Feature/OPED
Workplace: Handling Digital Distractions

By Timi Olubiyi, Ph.D
Social media distraction is a term only synonymous with living in the information age and it’s a huge and growing challenge in the workplace and business.
Imagine a driver tweeting while behind the wheel to the office or an employee texting and updating status on social media at the same time in a board room meeting.
Social media and the internet are both very common and are used a lot at work; however, not always in the right way. Nowadays, in the workplace, it is very easy to lose precious hours to digital distractions.
Business success requires a high degree of focus from employees; however, it is now extremely difficult to find an employee sit down in the office and complete an entire task or project start to finish without distractions.
Such distractions can include emails or texts, checking or surfing the internet, socializing online, updating Facebook status, tweeting, attending to notifications and even with colleagues crashing through the door to gossip.
For irrelevancy reasons, devices and technology are becoming more and more workplace distraction aids. Though it can help to multitask majorly, it definitely harms creativity, work productivity, and overall company performance.
The digital activities in which we most commonly engage—internet surfing, emails, Facebooking, WhatsApp texting—can compete for the same mental bandwidth that is demanded by the job schedule.
Even though social media is not entirely required to work effectively, use without caution can hurt creativity, which is one of the essential human traits, not to mention one of our most valuable skills as creative things. It diminishes or lost altogether with digital overload and distractions.
Many Small and Medium Enterprises (SME) operators and entrepreneurs express concern that technological distractions make it difficult to be highly productive.
Studies have also shown that members of staff who switch back and forth between tasks, such as chatting and texting, can lose up to 50 per cent of efficiency and accuracy.
According to reliable statistics, distraction causes a massive loss in business productivity. Also, evidenced by a survey, distraction costs hundreds of billions of Naira a year in productivity loss.
Even though there are many benefits to using technology in business and the workplace, every organisation strives to maximize the return on the use and minimize wasted hours.
Technological advances have aided business improvements in many ways, but they have also brought about distraction challenges. Even at home these days, more time is spent on a phone or laptop instead of interacting with his wife and kids.
It is, therefore, safe to say that digital distraction brings about the culture of constant connection to digital devices and platforms – desktops, laptops, tablets, smartphones and so on to the point that it takes a toll both professional and personal life.
Switching among email, the internet, and social media shreds attention and robs of time and focus. Besides, not all technology use in the workplace is beneficial.
Significantly, productivity is what every employer, SME operator or entrepreneur demands from employees; however, workplace productivity has been a top issue for human resources professionals. Meanwhile, high productivity is capable of boosting the business bottom line and even economic growth and its low level may equally slow down the business growth and also impact negatively on economic development.
These days, most of these technology devices have applications and software that causes distractions. So much waste of time, attention, and energy is given to relatively unimportant information, thereby affecting creativity, productivity thereby contributing little or no value to the organization.
These days, scrolling through social media when staff should be working on a project or task is very common in the workplace. Amongst the SME operators surveyed recently in Lagos State, Nigeria, the SME hub and economic nerve centre of the country, 80 per cent of them confirm that 4 in 6 employees are distracted during work hours daily. The survey also reveals that employees nowadays are more distracted than ever before.
Smartphones, social media and texting were confirmed from the study as the top productivity and creativity killer by the respondents.
From the survey, 66 per cent of SME operators/employers said that their staff uses their smartphones several times per day when on duty, most time on unrelated subjects and irrelevancies, causing several hours a day of productivity loss.
The survey in Lagos State also reveals that employees averagely pick up smartphone devices every 12 minutes or even less when at work. By estimation, that is roughly 40 times during one day’s 8-hour work period.
Consequently, what can managers do to combat productivity losses caused by these distractions and interruptions? This narrative is the main focus of this very article.
Agreeably, the digital distraction trap happens in businesses across all industries and affects workers of all age groups. It has also been proven that this distraction and technology-induced interruption can lead to being absent-minded and forgetting tasks at work.
Research has also shown that the longer an interruption lasts, the more information relating to the task at hand will be forgotten. Invariably, much of our most important work requires deep focus and time to think,” said Robby MacDonnell, CEO of RescueTime. Technological and digital distractions rob SME operators/employers of productivity and performance greatly annually.
For the avoidance of doubt, the solution to avert workplace distraction or concentration problem is not the total removal of the technology or devices, but learning to be disciplined with the usage and removing addictiveness. This is because there are some work activities to do with these mandatory tools. Total blockage at work might even affect the productivity of staff and the overall performance of businesses.
Having distractions at a low level is a way to get the maximum out of the worker. One good strategy for employees and individuals is by adopting the common-sense approach, which requires setting clear priorities to achieve daily.
Employees can control digital overload rather than letting the distractions take control completely. Self-auditing time spent on social media, surfing the internet or scrolling emails and instant messages are important. Live notification and “instant answers” to every communication should be balanced with setting daily realistic priorities.
Time management experts have also suggested batching communications into specific blocks during the day, while others have suggested committing to hours of focused work without email or chats during parts of the day like early in the morning.
Social media especially has become a main workplace distraction. At the corporate or company level, companies need to formulate, publish and communicate policies that specifically explain how social media and some applications can be used in the workplace.
The policy can include phone communication culture during meetings, active working hours, or some social media sites can be locked or regulated.
More so, the introduction of procedures that can boost employee productivity can also be introduced. Companies need to adapt quickly to these policy formulations to control social media usage.
In the absence of such regulations, workplace productivity can continue to suffer. Companies and entrepreneurs should also ensure that the task given to the worker fills their working hours.
To sum it up, on average human resources makeup above 50 per cent of the entire operating costs in most businesses around, particularly SMEs.
Adequately managing the workforce holds the key for companies to maintain and increase their profitability.
Consequently, having a social media policy for your business or organisation is essential in making sure employees know what they should and should not do on the internet and social channels.
Invariably, with 21st century also known as the information age, workplace distractions are only going to grow, but the pragmatic and crucial thing for business managers to do is to lead by a good example, show good leadership by following the formulated business or social media policy so that employees would take it seriously.
So, if you require any form of help to address a question like “how can my organisation have a standardized social media policy?” Then you might need to get across to the author. Good luck!
How may you obtain advice or further information on the article?
Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: drtimiolubiyi@gmail.com, for any questions, reactions, and comments.
Feature/OPED
How Investments in Reskilling and Trust Help Businesses Succeed in the Agentic AI Era

By Linda Saunders
The ascent of agentic AI, systems that can perform tasks without human intervention, represents not just an incremental technological advancement but a fundamental reshaping of the business landscape. The possibilities for enhanced productivity and innovation are immense. Using AI agents, businesses around the world are unlocking a piece of the potential $6 trillion digital labor market opportunity.
Businesses that fail to adopt agentic AI, however, risk disruption by competitors or savvy upstarts. This demands a proactive and strategic response from leaders. In this new era of human-AI collaboration, leaders must center their efforts around two key pillars: large-scale employee reskilling and establishing a trustworthy AI ecosystem.
Reskilling for the agentic AI era
With just 15% of workers saying that they have the education and training necessary to use AI effectively, reskilling must be a priority for every business leader.
Employees must be given access to learning opportunities so they can adopt human-AI collaboration skills, including a foundational understanding of agentic AI and prompt engineering — a way to provide clear and effective instructions to AI systems.
Consider, for instance, the evolving role of developers. With AI agents capable of handling routine coding, developers can focus on bigger-picture tasks like system design and future planning.
According to Salesforce’s latest State of IT survey of software development leaders, more than nine in 10 developers are excited about AI’s impact on their careers, and an overwhelming 96% expect it to change the developer experience for the better. More than four in five believe AI agents will become as essential to app development as traditional software tools, the survey found.
In addition to technical abilities, cultivating human and business skills is vital for fostering a trusted environment where teams feel comfortable experimenting with AI. And, as every employee increasingly manages individual or even teams of agents, developing basic managerial skills across the workforce will become increasingly important.
Identifying the skills is just the first step. To succeed in the agentic AI era, businesses need to develop a comprehensive strategy that incorporates these skills into their workforce plan. This includes setting clear, measurable goals and actively tracking progress.
Managers need to provide active guidance and support to employees throughout this transformation, ensuring the workforce remains relevant and engaged.
Adopting trusted AI across the ecosystem
As the capabilities of agents grow, so too does the responsibility to manage associated risks. It’s imperative to ensure these systems are fair and prevent stereotypes or alienation. The very qualities that make AI transformative can also lead to biases and erode trust if not managed.
To fully harness the potential of agentic AI, businesses must prioritize trust and safety at every stage of development and deployment. This means implementing strong security measures and adhering to ethical AI practices to safeguard data and ensure responsible use.
Guardrails for AI agents can be established using natural language topics and instructions specifying when an agent should escalate or transfer a task to a human. Concerns around data privacy and potential biases must be proactively addressed through strong data protection protocols and transparent communication.
Equally important are tools that foster transparency and empower users to make informed decisions regarding task delegation to AI. Employees need a clear understanding of the capabilities and limitations of the AI agents they collaborate with, alongside having control over the tasks being automated.
A key feature of Agentforce is its capacity for autonomous operation within specifically defined guardrails. This means that while AI agents can operate independently, making decisions and taking actions, they do so within boundaries established by human teams, ensuring alignment with business objectives and policies. The Einstein Trust Layer enables Agentforce to use any LLM safely by ensuring that no Salesforce data is viewed or retained by third-party model providers.
The power of reskilling and trust to drive innovation
The transition to an AI-powered future will bring challenges, particularly ensuring employees have access to the right infrastructure, high-quality data, and relevant skills.
However, by investing in reskilling and comprehensive training programs, organizations can empower teams to work effectively alongside AI agents, adapt to the evolving nature of work, and ultimately drive innovation in this age of digital labor.
Building a robust infrastructure that prioritizes trust and safety, and fosters transparency, will also be instrumental in mitigating disruptions and unlocking new opportunities for growth.
Ultimately, investing in both AI agents and human employees, and actively fostering their collaboration in a trusted way, will enable businesses to operate at scale and realize their full potential in the agentic AI era.
Linda Saunders is the Country Manager and Senior Director of Solution Engineering for Africa at Salesforce
Feature/OPED
Africa’s Pastoralists Hold the Key to Sustainable Livestock and Environmental Balance

By Daouda Ngom
Across Africa, pastoralists and livestock keepers sustain herding systems which are closely bound up with our landscapes and crucial to nationwide food security, economic growth, and ecological balance. In my country, Senegal, almost 70 percent of our land is used to graze livestock.
And yet, I hear it often argued that – if we want a sustainable future – we must choose between hooves and habitats because livestock is an “environmental liability”.
But this point of view is misunderstood. Across Africa, innovative approaches and technologies are being piloted to allow livestock and a healthy environment to coexist. What we need now is more investment and collaboration to scale these breakthroughs.
Despite being home to more than 85 per cent of the world’s pastoralists and livestock keepers, sub-Saharan Africa produces just 2.8 percent of global meat and milk. As a result, one in five Africans do not have adequate access to nutritious foods, including animal source foods. Fixing this can be simple: a single egg, a cup of milk, or a small piece of meat can make all the difference to combatting malnutrition.
Meanwhile, populations are growing and urbanising faster here than anywhere else in the world. Demand for meat and dairy products is forecast to rise 300 per cent by 2050.
Thankfully, evidence is already out there which proves that we don’t need to sacrifice a healthy environment to meet this rising demand.
Pastoralists in Senegal, for example, move their animals strategically to mimic natural grazing patterns, considering rainfall to prevent overgrazing. This not only improves biodiversity and soil quality, but also reduces dry vegetation and the growing threat of wildfires. To support, the Senegalese government has been providing our pastoralists with detailed weather data and forecasts to help them optimise grazing and manage their livestock more efficiently.
Working with communities in this way has been shown to reduce conflicts for land and water resources and restore landscapes.
Elsewhere in Africa, animal health interventions are demonstrating how better, not necessarily fewer, livestock is the answer to sustainability in the sector. East Coast fever vaccination programmes have reduced calf mortality up to 95 per cent in some countries. More than 400,000 cattle have been saved in the past 25 years, reducing emissions up to 40 per cent.
Moreover, new thermotolerant vaccines for the highly contagious viral disease peste des petits ruminants (PPR) – as demonstrated already in Mali – offer a promising way to curb the $147 million in annual losses of sheep and goat keepers across Africa. Boosting productivity among these climate-resilient animals will be essential for nourishing Africa’s rapidly growing population as climate change intensifies.
However, despite these successes, an important challenge remains. I have seen firsthand that many pastoralists, smallholders and subsistence farmers lack the knowledge and resources needed to access and implement these innovations. These groups account for the majority of Africa’s livestock keepers and must be reached for these innovations to realise their benefits at scale.
Two things are needed to bridge this gap. First, greater collaboration between policymakers, researchers, farmers and businesses can help us to better understand the challenges that livestock farmers face and help them to produce more, without compromising our environment.
For example, collaborative initiatives like the Livestock and Climate Solutions Hub launched by the International Livestock Research Institute are a way of showcasing practical ways for farmers to reduce their herds’ impact on the environment.
The second element is investment. For decades, despite the clear potential of high returns on investment, the livestock sector has suffered from a vast investment gap, receiving as little as 0.25 per cent of overall overseas development assistance as of 2017. It must be made financially viable for livestock keepers to invest in technologies and approaches that raise productivity sustainably, or else this mission will not even get off the ground.
The upcoming World Bank Spring Meetings – where funding for development initiatives will be determined – presents a timely opportunity to kickstart this paradigm shift so that livestock is recognised within green financing frameworks.
African countries, in turn, must do their part by incorporating livestock into their national economic development plans and their climate action plans. This will help encourage funding streams from global investors and climate financing mechanisms, ultimately catalysing a multiplier effect of billions in livestock sustainability investment.
The solutions are within reach. What is needed now is the will to act decisively and unlock the continent’s unparalleled natural resource potential to build a future where prosperity and sustainability go hand in hand.
Daouda Ngom is the Minister of Environment and Ecological Transition for Senegal
Feature/OPED
Na 2027 We Go Chop?

By Tony Ogunlowo
All the talk in the political arena, right now, is about the elections in 2027, two years away: how Tinubu is going to win a second term in office or how a coalition fronting Peter Obi or Atiku is going to unseat him.
The year 2027 is still a good two years away and what the President was [supposedly] elected to do in his first term he hasn’t even scratched the surface of it apart from indulging in the usual blame-game on his predecessor, complaining about lack of funds and presiding over party-in fighting. Just like Nero played the fiddle while Rome burned he still manages to go on long foreign holidays oblivious to what is going on in the country.
Politicians in Nigeria seem to forget, very quickly, why they were voted into office in the first place: they are there to serve the needs of the people, not to enrich themselves, legally or illegally, not to make a name for themselves and certainly not to ignore the needs – and security – of the people who voted them into power.
The average politician is of “…anywhere belle face…”, which is to say for me, me and myself: no morals, no principles and no integrity. They jump ship quite often and ‘if ‘lagbaja’ is paying then I’m joining his party’ which will explain the mass exodus of governors, senators and other politicians decamping to the ruling APC party, risking the nation fast becoming a one-party state.
As we’ve seen from history one-party states don’t work: it only promotes corruption, inefficiency and cronyism. The old USSR collapsed for the simple reason the party fat cats were more concerned about maintaining their bourgeoisie lifestyles than looking after their people: they forgot what they were there for. The same is happening in Nigeria now.
How much does a ‘congo’ of rice or garri cost? Or a tray of eggs? How much does it cost to fill up your car tank, if you can? Or how much is your electricity bill, even though you didn’t get any power? And what about security? What’s to say you won’t be robbed, kidnapped or killed tomorrow when you are out and about? This and a multitude of other problems is what is happening on the streets of Nigeria on a daily basis. Of course, the high and mighty and politicians live in their high walled private estates with fresh food flown in from abroad weekly, armed guards to watch over them and totally oblivious to what’s going on around them.
There has been no improvement on the situation and things are only getting worse. Sadly, the only thing on your average politician’s mind is how he/she is going to get re/elected in 2027 by crook or by hook and they got a slew of PR experts and marketing gurus to come up with new campaign slogans and a basket-full of promises they’ll never fulfil. In a sane climate if a politician is doing the job he was elected to do to the people’s satisfaction, in the first place, he wouldn’t have to worry about re-election: the people would vote him in willingly.
When you’re employed by a company, for instance, you’ll be subject to weekly, monthly or quarterly assessments by your immediate superior. You are expected to hit certain targets and if your performance falls below what is expected of you you’ll be fired! Why can’t the same rule apply to our politicians? If you don’t do what we expect from you, you are out at the next election. Performance is the key word here and this is how it should be. But come the next election and the starving, belittled, abused, unemployed, sick and endangered people will still vote for the incumbent President despite the fact he’s done nothing proactively to turn things around in his first term, as his predecessor did nothing and as his predecessor did nothing…should I continue to go backwards in time? People seem to have a very short memory until the hardship kicks in.
The Chinese say “..a journey of a thousand miles begins with a single step..”, Nigeria’s problems, as gargantuan as they are, can only end when politicians put their selfish interests aside and make a conscious effort to start changing things, a step at a time. Start with tackling the high cost of living. Remember a hungry man is an angry man. Try by making the basic things in life such as food, fuel and electricity affordable: empty promises don’t fill a hungry man’s stomach it only fuels dissent.
And the people have themselves to blame too, why vote in a person who’s going to do nothing for four years and vote him in again?
Itsbeggar’s belief.
So why all the politicians are fretting about themselves, stabbing each other in the back in an attempt to get re-elected, I simply ask ‘na 2027 we go chop?’(-if only it were possible!). Very soon the slogan ‘ebi pa wa o’(we are hungry) will become the new national anthem hopefully forcing politicians to forget their obsession with the 2027 elections and do something….perhaps!
You can follow Tony Ogunlowo on Twitter: @Archangel641 or visit http://www.archangel641.blogspot.co.uk
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