By Modupe Gbadeyanka
A Lagos-based public relations consultancy company, Ivi PR, has trained some budding practitioners in the communications industry as part of its effort to equip aspiring PR pros with the needed tools to succeed in the game.
The intensive training programme, put together under its Ivi Trybe initiative, was attended by several up-and-coming PR professionals in the country.
The social responsibility initiative of Ivi PR offered emerging professionals the opportunity to gain practical skills, industry insights and valuable networking opportunities all for free.
Various key areas were touched on by the experts invited to impact their knowledge on the participants, including media relations, crisis management, client service, strategic brand positioning and how to pitch stories to the media, among other topics.
The comprehensive approach ensured that participants obtained a holistic understanding of modern PR practices and developed a diverse skill set adaptable to various industries and scenarios.
Business Post reports that for six weeks, the participants were drilled with essential skills and knowledge needed to excel in today’s dynamic world of public relations.
They had a deep understanding of the vital aspects of public relations and gained hands-on experience, deep insights, and invaluable practical skills necessary to thrive in the competitive landscape of public relations.
The programme’s curriculum blended theoretical knowledge with real-world case studies, providing participants with a solid foundation to navigate the complexities of the PR industry.
Through interactive sessions, research exercises, and mentorship directly from the CEO, the aspiring PR pros honed their abilities to craft compelling narratives, build relationships with key stakeholders, and effectively manage communication campaigns.
Later, some of the participants from Lagos and Oyo States were hosted to a physical dinner at Radisson Blu Hotel in Lagos, where they met each other for the first time.
Commenting on the initiative, the chief executive of Ivi PR, Mr Nosa Iyamu, said the training was set up because his organisation “believes in fostering talent and nurturing the next generation of PR professionals.
“We are thrilled to have concluded the first edition of the Ivi Trybe training program, witnessing the growth and development of these aspiring PR pros.
“Our goal is to equip them with the necessary tools to succeed and make a positive impact in the ever-evolving field of public relations,” he enthused.
Speaking about his experience, one of the participants, Busari Toheeb Dolapo, said, “The training so far has been the highlight of my year.
“I always wanted to gain knowledge about public relations and understand how to be a public relations professional. I can say now that I have the knowledge, and the PR pro in me has been ignited.”
