Business Post Contributor
By Sodeinde Temidayo David
The Managing Director of Rite Foods Limited, Mr Seleem Adegunwa, has said the company will continue to support and sponsor more credible platforms to reach out to its customers.
For several weeks, Rite Foods, manufacturers of Bigi drinks, sponsored the Nigerian Idol season 6, won by Kingdom Kroseide.
The new millionaire in the music industry was at the corporate headquarters of Rite Foods in Lagos along with the other contestants to say thank you to the organisation for supporting the music talent hunt show.
At the visit, Mr Adegunwa said his company was glad to have identified with the programme anchored by IK Osakioduwa and had the trio of Obi Asika, Seyi Shay and DJ Sose as judges.
According to the MD, Rite Foods uses innovation to add value to the existing market.
“Innovation is at the heart of Rite Foods which reflects in everything that we do and being innovative is our way of adding value to existing markets,” he said.
Mr Adegunwa further explained that the company is known for its new ways of thinking which enables it to add value by supporting great talents through identified credible platforms that lift people and line up with its business and consumer connection strategy.
“As a company, we bring freshness and innovation to a place or platforms that align with our core business objectives as well as our talent support initiatives that consumers can connect with. This helps us to expand the space to meet the passion and demands of our consumers,” he added.
The Managing Director also revealed that the experience and exposure of the music competition were good for the brand and looks forward to future partnerships with other credible platforms and urged the contestants to work hard and keep up the ‘Rite’ energy in their pursuits.
When asked whether the Nigerian Idol met the expectations of the company’s partnership investment, Mr Adegunwa said it exceeded it.
“We realize our consumers and target audience love music and the Nigerian Idol resonates 100 per cent with consumers’ feedback in terms of passion and what they care about,” he stated.
Kingdom, while speaking at the visit, urged the company not to relent and called on other stakeholders to emulate Rite Foods.
Recall that some days ago, Rite Foods threw its weight behind the maiden Ijebu Half Marathon held in Ijebu Ode.
