By Modupe Gbadeyanka
Over the weekend, a novelty match was organized to Kick Out Hunger at the Campus Mini Stadium, Lagos Island, with Rite Foods Limited providing support through sponsorship.
The event themed The Race to Curb the Menace of Malnutrition and Hunger Amongst Hard-to-Reach Children in Nigeria was put in place by Food Meets Naija Initiative through the Charity With Food (CWF 2021) and about 1,000 children were fed.
The Food Meets Naija Initiative helps people who suffer from hunger – from kids who do not get enough to eat, to the homeless, elderly, physically challenged, low-income households as well as people below poverty level.
Rite Foods, the leading food and beverage company sponsored the event where it supported the platform with its array of fantastically refreshing Bigi drinks, energy drinks, premium water and sausages to rejuvenate the children and other consumers, thereby helping to achieve the goal of curbing hunger in the society.
Ms Boluwatife Adedugbe, Assistant Brand Manager, Beverage and Bakery, Rite Foods Limited, stated that the initiative to reduce hunger in Nigeria aligns with the company’s commitment to curbing hunger and ensuring food security in Nigeria.
“The need to eliminate hunger from the society is paramount to all and we believe that Rite Foods contribution is vital to the success in the fight and victory against hunger, malnutrition and food insecurity in Nigeria,” she said.
Ms Adedugbe further appended that the problem of hunger is a collective responsibility that requires all sectors to participate, be it public or private while also reassuring of the company’s readiness to always partner with platforms that make an impact in the lives of people.
Feeding 1,000 children, empowerment, novelty match, karaoke, networking, celebrity meet and greet with other refreshing and exciting activities that entertained the children and consumers were some of the highlights of the Charity With Food 2021 event.
According to the International Primary Curriculum (IPC), around 1.15 million children aged 6-59 months are expected to suffer from acute malnutrition in 2021, with more than half of them (605,000) expected to be severely malnourished.
Rite Foods sponsorship of CWF 2021 initiative has demonstrated the company’s commitment to attaining the 2030 Sustainable Development Goals (SDGs) agenda of zero hunger, by giving back to the community with not only refreshing beverages but also operate on the highest world standards on the continent.
The leading food and beverage manufacturer has helped to bring a meaningful difference to the lives of children and consumers, with an enduring impact on its host community. From 2008 till date, Rite Foods Limited has impacted thousands of children, schools and several NGOs and communities across Nigeria.
Nike Abandons Russia
By Adedapo Adesanya
Nike has joined the list of establishments that will not renew licensing agreements in Russia.
The company made this known on Wednesday, joining a growing list of Western companies pulling back from the country following its invasion of Ukraine.
The move affects licensed retailers as Nike shuttered company-owned stores two months ago soon after Moscow sent troops into the neighbouring country.
“Due to operational challenges in Russia, Nike has made the decision not to renew or enter into any new business commitments, including with our franchisee Up & Run,” the company said.
“Our business remains on pause and we are providing pay continuity to our employees,” it added
Nike’s statement came after it was reported that Up & Run’s parent company, Inventive Retail Group (IRG), would shutter its retail locations in Russia because of the lack of access to merchandise.
IRG’s website shows 37 Nike locations, nine of which are listed as “temporarily closed.”
Speaking on this, IRG spokeswoman, Mrs Lyudmila Semushina said, “As you can see from our stores, deliveries are suspended and the goods are in short supply.
“In the current realities, we cannot continue to support the work of Nike mono-brand stores and will be forced to close them.”
Nike’s move comes just two days after Starbucks said it was closing its 130 cafes in the country, and last week, McDonald’s announced its exit from Russia, where it had 850 restaurants employing 62,000 workers.
Russia’s President Vladimir Putin ordered troops into pro-Western Ukraine on February 24, triggering unprecedented sanctions and sparking an exodus of foreign corporations including H&M, Adidas and Ikea.
B2B Platforms Facilitate Faster Distribution for FMCG Manufacturers
By Adedapo Adesanya
Business-to-Business (B2B) e-Commerce platforms, such as Alerzo and Tradedepot facilitate faster product distribution for FMCG manufacturers like Unilever, Nestlé, Procter & Gamble, PZ Cussons, Reckitt Benckiser, Dangote, Golden Penny, Dufil and Flour Mills.
No doubt digital technology is redefining manufacturing, distribution and retailing which in turn reflects on our day-to-day living. There have been and will continue to be shifts in the way several sectors of the economy operate as the rising emergence of Business-to-Customers (B2C) and B2B e-Commerce platforms in Nigeria typifies how digital technology is driving the marketplace.
After the Industrial Revolution of the 18th century, Technology Revolution energised by information and communication technology or digital technology is another big wave that has had an unmatched impact on the world’s social and economic landscape in the 21st century.
At present, e-Commerce is helping manufacturers, distributors and the retail segment of the Nigerian economy to reach their customers faster, deepen market penetration and reach remote locations more easily.
Mr Adewale Opaleye, CEO of Alerzo, a B2B e-Commerce platform, said his company’s mission is to empower the nation’s $100 million worth retail segment through digital products by equipping them to run as profitable and sustainable businesses.
To this end, the role of tech-driven B2B e-Commerce platforms is especially profound in their support for manufacturers, distributors and retailers by enabling efficient Factory-to-Retail distribution for food and consumer goods companies, thereby helping to bridge disruptions in the supply chain.
Manufacturers and business owners no longer have to wait for customers to walk to the shelf or market stall to buy products, as they are daily meeting buyers and prospective users of their goods and services in the digital space, providing them with convenience and uptaking positive user experience.
Through working with fintech companies, payment solutions and financial services providers, B2B e-Commerce companies impact the national economy by deepening financial inclusion and bridging the gap for the unserved and underserved.
Your Beauty Business Deserves The Best Brand Name. Here’s How to Get it
The international economy continues to grow even as the COVID pandemic fades. New businesses are sprouting up across the board, and every sector—especially fashion and beauty—is becoming increasingly congested with brands.
An estimate from the Census Bureau showed that 2020, the year of COVID and lockdowns, was also recorded to have birthed 4.4 million startups.
The present issue for entrepreneurs is not just establishing a business but also figuring out how to differentiate it from competitors and grow it until it becomes a force in that sector. And branding is the most potent weapon that any entrepreneur can use to address this situation.
After assisting over 30,000 customers in selecting the appropriate name for their businesses, we know that the most vital phase in branding is selecting the perfect business name. And so, we prepared this article to help you choose the perfect name for your beauty company.
4 Simple Steps to Choosing the Best Business Name
- Create a Mental Image of Your Company
Before you start looking for an engaging name, you should have a clear image of where you would like your business to be in the future since this will influence every action you take for your brand.
Also, do your best to understand everything you can about your business, its field of speciality in the beauty market, and the beauty industry in general, as this will help you choose a name that appropriately expresses all aspects of your organization.
While researching your niche, keep an eye out for your competitors’ offerings, branding, and marketing strategies. This will help you determine what will or will not work and what you will have to do to draw the attention of your target demographic.
But beyond helping you find a name for your beauty business, having a clear mental image of your products and their grand purpose would make it easier for you to find compelling beauty product names.
- Choose an Appealing Tone
The best way to choose a name that effectively expresses your company’s true identity is to ensure it has the right tone that communicates positively and draws a favourable reaction from your target demographic.
One of the simplest methods to do this is to conduct comprehensive consumer research and uncover what precise characteristics your beauty firm must exhibit if it is to attract its potential customers. This awareness can help you decide whether the appropriate tone for your organization is a:
- Fun and playful
- Identify Your Brand’s Elements
Most founders focus so heavily on their brand’s tone that they forget to identify and build their secondary elements. These elements are vital because they serve as the core of your brand’s image. They’d brilliantly reflect your company’s distinct identity and personality if executed properly.
So, take out a pen and paper and jot down your thoughts about your company:
- Big ideas: What big ideas are your company championing?
- Values: What values does your company support?
- Benefits: What perks do customers stand to receive from you?
- Emotions: Which powerful emotion(s) do you want your customers to associate with your company?
- Value proposition: What distinguishes your beauty business from other competitors?
- Develop Concise Naming Requirements and Begin Brainstorming
Everything we’ve stated so far will help you identify your naming needs and build solid naming criteria for your brand. Establishing your naming criteria will offer you a good sense of the best type of name for your beauty brand.
Once you’ve determined the best type of name for your brand, it’s time to let your creative energy flow and begin searching dictionaries and thesauruses for words that match your company’s naming needs.
While searching, create a list of short, unique, engaging, memorable, and even symbolic words that will help your company stand out in the beauty sector. The goal should be to generate a detailed list of prospective brand names.
And if brainstorming proves too time-consuming and challenging, you can always use a powerful brand name generator to pick the best name that matches your business’s needs.
Make a Great Impression With a Quality Name
As you brainstorm, keep in mind that customers are drawn to companies with exciting brand names. Why? Because companies with distinct and interesting names, such as Oriflame, Avon, REN, and Urban Decay, are very memorable, and customers can quickly remember and suggest them to friends and family.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
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