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Effect of Twitter Ban on Nigerian Economy and Mobile Data Usage

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By Lead Web Praxis Media

Twitter is one of the largest messaging apps in the world. Others include Facebook, WhatsApp, LinkedIn etc.

The platform is well known for a place of acquiring knowledge, attaining information and enabling communication between people of different races and those of the same race.

The app was founded on March 21, 2006. However, due to the deletion of a tweet by the Nigerian government, the messaging app was banned to be used by her users in Nigeria on June 4, 2021.

This ban came as a shock to many people and it ignited international concerns. This is because the app has been known to be an avenue for voicing out your desire as a citizen.

In fact, prior to the ban, the account of the former President of the United State of America, Donald Trump, was deleted and nothing happened to the “bird app” in the United State of America.

This article tends to look at the consequences/effect of the Twitter ban on the Nigerian economy and mobile data usage.

Break in Communications System

The messaging app has been known to be a means of communication for different purposes including for corporation organizations. With the ban, there is a break in this communication and this greatly affects the productivity of businesses and people. Some major businesses in the country depend on the app to communicate effectively with their audiences.

In fact, the Nigerian government that banned the app usually used it as a means of communication to the masses, but with this ban, the communication channel is broken among other deleterious effects.

Even though the app can still be assessed with the Virtual Private Network (VPN), this is still not as effective as before. Moreover, some of the VPNs do not work and this greatly affects the overall efficiency of people and businesses. This subsequently has a negative effect on the economy of the country

Increase in Unemployment Rate

Even though the major purpose of the app is for communication between people, it has developed into a money-making machine for some people, most especially business owners. Most businesses depend on the app to communicate and advertise with their audience. Some have even built a high number of followers on the app.

However, with the ban, many businesses are cut off from their businesses and this greatly affects their revenue generation. This in turn affects the general outlook of the economy. In other words, the ban also adds more spices to the previous unemployment rate in the country.

Decrease in Traffic Generation for Business

Just like many other messaging apps, Twitter is also known as a traffic generation tool for businesses. This implies that businesses use it as a platform for generating leads whether organically or via paid advertisement. This greatly affects the revenue of the business as the first step in the revenue generation is lead generation. Subsequently, this has a negative effect on the economic condition of the country.

Researchers have shown that many businesses that rely solely on Twitter for their businesses are now trying to adapt to another platform. Hence, many of them now resolve to build their own email list as it is not dependent on any platform and gives them the liberty of having smooth communication with their audience at any point in time.

Negative Impact on International Relations and Trade

Most of the resources that are used in Nigeria are importers and the banning of the messaging app has a negative effect on how the international community perceives us and our trading relationship in general. In fact, many international figures stated their opinion when the declaration of the ban was made.

This in turn will affect the way the international community relates with us in all sectors including the trading sector. Subsequently, this negatively affects the economy of the country and affects the way of living of Nigerians.

Social media has formed an important part of the Nigerian lifestyle over the past years and with the ban, the effect is greatly felt. Apart from that, the economy of the country is also affected as many Nigerians depend on the app to generate revenue for themselves.

As the day goes by, the Nigerian government and her economy are known to lose huge billions of dollars every month. To curb the effect of Twitter ban, the government should reverse the ban as many citizens depend on the “bird app” to survive.

However, Nigerians should also start building their email list as it is the only way to boycott the negative effect of banning any social media platforms.

To know more about internet marketing and how you can make more money with your business, visit Lead Web Praxis Media Limited or reach out via [email protected]

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Economy

Volume-led Revenue Growth, Others Raise Lafarge Africa’s Q1’26 PAT by 101%

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By Aduragbemi Omiyale

The profit after tax (PAT) of Lafarge Africa Plc for the first quarter of 2026 more than doubled to N97.95 billion from N48.64 billion in the same period of last year.

This was largely driven by volume-led revenue growth, sustained cost discipline, and prudent financial management.

Analysis of the results filed with the Nigerian Exchange (NGX) Limited, the leading provider of innovative and sustainable building solutions noted that it improved its net sales by 35 per cent year-on-year to N334.88 billion from N248.35 per cent in the corresponding period of 2025, supported by improved volumes, enhanced plant stability, and distribution efficiency, while operating profit went up by 97 per cent to N141 billion.

According to the chief executive of Lafarge Africa, Mr Lolu Alade-Akinyemi, these numbers “reflect continued progress in executing our strategic priorities” and also “underscore our continued focus on delivering sustainable value to our shareholders.”

He stated that sustained revenue growth and continued progress on cost and efficiency initiatives were responsible for the rise in operating profit.

Mr Alade-Akinyemi noted that the company will continue to leverage the industrial and technical expertise of its partner, Huaxin Building Materials Ltd, to further enhance operations and unlock additional efficiency gains.

He stated that the company would continue to focus on disciplined capital deployment and tight cost control in its operations while unlocking opportunities aligned with its growth priorities, explaining that the company’s volume growth, evident in sustained momentum in consumer demand, resulted from easing macroeconomic pressures and reduced global supply chain disruptions.

“We anticipate continued market expansion from Nigeria’s infrastructure and construction sector demand, underpinned by improving economic fundamentals and demand across key segments.

“Within this context, we remain focused on capturing volume growth opportunities across its operating markets, while maintaining disciplined cost optimisation initiatives to safeguard margins amidst global tensions,” he said.

While expressing profound appreciation to customers and loyal stakeholders for their support, he noted that the company would continue to do its best to deliver consistent performance and long-term value to shareholders.

“Our sustainability-led growth model continues to anchor our long-term value creation agenda, supported by the effective execution of our strategic priorities and an unwavering commitment to operational excellence,” he added.

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Economy

Cooking Gas Price Soars 12.6% as Nigerians Struggle to Survive

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By Adedapo Adesanya

The average price of refilling a 5kg cooking gas cylinder surged 12.60 per cent in March 2026 to N7,655.73 from N6,799.18 in February 2026, according to the latest estimates by the National Bureau of Statistics (NBS).

The NBS disclosed this in its Cooking Gas Price Watch for March, released this week.

It disclosed that on a year-on-year basis, the 5kg price climbed 4.55 per cent from N7,322.49 in March 2025, as Nigerians suffer the ripple effect of the Middle East crisis.

Kaduna had the highest state price at N9,212.21, followed by Lagos at N8,909.73, and Taraba at N8,802.78, while Bauchi recorded the lowest at N6,295.40, with Osun at N6,457.35, and Ondo at N6,598.10.

By zone, the North-West led at N8,137.81, trailed by the North-East at N7,890.53, while the South-South had the lowest at N7,300.95.

For 12.5kg cylinders, prices jumped 15.62 per cent month-on-month to N19,652.83 from N16,997.94 in the previous month, and rose 6.48 per cent year-on-year from N18,456.24.

Nasarawa hit the highest at N23,418.12, followed by Kaduna at N23,030.52, and Akwa Ibom at N22,816.74. Bauchi was lowest at N15,738.50, then Osun at N16,143.38, and Ondo at N16,495.25. The North-West zone averaged at N20,701.66, with the South-East lowest at N18,432.63.

The rise in the price of cooking fuel came as the closure of the Strait of Hormuz affected prices of liquified natural gas (LNG) and over 10 billion cubic feet per day (Bcf/d) of global LNG supplies. Coupled with other issues like volatile exchange rates, global market swings, and high transport costs to northern rural areas, the cost continued to bite.

LPG, priced in US Dollars, faces higher landing costs from Naira devaluation and imported supply reliance.

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Economy

NGX Group Shareholders Approve One-For-Three Bonus Share Issue

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NGX Group AGM shareholders

By Aduragbemi Omiyale

The one-for-three bonus share issue proposed by the board of Nigerian Exchange (NGX) Limited has been approved by shareholders.

The approval was given at the 65th Annual General Meeting (AGM) of the organisation on Wednesday. They also authorised the payment of the proposed N2.00 per share dividend for 2025.

Shareholders applauded the board and management for the group’s performance and strategic direction, urging continued focus on growth and long-term value creation.

They okayed the re-election of Mr Umaru Kwairanga as the chairman, Okechukwu Itanyi as an independent non-executive director, and Mrs Ojinika Olaghere as an independent non-executive director.

Speaking at the event, the president of New Dimension Shareholders Association, Mr Patrick Ajudua, commended the leadership of the firm for delivering a strong financial outcome, noting that the results reflect both improved market conditions and deliberate strategic execution.

“The numbers speak to a business that is gaining strength and direction,” he said.

Similarly, the chairman of the Progressive Shareholders Association of Nigeria, Mr Boniface Okezie, lauded the group’s commitment to innovation and infrastructure development.

“The market is becoming more forward-looking, supported by strong leadership at the Group level. Initiatives around market infrastructure and participation are yielding results, and this is positive for investors,” he noted.

Mr Kwairanga, while addressing investors, appreciated them for their continued support and reaffirmed the board’s commitment to sustainable value delivery, saying, “The progress recorded reflects the strength of the group’s strategy and the performance of its operating businesses.

|As a board, our responsibility is to ensure disciplined oversight, uphold strong governance standards, and position NGX Group to deliver sustainable, long-term value to shareholders.”

The chief executive of NGX Group, Mr Temi Popoola, said, “This next phase is about deepening momentum. Our priority is to scale infrastructure, broaden participation, and unlock new pathways for capital formation.”

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