By Reuben Abati
One other outcome of our democratic experience since 1999 is how demanding and insatiable the Nigerian voter has become, and because political office holders and the professional political class are yet to fully decipher and understand the implications of this, they continue to make similar mistakes and draw the same responses from the same public that voted them into power.
I have no better illustration of this than the manner in which the critics of the incumbent administration at the centre are beginning to sound exactly the same way they sounded about two years ago under the Jonathan administration.
Check the social media, some newspapers, and listen to the conversation on the streets. The personnel in power have changed, there is a new party in charge at the top, but public conversation has gone back to its old ways. Questions are being asked about the meaning of change and the dividends it has brought to the people.
Some commentators are openly apologizing for voting President Goodluck Jonathan and the Peoples Democratic Party out of power. Some fierce supporters of change and the All Progressives Congress are openly voicing their regrets.
And as was the case under President Jonathan, there are hilarious skits online, mixing song, drama and dance, making fun of the new dispensation and its architects. More than one pro-change and anti-PDP newspapers have had cause to do scathing editorials, including the very newspaper that was the anchor-point for change in 2015.
Many of the affirmations are relatively the same: the President is a good man but he is surrounded by incompetent people who have their own agenda, so they say, or that the Ministers are not doing their job and right now, there is a loud protest against the ability of one Minister to manage something as simple as taking a sports delegation to the Olympics. The number of people calling for the man’s job is growing. Oftentimes, it is also said that communication is the problem.
I used to hear that a lot. And it was always as follows: The President’s team is not communicating his policies properly and in one year, while a lot has been achieved, nobody is show-casing those achievements (!), as if communication is a bullet. But these are the same stories that we used to hear. All kinds of experts are all over the airwaves voicing opinions about how best to run Nigeria, and promises that have not been fulfilled and an economy that is causing raw pain. Not even the President’s wife has been spared: her wrist-watch, her handbag, and even her grammar (!) – this formed the substance of a pedantic attack by a self-confessed Buharideen. It really looks as if there is now a formula for criticizing the Nigerian government.
Every excuse that is given by government is met with the riposte that the government is burning its goodwill with the people, or that someone should just help and change the narrative. Jonathan-bashing is fast becoming unfashionable, the critical mass including those who marched for change are asking for new tunes. And I am far from gloating. But certainly, this love-them-today-despise-them-tomorrow did not start with the Buhari government. I am actually trying to make what I hope will be considered an essential point about the burden that Nigerian politicians have to bear. In a number of public interviews and interactions recently, I have argued that it is not easy to rule Nigeria or any part of it.
When President Olusegun Obasanjo assumed office in 1999, he was the messiah who helped to stabilize the country after many years of abuse by military dictators, and in terms of policies, persona, focus and drive, he rescued the country. But the moment he picked up fights with his Vice President, and later got embroiled in the politics of third term self-succession, his support base began to grow apart, and he became the target of vitriolic criticism from even his most ardent supporters and benefactors.
We dismissed President Umaru Yar’Adua who succeeded him very quickly as “Baba Go Slow” even if his failings were excused on the grounds of ill-health and the shenanigans of an Aso Rock cabal. President Goodluck Jonathan’s ascendancy in 2010 was driven by the activism of the civil society and both genuine and bathroom constitutional experts who insisted that the Constitutional rule on succession in the event of the death of the incumbent must be respected. Thus, he became Acting President and he later won an election, on his own steam in 2011, to become President of Nigeria. For many Nigerians, his coming to power helped to make one point: that Aso Villa is not the birth right of any ethnic group, that the rule of law is superior to the rule of men, and that the final decision about who rules this country at any particular period rests with the people. It didn’t take long before the same people began to attack the Jonathan Presidency, goaded on by a vicious opposition at first, until the people themselves took ownership of the rebellion against their own revolution.
In 2015, they supported President Muhammadu Buhari, whom they had voted against in three previous elections. Somehow, there has been a touch of melodrama to the Nigerian Presidency since 1999, and it was on that score that President Buhari became the stone that was once rejected emerging as the cornerstone of the building. In the North, his political base, and the South West, which embraced him, he became the messiah that Nigeria needed. Only the South East and the South South looked away. But today, ironically, both the North and the West have become the home of President Buhari’s most loquacious critics. Were many not held back by self-censorship and fear of reprisal, by now, the sound of condemnation would be deafening. I have described the scenario long enough, what are the specific takeaways?
One, the same point I mentioned earlier, that indeed, it is not easy to rule Nigeria. It does not matter how well-meaning and principled you may be, there would be people who would put you under enormous pressure and in trying to please one group and not the other, you would end up creating a basis for criticism and attacks. These pressures come from ethnic groups, family members, old school mates, close friends, party members, political godfathers, old benefactors, the wife’s family, or wives, in-laws, the business community, international agents, investors, existing and prospective: they all want your ears, they want access and they will mount the pressure in every way possible. Pleasing every constituency is not possible.
No matter how hard you try to balance the pressures, you’d still be left with people and constituencies perpetually banging on the door, and they just don’t do that, they run down others who are competing for your time and attention, and before long, as President of Nigeria, you could be held hostage by one or two groups, and when that happens, you displease others who in due course, become critics. Everybody is with you because of what they can get: they are investors not supporters, not even family members. The loneliest job in the world is to be President of a developing and dispossessed country like Nigeria. It presents a great opportunity to make a difference and make history, but it also comes with too many IOUs that may never be satisfactorily repaid.
Two, be careful how you demonize the opposition. If you are in power seeking to retain it, be careful how you wield the axe against the power-seekers at the gate. If they seize that axe from you, they could behead you without mercy. Your pleas when you are at their mercy later, could fall on deaf ears. And if you are seeking power and you get it, with the people hailing you, beware, the same people could turn against you tomorrow. Their loyalty is not guaranteed for too long, at most it comes with a one-year warranty! And never ever forget this folk wisdom: the husband’s cane that was used to beat the senior wife is right there on the rafters, to be recalled for the junior wife. No domestic violence intended (far from it) but if it sounds like a metaphor, well, you figure it out.
Three, don’t you ever over-promise. There is a tendency for power-seekers in Nigeria to promise heaven and earth. They design fanciful phrases, programmes, agenda, blueprints and road maps in which they assure the people, together with timelines, how they will turn Somalia into paradise within 100 days and if not, six months, but at most, one year. These are usually from persons who have no idea how Nigeria works. They know nothing either about the complexities of governance and power politics. They make the fanciful promises, anchored on an even more fanciful phrase, and as soon as the election is won, they return to their consulting firms with their bags of profit, in search of the next client and victim. It is amazing how in Nigeria, most of the leading experts on government and governance are persons who have never spent a day in a government department and have never managed anything complex in their lives.
They arrive in a dollar-driven parachute in the middle of the campaign and they invent slogan after slogan, and strategies that leave potential disaster behind. Let’s say their candidate wins, but as soon as he gets into office, he has to deal with the many lies that have been told in his name, and he finds himself at the crossroads. If he says all promises cancelled, let’s be realistic, he is accused of deceit. If he says anything else, he is reminded that in the United States, where the heart of many Nigerians is, including the intelligentsia, he is told that promises have to be kept. The same people have forgotten that in the United States, politicians talk more about people-focussed policies, and not about such elementary details as the provision of boreholes, food, electricity, and roads. In a developing country, you better watch what you promise.
Four: don’t rely on your political party. The same political party that brought you to power can disappoint you. Incidentally, we are not running a parliamentary system of government. Your own party members have Macbeth-like ambitions and that makes them disloyal. They don’t quite want you to succeed except if that will make them look like potential successors. Your constituency is the Nigerian people. Difficult as they are to please, and habitually angry as many of them are, it always pays in the long run to listen to them. And when you don’t feel like listening, provide leadership that inspires trust, and you won’t fail.
B2B e-Commerce: Fostering Sales, Distribution with Data Analytics
The informal sector is a major source of economic growth and productivity globally. According to both the World Bank and the International Labour Organisation (ILO) statistics, more than 2 billion people representing 61% of the world’s employed population work in the informal sector.
Of the number, 93% are reportedly in emerging and developing countries. Around 86% of employment in Sub-Saharan Africa is in the informal sector, while 80% of household retail distribution is said to be delivered via informal retailers.
Nigeria is reputed to have a huge informal sector that makes up 50% of the country’s Gross Domestic Product (GDP) and accounts for over 90% of employment. The informal retail market value is estimated at US$100bn out of which the food and consumer goods retail segment is worth over $40bn.
B2B e-commerce firm Alerzo’s CEO, Adewale Opaleye, described the informal sector as a major source of economic growth, productivity and competitiveness.
Despite the importance of the sector, informal retailers face complex challenges that impede their business growth, financial and income stability and service quality. The challenges include limited inventory due to high demands, meaning the market is underserved; and limited access to funding which sometimes leads them to stock low-quality products.
The retail market is also clustered; products are often overpriced because prices are largely unregulated. Distance to market especially those in hard-to-reach locations; opportunity costs; dangers of travel; inadequate logistics such as transport to move purchased goods also impact informal retailers adversely. The unstructured nature of most retail businesses is another setback.
The challenges faced by consumers at the base of the pyramid also represent another key issue in the retail market. Often, lack of access to reliable product information, quality products and services, and low purchasing power deny consumers access to everyday essentials such as food, medicine, hygiene and household products.
The fallout of the challenges in the retail market segment is that manufacturers and distributors are often unable to track data on informal retail sales, regulate quality or access BoP customers for research, marketing or the delivery of social mission goals.
As a strategic pivot for national GDP growth, reforming Nigeria’s informal trade is a key to unlocking socio-economic prosperity for the citizens, and improving the lives of the retailers themselves including their families, and the communities in which they operate.
Hence, initiatives that remove barriers in the Factory-to-Retail distribution chain for consumer goods companies are most welcome. The role of e-Commerce, in particular tech-driven B2B e-Commerce platforms, is pivotal in this regard.
“Our mission is to empower these informal retailers through our ecosystem of digital products, so they are equipped to run profitable and sustainable businesses. We strongly believe that technology has the potential to transform the way informal retailers conduct their businesses, by using it to facilitate – with just a click of a button – fast and easy access to a wide assortment of consumer products at zero delivery cost to the retailers,” Alerzo CEO, Opaleye said.
B2B e-Commerce platforms are beneficial to manufacturers and tier one distributors as enablers of data gathering and market intelligence. By utilising an array of digital technologies to gather market intelligence and analyse data, they arm goods producers with vital information on consumer behaviour to further help them in research and product development. Distributors also use such information to scale up operational efficiency.
The use of customer data significantly fosters sales growth and enhances customer relationships. According to Statista, a 2018 survey in the United States showed that 84% of industry-wide leading firms revealed that data analytics helped to bring greater accuracy to their decision-making. That is, data utilisation and related analytics methods were reported to deliver the most value to firms by reducing expenses and creating new avenues for innovation and disruption.
Data analytics enable manufacturers and distributors to strengthen their business operations. For example, in supply chain management and customer relationship, data analytics can support the personalisation and customisation of sales and customer services to build stronger and more personal relationships with customers.
By deploying data technologies and tools, B2B e-Commerce platforms like Alerzo collect data and market intelligence to identify what customers actually expect from companies and to predict their future demands. In other words, data analytics help to create business knowledge, that is, information and understanding related to business processes and the business environment. It can additionally reveal hidden behavioural patterns.
Furthermore, B2B e-Commerce can provide manufacturers access to real-time data and instant information, creating real-time knowledge of markets, and when properly implemented, can increase sales. McKinsey’s research suggests that a healthy data culture, that is, an organisational culture that accelerates the application of data analytics, is becoming increasingly important for leading and lagging companies. Also, the deployment of data helps to provide accurate and timely information within an organisation.
B2B e-Commerce platforms by utilising their digital solutions can make the collection of data more feasible and cost-effective for manufacturers and distributors. Data analytics as one of the emerging areas in the domain of B2B marketing can even support businesses with access to big data thereby increasing access to quantitative and qualitative information beyond just transaction data such as purchase quantities.
In a nutshell, B2B e-Commerce in so many ways offers solutions that are helping to address the needs in the Factory-to-Retail distribution value chain holistically – at the supply side (manufacturers, top-tier distributors and last-mile retailers), and the consumers (demand) side.
Rising Cost of Living and Boosting Living Standards
By Timi Olubiyi, PhD
The rising cost of living is impacting globally but differently and it is clearly evident that expenses and bills continue to rise steeply. The cost of food, household consumables and other essentials has skyrocketed in recent times from Cairo to Botswana, Delhi, Shanghai, London, Houston, Mexico City, Johannesburg, Mumbai, Dublin and Manila, name it. This price hike has been on the increase as part of the consequences of the novel coronavirus (COVID-19), and this continues to shrink the available disposable income of the majority altogether.
In the Nigerian context, a loaf of bread that was N350 in 2020 is now about N700, a 100% increase in two years. Similar percentage increases are in the cost of flight tickets, health care, rents, diesel, cooking gas, a bag of rice, a crate of eggs, a kilo of chicken or turkey and many other essentials due to inflation, yet income has remained the same or even less. Nothing is easily affordable, and everything is out of reach of the masses.
Given the country’s current situation and that many people have not seen a growth in their income, this has resulted in reduced or no savings, increased frustration and dissatisfaction in fulfilling basic demands amongst many. There is always the possibility and anxiety of losing jobs or businesses folding up regardless of the length of service put up, experience acquired, or available connection, and these consequences may even be more severe.
Employers, in fact, are hesitant to implement any wage increases for economic reasons. Inflation continues to have a severe negative impact on man’s mental, emotional, and physical well-being, as well as on marriages and livelihoods.
Currently, even with a steady, regular salary, living has become costlier with heightened uncertainty, high inflation, and weak purchasing power, especially for the masses including civil servants, entrepreneurs, and small business owners.
As a result, one of the ways to have protection is by diversifying sources of income and having multiple streams at this time. You have multiple bills; why not have multiple streams of income to support the inadequacy.
Therefore, in addition to salary or business income, it is important to source other income avenues to satisfy the rising needs, poor business performance and inflation. Because if financial capacity is weak and daily expenses continue to rise, individuals, businesses, and even households will be threatened with sustainability. Therefore, there is a need to take action because having multiple streams of income has proven to be priceless.
According to my observations, the majority of people and homes in the country rely solely on earned income, be it salary or daily income from a business, and they are always hoping that nothing bad happens. It is critical to understand that if the salary is the sole source of income, you are on the verge of financial pressure.
With the high inflation, unemployment crisis, and unstable economy, having many sources of income may help spread the risk and guarantee that homes and businesses are stable and financially protected. We live in a world where one source of income is insufficient and becoming increasingly unsustainable. If you ask me, having multiple sources of income is no longer a luxury; it is a necessity.
To be safe, it is never rational to depend on a single income source, full-time job, or a single market. Remember, change is the only constant thing in life, and this change happens rapidly in this period and is always unpredictable. Living on paycheck-to-paycheck, can severely affect mental health, increase anxiety, depression, stress and many are unaware of the implication on their health.
Consequently, having multiple sources of income is the best way to protect yourself, your company, and your family against drastic financial change. The tools for generating these multiple streams of income are readily accessible on the internet or by engaging a professional. We have greater access than ever before to information, people, ideas, and opportunities with social media, so tap into this. If the average billionaire or millionaire has more than one way to make money, it is important for professionals and business owners to think the same way and have stable passive income streams in order to stay on top of financial and economic woes.
While active income will require your full attention and effort, like being available from 8 am to 5 pm daily, passive income is generated with no or insignificant effort and attention; it can work while you sleep. So, to complement active income, passive income such as investing can generate income through dividends, interest, and return on capital.
Depending on the market and your financial circumstances, investing in real estate might provide you with high returns and rental income. But if you cannot construct to generate rent, acquire a piece of land and protect it; no matter how far away it is, it will rise in value. If you have years of experience in your field, you can start giving consultations or guest lectures as a means to earn another stream of income from your regular job or business.
Another reliable way is by acquiring assets that can generate consistent and steady cash flow. Looking inward might just help as well, talents, abilities, and passion can be used to create potentials that can give income streams.
Clearly, research has shown that having multiple streams of income as a plan aids retirement and provides the necessary comfort in old age. Hear this: if a solid retirement plan is your goal, savings alone will be insufficient; instead, the objective should include developing numerous streams of income sufficient to replace your principal active income (salary). The main benefit or advantage of having multiple streams of income is that when one stream is challenged or things are very volatile, there is a backup for extra income to attain financial stability. That can give the necessary hedge against uncertainties in a business as well as during illness, and disability of the entrepreneur.
In conclusion, it is reasonable to live below your means to make room for savings and then investment, no matter how little it helps along with a side hustle. Relying on a salary or daily business income alone is a danger at this time. In an environment where job loss and unemployment are chronic, the decision to create multiple streams of income and secure financial stability is expedient. However, do not let your side-income streams put the primary and full-time job or business at risk unless you can survive without it. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship & Business Management expert with a PhD in Business Administration from Babcock University Nigeria. He is also a prolific investment coach, seasoned scholar, Chartered Member of the Chartered Institute for Securities and Investment (CISI), and the Securities and Exchange Commission (SEC) registered capital market operator. He can be reached on the Twitter handle @drtimiolubiyi and via email at email@example.com for any questions, reactions, and comments
Imperatives of Adopting Extra-Curricular Nation Building Approach
By Jerome-Mario Chijioke Utomi
A path-breaking study has shown that globally, governments are resource and bandwidth-constrained and hence, need to prioritize productivity-enhancing policies.
To do so requires information on the nature and magnitude of market failures on the one hand, and government capacity to redress them successfully on the other hand.
This piece, however, believes that the second responsibility (capacity to redress market failures) remains the greatest challenge in the country’s leadership discourse as it abbreviates development and breeds policy decisions that perpetuate poverty and consolidate powerlessness.
Despite these observed leadership shortfalls, which daily distort social justice and economic empowerment, my recent conversation with one well foresighted and quietly influential Nigerian based in the United States of America (USA), however, reveals that all hope for building a Nigeria of our dreams is not lost.
He argued that the holistic and sustainable solution to Nigeria’s problem is for the leaders to stop copying the people who handed over the country to us.
“We should stop copying London to have a better society,” he stated, submitting that Nigeria and Nigerians should look for practical solutions rather than reading books and following curriculum. We should be extra-curricular in our approach.
On the nation’s education sector, he stressed that the educational system is faulty just like every educational system is faulty. The United States’ educational system is faulty, but if there is no fault in any system, then, there is no improvement. What we call fault is a challenge and that is the basics of development. Now, our educational system is not faulty. Our educational system is still very sound. It is still the most applauded and encouraged all over the world because parents in Nigeria still train their children up to educational level. America doesn’t do that. Germans don’t do that. Nigeria is one of the countries where people still train their children up to the university level. So, we still have one of the best educational systems in the world.
Regardless of what the outcome is, we are being judged by the outcome, we are being judged by how many people get employment. Having worked with the medium industries in the United States, I keep employing people who have a bachelor’s degree in Chemistry as people who end up as cashiers.
I have employed many people who graduated with a bachelor’s degree in medicine or doctorate degree in Law and they were employed. So, Americans have got used to it, that is why they are pursuing their education, they can just get a job that Nigerians have not gotten because everyone that graduates in Nigeria with a bachelor’s degree in engineering wants to work in an oil company. And anyone who graduates with a bachelor’s degree in education or biology wants to teach.
That is not what they are supposed to do. Bachelor’s degree in education is just training to have the ability to listen to research. You just need your education to know where they are selling high and buying low. The truth of the matter is that our children have to know that working for multinational oil companies is not the best result for studying engineering. And they have to know that teaching is not the best result for studying education or biology. You will just have a bachelor’s degree because you will have the ability to research and your research could be knowing where palm kernel can be sold for N4,000 and knowing another place it can be sold for N10,000.
To Nigerian youths, he captures it this way; “this is what I tell the youth because I am very happy that I started as a youth. Anywhere you are in Nigeria, you can be successful. You don’t have to come to America; you don’t have to get to Lagos Agbor or Asaba. At the age of 17, I was taken to Abuja and I remember I was living in the village of Kubwa. I remember that at 17, when my brother went to work, I usually as a young boy come to the Abuja/Kaduna expressway to watch.
“And it was then I discovered that even tankers carrying petrol carried baskets of tomato as well. That is when I discovered that the South consumes so many tomatoes. And the only thing I did was to go to the Zuba market and meet with people selling tomatoes and start collecting rotten tomatoes. At 19, I told my brother I was leaving Abuja and I went back to Delta State and started farming tomatoes. And at the age of 20, 1990, I made my first million from selling tomatoes. Then that was when I decided that I wasn’t going back to Abuja. By 1992, I had made over N5 million farming/selling tomatoes.
“Then I was about 22 years old. So, if I go back to Nigeria today, I would be in my village and I would be making on average about N50 million a year.”
Away from the youth unemployment challenge to the nation’s health sector, he again queried; “do you know that to have improved healthcare in Nigeria, we don’t need doctors?”
More people, he observed, collapse when they are at a burial ceremony or at the church than when they are in the hospital. People don’t collapse in the hospital. So, why do we have to keep training doctors on cardiopulmonary resuscitation (CPR)? We should gather some personnel and train them to revive people anytime somebody collapses, it might be in a compound and the man is the only one available. They should train every pastor, or better still, make it part of the qualification for ordaining pastors, to know how to do the cardiopulmonary resuscitation. So, if someone fails in the church, they (Pastor) will know what to do.
There are in fact, more people who have the telephone numbers of their pastors than the phone numbers of their doctors. In a similar style, he said, the government should train pastors and our local religious leaders on economic development strategies/policies. Rather than waiting for professors of economics particularly as evidence has shown that People respect their religious leaders more than professionals.
So, religious leaders have become our primary healthcare system, they have become our primary stand, our primary economy, and even our leaders.
Take, as an illustration, if some pastors tell their members to close their eyes while walking on the road, they will do so. That is the difference between America and Nigeria. The American government will call all the pastors and train them and now tell them to develop the nation. That is why you see churches in America preaching the same thing because they realized that people believe more in their pastors than in their leaders. So, you have to give the pastors more incentive to make the country develop.
Thus, what I tell the federal government as a holistic solution is that they have to understand the people who are ruling the people. Not to just understand that the law is what is guiding the people. You have to know the people in the motor park. You have to understand the pastor is running their lives and you have to train the pastors so that they can inculcate the development of the nation into the people. So, the federal government has to figure out who is ruling the people. Is it the pastors, Nollywood/movie industry or the music artists?
On the prevailing spate of ritual killing in the country, he has this to say; the truth of the matter is that our youths who are listening to prescriptions are not educated. Most of these ritual killings are prescriptions from uninformed people. And, once we increase our level of education and they understand how useful they (youths) are, they won’t be involved in ritual killings.
What the youths need to recognize is the fact that if you don’t have a job in Nigeria does not mean that nobody is looking for you in Spain. Somebody may be looking for you in Spain, Poland, or France and somebody who needs you more may be looking for you in Canada. They have not been able to exploit all the available resources. That is why they give in to the local prescription of ritual killings. That is just it. Ritual killings are a desperate attempt to gain power and success, he concluded.
I think there exist some ingrained lessons that both states and the federal government must draw and domesticate from the above admonition.
Jerome-Mario Utomi is the Programme Coordinator (Media and Public Policy), Social and Economic Justice Advocacy (SEJA), Lagos. He can be reached via firstname.lastname@example.org/08032725374
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