By Aduragbemi Omiyale
Consumers of the several products produced by Rite Foods Limited like Rite Spicy, Bigi Beef, Rite Sausages, Bigi soft drink variants and others can be sure of consuming healthy and world-class products, the Managing Director of the company, Mr Seleem Adegunwa, has said.
Rite Foods, a subsidiary of Ess-Ay Holdings, was established in 2007 and its sausage brands have been the mark of excellence for the industry.
The firm boasts of 12 leading Bigi soft drink variants which include the Bigi Cola, Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon & Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger Lemon, and the Bigi Ginger Ale.
Its Bigi Premium table water, which is produced with global best practices in purification, offers quality, freshness, confidence and reliability.
Recently, the organisation invited content drivers to its first-rate factory at Ososa, Ogun State through the Rite Foods Brand Academy.
Mr Adegunwa affirmed that the company’s exceptional brands are produced with types of machinery that are the best from across the world, thus ensuring the most hygienic and global standard it has maintained since inception.
He explained that the factory generates its own source of electricity via the largest solar plant in West Africa, alongside its usage of gas and diesel induced plant connected to the national grid that facilitates seamless, uninterrupted power supply to the highly sensitive, sophisticated technology infrastructure.
According to him, the global approach was induced to enable the company to deliver unparalleled brands to meet consumers expectation, which according to market survey, has been surpassed, with the largest market share in the sausage and beverage sector of the Nigerian economy.
Rite Foods’ inventiveness has earned high recognition in the energy drinks market with the first-ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.
The effort of Rite Foods in setting up such superlative factories was highly commended by the Vice President, Mr Yemi Osinbajo, when he visited the place.
“This is a testament to the true Nigerian spirit of hard work, bold entrepreneurship and commitment to a world-class standard,” the Vice President had commented.
The leading company has also made an inroad into the entertainment industry with the sponsorship of the Prophetess movie premiere which recently debuts in Oyo and Lagos States, as part of its corporate social responsibility (CSR) initiative.
Nigerian Idol, a platform for budding and talented singers to express themselves is also been sponsored by this emerging, friendly conglomerate, which also organised a prototype of the show for content drivers in Lagos recently, christened Bigi Media Idol.
In its environmental preservation programme, the organisation recently embarked on a clean-up of the Alpha Beach in Lagos, and immensely supported the less privileged in one of the communities in the state with consumable household items, as part of its CSR programme.
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