Brands/Products
Why Airtel Spam Alert Service is a Game Changer for Mobile Security
By Joan Aimuengheuwa
By embedding real-time spam alert at both the network and systems level, Airtel strengthens trust in telecom infrastructure, a foundational element for digital economies, ensuring cross-network security accountability, proving that telcos can and should take more responsibility for securing the digital environment, not just selling data plans.
Have you ever won a “N5 million giveaway” from a number you’ve never dialled? Or been warned that your BVN would be “blocked in 24 hours” unless you click a link? If you never fell for these, then congratulations, you’re a part of Nigeria’s club named, The National Association of Spam SMS Survivors.
That’s not a real club though, but seriously, in 2024 alone, fraud in Africa surged by 21%, with phishing and SMS scams responsible for nearly half (48%) of all incidents.
As revealed by the Nigeria Inter-Bank Settlement System (NIBSS), the country’s financial sector lost over N52.26 billion to fraud, a 350% increase, over five years. This tells us that mobile networks are no longer used as just channels of communication, they are becoming active fields for criminals.
This is why Airtel’s launch of a Spam Alert Service in March 2025 couldn’t have been better timed. It is a commendable effort that also signifies in mobile security across Africa. It is beyond merely reacting to fraud; it appears to be preventing it in real time.
The Scale of the Problem
Nigeria is ranked 7th globally for spam SMS. Research shows that 87% of mobile users in the country receive unsolicited messages, many of which are fraudulent. Airtel itself reported that its internal analysis showed that 60% of its customers were receiving spam monthly.
These are not just annoying messages, they open the gates to fraud, asking users to click dangerous links or share sensitive data.
And while East Africa leads the continent with a 27% fraud rejection rate, West and Central Africa still struggle at 22%. The threat has gone beyond a telecoms issue, we can see it’s now an economic and societal one.
Airtel’s Intelligent Countermeasure
Airtel Africa, with over 150 million subscribers and operations in 14 countries, has responded with a network-level AI-powered Spam Alert Service.
While some members of the public have raised concerns over likely privacy breaches, Airtel has confirmed that the Artificial Intelligence in the backend of the Spam Alert Service does not read user messages. Instead, it analyses over 250 parameters including the frequency of the sender, message volume, link patterns, and geographical spread.
At its core, the service simply identifies and flags suspicious SMS messages in real time, labelling them as “Suspected SPAM” and alerting the recipient immediately. It requires no app download, no user configuration, and is automatically activated for all Airtel users, smartphone or feature phone. It’s a simple, although not easy, solution to a thorny problem.
Using a proprietary dual-layer protection system, one at the network level and another at the IT systems level, Airtel AI Spam Alert Service is reported to process over 1.5 billion messages in under two milliseconds.
Real Time Results
Between it launch in Nigeria on March 13 and May 20, 2025, just two months, the Spam Alert Service flagged 9,667,008 suspicious messages, according to Airtel reporting. That number includes 528,080 sent by userson the Airtel network (on-net) and 9,138,928 sent by users from other networks (off-net).
This staggering number indicates both the scale of fraud attempts and the importance of cross-network security measures. The Airtel system doesn’t just defend its own users, it monitors the messages entering the network from outside, offering an additional layer of safety for subscribers.
According to Airtel Nigeria CEO, Dinesh Balsingh, this innovation reiterates the strength of the telco’s AI-driven infrastructure in tackling the threat of spam and scam messages. “We understand that trust is the cornerstone of digital communication,” he stated, adding that, “This is why the AI is constantly learning, so as to keep pace with the changes in methods employed by spammers.”
Why This is a Game Changer
Network-Level Protection: Unlike most solutions that depend on user-side apps, Airtel’s service operates within its core infrastructure; it is always on and scanning, making it harder for threats to go undetected.
No User Action Required: There are no installations, updates, or settings for users to worry about.Every Airtel user, regardless of their phone type, gets protected by default.
Real-Time Alerts: The AI flags spam SMS in milliseconds, giving users feedback on potentially harmful messages as the messages arrive.
Scalable and Inclusive: Whether you’re using a basic feature phone in rural Tanzania or a smartphone in Lagos, you get the same level of protection, and this makes the service replicable in all of Airtel’s markets across Africa.
National Support and Expansion
Dr. Bosun Tijani, minister for Communications, Innovation and Digital Economy, endorsed the solution, commending Airtel for aligning with national priorities.He stressed that the Airtel Spam Alert Service demonstrates how artificial intelligence can enhance online security and economic empowerment.
Similarly, Dr. Aminu Maida, EVC/CEO of the industry regulator, the Nigerian Communications Commission (NCC), noted the sector-wide value, pointing out that it boosts consumer trust and directly supports national telecom security goals.
Following its success in Nigeria, the service has now expanded to Tanzania and Kenya, with a rollout planned for all 14 countries where Airtel operates.
Feedback from early users has been overwhelmingly positive. Many have reported improved personal awareness to SMS messages.
According to Balsingh, the AI Spam Alert Service is not a one-off solution, it is embedded in Airtel’s focus on integrating intelligent systems across its offerings while improving user experience. With threats becoming more sophisticated, “so will our solutions,” he said.
The company’s Spam Alert Service is a necessary evolution in how we think about mobile security, proactive, intelligent, and inclusive. Mobile phones are lifelines to finance, communication, and commerce, and this service does more than pinpoint spam, it restores user confidence.
And across the current digital space, confidence is indeed everything.
By Adedapo Adesanya
Canal+, which now owns MultiChoice, a pay-TV firm, has announced its decision to discontinue the streaming service, Showmax.
The company said the Showmax board has made the decision to discontinue the service in the near future.
“This decision reflects our focus on strengthening our overall digital offering and ensuring long-term sustainability in an increasingly competitive streaming environment.
“Importantly, at the moment, there will be no interruption to your current service. You can continue streaming as usual, and no action is required from you at this time,” it said.
It added that it will share further details in the future, including timelines and any future steps, should they be required.
MultiChoice launched Showmax across Africa 10 years ago in August 2015 to compete with the advent of streamers like Netflix, Apple TV, Amazon’s Prime Video, Disney+ and others, which all became available on the continent and started biting into MultiChoice’s legacy pay-TV subscriber base on DStv and GOtv.
However, it soon faced some challenges and couldn’t hit its target.
In February 2024, MultiChoice, in partnership with Comcast’s NBCUniversal, relaunched Showmax, utilising the technology behind the Peacock streaming service.
The investment, which was pegged at over $300 million, still did not bear the expected fruit, with other streaming giants seeing growth over the years.
With Canal+’s takeover and its aggressive cost-cutting moves, it was no doubt that Showmax got the axe.
Regardless, it said, “Streaming remains central to our strategy. We will continue to invest in premium content, technology innovation and partnerships to deliver the best possible entertainment experience to our customers.”
Canal+ is looking to cut a combined €400 million by 2030, which will affect content.
NBCUniversal has a 30 per cent stake in Showmax as a joint venture. In its last annual results before the Canal+ takeover, MultiChoice revealed that Showmax’s trading losses had worsened by 88 per cent while revenue significantly declined.
According to the company, “The decision to axe Showmax was made by the Showmax board and reflects the continued focus of MultiChoice, a Canal+ company, on financial discipline and investment optimisation, in an increasingly competitive and capital-intensive global streaming environment.”
Since Canal+, as part of its agreement to take over MultiChoice, isn’t allowed to get rid of any staff for a period of three years, MultiChoice won’t let any Showmax staff go but will reassign them to other positions within the broader company.
MultiChoice has already started to quietly rebrand Showmax Originals as Africa Magic, M-Net, kykNET and Mzansi Magic Originals, with original series that will transition to these various DStv linear TV channels on the MultiChoice pay-TV platform.
Showmax’s closure comes two years after Amazon MGM Studios shocked Nigeria and South Africa’s creative community in January 2024 when it announced that it would stop commissioning any new local original content in Africa, and also ended already-existing development deals with a dozen production companies.
By Modupe Gbadeyanka
The Marketing Manager of a leading bleach brand in Nigeria, Hypo Bleach, Mr Adebayo Adeyemo, has condemned the presentation of the brand as a beverage for trends, jokes, or views by influencers and bloggers.
In a statement, Mr Adeyemo said Hypo Bleach was formulated to “remove stains, whiten your white fabric, deodorise and kill 99.9 per cent of germs” and not produced as a “drink.”
“We have observed people seeming to have fun creating and sharing videos and AI-generated images designed to make Hypo look like a beverage.
“Your health and safety are serious business. We want to be unambiguous: those images are fabricated, that framing is false, and anyone encouraging others to consume Hypo, even as a joke, even for views, is putting lives at risk. It is not something to consume for the sake of trends,” the Marketing Manager stated.
He further said, “To every influencer, blogger, and content creator. Your reach is real; so is your responsibility. A trend that ends in ill-health is not a trend worth starting.”
“To every young Nigerian seeing this content, you do not have to prove anything to anyone. Not online. Not offline. Not ever. If someone is pressuring you to try this, that is not a dare. That is harm.
|If you or someone you know is struggling emotionally or feeling pressure they cannot handle, please reach out to someone you trust.
A guardian. A counsellor. A healthcare professional. Asking for help is not a weakness; it is a strength.
“Also, we urge people to prioritise their mental health. Evaluate the quality of your conversations with people. Should you notice inconsistencies in their thinking, encourage them to seek professional help. Depression is real and should be treated with utmost concern. Let’s keep social media fun, but safe,” Mr Adeyemo added.
By Dipo Olowookere
A conference designed to examine how Artificial Intelligence (AI) is fundamentally reshaping crisis communication, institutional response systems, governance frameworks, and reputational risk management is slated to take place on Wednesday, March 25, 2026, in Lagos, at 10 am.
The event, planned by a renowned Public Relations (PR) firm, CMC Connect LLP, is themed Crisis Management in the AI Milieu: New Threats, Smarter Responses.
It is an offshoot of the company’s flagship industry initiative, Crisis Management Advocacy Month, scheduled to be held throughout March 2026.
The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, is expected to deliver the keynote address, while the Minister of Information and National Orientation, Mr Mohammed Idris Malagi, is the Special Guest of Honour.
Earlier in the month, the Vice President for Corporate Communications and CSR at Airtel Africa, Mr Emeka Oparah, will headline a closed-door media workshop convened exclusively for senior media executives in Lagos.
The 2026 edition will also feature strategic collaborations with the Nigerian Institute of Public Relations (NIPR) through its Monthly PR Clinics in both the Lagos and Abuja Chapters, where the Senior Corporate Communications Analyst at CMC Connect LLP, Ms Affiong Edet, will deliver a thematic presentation aligned with this year’s focus.
The initiative will also partner with the Nigerian Bar Association Section on Legal Practice through its weekly webinar series to interrogate the intersection of AI, Crisis Management, and the Law.
“Artificial Intelligence has fundamentally altered the crisis landscape. Crisis Management Advocacy Month 2026 is intentionally designed to convene cross-sector leaders to interrogate emerging risks, strengthen institutional preparedness, and promote smarter, ethical response architectures in an AI-driven environment,” the Project Coordinator, Ms Bright Emmanuel Okon, commented.
Also, the Lead Partner of CMC Connect LLP, Mr Yomi Badejo-Okunsanya, said, “In today’s digital ecosystem, crises evolve at unprecedented speed. Institutions must move beyond reactive communication toward intelligent crisis architecture. Crisis Management Advocacy Month represents our commitment to advancing national and institutional resilience in the age of AI.”
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