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How to Monetise Your Website or Blog

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monetize website

By Lead Web Praxis Media

That money can be generated from running a blog is no longer newsworthy. You must have heard several stories of individuals who have experienced significant economic turnover by simply owning a blog or a website. As rampant as those stories are, few of them attempt to fully explain how their blogs generate income in detail and start making money from home blogging.

If you would like to know, running and managing a blog/site on its own is a demanding task. You have to continuously be on the lookout for the best Search Engine Optimisation (SEO) practices and also make sure that your website is friendly to all genres of visitors.

Considering the number of efforts needed to put a blog in an optimal condition at all times, generating income from it will go a long way in motivating the website/blog owner.

The inability to generate income from a blog/site makes it hard (but not impossible) to economically manage it. This alone can eventually discourage a blog owner from regularly updating the website with quality contents and current SEO practices.

It is noteworthy to mention that while the most popular way to earn money from blogs or websites is through advertisement placement i.e when business organisations pay you to feature their products on your blog/website; there are other alternatives to earn money from blogs/site as well.

This article will take you through some of the means and techniques that can be used to earn money from your blog and website.

Google Adsense: For a long while, Google has made it possible for website and blog owners to earn money from their site by pushing advert to a portion of their website page.

It gives a specific URL to website and blog owner which is then pasted at random spots on the website or blog page. With every click on that URL (which is a link to the Ad), a specific amount of cash would be deposited to the website owner’s AdSense account. The more clicks you get from your website visitors, the more money that will be deposited in your AdSense account.

Getting a Google AdSense account is not rocket science; you can sign up under 5 minutes. However, you need to meet all of Google’s terms of service before you can be eligible to open an AdSense account. One more thing, opening an AdSense account comes at no cost.

There are other amazing platforms as well that offers the same services as Google AdSense. Media.net and Monumetric are two other equally attractive alternatives.

Creating Unique Contents: In today’s highly competitive digital world, unique content will forever be a rewarding strategy for website owners. You should devise means to constantly engage your visitors. For your website to stay relevant, you should try to enable comments, organize online polls and improvise where necessary.

When you constantly create high-quality contents for your web visitors, you automatically increase viewership on your website. The ever-growing viewership will, in turn, provide you with mouth-watering advert bids

Enabling the Visibility of Subscribers Listing: Website owners with a significantly high number of email subscribers can add web functionality that allows visitors and prospective business partners to see the number of subscribers who read their newsletter on a weekly or monthly basis. These numbers (especially when they are on the high side) influences prospective partners to collaborate with you and advertise on your platform. Please note that this method can only be fully milked by website/blog owners with regular high web traffic.

Create and sell a course: This is one of the techniques of earning money that is not reliant on the amount of traffic your blog/website generates. Present your ideas/service in a video/picture/audio format or convert them to a PDF file and offer them for sales on your blog.

Remember, your ability to succeed with this option greatly depends on your marketing techniques and the value contained in your courses. You will have a higher selling rate if you can decipher the exact course your web visitors will most likely buy.

If for example, you have a blog that is well-known for teaching people how to cook. Blogs like this will portray you as a good cook. If you decide to offer a premium course on how to make some foods, the reputation you have gained on your blog as a good chef will help in increasing your sales rate.

Another interesting thing about the creation of online courses on your blog is that it gives you the freedom to fix price. If you think you can offer a million naira value on your courses, the sky is your limit.

Most individuals/firm start a blog to grow and maintain an audience. However, the audience in themselves doesn’t automatically generate income for blog owners. To make money from your blog/website, you need to see your audience as a means to an end and not an end in itself.

If you would like to learn more about how you can grow your website traffic and generate significant income from it, contact us at Lead Web Praxis Media Limited. We will walk you through the ropes and provide you with a step-by-step procedure.

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From Struggle to Stability: How FinTech is Helping Nigerian SMEs Overcome Cash Flow Challenges

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From Struggle to Stability

When Mrs Agbaje started her school in Ibadan twelve years ago, she didn’t envision a tech-enabled future. Her dream was simple—provide affordable, quality education to children in her community. For the most part, she made it work. But as the school grew, a new challenge took root. It wasn’t infrastructure. It wasn’t teacher retention. It was something far more basic: getting paid.

Each new term brings the same pattern. Parents promise to pay fees “by next week.” Some follow through. Many don’t. As the term wears on, Mrs Agbaje finds herself juggling spreadsheets, reminder texts, and awkward conversations in car parks or at school gates. Meanwhile, salaries must be paid, books restocked, diesel bought. More often than not, she dips into personal savings to keep things running.

Her story is common across Nigeria. Small businesses—whether they’re schools, salons, logistics firms, or cooperative groups—are constantly navigating the emotional and financial toll of delayed payments. And it’s not just a matter of inconvenience. A recent study by MacTay Consulting found that Nigerian SMEs wait between 60 to 120 days on average to receive payment for services or products already delivered. That kind of delay is more than a hiccup. It threatens livelihoods. It blocks growth. It’s a silent killer.

For Chuks, who runs a car hire service in Enugu, the issue is tied to his bigger corporate clients. They insist on “net 30” or “net 60” terms—industry-speak for “we’ll pay you in a month or two.” That might be manageable for a large fleet with strong cash reserves, but for someone like Chuks, every week matters. With fuel prices rising and maintenance bills stacking up, he’s often forced to park cars because he doesn’t have the cash to fix them—even when work is lined up.

What links these stories is the reality that small businesses operate in a system where money is constantly in motion but rarely on time. Customers often mean well, but their own financial instability creates a domino effect. And the existing tools to manage payments—handwritten ledgers, POS machines, WhatsApp reminders—were never designed for structure. They’re patched solutions to a systemic problem.

Even digital banking, for all its advancement in Nigeria, hasn’t solved this issue. Many SMEs still operate informally, managing finances through personal bank accounts or apps not tailored to business needs. The result is a messy web of follow-ups, reconciliations, and emotional strain. Business owners become debt collectors, chasing down what they’ve already earned, time and time again.

What’s often missed in conversations about entrepreneurship is just how deeply this problem cuts. Payment delays mean rent can’t be paid on time. It means holding off on hiring a new staff member, or letting go of a part-time assistant. It means saying no to growth opportunities, not because they’re not viable, but because the cash flow isn’t predictable enough to take the risk.

And when you zoom out, the implications are national. Small businesses make up over 90% of enterprises in Nigeria. They contribute nearly half of the country’s GDP and employ a significant portion of the workforce. Yet, their greatest enemy isn’t market competition—it’s irregular income. This is a structural inefficiency that deserves far more attention than it gets.

Slowly, however, change is beginning to show. A quiet revolution is underway—one where technology is stepping in not as a trend, but as a tool for financial stability. More SMEs are beginning to explore digital solutions that streamline payments and reduce friction between businesses and customers.

Among these solutions is PaywithAccount, a new tool launched by Nigerian fintech company OnePipe. Designed specifically for businesses with recurring payments—schools, cooperatives, service providers—it allows them to automate collections directly from customers’ bank accounts. With full consent and transparency, payments can be scheduled, reducing the need for repeated follow-ups or awkward reminders.

For Mrs Agbaje, this has made a significant difference. Parents receive structured payment plans, reminders go out automatically, and debits happen based on prior agreement. She now spends less time tracking who has paid and more time planning curriculum upgrades and engaging with teachers.

The benefit isn’t just financial—it’s emotional. When business owners don’t have to chase payments, they gain time, clarity, and confidence. They can plan ahead, restock inventory, or finally invest in that expansion they’ve put off for years. And for customers, the experience feels more professional, more trustworthy. Everyone wins.

Technology won’t solve every problem for Nigerian SMEs. But smart, well-designed financial tools are starting to remove some of the biggest roadblocks—quietly and effectively. And that’s the point. The best systems aren’t flashy. They work in the background, reducing stress, restoring dignity, and enabling business owners to focus on what truly matters.

For Ope Adeoye, founder of OnePipe, the issue is personal. “Every Nigerian knows someone who runs a business—a cousin, a friend, a neighbour. When they suffer from late payments, it affects whole families and communities. Fixing this isn’t just a business goal—it’s a social one.”

In a country as dynamic and entrepreneurial as Nigeria, the challenge is rarely about lack of ideas. It’s about systems that help those ideas survive. And one of the most overlooked systems is the way money flows—or fails to.

As more SMEs embrace tools that put payment on autopilot, a future of stability—rather than constant survival—starts to feel possible. And in a nation powered by small businesses, that kind of shift could move mountains.

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How AI is Revolutionizing Sales and Business Development for Future Growth

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Olubunmi aina

By Olubunmi Aina

Many experts have highlighted the growing impact of Artificial Intelligence (AI) across the financial industry, and I would like to share my perspective on a key functional area that typically drives business growth and profitability— sales and business development professionals and how AI is impacting their work.

Sales and business development professionals are often regarded as the engine room of an organization, thanks to their eye for business opportunities, ideation and conceptualization, market engagement and penetration expertise.

AI is enabling sales and business development professionals to automate tasks, take meeting notes, analyze data, and personalize customer experiences, all of which are embedded within CRM (Customer Relationship Management) systems. A CRM with an AI tool is what forward-thinking businesses are leveraging to manage leads, customer data, customer interactions, notify and remind professionals to take action when due, drive growth and profitability.

This is why it is crucial for these professionals to invest heavily in AI knowledge to remain globally competitive. This can be achieved through self-study, attending industry events, or consulting with leading technology companies that have embraced AI, such as Interswitch Group, AI In Nigeria, and Revwit.

Most importantly, to maximize the potential of AI, sales and business development professionals must pay close attention to customer interactions. and ensure they collect high-quality data. Feeding the data repository or CRM Systems with valuable insights and data from real customer engagement is key to getting AI to produce near accurate insight for effective results.

AI will continue to be a key driver of business growth and decision-making in the years ahead. If you are yet to embrace it, now is the time. Keep learning!

Olubunmi Aina is the Vice President, Sales and Account Management at  Interswitch Group

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Mother’s Day: Bridging Dreams and Burdens With Global Marketplace Success

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Motherhood in Nigeria is a dynamic force fueled by strength, resilience, and unwavering love. As Mother’s Day approaches, we celebrate the women who carry the weight of their families and communities, often while nurturing their dreams. From bustling market traders to ambitious entrepreneurs, Nigerian mothers are a force to be reckoned with.

However, the reality is that balancing these roles can be incredibly challenging. The daily hustle, coupled with the rising cost of living, often leaves little time or resources for personal aspirations. This is where the digital marketplace and platforms like Temu are beginning to play a significant role, not just in Nigeria but globally.

For Stephanie, a Nigerian hair and beauty influencer navigating the demands of work and motherhood, the ease of online shopping became invaluable. She discovered that purchasing baby necessities, like baby high chairs from Temu, from the comfort of her home significantly simplified her life, granting her more time to dedicate to her family and professional pursuits.

Beyond convenience, digital platforms are also fueling entrepreneurial success for women. Caterina Tarantola, a mother of three, achieved the remarkable feat of opening her translation and interpretation office in just 15 days. Her secret weapon was also Temu. Initially skeptical of online shopping, she found it to be a personal advisor, providing everything from office furniture to decor, delivered swiftly and affordably. This kind of direct access is precisely what can empower many Nigerian mothers who strive to maximise their resources and time.

Similarly, Lourdes Betancourt, who left Venezuela to start a new life in Berlin, turned to Temu when launching her hair salon. By sourcing essential supplies directly from manufacturers, she avoided costly markups and secured the tools she needed to turn her vision into reality.

Since Temu entered the Nigerian market last November, more Nigerian mothers have embraced the platform to access quality, affordable products. By shopping online instead of spending hours at physical markets, they can reclaim valuable time for their businesses, families, and personal growth.

This shift reflects a global trend as consumers worldwide seek convenience and affordability. In response, Temu has rapidly grown into one of the most visited e-commerce sites and was recognized as a top Apple-recommended app of 2024.

                                 

The digital marketplace, while still developing in a place like Nigeria, presents a significant opportunity for empowerment. The progress made thus far highlights the tremendous potential for positive impact.

This Mother’s Day, we celebrate Nigerian mothers’ strength and adaptability. Like Stephanie, Caterina, and Lourdes, they are turning challenges into opportunities—building brighter futures for themselves and their families with the support of innovative online platforms like Temu.

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