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SMEs: Attracting Quality Foreign Direct Investments

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Timi Olubiyi SMEs foreign investments

By Timi Olubiyi, PhD

In the Nigerian context, a foreign direct investor is an individual or entity resident abroad that has acquired, either directly or indirectly, at least 10 per cent of the voting power of an enterprise resident in Nigeria.

The direct investor could be any of the following in real terms: an individual, a group of related individuals, an incorporated or unincorporated enterprise, a public or private enterprise, a group of related enterprises, or any of the mentioned combinations.

Foreign Direct Investment (FDI), on its part, is an investment from a party abroad into a business or enterprise in Nigeria to establish a lasting interest. Simply put, FDI is when a company or individual abroad has lasting investment interest, which is obtained by at least 10 per cent of the voting power in a business in Nigeria.

The lasting interest of the investor differentiates FDI from other forms of foreign investment including foreign portfolio investments, where investors passively hold securities in Nigeria from a foreign country.

A greater number of countries strive to attract FDIs because of its acknowledged benefit as an instrument of economic development.

Historically, Nigeria is one of the countries in Africa with vast demand for goods and services in form of FDIs, sitting in the third place behind Egypt and Ethiopia, according to the United Nations Conference on Trade and Development (UNCTAD) 2019 World Investment Report.

However, Nigeria has been able to attract some appreciable FDIs over the years. To a greater extent, one of the federal government measures to motivate FDIs is noticeable in the Ease of Doing Business Policy. The policy has been beneficial to SMEs largely and it has helped in driving the inflow of FDIs into the country.

The Central Bank of Nigeria provides FDIs in US Dollars and from the data gathered, it has increased from less than $1billion in 1990 to $1.2billion in 2000, $4.5 billion in 2006 and as of 2019, the FDI inflow into Nigeria was $3.3 billion. The contribution of FDIs to SMEs in Nigeria is significant and it keeps increasing year on year.

Therefore, for SME operators to attract international investors, it will require effort, time, and a lot of confidence.

Nevertheless, it can be an important avenue for the development and expansion of business operations and also stimulate dependable joint ventures, private equities, mergers, and acquisitions.

Some of the main investing countries in Nigeria include the USA, China, the United Kingdom, the Netherlands, and France among others

FDIs can either be conducted horizontally or vertically in terms of strategy. With the horizontal approach, a business expands its domestic operations to a foreign country; that is, the business conducts the same activities but in a foreign country.

For a good understanding of horizontal FDI, a typical example is the involvement of Shoprite outlets in Nigeria.

Whereas, the vertical FDI involves the expansion of businesses into a foreign country by moving to a different level of the supply chain. In other words, a firm conducts different activities abroad but these activities are still related to the main business. Using the same example, Shoprite building and managing malls and other real estate products.

Horizontal investment is the most common and occurs when a company (investee) merges with another company (investor) that offers the same products or services from a different country to become stronger in that market.

This article is looking at the inward-flow of FDIs which refers to investments received by local businesses from foreign entities or individuals.

An example of such is any investment made in Nigeria by different foreign individuals or entities from abroad. There is a large body of knowledge on the benefits local businesses can derive from FDIs, some of which are profitability stimulation, development of human capital more boosts in employment opportunities and job creation, enhanced competitiveness, access to management expertise, improved employee skills, transfer of technology, knowledge transfer, and above all it will contribute to business expansion and profitability.

More importantly, an increase in FDI inflows to a business creates more positive economic effects. FDI offers an important source of capital and it can complement domestic investments of the local businesses.

Additionally, FDIs offer advantages and benefits to foreign investors as well, such as market diversification, boosting competitiveness, tax incentives, lower labour costs, taking advantage of large market size, preferential tariffs, and high demand for goods and services due to the population of Nigeria.

Furthermore, since FDI sometimes flows through trade partners, mergers and acquisitions, and joint ventures, this can bring better managerial and organisational skills into local SMEs.

Nonetheless, attracting international investors to your business can be a daunting task anyway, though if you create time and effort, it will reap the desired gains.

Attracting foreign investment can be simple if your company does it the right way. However, the most important parts of attracting international investors are a strong business model, good business structure and culture, impressive infrastructure quality, huge market size, return on investment, and innovation. These are some of the factors that usually attract foreign investment to a local business.

SME operators should consider the following guidelines and advice to attract FDIs into their prospective businesses: Compile significant data that shows the business’s success and trend in your current financials.

Projections on how you plan to continue that success with adequate supportive data should be gathered. Documentation of how your business will work under the proposed new arrangement and the commercial viability should be prepared. As an experienced SME operator, consider having a list of potential pitfalls and how you plan to navigate them for the investor to understand the inherent business risk and their mitigants.

As an SME operator, you should also be able to show what an investor could gain investing in your business, which is the return on investment. Having detailed information about how investing in your business is beneficial to the investors should similarly be gathered. If possible, prepare an information memorandum. FDIs will expect you to know everything about your business and how it will function with additional shareholders or equities, so work on this.

You should also educate yourself on the cultural and business norms of the countries of your prospective investors, as ignorance or miscommunication can be tragic for a business relationship.

The big question is can the investor easily take profits out of the country and repatriate, or are there local restrictions? All government regulations, policies, and approval needed should be compiled and make sure you have all the process detailed and you can provide an accurate timeline for getting documentation sorted.

Above all, adopt aggressive investment promotion on social media and use international networking events and agents to search for investors and build up interest. Make sure all needed information on your business is full and concise for review by your prospective investors.

With these aforementioned tips, your business can find an effective foreign investor to help your business grow.

However, if you have specific concerns about enhancing or on how to build an effective strategy to attract FDIs to your business, you may need to urgently reach out to a professional for essential advice. Good luck!

How may you obtain advice or further information on the article? 

Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert with a Ph.D. in Business Administration. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.

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The Future of Payments: Key Trends to Watch in 2025

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Luke Kyohere

By Luke Kyohere

The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:

1. The rise of real-time payments

Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this. 

2. Cashless payments will increase

In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions. 

3. Digital currency will hit mainstream

In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain. 

The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability. 

4. Increased government oversight

As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.

5. Business leaders buy into AI technology

In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk. 

6. Continued AI Adoption in Payments

In payments, the proliferation of AI will continue to improve user experience and increase security.  To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent. 

When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.

7. Rise of Super Apps

To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills. 

8. Business strategy shift

Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble. 

As the payments space evolves,  businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.

Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq

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Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections

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In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.

In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.

“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”

The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.

Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.

The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”

The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.

As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.

In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.

“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.

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The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms

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By Kenechukwu Aguolu

The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.

One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.

A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.

In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.

The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.

The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.

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