P+ Measurement Services Rebrands for Better Efficiency

By Aduragbemi Omiyale

Nigeria’s foremost independent Public Relations measurement and evaluation agency, P+ Measurement Services, has rebranded as part of efforts to sustain its leading position in the sector.

P+ Measurement, which commenced operations six years ago, has during the period worked with over 47 brands and 17 Public Relations agencies in Africa’s largest economy.

A statement from the company said to continue to deliver quality services to its numerous clients and deepen penetration, it now has a new website, business logo and office.

It was explained that the colours in the logo depict the innovation and creativity of the brand, while the new website is to enable brands and agencies to make faster decisions in budgeting.

As the only AMEC Member in Nigeria, P+ has strong partnerships with the Nigerian Institute of Public Relations (NIPR) and Reelforge Media Monitoring, the biggest media monitoring agency in the East African region, covering more than five countries.

Speaking on the company’s new development, the Chief Insights Officer of the firm, Mr Philip Odiakose, said P+ is strongly positioned to effectively deliver on its offerings, with state-of-the-art structure, process and highly skilled media analysts in an exceptional and value-driven business model in line with global best practices.

“Our Measurement and Evaluation report is in-depth, robust, and flexible to accommodate valid metrics that brands desire to see reflected in their customized reports, and also based on the AMEC Standard in accordance with the Barcelona Principle 3.0.

“We deploy the P+MCA (media content analysis) methodology for media evaluation and analysis based on qualitative and quantitative metrics in analysing media exposure,” Mr Odiakose affirmed.

He said the new office would serve as a hub in the country and the West Africa sub-region, where the company will provide media monitoring, measurement, evaluation, and performance audit services for brands, media agencies, government agencies and NGOs.

Also, as part of its efficient services, the measurement and evaluation company introduced Get-Reports, a novel product that allows the purchase of PR performance audit reports in key sectors.

The Get-Reports product spans across different industries, including the 22 Commercial Nigerian Banks PR Performance Audit Report, Top Nigerian Insurance PR Performance Audit Report, Top Nigerian Digital Banks PR Performance Audit Report, and Top Online Streaming Services PR Performance Audit Report.