Feature/OPED
Why NDDC Board Should Sustain the Hopeful Signs

By Jerome-Mario Utomi
There exists a time-honoured notion among management experts that for every given task, there is always a strategy to achieve the desired results. In planning, you may have more than one strategy which could be labelled as ‘Plan-A’ and ‘Plan-B’ or even more.
Chiedu Ebie, Chairman of the newly constituted Governing Board of the Niger Delta Development Commission, recently demonstrated the understanding that NDDC as an interventionist agency is not left out in clarion formulation of strategies needed for getting hold of stakeholders and converting their support to a springboard for the right vision that will set the tone for sustainable development of the Niger Delta region.
Part of this identified hopeful sign was exemplified in his recent declaration during a facility tour of the NDDC headquarters in Port Harcourt, Rivers state, that the new board and executive management will take basic steps that would inform the rollout of new strategies to drive the development process in Nigeria’s oil-rich region.
That is not the only evidence.
A peep into his acceptance speech during the board’s inauguration also reveals a new leadership that is not only interested in changing the narrative of the region but laced with a burning desire to unleash objectives that inspire new order within the Niger Delta space.
Although public leadership is a very difficult responsibility, however, this piece believed and still believes that the people of the Niger Delta region will no doubt enjoy the well-pledged commitment of the new leadership and its right vision.
Supporting the above assertion is Ebie’s promise that the Board will look back at the vision and history of NDDC’s 23-year existential journey, aligning it with current realities and the objectives of the current administration as such approach will illuminate the yearning needs of the people of the Niger Delta, identify the commission’s challenges, and proffer Workable solutions.
There is yet, another hopeful sign.
Aside from promising that the new board will adopt effective communication with key stakeholders as paramount in the discharge of its duties as this will foster trust, restore transparency and promote accountability; all of which are of great importance to the people of the region and Nigeria in general, also alluring to all was his promise that the board will honour and collaborate with critical stakeholders in the region, execute legacy projects based on detailed needs assessment, seek strategic collaborations and partnerships with opinion leaders, community leaders, professionals and development partners to leverage constructive and attainable outlooks.
For me, the question that is as important as the piece itself are; why must Niger Deltans and Nigerians as a whole applaud this new leadership vision and hopeful expectations in the Niger Delta region? Is the promised change of narrative in the region by the new board not too early to celebrate?
First and very fundamental, those who have followed the protracted public leadership provision in the region will agree without a doubt that the inability of these past leaders to conceptualize their objectives set the stage for the region’s backward and degraded environment. This was further exacerbated by crude oil exploration, exploitation and production without disciplined compliance with international best practices, thereby turning into a region where the communal right to a clean environment and access to clean water supplies is violated.
Secondly, the region as it presently postures symbolizes a location where previous governments employed a non-participatory approach to development, an approach that stripped the people of the Niger Delta sense of ownership over their issues, where the government and other Nigerians failed to see the problem of the region as a national one and not restricted to the region.
Thirdly and very key, it is a zone where fierce war has been raging between ethnic and social forces in Nigeria over the ownership and control of oil resources. And as a direct result, a long dark shadow has been cast on efforts to improve the well-being and economic development of the region’s peoples and communities.
While Ebie’s new resolve and verbal declarations are celebrated, this piece insists that as a nation, we are faced with the choice of nation-building in a much larger context and this particular recognition wholly explains why the board must take these declarations beyond words and have same sustainably translated to action.
For a very long time, the people of the region received from successive administrations in the country responses that seemed substantive but were not, and today, they are beginning to feel as if they were being manipulated.
At different times and places, they listened with real curiosity to comments by public officials promising to solve the problem of the region. But up till now, the challenges are still alive and active in the region and the politics that kept it going have flourished unabated.
Out of so many such examples of failed/abandoned promises, those of the immediate past administration stand out. Nigeria’s former Vice President, Professor Yemi Osinbajo, in 2021, at a function in Lagos, told the gathering that the former President Muhammadu Buhari-led administration was determined to ensure the completion of all the critical projects it embarked upon in the region. He specifically stated that FG will address present energy demands and empower the Niger Delta people through promoting local content.
He noted that the Federal Government will in no distant time complete three Modular Refineries in the region. These refineries according to him include the Niger Delta Petroleum Resources, NDPR, Modular Refinery in Rivers State; OPAC Modular Refinery in Delta State and Walter Smith Modular Refinery in Imo State.
On that day, at that time and in that place, the former Vice President also said that the remediation exercise in Ogoni land, under the recommendations of UNEP, shall be completed in no distant time. He specifically underlined that the clean-up commenced in January 2019, and a total of about 57 sites have so far been handed over to contractors by the Hydrocarbon Pollution Remediation Project (HYPREP) under the Federal Ministry of Environment, noting that the Ogoni clean-up will be the first of its kind in the history of the Niger Delta to be handled by the Federal Government for remediation activities within the region.
He said the Federal Government was also developing several deep-sea ports across the region, including the Bonny, Warri and Ibom Deep Sea ports, among other development projects such as the establishment of Export Processing Zones to boost economic activities.
Today, while this piece may not have the capacity to judge the outgone Federal government offered the people of the region forlorn hopes, signals coming out from Ogoni land show that the area is still heavily burdened with environmental injustice and those who believed the former Vice President has finally realized that nothing has changed.
The same ugly fate was visited on the promised deep sea ports across the region. The Bonny, Warri and Ibom Deep Sea ports, among other development projects, have remained in limbo while the government that made the promise is now rested. The people of the region are still waiting like doves for the promised establishment of Export Processing Zones to boost economic activities.
The new NDDC board must do all within its power to avoid the ‘culture’ of promise and failure as witnessed in the past by the people of the region.
Finally, even though it will be highly celebrated by all of the board in the open gives a clear definition of the region’s problems, the goals to be achieved, or the means chosen to address the problems and to achieve the goals for the people to see, this piece on its part holds the opinion that it will be safer for the board to imbibe the culture of silence, keep their programmes close to their heart and allow the people to speculate than trying to entice the people with proposed projects and programmes and through the process falls into the trap of ‘promise and fail’ which characterized previous efforts in the region.
Jerome-Mario Utomi is the Programme Coordinator for Media and Public Policy at the Social and Economic Justice Advocacy (SEJA), a Lagos-based Non-Governmental Organisation (NGO). He can be reached via [email protected] or 09032725374
Feature/OPED
Beyond the Grip of Godfathers in Nigeria’s Politics

By Kayode Awojobi
Democracy, by its very definition, is a government of the people, by the people, and for the people. It is a system built on the principles of popular participation, accountability, and governance that reflects the collective will of the electorate.
However, in Nigeria, democracy often takes on a different meaning—one in which a few powerful individuals wield enormous influence over the political process. This phenomenon, commonly referred to as godfatherism, has become an entrenched feature of the country’s political landscape.
The role of political godfathers in Nigeria is complex and often divisive. While some view them as experienced mentors who provide guidance and structure within the political system, others see them as power brokers who prioritize personal gain over the collective good.
Godfathers serve as kingmakers, using their resources and influence to propel candidates into office. Yet, once these candidates assume power, they are often expected to remain loyal to their benefactors, a reality that frequently leads to governance dictated by the interests of a select few rather than the needs of the people.
The influence of godfatherism is not an abstract concept but a lived reality that has shaped political developments in several states across Nigeria.
In Osun State, for instance, the fallout between former Governor Gboyega Oyetola and his predecessor, Rauf Aregbesola, underscored the fragile nature of godfather-protégé relationships.
Initially handpicked as a successor, Oyetola later distanced himself from Aregbesola’s influence, leading to a fierce political battle that ultimately contributed to his loss at the polls.
Similarly, in Oyo State, Governor Seyi Makinde has had to navigate tensions within the Peoples Democratic Party (PDP), where certain political figures who played a role in his rise to power later accused him of abandoning party structures.
Perhaps one of the most well-documented cases of political godfatherism in recent years was the dramatic conflict in Edo State between Governor Godwin Obaseki and his former benefactor, Adams Oshiomhole.
Oshiomhole, who had championed Obaseki’s election in 2016, later fell out with him over governance and party control. This dispute culminated in Obaseki’s disqualification from seeking re-election under the All Progressives Congress (APC), forcing him to defect to the Peoples Democratic Party (PDP), where he secured a second term in office. The episode highlighted the extent to which political godfathers expect loyalty from those they help install, often leading to bitter confrontations when protégés seek independence.
In Rivers State, a similar dynamic is playing out between Governor Siminalayi Fubara and his predecessor, Nyesom Wike.
Wike, whose influence was instrumental in Fubara’s emergence as governor, has been accused of attempting to control the new administration from behind the scenes. The power struggle has resulted in political unrest, including an attempt to impeach Fubara and the defection of several lawmakers loyal to Wike.
The situation escalated to the point where President Bola Tinubu declared a state of emergency in Rivers State, suspending Governor Fubara, his deputy Ngozi Odu, and all elected members of the state House of Assembly for six months. Retired Vice Admiral Ibok-Ette Ibas was appointed as the state’s administrator to oversee governance.
This further reinforces the argument that political godfathers, rather than serving as stabilizing forces in governance, often become sources of crisis when their influence is challenged.
To be sure, political mentorship is not inherently a negative concept. In well-functioning democracies, experienced politicians often guide emerging leaders, offering advice and leveraging their networks to ensure effective governance.
However, the Nigerian brand of godfatherism is rarely about mentorship in the true sense of the word. Instead, it is largely about control, an arrangement where those who ascend to political office must remain subservient to their benefactors. This practice undermines democracy by limiting political choices, suppressing independent leadership, and reducing accountability to the electorate.
The continued dominance of godfathers in Nigerian politics raises a critical question: should a few individuals determine the fate of millions, or should the democratic process be allowed to run its course?
Proponents of godfatherism argue that it provides stability, ensures continuity, and helps navigate the complex terrain of Nigerian politics. They contend that without the financial and structural backing of political godfathers, many candidates, especially those without deep pockets, would struggle to compete in elections. In this sense, godfatherism is viewed as a necessary evil in a system where political survival often depends on strong backing.
On the other hand, critics argue that the culture of godfatherism erodes the foundations of democracy, replacing meritocracy with patronage. When candidates owe their political success to an individual rather than the electorate, they are more likely to prioritize the interests of their benefactor over those of the people.
This reality has played out time and again, with governors and other public officials making appointments and policy decisions that serve their godfathers rather than their constituents. The result is governance that is often disconnected from the real needs of the populace.
If Nigeria’s democracy is to mature, there must be a shift from the current model of political patronage to one that prioritizes competence, transparency, and true service to the people. The electorate must become more discerning, resisting the imposition of candidates whose loyalty lies elsewhere. Political parties, too, must work toward greater internal democracy, ensuring that primaries and candidate selections are based on merit rather than the dictates of a few powerful individuals.
The experiences of other nations provide valuable lessons. In South Africa, Nelson Mandela, despite his towering influence, stepped aside to allow new leaders to emerge, ensuring that democracy remained intact beyond his tenure. In the United States, political mentorship exists, but power is not concentrated in the hands of a select few who dictate governance from behind the scenes. These examples suggest that it is possible to balance political influence with democratic principles.
Nigerian political godfathers must rethink their roles. Rather than seeing themselves as puppet masters, they should position themselves as genuine mentors, guiding younger politicians without stifling their independence. They should invest in institutions rather than individuals, ensuring that governance structures remain strong regardless of who is in power.
Ultimately, the power to end the stranglehold of godfatherism lies with the people. The electorate must recognize that their votes are their most potent tool for shaping the future of governance. If voters reject candidates imposed by godfathers and insist on accountability, the culture of political subservience will gradually diminish. Democracy thrives when the will of the people is supreme, not when a handful of individuals determine the political direction of an entire nation.
As Nigeria looks toward future elections, the conversation around godfatherism must shift. It is time to move beyond the era of political overlords dictating governance from the shadows.
The country must embrace a system where leadership is earned, not handed down; where politicians serve the people, not a select few; and where democracy is truly of the people, by the people, and for the people.
Kayode Awojobi is a multiple award-winning broadcast journalist, social and political commentator. He writes from Ago-Iwoye, Ogun State
Feature/OPED
PR Nightmares: Why Your Client Should Never Find Negative News Before You Do

Who will save PR professionals from the negative news nightmare? Before I get into this, let us set the scene. Imagine this: You are a PR professional, swamped with idea conceptualization, media engagements, stakeholder engagement, press releases, client approvals, and a never-ending to-do list. Suddenly, a message pops up from your client:
“Hey, did you see this negative news about us?”
Your heart skips a beat. Your face? A mix of confusion and dread. You check your media monitoring alerts—nothing. You scramble through Google—there it is. And then it hits you: your client found this before you did. The unspoken words in that message?
“Aren’t you supposed to be on top of this?”
Now, before you hang me for stating the obvious, let me explain.
I have spent over a decade working with multiple media monitoring tools—some great, some just there, and some that make you question life choices. And let me tell you, no tool is built to single-handedly protect PR professionals from one of their worst nightmares: missing negative news before the boss or client finds it first. Don’t get me wrong—automated media monitoring tools do what they were designed to do. They churn out reports, track keyword mentions, and alert you when your brand name pops up somewhere. But they don’t think. They don’t prioritize what truly matters in near real-time. And if you work in PR, you know that one missed crisis can undo months—even years—of hard work.
Here is where human-curated media monitoring comes in. This isn’t about throwing away your monitoring tool—it is about adding brains to the machine. Human analysts sit behind these tools, filtering through the noise, spotting what really matters, and making sure the most critical updates land on your desk before your client or boss finds them. It is not just about negative news. Human-curated services catch things automated tools often miss—like a journalist misspelling your CEO’s name, your logo being used incorrectly, or a miscaptioned photo that could cause PR damage. An algorithm won’t flag these nuances, but a trained analyst will. And that is the difference between knowing about a problem and managing it before it spirals into a full-blown crisis.
One of the worst situations I have seen? A client forwarding negative news to their PR agency before the agency had even caught wind of it. Now, we all know the unspoken words that follow when that happens:
“This doesn’t look good for you.”
It is enough to make you break out in a cold sweat! The real issue here isn’t just the tool you are using; it is about how that tool is supported by human intelligence. No media monitoring tool currently on the market filters out just the negative news and plants it right in front of your face. They all do the same thing: send you alerts about your brand stories, whether positive, negative, neutral, or balanced. The tools, after all, were programmed to work this way, and it is not their fault. The pain point arises when PR pros have to sift through all that noise to get to what really matters.
Let me share a personal experience. During my first competitive pitch as the founder of P+ Measurement Services , we were invited to pitch to a well-known tobacco company. Now, there were three other agencies competing—one local and two international media monitoring agencies. Yes, we won that pitch, and the feedback was humbling. The client said,
“We are looking for an agency that will be humanly responsible to keep an eye on our brand in the media as our media watchdog and provide us with local media intelligence to drive our communications and PR engagement.”
Fast forward seven years, and we are still providing that service to the same client and more. What was the differentiator? We used tools, yes, but it was the human support behind the tools that provided invaluable media monitoring, intelligence, and analytics.
Beyond just detecting negative news, these human analysts can identify subtle nuances that automated tools often miss—like spelling errors in a brand’s name, the incorrect use of a CEO’s image, a miscaptioned photo, or even the wrong logo used in a major publication. Imagine the embarrassment when your boss flags a wrong spelling of the company name, and you, the PR professional, missed it. The automated tools are not designed to catch these kinds of errors, and it is unfair to blame them when they don’t. But human-curated services? They go above and beyond to ensure these mistakes are flagged and addressed before they turn into PR disasters.
So, the next time you are reviewing your PR budget to include media monitoring, ask yourself:
- Who will make my job easier—just a media monitoring tool or a media intelligence partner that ensures I sleep better at night?
- Who will I hold accountable if a negative story slips through the cracks while I am in function or having my lunch or a dinner with my spouse?
- Will a tool catch that tiny but costly brand name error before my boss does?
- When a crisis brews, do I want automated alerts—or real intelligence that helps me act fast?
The choice is clear. While AI and automation are great, human intelligence is what truly saves PR professionals from their worst nightmares.
And trust me, in this industry, peace of mind is priceless.
Philip Odiakose is a leader and advocate of public relations monitoring, measurement, evaluation and intelligence in Africa. He is also the Chief Media Analyst at P+ Measurement Services, a member of AMEC, NIPR, AMCRON, ACIOM and Founding Member of AMEC Lab Initiative
Feature/OPED
Strategies for Launching Your Real Estate Tech Startup Successfully

By Dalip Jaggi
Launching a real estate tech startup requires a lot of focus. But at its core, the primary goal is to eliminate pain points commonly seen in the industry.
Unfortunately, the process of buying, selling, and managing a property is rarely straightforward in real estate deals. For one, there tends to be endless paperwork to complete, regular back and forth between agents and clients, and long drawn-out closing periods.
If you can create a real estate company that actively eliminates these challenges, it can be transformative for both agents and clients alike. However, getting to this stage takes a lot of work in terms of strategy and vision.
This guide will outline key strategies you can implement to help you launch your real estate tech startup.
Address a Specific Industry Need
The foundation of a successful real estate company rests on its ability to solve a specific, ongoing problem. Overly general solutions usually don’t resonate in the market, but a focused approach can build a loyal customer base over time.
To begin, you need to carefully analyze the market, looking for consistent challenges. This is more than just a surface-level skimming of the market. It means finding overlooked areas or specific pain points that significantly impact a particular group of users.
Try to focus on problems that might be solvable with new technology or unique market approaches. This ensures that your startup’s efforts are directed toward creating solutions that people genuinely want and are willing to use.
Clearly Articulate Your Brand Value
After finding a relevant market need, you need to clearly define what makes your new company different from existing competitors. This is your unique value proposition.
A strong value proposition requires more than just listing your product or service’s features. It should also explain the real, tangible benefits users can expect to experience. Articulate precisely how your offering solves the problems in your target market, and highlight the specific ways it stands out from other options available.
Create a Proof of Concept
Most startup companies that develop software will start with a Minimum Viable Product (MVP). An MVP has the fundamental features that software will have, but won’t include more sophisticated components that the customer may expect in a complete product. This keeps costs down while trying to develop a full-functioning platform or service.
The main goal of an MVP is user testing. They help capture a user’s first impressions of how the software performs in real-life scenarios. To gather meaningful feedback from your MVP users, you’ll want to ensure that only the most essential functions are present. Over time, feedback from MVP users helps you to prioritize relevant product additions.
In the iterative process leading to a fully launched marketable product, ensure that you try to incorporate any mission-critical improvements before launch. This will help to avoid major setbacks post-launch that might impact brand perception.
Gain Enough Financial Support
To move from a simple prototype to running an actual real estate technology company, you will need the right level of funding. There are different ways to obtain this capital, each having its own benefits.
At the outset, self-funding can help you continue to maintain control of the venture, although you may be a bit more limited in terms of initial growth opportunities. Working with a private investor, on the other hand, can lead to a sizeable cash injection in the business along with experienced mentorship to help you through the initial growth stages of your business. Unfortunately, though, this will likely come at the expense of giving away equity in the company.
Build a High-Performing Team
A successful real estate company needs a strong team. It’s important to try to source new individuals with a wide range of professional experiences. Among other skills, you should be looking for employees with strong real estate knowledge, a technical background, and a good understanding of sales and marketing principles.
Aim to source candidates who not only master these skills but are also passionate about the company’s goals. This helps build a sense of ownership and responsibility with all your team members, keeping everyone focused on ensuring the startup’s success.
Consider Integrating Helpful Renovation Tools
Homeowners and property managers are always looking for ways to increase a property’s value by completing various types of home renovation projects. By integrating helpful renovation tools into your software, you can help your new real estate technology quickly stand out in a crowded market.
Adding helpful features that let users estimate the costs of their renovation, plan different elements of a bathroom remodel, or track the statuses of their home projects can add significantly more value to your solution.
Put Together a Digital Marketing Strategy
Having a solid digital marketing presence is critical for new businesses to attract clients and expand their user base. This includes the use of SEO, paid advertising, and content marketing to increase brand visibility and create more touchpoints between businesses and potential clients.
Social media is equally important for helping to raise brand awareness. This helps you connect with clients directly and network with other industry professionals. By partnering with other real estate organizations, agencies, and commercial businesses, you’ll further help your brand’s visibility and credibility as you start launching new services.
Focus on Customer Engagement
Building lasting relationships with customers all rests on being able to provide excellent support. Earning their trust requires consistent dedication. This means responding quickly to questions and concerns that come up and keeping your focus on ensuring their satisfaction.
Actively soliciting user feedback, through surveys and reviews, allows you to take the necessary steps to improve their experience. It’s also important to keep users informed with regular updates and offer additional support to show them that they are a top priority. All of these initiatives add a personal touch to your brand, helping you stand out from others.
Give Your Startup the Best Chance for Success
Starting a successful business in real estate comes with its own set of challenges that need to be tackled. However, by following the strategies discussed, you’ll be sure to stand out in the industry better while introducing high-value solutions to your user base.
Dalip Jaggi is an entrepreneur, technologist, and passionate business leader sum up the core of Dalip Jaggi, co-founder of Revive Real Estate, a PropTech company to democratize house flipping. Since its 2020 inception, Revive has become the smartest solution for homeowners to maximize their home’s sales value across the nation.
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