Feature/OPED
Workplace: Handling Digital Distractions
By Timi Olubiyi, Ph.D
Social media distraction is a term only synonymous with living in the information age and it’s a huge and growing challenge in the workplace and business.
Imagine a driver tweeting while behind the wheel to the office or an employee texting and updating status on social media at the same time in a board room meeting.
Social media and the internet are both very common and are used a lot at work; however, not always in the right way. Nowadays, in the workplace, it is very easy to lose precious hours to digital distractions.
Business success requires a high degree of focus from employees; however, it is now extremely difficult to find an employee sit down in the office and complete an entire task or project start to finish without distractions.
Such distractions can include emails or texts, checking or surfing the internet, socializing online, updating Facebook status, tweeting, attending to notifications and even with colleagues crashing through the door to gossip.
For irrelevancy reasons, devices and technology are becoming more and more workplace distraction aids. Though it can help to multitask majorly, it definitely harms creativity, work productivity, and overall company performance.
The digital activities in which we most commonly engage—internet surfing, emails, Facebooking, WhatsApp texting—can compete for the same mental bandwidth that is demanded by the job schedule.
Even though social media is not entirely required to work effectively, use without caution can hurt creativity, which is one of the essential human traits, not to mention one of our most valuable skills as creative things. It diminishes or lost altogether with digital overload and distractions.
Many Small and Medium Enterprises (SME) operators and entrepreneurs express concern that technological distractions make it difficult to be highly productive.
Studies have also shown that members of staff who switch back and forth between tasks, such as chatting and texting, can lose up to 50 per cent of efficiency and accuracy.
According to reliable statistics, distraction causes a massive loss in business productivity. Also, evidenced by a survey, distraction costs hundreds of billions of Naira a year in productivity loss.
Even though there are many benefits to using technology in business and the workplace, every organisation strives to maximize the return on the use and minimize wasted hours.
Technological advances have aided business improvements in many ways, but they have also brought about distraction challenges. Even at home these days, more time is spent on a phone or laptop instead of interacting with his wife and kids.
It is, therefore, safe to say that digital distraction brings about the culture of constant connection to digital devices and platforms – desktops, laptops, tablets, smartphones and so on to the point that it takes a toll both professional and personal life.
Switching among email, the internet, and social media shreds attention and robs of time and focus. Besides, not all technology use in the workplace is beneficial.
Significantly, productivity is what every employer, SME operator or entrepreneur demands from employees; however, workplace productivity has been a top issue for human resources professionals. Meanwhile, high productivity is capable of boosting the business bottom line and even economic growth and its low level may equally slow down the business growth and also impact negatively on economic development.
These days, most of these technology devices have applications and software that causes distractions. So much waste of time, attention, and energy is given to relatively unimportant information, thereby affecting creativity, productivity thereby contributing little or no value to the organization.
These days, scrolling through social media when staff should be working on a project or task is very common in the workplace. Amongst the SME operators surveyed recently in Lagos State, Nigeria, the SME hub and economic nerve centre of the country, 80 per cent of them confirm that 4 in 6 employees are distracted during work hours daily. The survey also reveals that employees nowadays are more distracted than ever before.
Smartphones, social media and texting were confirmed from the study as the top productivity and creativity killer by the respondents.
From the survey, 66 per cent of SME operators/employers said that their staff uses their smartphones several times per day when on duty, most time on unrelated subjects and irrelevancies, causing several hours a day of productivity loss.
The survey in Lagos State also reveals that employees averagely pick up smartphone devices every 12 minutes or even less when at work. By estimation, that is roughly 40 times during one day’s 8-hour work period.
Consequently, what can managers do to combat productivity losses caused by these distractions and interruptions? This narrative is the main focus of this very article.
Agreeably, the digital distraction trap happens in businesses across all industries and affects workers of all age groups. It has also been proven that this distraction and technology-induced interruption can lead to being absent-minded and forgetting tasks at work.
Research has also shown that the longer an interruption lasts, the more information relating to the task at hand will be forgotten. Invariably, much of our most important work requires deep focus and time to think,” said Robby MacDonnell, CEO of RescueTime. Technological and digital distractions rob SME operators/employers of productivity and performance greatly annually.
For the avoidance of doubt, the solution to avert workplace distraction or concentration problem is not the total removal of the technology or devices, but learning to be disciplined with the usage and removing addictiveness. This is because there are some work activities to do with these mandatory tools. Total blockage at work might even affect the productivity of staff and the overall performance of businesses.
Having distractions at a low level is a way to get the maximum out of the worker. One good strategy for employees and individuals is by adopting the common-sense approach, which requires setting clear priorities to achieve daily.
Employees can control digital overload rather than letting the distractions take control completely. Self-auditing time spent on social media, surfing the internet or scrolling emails and instant messages are important. Live notification and “instant answers” to every communication should be balanced with setting daily realistic priorities.
Time management experts have also suggested batching communications into specific blocks during the day, while others have suggested committing to hours of focused work without email or chats during parts of the day like early in the morning.
Social media especially has become a main workplace distraction. At the corporate or company level, companies need to formulate, publish and communicate policies that specifically explain how social media and some applications can be used in the workplace.
The policy can include phone communication culture during meetings, active working hours, or some social media sites can be locked or regulated.
More so, the introduction of procedures that can boost employee productivity can also be introduced. Companies need to adapt quickly to these policy formulations to control social media usage.
In the absence of such regulations, workplace productivity can continue to suffer. Companies and entrepreneurs should also ensure that the task given to the worker fills their working hours.
To sum it up, on average human resources makeup above 50 per cent of the entire operating costs in most businesses around, particularly SMEs.
Adequately managing the workforce holds the key for companies to maintain and increase their profitability.
Consequently, having a social media policy for your business or organisation is essential in making sure employees know what they should and should not do on the internet and social channels.
Invariably, with 21st century also known as the information age, workplace distractions are only going to grow, but the pragmatic and crucial thing for business managers to do is to lead by a good example, show good leadership by following the formulated business or social media policy so that employees would take it seriously.
So, if you require any form of help to address a question like “how can my organisation have a standardized social media policy?” Then you might need to get across to the author. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.
Feature/OPED
Unlocking Full Human Potential: Growth, Diversity, and Purpose
In Nigeria’s diverse workforce, the conversation around diversity and inclusion (DEI) extends beyond gender to address tribal diversity, socioeconomic representation, and other cultural nuances. Policies that promote inclusivity are crucial for fostering collaboration in Nigeria’s multicultural corporate environment.
“An organisation is only as good as its people. Ensuring those people perform to their best is the role of human capital. Today, the field has a range of tools to ensure real-time engagement and agile interventions for optimal job satisfaction and performance”, – Catia Teixeira, MultiChoice Africa Holdings Group Executive Head of Human Capital.
In both our professional and personal lives, we all strive for growth and development. These opportunities are deeply rewarding, supporting the kind of self-actualisation that makes life most fulfilling. In the Nigerian workplace, where career growth often intertwines with societal expectations and the drive for self-improvement, human capital plays an even more significant role. Opportunities to grow are not just fulfilling but are deeply rooted in our collective ambition for a better future.
Employee engagement is a reflection of how actualised individuals feel in their roles. Engaged employees are more likely to perform at their peak and contribute positively to the workplace. In Nigeria, where the “hustle culture” is celebrated, organizations must create environments that not only nurture growth but also recognize and reward the efforts of their people.
When employees feel enriched and their work aligns with their aspirations, the results are transformative. Growth and development are not just personal milestones—they are the foundation of a thriving organization and, by extension, a more productive society.
Identifying Growth Opportunities
In every workplace, some employees stand out from the first day, while others take time to grow into their potential. Talent management processes must cater to both. For instance, a twice-yearly organizational talent review can help Nigerian companies identify where employees excel and where they need support.
Interactions within the workplace also play a crucial role. In Nigeria’s highly networked professional landscape, creating opportunities for cross-departmental collaboration can open new doors for employees. Systematic development plans, supported by tailored training, ensure that these opportunities translate into tangible growth.
Take the MultiChoice Academy, for example, which offers over 4,000 online courses spanning finance, HR, marketing, and other fields. This mirrors the Nigerian appetite for continuous learning, especially as industries rapidly embrace digital transformation. While face-to-face training remains valuable, customized e-learning platforms are pivotal in bridging knowledge gaps and preparing employees for the future of work.
For any training program, balance is key. Organizations must align employee development with business goals while ensuring individuals feel empowered to pursue their aspirations. In Nigeria, induction programs that connect new hires with company visions and purpose are critical to building this alignment.
One of the most rewarding aspects of human capital management is witnessing success stories unfold. In a country like Nigeria, where talent is abundant, but opportunities may be unevenly distributed, developing talent internally can make a significant impact. Long-term employees bring invaluable institutional knowledge, and nurturing their growth ensures they continue to drive organizational success.
At MultiChoice, we are deeply committed to equipping our workforce with the skills and confidence needed to excel. Whether it’s training young leaders, empowering women in leadership, or developing heads of departments, every investment in our people enhances their value – as individuals and as indispensable assets to the company.
What Diversity Means
At MultiChoice, gender equity remains a key focus. Women make up 46% of our workforce, and 46% of leadership roles are held by women—a significant achievement in a society where women often juggle professional aspirations with traditional family roles. Our promotions policy is designed to push these numbers to 50%, ensuring equity across all levels of the organization.
When entering new markets, MultiChoice intentionally applies its culture of inclusion, empowering women to excel in leadership positions. This commitment extends to addressing barriers unique to Nigeria, such as access to resources and mentorship for women in underrepresented fields.
Data Drives Change
To drive meaningful change, data is indispensable. Nigerian companies often face challenges like high employee turnover and workplace inefficiencies. By leveraging data, organizations can address these issues strategically.
MultiChoice uses platforms like Office Vibe to generate insights into employee engagement, satisfaction, and work-life balance. Weekly surveys and random polls provide actionable feedback, enabling quick interventions and fostering a culture of continuous improvement.
In Nigeria, where trust in leadership significantly influences workplace morale, data can also help bridge gaps between management and employees. Regular focus groups, coupled with robust analytics, ensure employees feel heard and supported. When organizations align employee needs with business goals, the result is a workforce driven by purpose and achievement.
The Collective Goal
In Nigeria, where community and collective growth are deeply valued, human capital strategies should emphasize the power of shared purpose. By investing in people, organizations contribute to a larger vision of national development.
At MultiChoice, every success story is a testament to this philosophy. From training young leaders to empowering women in leadership, the organization demonstrates that growth is a journey best undertaken together. For Nigeria, this represents a powerful blueprint for building a future where individuals and organizations thrive in harmony.
Feature/OPED
Between Governor Bala and the Presidency
Abba Dukawa
Although I’ve never met Governor Bala Muhammad in person, only seeing him on television, his recent outburst against the federal government’s economic policies resonates deeply with poor citizens’ view.
His concerns stem from empathy for the citizens’ going through unbearable hardships, which have worsened due to the economic situation where millions of citizens struggling with high cost of living, poverty and hardship, reflecting the reality on the ground where citizens face significant economic challenges.
His view resonated with the people in respect of political affiliations have praised Governor Bala for speaking truth to power, acknowledging that the economic policies aren’t working. But his outburst of the economic policies has sparked a heated response from presidency.
Even though President Bola Tinubu claims to have no regrets about his economic policies, aiming to strengthen the country’s economy, policies must be empathetic.
The Tax Reform Bills, in particular, have generated widespread concern, with experts warning of negative implications and advising the government to postpone the bill and engage in further consultations.
The National Economic Council, comprising 36 state governors and led by the Vice President, had expressed reservations about the bill, emphasizing the need for adequate consultation with stakeholders.
However, the Presidency swiftly rejected the NEC’s advice, stressing that the bill is crucial for supporting President Tinubu’s administration in bolstering the country’s fiscal institutions.
Governor Bala Muhammad’s expressed his concerns when hosting Sheikh Yahaya Jangir, a frontline campaigner for the Muslim-Muslim presidency, at the Bauchi Government House.
The governor urged President Tinubu to listen to Nigerians and correct his errors, stating that it’s his duty as a leader to tell the truth.
As Governor Mohammed noted, “I am sure you have heard that we are quarrelling with the president. Yes, it is true we are quarrelling because our people are suffering, and the president has refused to listen to us.”
His comments should not be seen as a critique of the president’s policies, not a personal attack. It’s essential for President Tinubu’s administration to understand the growing concern among Nigerians about the country’s economic direction and the need for effective strategies to address the current economic hardship.
The Presidency, through his Special Adviser, Sunday Dare, responded by urging Governor Mohammed to prioritize the welfare of Bauchi citizens instead of engaging in political posturing. Dare emphasized that the President’s administration is focused on national development and collaboration with state leaders.
It’s worth noting that Governor Mohammed has implemented various poverty alleviation programs, including the Kaura Economic Empowerment Programme (KEEP), to reduce the state’s high poverty rate. He has also prioritized education, with a focus on reducing the number of out-of-school children in the state.
Additionally, Governor Mohammed has taken steps to improve the state’s healthcare system, His administration’s efforts to address these challenges echo the experiences of poor citizens in Bauchi State and across Nigeria.
Overall, Governor Mohammed’s commitment to addressing the pressing issues faced by his state and its citizens resonates deeply with the experiences of poor Nigerians..
Dukawa write it from Abuja can be reached at [email protected]
Feature/OPED
Tinubu’s Titanic Wahala
By Tony Ogunlowo
‘Titanic’ can mean something that is very big, gigantic or enormous and it was also the name of a ship that sank on its maiden voyage.
When the Titanic sank in 1912 it sank due to a number of avoidable factors: a ship deemed unsinkable that wasn’t fitted with watertight compartments, a ‘unprofessional’ seasoned captain who was apparently bullied into going at full speed through known ice-berg strewn waters, lack of common binoculars for the deck watch and the unavailability of enough life boats for all the passengers.
This all put together, as they say, was a recipe for disaster. Red flags were ignored.
Translating this to President Tinubu’s modern-day Nigeria, the avoidable factors that can sink the country are way too obvious.
Nigerians have long enjoyed the benefits of fuel subsidy. Costly as it is to maintain it’s enabled the economy to keep running by keeping the cost of things low. It’s removal, as can be seen, has created a domino effect, as the experts predicted, resulting in the prices of even the basic commodities skyrocketing as everyone passes on the additional costs.
With inflation currently at 32.7% and still rising, things are only going to keep on getting more and more expensive. As a result, the new minimum wage of N70,000 will have less purchasing power than the previous 2021 minimum wage of N30,000. If fuel subsidy removal was meant to boost the economy it has done the opposite and will stagnate any efforts to kickstart it.
The governments inability to control corruption or severely punish corrupt officials which is robbing the country’s coffers of billions and billions of Naira every year is a stumbling block for development.
If a corrupt government official who built 750 houses with stolen funds or an ex-governor accused of misappropriating N80 billion are allowed to walk around freely, supposedly on bail, without fear of eventual conviction it questions the message the government is sending out to future looters: if the culprits were in Russia or China the outcome will be totally different.
Even though an austerity economic policy may seem harsh like it was designed to rob Peter to pay Paul, it should be short, sharp hardship with green pastures in the foreseeable future – not ever! A good start will be to cut down on the number of foreign loans being obtained every year as their repayment can take a huge chunk out of the country’s annual income.
The new tax laws are long overdue and it should include that VAT earned in a state stays in that state: so, if your state doesn’t generate any VAT (- such as from the sale of alcohol products) you don’t get to share in what other states have collected.
Insecurity in the country is not something that started yesterday. Previous governments have blood on their hands for not nipping these insurrections in the bud before they grew to become monstrosities. You don’t pat yourself on the back, like the Nigerian Army likes to do believing you have the threat ‘under control’ – you eliminate the threat completely using what ever means necessary.
Unless the order (given by ‘Somebody’) is not to destroy them completely and to quote the late Sani Abacha,”…any insurgency that lasts more than 24 hours, a government official has a hand in it..”, no wonder Boko Haram continues to flourish and bandits like Turji Bello continue to taut the government. When the armed robber Lawrence Anini did something similar in 1986 he was fished out within months, tried and executed.
As I’ve written before the Nigerian Police Force is long past its sell by date and considering the ever growing population of Nigeria with its associated acts of anti-social behaviour its time to seriously consider devolving the NPF into state-run outfits. The growing popularity of state-run security outfits, such as Amotekun, proves this is feasible and effective.
Considering the fact the country is going through severe economic hardship the President, himself, should curb frivolous spending where possible: no more new Presidential yachts or planes ( – that includes the new one for the VP), a cap on ridiculous-no-real-job SA and SSA appointments and most important of all a cap on ALL politicians salaries and perks (which is to say if politicians are patriotic enough they’ll agree to a pay cut, forgo some of their benefits and pay for their own jaunts abroad).
Implementing the Steve Oronsaye Report which recommends merging and closing of ministries etc that has been passed over by every President since President Goodluck commissioned it in 2011 will cut government operating costs even further. This should not just be at Presidential level but extended to all the states: this will not just streamline the bloated and largely inefficient civil service but will also weed out ghost workers and white elephant project.
The ‘japa’ movement which the government is trying to discourage should be allowed to continue. It’s morally wrong for a government that can’t provide suitable employment for its citizens to try and prevent them from seeking opportunities abroad : ‘japa’ is not just limited to Nigerians, it’s a worldwide phenomenon.
People, British, American, Filipinos, are migrating worldwide to where ever there are opportunities for them to prosper. That’s the way the world works now: nobody is going to stay in a ‘sh*t-hole’ country if there are no opportunities for them to grow. Scr3w patriotism! It’s every man for himself! So, if a country can’t provide adequate employment opportunities people will pack their bags and ‘japa’! And if you restrict them from leaving the country what are they going to do? Get up to mischief – 419, cultism, kidnapping!
These same people send money back to their home countries all the time: Nigerians in diaspora in 2023 alone sent home more than $19.5 Billion Dollars. This is a huge injection of foreign currency for a country that desperately needs it.
So, just like the Titanic the warning signs are there and the inevitable that will happen should they be ignored. The question is which way is President Tinubu going to go. This is what I call the ‘Titanic Wahala’, ignore the obvious and the proverbial will hit the fan, sooner or later.
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