Brands/Products
P+ Measurement Services Celebrates 10 Years of Driving Independent PR Measurement in Nigeria
P+ Measurement Services, Nigeria’s first independent media intelligence and PR measurement agency, is marking its 10th anniversary this November. Founded in 2015 at the brink of a recession, the agency emerged from a vision to challenge the norms of public relations reporting and bring independence, objectivity, and data-driven accountability to PR measurement and evaluation across Nigeria and Africa.
Over the past decade, P+ has transformed what was once considered an “impossible mission” into a thriving sector. Established from the living room of its founder, Philip Odiakose, who questioned why PR agencies should be the accused, the judge, and the jury of their own work, the company has since led the charge in redefining how PR performance is measured. Today, P+ stands as a trusted partner for more than 20 brands on retainer, having executed 52 projects and collaborated with 25 local and international PR agencies, as well as 86 brands, including government bodies, ministries, NGOs, and private organizations.
P+ Measurement Services has also played a significant role in advancing global recognition for Nigeria within the PR and communications measurement field, through its involvement with international bodies such as the Institute for Public Relations (IPR) Measurement Commission and the International Association for the Measurement and Evaluation of Communication (AMEC). Beyond its client portfolio, P+ has trained over 40 analysts and developed partnerships with key trade associations, including the Nigerian Institute of Public Relations (NIPR) and Women in PR.
Speaking on the milestone, Philip Odiakose, Chief Media Analyst and a Commissioner at the IPR Measurement Commission, commented, “Ten years ago, this was just a bold dream, starting an independent PR measurement agency when the industry barely understood the concept of evaluation. What began in my living room has grown into a movement that has shaped how the Nigerian PR ecosystem thinks about accountability, insight, and performance. Our mission was to prove that independence in PR measurement wasn’t just possible, it was necessary. Ten years later, I can say with pride that we did more than prove it; we built a legacy.”
Adding her perspective, Olufunke Mohammed, Executive Director of Operations, shared, “This milestone means a lot more than numbers, it represents ten years of resilience, innovation, and teamwork. We took a risk when we left our jobs to pursue what was then an uncertain idea. Today, that idea has become a recognized institution helping brands make sense of their reputation and impact with credible data and analytics. It has been a decade of growth and learning, and we are only just getting started.”
Rukayat Yusuf, Senior Analyst, reflected on the company’s impact from an analyst’s lens, saying, “Working with P+ has been an opportunity to be part of something pioneering. We have not only provided insights for brands but also helped elevate the PR measurement profession itself. Being part of this journey has shown that excellence is built one dataset, one analysis, and one story at a time.”
As P+ Measurement Services celebrates this significant milestone, the company reaffirms its commitment to continuous innovation and collaboration, empowering communications and PR professionals across Africa with actionable insights that go beyond vanity metrics to drive meaningful impact.
Brands/Products
EvaluatePR to Explore ‘PR After the Algorithm: Trust, Truth & Intelligence in 2026’
P+ Measurement Services, Nigeria’s leading independent media intelligence and PR measurement agency, will host the 31st edition of its flagship thought-leadership platform, EvaluatePR, on Friday, March 27, 2026, at 12:00 p.m. (WAT).
Themed PR After the Algorithm: Trust, Truth & Intelligence in 2026, this virtual session will convene professionals across public relations, communications, and media measurement to explore how algorithms, artificial intelligence, and digital ecosystems are reshaping reputation management, media influence, and audience trust.
With the increasing role of automation in communications, the event will challenge professionals to rethink how credibility is built and sustained in a fast-evolving digital landscape, while emphasising the need for transparency, ethical measurement, and strategic intelligence.
The session will feature a distinguished lineup of speakers representing diverse expertise across global communications, media intelligence, and analytics: Felicia Nugroho – Director, Analytics & Insights, Maverick Indonesia / Chair, Asia Pacific & International Board Director, AMEC; Cyrille Djami – Founder & Publisher, CommsOfAfrica; Strategic Communications, Editorial and Influence Consultant; Amrita Sidhu – Managing Director, Medianet / Director & Board Representative, AsiaNet / Board Member, AMEC; and Satira Osemudiamen Oreweme – Principal Consultant, Satira Media & Public Relations Limited.
Together, they will lead insightful discussions on how communicators can navigate the intersection of technology and trust, maintain authenticity in automated environments, and leverage data-driven intelligence to deliver meaningful communication outcomes.
Participation in the session is free, with access available via the official registration link: https://bit.ly/4stWjUh
Brands/Products
Indigo Wins Another SABRE Africa Award
Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications consultancy firms, has once again proved its mettle as an agency to reckon with, not only in Nigeria but also across the continent, by winning another award at the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards recently held in South Africa.
Indigo won in the Industrial/Manufacturing category for its impactful ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The award-winning ‘Women on Wheels’ campaign was designed to challenge gender stereotypes and promote inclusivity within the industrial and manufacturing sector, while amplifying Lafarge Africa’s commitment to empowering women through innovative and purpose-driven initiatives.
Last year, the agency emerged as the winner for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue.
Commenting on the win, the Managing Director/CEO, Integrated Indigo Limited, Bolaji Abimbola, explained that the success of the campaign was driven by a shared vision between the agency and Lafarge Africa Plc, noting that the win reflects the agency’s long-standing commitment to delivering impactful and purpose-driven campaigns that go beyond traditional communications.
Abimbola added that such recognitions serve as both validation and motivation for the agency to continue pushing boundaries, challenging norms, and delivering innovative solutions that create real value for clients and society at large.
“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships. We are proud of the impact this campaign has created and grateful to our clients for trusting us to bring this vision to life,” he said.
Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, noting that the award reflects the collective effort of a team committed to excellence and innovation.
“I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve,” he added.
As it celebrates this milestone, Integrated Indigo reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact.
The 2026 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The 2026 Africa SABRE Awards took place on March 17 in South Africa.
Brands/Products
Moniepoint Acquires Orda to Explore Africa’s $50bn Restaurant Economy
By Modupe Gbadeyanka
A leading cloud-based restaurant management platform operating in Nigeria, Orda Africa, has been acquired by the continent\s all-in-one financial ecosystem platform, Moniepoint Incorporated.
The acquisition of Orda comes as Africa’s food service industry experiences unprecedented growth, with the sector valued at $50 billion and Nigeria’s market alone projected to reach $19.31 billion by 2030, growing at 11.73 per cent annually.
With Orda’s restaurant-focused capabilities now part of the Moniepoint ecosystem, the platform is well-positioned to capture this opportunity.
Business Post gathered that Orda will now become part of the Moniebook platform, the all-in-one Point-of-Sale (POS) and business management platform of Moniepoint.
Since launching its business management tools product in 2025, Moniebook has rapidly become the go-to platform for thousands of African businesses seeking integrated financial and operational tools, seamlessly unifying payments and bookkeeping in one platform.
With Orda, restaurant owners can now gain access to this proven ecosystem that creates unprecedented opportunities to scale operations, optimise performance, and access credit, as well as the extensive reach of Moniepoint, which has powered growth for millions of African businesses.
“The food industry isn’t just about feeding people; it’s a major source of jobs and daily survival for many Africans. It highlights how vital the informal sector is, not just for the economy, but for everyday life across the continent,” the chief executive of Moniepoint, Mr Tosin Eniolorunda, said.
Data has shown us that Africa’s restaurant sector is one of the continent’s most dynamic economic engines, yet the majority of food businesses still operate with manual processes and fragmented tools.
“By bringing Orda into Moniepoint, we are giving restaurant owners what they deserve: one simple platform that handles everything from managing their kitchen to growing their business.
“Our goal remains to create financial happiness for Africans, giving them the tools to reach their full potential, and that’s exactly what we’ve built here,” he added.
Also commenting, the chief executive of Orda, Mr Guy Futi, said, “Orda has found the perfect home in Moniepoint. We have spent years building deep expertise in restaurant operations, but we have always known that to truly transform the industry, we needed to connect that expertise with comprehensive financial infrastructure.
“That’s exactly what this integration delivers. For our customers, we are assuring a smooth transition with no disruption to the platform and retained access to the support you are used to. What changes is your access to opportunities. Over the coming weeks, being part of Moniepoint means you’ll have more tools, more reach, and more ways to grow your business than ever before.”
Moniepoint was established in 2015 by Mr Eniolorunda and Mr Felix Ike. The firm has considerably expanded its offerings to include digital payments, business and personal banking, credit, cross-border payments, and business management tools, with a customer base exceeding 20 million active businesses and personal banking customers and processes over $250 billion in digital payment transaction value annually.
On its part, Orda was formed in 2020 to give Africa’s small and independent restaurants the tools they need to run more efficiently, providing a purpose-built software to businesses that had long operated without it.
Combining their respective strengths, Moniepoint and Orda are expected to deliver a purpose-built solution that empowers food businesses at every scale to manage orders, track inventory, pay suppliers, and access working capital, all in one seamless experience.
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