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How Nigerian Artistes Can Go Viral With Their Songs

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Nkem Ndem

Music is huge in Nigeria and while there are celebrities already dominating the industry, there are quite a number of them still struggling to be heard and seen.

No doubt, for every musician – popular or not, the dream of making every single a major hit is of a recurring nature. But, how do you go viral with your music? This is what every musician wants to know. To this end, Jumia Travel, Africa’s No.1 online hotel booking site highlights key areas every artiste should concentrate on to make viral music:

Ensure the song sounds amazing

You cannot expect a song that is not appealing to the ears or lacking great content to go viral, really. If you want your song to catch on and go viral, the obvious answer is for it to be your best work and nothing less. It has to be catchy and easy to sing along to. Listeners should be able to bob their head and smile as they sing along too. Putting out an amazing song is the perfect way to make people want to spread your music around, ensuring it goes viral much faster.

Put out a video

A great way to reach a large number of people and get your music across on the internet today is through video. Video is considered by Google as a higher form of engagement, therefore you have a better shot at reaching more people if you do a video for your music….but not just any video. It must capture and keep your audienceʼs attention. Also, endeavour to keep your video short and entertaining.

Share your song on all platforms

While social media, especially Twitter and Facebook are undoubtedly the best and most reliable platform for boosting the visibility of your song and making it go viral, you should also consider the old media: Radio and TV. They are not “trendy’ as much anymore, but they are definitely still relevant. Push your songs to the relevant guys on these platforms and see the effects of massive airtime play. Basically, know the right people with the right numbers and influence on all the media – broadcast, print, social media and other social networking sites you opt for, and enlist them to support you.

Get people to do covers of your song

A great way to get your music go viral is to get your fans and community of friends to do a cover of your song and post it on social media. With a number of people making covers and tweeting about it, even tagging others on Facebook, it is bound to get some attention and eventually go viral. To spice things up, you could make it a bit competitive and attach a prize to the fan with the best cover. You however must ensure the entire process is transparent.

Nkem Ndem is a PR Associate at Jumia Travel

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Paramount+, HBO Max to Become One Streaming Entity After WBD Deal

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By Adedapo Adesanya

Paramount+ and HBO Max will become a single, unified streaming service after Paramount Skydance stepped in to acquire Warner Bros. Discovery (WBD) following the surprise exit of Netflix from the bid.

The company’s chief executive officer (CEO), Mr David Ellison, announced during a call with investors on Monday that the company plans to merge Paramount+ and HBO Max into a single, unified platform.

“Our combined company will be home to many of the greatest, most recognisable and beloved franchises in the world, from ‘Harry Potter’ to ‘Top Gun,’ ‘Star Trek’ to ‘Looney Tunes,’ ‘Game of Thrones’ to ‘Yellowstone.’ This represents a tremendous opportunity, and we fully intend to invest in the creative engines of both studios, making them the most sought-after destination for the industry’s leading creative talent,” he said.

Mr Ellison also reassured investors that HBO’s identity and creative vision as a studio would remain unchanged.

“Our viewpoint is HBO should stay HBO.” He also committed to maintaining a robust theatrical slate, pledging 15 films per year, per studio, for a total of at least 30 annual theatrical releases.

This announcement comes on the heels of Paramount’s recent agreement to acquire WBD in a deal estimated at $110 billion. The merger would bring together a vast array of film, TV, and news assets under one corporate entity and is expected to upend the Hollywood landscape as we know it. It also furthers the trend of consolidation seen among other major streaming platforms, such as the combination of Disney+ and Hulu.

With a projected subscriber base of over 200 million, the new streaming service will be positioned as a serious contender among the top streaming giants.

However, the merger also invites close scrutiny from the US Department of Justice over concerns about media concentration and market competition.

Also, industry observers warn that the merger is likely to result in significant job cuts, heightening employee anxieties over layoffs and wage reductions.

There have also been concerns over editorial independence, particularly in light of the Ellison family’s political connections to Donald Trump and increasing scrutiny of newsrooms at CBS and CNN.

Regardless of the concerns, Mr Ellison was optimistic that the transaction would move forward smoothly.

He described the merger as “pro-competition, pro-consumer, and pro-creative community,” emphasising the transaction will “create a stronger Hollywood and global production ecosystem, one that expands consumer choice and unlocks opportunities for creative talent.”

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Netflix Walks Away from Warner Bros Deal After Paramount’s Huge Offer

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By Adedapo Adesanya

Streaming giant, Netflix, has backed away from its proposal to buy Warner Bros Discovery, clearing the way for Paramount Skydance to win the long battle for one of Hollywood’s most storied studios in a deal worth over $100 billion.

Warner Bros, which announced it was up for sale last year, said Paramount’s latest bid was “superior” to the one from Netflix, which in turn refused to raise its offer.

Paramount, which has been insistent regarding the deal, would also need approval from the US Department of Justice as well as European regulators.

Netflix executives say they have declined to match Paramount’s bid as “the deal is no longer financially attractive” at that price.

The buyer would gain control of the iconic studio along with its films and media networks.

The takeover has been touted to significantly reshape the global media landscape, which includes the streaming market.

Last December, Warner Bros agreed to a takeover offer from Netflix for some of its assets, in a deal worth roughly $82 billion, including debt.

Paramount then made a rival proposal, which was refused by Warner Bros, but an increased offer was made earlier this week, boosted by $1 per share.

“The transaction we negotiated would have created shareholder value with a clear path to regulatory approval,” Netflix co-chief executives Ted Sarandos and Greg Peters said in a statement. “However, we’ve always been disciplined.”

“This transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price,” the Netflix executives added.

The announcement came just hours after Mr Sarandos had visited the White House on Thursday.

The development marks the possible end of the saga that saw offers and refusals and could possibly change the global streaming market as Paramount is backed by some of the biggest names in the industry, including Oracle owner, Mr Larry Ellison.

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Why Wildlife Shows Hook Us: The Allure of NatGeo Wild

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There is something undeniably captivating about wildlife documentaries. The moment a predator locks eyes with its prey, the awe of seeing animals in their natural habitat, the thrill of nature’s drama playing out in real time. These are experiences that rein us in and refuse to let go. NatGeo Wild doesn’t just show the wild; it invites us to feel it, understand it, and marvel at it.

What is it about the wild that keeps pulling us back, no matter how many times we watch?

The Explorer in All of Us

At our core, we are wired much like the animals we watch. Curiosity drives us the way it drives a leopard to investigate a sound in the distance. Wildlife shows activate that instinct. We scan scenes like hawks from above, reading body language, anticipating danger, noticing subtle shifts in behaviour. In these moments, we’re more than viewers; we’re explorers, investigators, and sometimes even adventurers.

It’s a way to witness danger safely. A way to test our instincts and a way to connect with the power and beauty of the natural world, all from the comfort of home.

The Comfort of Nature’s Stories

Nature may be ruthless, but it is rarely random. Like a herd moving in rhythm or a pack operating with purpose, wildlife shows follow a structure we instinctively understand: predator and prey,  threat and escape,  loss and resilience.

Within a single episode, chaos settles into balance. Even in harsh environments, there is order just as there is in the wild. That predictability offers comfort, reminding us that survival follows rules, patterns, and rhythms older than humanity itself.

NatGeo Wild Shows That Keep Us Glued to the Screen

Over the years, NatGeo Wild has mastered the art of storytelling that moves like nature itself, quiet when it needs to be, explosive when it matters most. These are not just documentaries; they are immersive experiences that sharpen the senses and stir instinct.

Africa’s Deadliest

Step into the African wilderness, where survival is a daily contest of speed, strength, and strategy. Africa’s Deadliest introduces us to predators that hunt with the patience of chess players and the precision of seasoned warriors. From crocodiles lying in wait beneath murky waters to lions coordinating attacks across the savannah, each episode breaks down how instinct, timing, and dominance decide who eats and who doesn’t.

Wild, Smart and Deadly

Wild, Smart and Deadly is where brains meet brawn in the animal kingdom. This series delves into the intelligence behind nature’s deadliest hunters, showcasing creatures that use strategy, cunning, and sheer wit to survive. From octopuses escaping predators with mind-blowing tricks, to predators setting up elaborate ambushes, every episode reveals how survival in the wild is a high-stakes chess game. Watching it feels like witnessing nature’s most elite tacticians at work, where one smart move can mean the difference between life and death.

Born in Africa

In the wild, birth is only the beginning. Born in Africa follows young animals from their first breath into a world that offers no mercy. Every stumble, chase, and lesson learned is part of a race against time. From a giraffe learning to stand within minutes to lion cubs discovering the rules of dominance, the series captures vulnerability, growth, and resilience in its purest form.

Wild Mediterranean

The Mediterranean may look serene, but beneath its surface lies a battlefield of survival. Wild Mediterranean uncovers a world where predators hunt in crystal waters and creatures adapt to shifting coastlines and hidden dangers. From dramatic underwater pursuits to life along rugged shores, the series reveals a region shaped by adaptation, resilience, and quiet ferocity.

Hostile Planet

Here, nature shows no mercy. Hostile Planet explores environments so extreme they feel uninhabitable, yet life persists. Animals endure freezing tundras, scorching deserts, and violent storms, adapting in ways that defy belief. Every episode is a testament to resilience, revealing how instinct, evolution, and sheer willpower allow life to survive against impossible odds.

These shows captivate because they do more than entertain; they educate, inspire, and transport us into worlds we’d rarely get to see otherwise. Every episode is an invitation to explore, learn, and marvel at the wonders of nature.

Catch all these incredible wildlife stories on NatGeo Wild, GOtv Channel 100.

Subscribers can also enjoy more value with the We Got You offer, available until 28th February 2026. Pay for your current package and automatically get upgraded to the next one at no extra cost,  giving access to more channels, more shows, and more moments like these.

To subscribe, upgrade, or reconnect, download the MyGOtv App or dial *288#. You can also stream anytime with the GOtv Stream App.

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