Brands/Products
Introducing Taeillo, The Perfect Furniture Option For Minimalists
Growing up in the 80s and 90s, Saturdays were the very best! The aroma of moimoi and akara from the kitchen, the resounding voice of the commentator on Telly Match, the cartoons on Cadbury Breakfast Show and other sitcoms were highlights of our morning; it felt like a reward for the work to come.
We usually anticipated Saturdays since we didn’t have to go to school and there was an opportunity to play around. However, on the flip side, those mornings were incomplete till we finished our house chores.
Even though we had other famous chores such as laundry, the main chore was house cleaning. It was tedious and often supervised by our parents, who ensured we did a good job.
The supervision was as important as the efforts we put into cleaning because the living rooms were complicated and had a lot going on; the bulky 3 seaters and up to 4 single sofas, the chair covers, the big wooden centre table, the vintage cupboards used to hold special kitchen wares (plates, cutleries, teacups & saucers), the massive wooden electronics shelf, the box TVs, the valance(a decorative wooden board usually constructed above the curtain fittings with a hollow for picture frames) and so on. Reminiscing on it right now, the older folks were quite complex in their set-up.
Contrary to the complex lifestyle and set-up some of us got used to growing up, it’s quite interesting to see that some Gen Zs and Millennials (folks between ages 22 -45) are consciously and unconsciously adopting the minimalist lifestyle. This subtle culture is visible in the tiniest details of their lives – as they love to keep it simple and stylish. We see these attributes play out in the way they dress up, their home decoration, the gadgets they use, the car they drive, the places they unwind and their general outlook to mention a few.
Essentially, a sizeable number of people from across the world are gradually embracing the minimalist concept. With this concept, our homes need not be complicated and filled with non-essential items.
According to the New York Times, minimalism started in the art world and even though, this concept has been around for a while, it is gradually becoming mainstream in Nigeria and some parts of Africa.
A minimalist believes that less is more and therefore leads a simple, yet a decent lifestyle. For a lot of people, adopting and living this concept is circumstantial as its cost-effectiveness has made it grow considerably over time – needless to say, minimalists love the beautiful things of life and are happy to pay less for it. Typically, this group of people makes deliberate efforts to buy and own only things they need and are prone to asking questions like, Do I love it? Can I do without it? will I use it? And is there a cheaper alternative?” If the item lacks purpose, then you don’t need it; however, doing this is easier said than done.
Understanding the increase in demand for everything minimal, taeillo, a furniture and lifestyle brand has adopted the minimalist concept to manufacturing elegantly crafted functional furniture pieces using materials sourced from across Africa.
A perfect minimalist living room set-up will have all or some of the following pieces; A Sofa, A Side Stool, A Coffee Table, A Wall Frame, A Bean Bag or Accent Chair, A Flower Planter, A Center Rug, Ornaments, A console, Throw Pillows and Sofa Blanket to tie in accent colours for those who love visual rhythm. If you love it, buy it. Stay in touch with your truth. taeillo offers this and more. Follow us @taeillo on Instagram and @tribe_taeillo on Twitter for more information.
By Adedapo Adesanya
Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.
The company said the Showmax board has made the decision to discontinue the service in the near future.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.
It added that it will share further details in the future, including timelines and any future steps, should they be required.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.
However, it soon faced some challenges and couldn’t hit its target.
In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.
The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.
With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.
Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”
Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”
Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.
MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.
By Modupe Gbadeyanka
The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.
In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”
“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.
“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.
He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”
“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.
|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.
A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.
“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.
By Dipo Olowookere
A conference designed to examine how Artificial Intelligence (AI) is fundamentally reshaping crisis communication, institutional response systems, governance frameworks, and reputational risk management is slated to take place on Wednesday, March 25, 2026, in Lagos, at 10 am.
The event, planned by a renowned Public Relations (PR) firm, CMC Connect LLP, is themed Crisis Management in the AI Milieu: New Threats, Smarter Responses.
It is an offshoot of the company’s flagship industry initiative, Crisis Management Advocacy Month, scheduled to be held throughout March 2026.
The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, is expected to deliver the keynote address, while the Minister of Information and National Orientation, Mr Mohammed Idris Malagi, is the Special Guest of Honour.
Earlier in the month, the Vice President for Corporate Communications and CSR at Airtel Africa, Mr Emeka Oparah, will headline a closed-door media workshop convened exclusively for senior media executives in Lagos.
The 2026 edition will also feature strategic collaborations with the Nigerian Institute of Public Relations (NIPR) through its Monthly PR Clinics in both the Lagos and Abuja Chapters, where the Senior Corporate Communications Analyst at CMC Connect LLP, Ms Affiong Edet, will deliver a thematic presentation aligned with this year’s focus.
The initiative will also partner with the Nigerian Bar Association Section on Legal Practice through its weekly webinar series to interrogate the intersection of AI, Crisis Management, and the Law.
“Artificial Intelligence has fundamentally altered the crisis landscape. Crisis Management Advocacy Month 2026 is intentionally designed to convene cross-sector leaders to interrogate emerging risks, strengthen institutional preparedness, and promote smarter, ethical response architectures in an AI-driven environment,” the Project Coordinator, Ms Bright Emmanuel Okon, commented.
Also, the Lead Partner of CMC Connect LLP, Mr Yomi Badejo-Okunsanya, said, “In today’s digital ecosystem, crises evolve at unprecedented speed. Institutions must move beyond reactive communication toward intelligent crisis architecture. Crisis Management Advocacy Month represents our commitment to advancing national and institutional resilience in the age of AI.”
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