Classic and Fearless Red Berry brands which are produced with state-of-the-art infrastructure and up-to-the-minute technology in a world-class factory.

She commended the convener of the Brandcom Awards for the recognition accorded the Fearless energy drink brand after a thorough assessment of its leading market status.

According to Ms Adedugbe, the brand will continuously connect with its consumers spread across the country through credible platforms that resonate with its values of positive energy, courage, leadership, and can-do spirit.

Business Post recalled that the Fearless energy drink made an entrance into the Nigerian market in 2017 with the Classic and Red Berry product variants.

Since then, it has continued to blaze the trail in its segment with the first-ever packaged polyethylene terephthalate (PET) bottle packaging and has been the standard for the industry.

The brand has embarked on initiatives that have helped in promoting Nigeria’s entertainment industry through sponsorship, thereby adding aiding talent discovery and fulfilment of musical careers by young artists by sponsoring 2021 Felabration and others.